Amathiphu e-SEO Amawebhusayithi Anezilimi Eziningi: Khulisa Ukufinyelela Kwakho Kumhlaba Wonke nge-ConveyThis

Emhlabeni womhlaba jikelele kulezi zinsuku, noma ngabe ibhizinisi lakho lisekelwe kuphi, ubuchwepheshe budlala indima ebalulekile ukufeza izinhloso zakho zokumaketha. Kungakhathaliseki ukuthi sifuna ukukhomba imakethe entsha ezweni lakithi noma sizama ukulwela inani eliphezulu labantu kunalabo esiqhudelana nabo, chaza ukuthi umkhiqizo noma isevisi yakho imayelana nani futhi ngokuyisisekelo, sazise izethameli zakho ngokushesha ngawe. , indlela elula nephumelelayo ibalulekile. Nsuku zonke bayanda abantu abacabanga ukususa amabhizinisi abo endaweni yesehlakalo baye kweyamazwe ngamazwe ngenxa yobuchwepheshe lokhu okwenze kwaba nokwenzeka lapho sebenqume ukumisa iwebhusayithi.

Uma usudale iwebhusayithi efanele yebhizinisi lakho, kufanele ibe nolwazi oluyisisekelo nolubalulekile kukho kokubili, amakhasimende akho avamile nangase abe khona, kodwa ayithola kanjani iwebhusayithi yakho? Yilapho i-Search Engine Optimization (SEO) isiza khona; uma kukhulunywa ngewebhusayithi ye-SEO enobungani ngisho negama lesizinda libalulekile, ikhwalithi kanye nenani lethrafikhi kuwebhusayithi yakho kuhloswe ukuthi kuthuthukiswe ngemiphumela yenjini yokusesha ephilayo.

Izinga lethrafikhi lihlobene nabantu abavakashela iwebhusayithi yakho ngokweqiniso ngoba banentshisekelo yangempela kumkhiqizo noma isevisi yakho. Ithrafikhi iba ngcono uma iwebhusayithi noma imininingwane isitholakala emakhasini emiphumela yenjini yokusesha (SERPs). Ungathenga izikhangiso ezikhokhelwayo noma ithrafikhi ye-Organic engakhokhelwe, ivela emakhasini emiphumela yenjini yokusesha (SERPs).

Okokuqala, sineqiniso lokufinyelela izethameli eziningi nezingcono kuwebhusayithi yethu futhi okwesibili, sinesici esibalulekile salesi sihloko, iwebhusayithi yezilimi eziningi lapho singasebenzisa khona isu le-SEO.

Iyini Iwebhusayithi Yezilimi Eziningi ye-Seo?

Ukuthuthukisa okuqukethwe kwewebhusayithi yakho ngezilimi ezahlukene ukuze kutholakale kwamanye amazwe kanye nemakethe entsha. Uma kuziwa ekuthuthukiseni isayithi ezilimini ezimbalwa, kufanele sikhumbule ukuthi nakuba isiNgisi siwulimi oluvamile nolusetshenziswa emhlabeni wonke, ngisho nalapho siqondise kwelinye lamazwe akhuluma isiNgisi, njenge-United States, kukhona izethameli eziningi. kungenzeka bangabi isingisi somdabu futhi noma belwazi ulimi, basangathanda ukufunda ngolimi lwabo lwendabuko njengeSpanishi, isiFulentshi, isiCreole, njll.

I-Google Translate izovumela izikhulumi ezingezona isiNgisi ukuthi ziqonde iwebhusayithi yakho noma ibhulogi ye-WordPress kodwa imiphumela engcono izokhiqizwa isu le-SEO lezilimi eziningi. Njenganoma yiliphi isu le-SEO, kubalulekile ukuthi wazi amakhasimende akho, imikhuba yawo yokusesha, ulimi lwendabuko noma izilimi eziqondiwe azozisebenzisa.

Uma usunqume ukuthi ungathanda ukuthi izethameli zakho ezihlosiwe zibe ngobani ngemuva kokucabangela lokho okushiwo ngaphambili, mayelana nolimi oluqondiwe, yisikhathi sokucabangela ezinye izici ezizokusiza uqonde imikhuba ye-inthanethi ezweni okuqondiswe kulo, njengokuthi:

• I-Social Media kanye nomthelela wayo ku-SEO yakho
• Ama-backlinks nokuthi ungakha kanjani okwengeziwe ezimakethe zezilimi eziningi
• Isu lokuqukethwe, ingabe kungenzeka ukwabelana ngokuqukethwe okusha ezweni elihlukile?
• Gcina amehlo akho ezibalweni ze-Google, akugcini ngokukhomba abantu abahlola iwebhusayithi yakho kodwa nokuthi bavelaphi
• Uma kwenzeka usebenzisa isitolo se-inthanethi, ungase uthande ukucabangela uhlobo lwemali uma umkhiqizo wakho uhlangabezana nokulindelwe yimakethe yamazwe ngamazwe namasu endawo e-SEO.
• Igama lesizinda sakho, lokhu kuzoba “ubuso” bomkhiqizo wakho emhlabeni wonke, nakuba ungase ucabangele ukuhumusha kwakho, kuye ngokuthi igama lakho ulikhethile, kuzoba lula kwabanye abakhuluma ulimi oluqondiwe ukulibona.
• Amakhasi emiphumela yenjini yokusesha (SERPs), cabangela izinguqulo ezahlukene zosesho lwe-Google ukuze uthole ulwazi lwakho futhi ubone ukuthi ibukeka kanjani emakethe ehlukile.

Uma iwebhusayithi yakho nokuqukethwe sekudaliwe, kusobala ukuthi ufuna abantu bakuthole futhi lezi ezinye zezinto ezibalulekile okufanele uzikhumbule:

Ama-URL : uma okuqukethwe kuseshwa, kubalulekile ukuthi kungaveli kuma-URL amaningi njengoba lokhu kungehlisa izinga lakho njengengxenye yezijeziso zokuqukethwe phakathi kokunye. Ukuze ugweme izinhlawulo, i-Google incoma i-URL ezinikele ehlanganisa inkomba yolimi, isibonelo, isizinda esinegama elithi www.yourdomain.com ezweni lakini sizokwaziwa ngokuthi www.yourdomain.com/es/ emazweni akhuluma iSpanishi uma elinye lamazwe lezo izethameli zakho ozihlosile.

Isakhiwo sesizinda sincike ekutheni usidalayo, singaba njengesizinda esiphezulu: yourdomain.es, njengesizinda esingaphansi: es.yourdomain.com noma njengesizinda esingaphansi sakho yourdomain.com/es/.

I-Hrelang Tags : nikeza isixazululo sobuchwepheshe kumasayithi anokuqukethwe okufanayo ngezilimi eziningi. Lapha izinjini zokusesha zithumela abantu kokuqukethwe ngolimi lwabo. Lokhu kuzosiza ngokuqinisekile ukucacisa ulimi lwewebhusayithi kanye nesifunda okufanele itholakale kuso.

Omaka bangangezwa esigabeni sikanhlokweni sekhasi, kusetshenziswa isibonelo sangaphambilini, okuqondiwe kuzo izikhulumi zeSpanishi mhlawumbe ezivela eGuatemala, umaki we-hrelang uzobukeka kanje:

Uma okuqondiwe kungaqondile, izibaluli ze- hreflang zingasetshenziswa ukufinyelela izifunda eziningi, okungenzeka kube nzima kodwa kube nokwenzeka ngosizo oluncane oluvela kuzixazululo zokuhumusha ezifana ne -ConveyThis .

Ulimi Olulodwa Noma Izilimi Eziningi?

Ngezinye izikhathi ungase ucabange ukuthi ezinye izingxenye zewebhusayithi azidingi ukuhunyushelwa olimini okuqondiswe kulo, nanka amathiphu ambalwa:
– Ngenkathi okuqukethwe okuyinhloko kuhunyushwa, ibha yokuzulazula isolimi lokuqala
- Okuqukethwe okukhiqizwa ngabasebenzisi njengezinkundla, izingxoxo kanye nokuphawula kuhunyushelwa ezilimini ezahlukene.

Izilimi eziningi ekhasini elifanayo zingamangaza futhi zithinte nakanjani umuzwa abasebenzisi abangaba nawo lapho bebheka iwebhusayithi yakho. Nakuba i-Google incoma ukuthi ungasebenzisi ukuhumusha okuhlangene, kuyinto okufanele icatshangelwe ezimeni zesibonelo, isayithi lokufunda ulimi.

Ingabe kufanele ngihumushe okuqukethwe kwami kuphela? Iqiniso liwukuthi imethadatha yakho ingakusiza ukuthi uhlele kangcono emakethe yakho ohlosiwe, izwe elisha. Le nqubo izodinga okungaphezu nje kokuhumusha imethadatha, uzodinga ukusebenza ocwaningweni lwegama elingukhiye lale makethe entsha oyiqondisayo ngoba amagama angukhiye asuka kuwebhusayithi yakho yasekuqaleni angase ahluke kule makethe entsha. Amakhasi afana no-Ahrefs kanye ne-Ubersuggest buyekeza amagama angukhiye afakwe ngokungafani nezwe elikhethiwe futhi asize ukuba nombono ongcono walokho abantu abakufunayo kulawo mazwe.

Akuyona imfihlo ukuthi iwebhusayithi ephendulayo futhi esheshayo iyiphupho kunoma yimuphi umsebenzisi, sonke sike saba nalolo lwazi lwewebhusayithi oluthatha unomphela ukulayisha ngokungafani nalolo oluzothatha imizuzwana nje ukukhombisa lonke ulwazi. , ngokusekelwe kokuhlangenwe nakho kwethu futhi ngaphandle kokuba ochwepheshe, singaqinisekisa isikhathi esisithathayo iwebhusayithi yakho ukulayisha sithinta izinga lakho lezinjini zokusesha futhi yiqiniso, ithrafikhi iwebhusayithi yakho ezoyithola.

Ingabe akhona amaqhinga okusiza iwebhusayithi yami ukuthi ilayishe ngokushesha?

- thuthukisa usayizi wezithombe zakho
– setha i-caching yesiphequluli
– i-plugin enikwe amandla ukulondoloza inqolobane kwekhasi
- sebenzisa inethiwekhi yakho yokulethwa kokuqukethwe (CDN) newebhusayithi yakho
- nciphisa i-JavaScript ne-CCS

Zonke lezi ziphakamiso zingase zibonakale zobuchwepheshe kakhulu kulabo abangazi ngempela ngesihloko kodwa kuhlale kunosizo nezinkundla ezifana ne-WordPress enama-plugin anele okwenza umsebenzi ube lula, ukusebenzisa lokhu kulungiselelwa ukudala iwebhusayithi ephelele yanoma yiluphi uhlobo lwebhizinisi.

Amanye ama-plugin ajwayelekile okwenza isivinini samawebhusayithi adalwe ku-WordPress angaba: WP Rocket, Perfmatters, WP Fastest Cache, WP Super Cache, WP Super Minify phakathi kwabanye.

Abanye ochwepheshe basikisela ukuhlola uhlelo lwakho lokubamba. Ku-akhawunti yokubamba eshibhile, iwebhusayithi yakho kanye namakhulu amaningi abelana ngezinsiza ezifanayo zeseva, uma lokhu kungazwakali njengecebo elihle kuwe, cabanga ukusingathwa okuzinikele okukunikeza i-VPS noma i-Virtual Private Server lapho amaseva amaningana asebenzisa uhlelo lwawo lokusebenza. .

Sengiphetha, singagqamisa ukubaluleka kokuqala, ukwakhiwa kwesizindalwazi sanoma yiluphi uhlobo lwebhizinisi noma insizakalo, okwesibili, ukuxhumana okumelelwa yisizindalwazi esinezilimi eziningi kusuka ebhizinisini lakho kuya emakethe oyihlosile kanye nomhlaba wonke, kanye indima enayo isu elifanele lezilimi eziningi le-SEO kule nqubo.

Khumbula njalo ukwenza ucwaningo ngokuthi imakethe oyihlosile ifunani, ukwazi umsebenzisi wakho kwenza inqubo yokudala isu ibe lula njengoba ezinye zezinto ezishiwo ngaphambilini zingathinta ithrafikhi kuwebhusayithi yakho. Khumbula ulimi oluqondiwe, omaka be-herflang, ukuhumushwa kwamakhasi nemethadatha, ukwenziwa ngcono kwesivinini, ama-plugin, kanye vele, izinsiza lapho ungathola khona okwengeziwe ngalezi zihloko.

Kubalulekile ukusho okuthunyelwe kwebhulogi ye-ConveyThis , lapho uzothola khona ulwazi olwengeziwe mayelana nokuhunyushwa kwewebhusayithi yakho ezilimini ezithile, ama-plugin okuhumusha kanye nezihloko ezizokusiza uthuthukise ukudalwa kwewebhusayithi yakho, ukusebenza kanye nokwenza okwasendaweni.