Ezikhathini eziningi siye saxoxa ngokuthi kungani kunesidingo samawebhusayithi anezilimi eziningi kanye nendlela yokuqinisekisa ukuthi lawo mawebhusayithi enziwa okwasendaweni ngendlela efanele. Nokho, kubalulekile ukuqaphela ukuthi eceleni kwalokhu okubili kuhlala kunesidingo sokuhlinzeka ngokusekela okugcwele kumakhasimende akho amasha endaweni entsha yemakethe. Ukusekelwa kwewebhusayithi yakho ngezilimi eziningi.
Lena into eyodwa abanikazi bamabhizinisi abaningi abakhohlwa ukuyinaka. Kulula ukukhohlwa ukuthi amakhasimende akho amasha avela kwezinye izingxenye zomhlaba cishe azodinga usizo ngezilimi zawo njengoba ethenga imikhiqizo yakho noma esekela amasevisi akho.
Ocwaningweni oluningi lwemakethe, kufakazelwe ukuthi amakhasimende amaningi maningi amathuba okuthi athenge umkhiqizo izikhathi ezingaphezu kwesisodwa futhi kungenzeka azosebenzisa izinsiza lapho ukusekelwa kwemikhiqizo namasevisi kutholakala ngezilimi zasendaweni zamakhasimende. Isibonelo salolo cwaningo olwenziwa i -Common Sense Advisory lapho kwashiwo ukuthi cishe u-74% wabathengi nabasebenzisi bemikhiqizo namasevisi kungenzeka bathenge futhi noma basebenzise kabusha amasevisi noma yini leyo mikhiqizo namasevisi anikeza ukusekelwa ngolimi lwabo lwendabuko.
Nakuba kuyiqiniso ukuthi izibalo ezinjalo zinkulu, kungase kube nzima kakhulu emabhizinisini azayo ukuqasha noma i-ejenti yokwesekwa kwezilimi eziningi ngenxa yezindleko ezihambisana nayo. Kungakho kulesi sihloko, sizoxoxa ngezinzuzo ezihambisana nokuba nokusekelwa ngezilimi eziningi kanye nokuthi ungasebenzisa kanjani isixazululo esingabizi ukwenza lokhu ukuze ikhasimende lakho laneliseke.
Ake simbe masinyane incazelo yegama elithi ukwesekwa kwezilimi eziningi.
Kuyini ukusekelwa ngezilimi eziningi?
Kalula nje, ukwesekwa ngezilimi eziningi kulapho unikeza noma unikeza noma unikeza amakhasimende akho usizo olufanayo noma ukwesekwa ngezinye izilimi ngaphandle kolimi lwesiNgisi noma ulimi oluyisisekelo lwebhizinisi lakho. Uma kuziwa ekusekeleni ngezilimi eziningi, kufanele ukhumbule ukuthi amakhasimende ebhizinisini lakho elisha. indawo yemakethe noma indawo yakho eqondisiwe kufanele ikwazi ukuzuza ekusekelweni okunjalo ngolimi abaluthandayo.
Ungakwenza lokhu ngokukhetha ukuphatha ukwesekwa nge-ejenti ekhipha inkampani noma ukwesekwa, ukuqasha i-ejenti yosekelo lwezilimi eziningi, kanye/noma uqinisekise ukuthi amadokhumenti akho okusekela ahunyushwa kahle.
Kungani kungcono ukunikeza ukwesekwa ngezilimi eziningi
Kufanele ukwazi futhi ulungele ukusebenzela amakhasimende akho ngezilimi ezahlukene uma usuzimisele ukunweba ukuthengiswa kwemikhiqizo yakho kanye nokunikezelwa kwezinsizakalo zakho ngale komngcele oseduze nawe.
Kuzoba nzima kakhulu kumakhasimende esifundeni esinolimi oluhlukile ukwazi ukuthi iwebhusayithi yakho ayisekelwe ngolimi lwabo uma uphelele futhi ulungile ngokwenza kwasendaweni iwebhusayithi yakho. Bangase babe nemicabango yokuthi ibhizinisi lakho lisendaweni yabo yasekhaya. Okungase kucatshangelwe kulokhu ukuthi amakhasimende asuka kulezi zindawo anezilimi ezihlukile ngaphandle kolimi lwakho olusekelwe kuwebhusayithi yakho azolindela ukuthi unikeze ukusekelwa kwamakhasimende okunekhwalithi kubo ngolimi lwabo lwendabuko futhi kufanele kube yikhwalithi njengokwesekwa kwamakhasimende okufanayo. ngolimi lwakho oluyisisekelo.
Ngokuthuthukile emkhakheni ohlukahlukene wempilo ohlanganisa ulimi, ulimi akumele lusabangela inkinga ekukhangiseni imikhiqizo namasevisi akho.
Futhi esinye isizathu sokufanelekile ukuba nokusekelwa ngezilimi eziningi ukuthi amakhasimende avame ukwethembeka kakhulu futhi anamathele ngokwethembeka ezinkampanini nemikhiqizo enikeza ukwesekwa kwamakhasimende ngolimi lwezinhliziyo zabo.
Njengoba kushiwo ngaphambili kulesi sihloko, ukuqasha noma ukukhipha ukusekelwa kwamakhasimende ngezilimi eziningi kungase kungaluleki futhi kusetshenziswe amabhizinisi athile amancane noma amaphakathi. Lokhu kungenxa yokuthi ukuzibophezela ngokwezimali okuhambisana nokwenza kanjalo kungase kube nzima noma kube umthwalo kwabanjalo ukuwuthwala noma ukuwuthwala. Nokho, isekhona indlela yokusingatha lokhu. Uma ungathanda ukuqala ukunikeza ukwesekwa ngezilimi eziningi, zimbalwa izinto ozicabangelayo. Ukucabanga kwakho kanye nempendulo yombuzo olandelayo okuzoxoxwa ngawo kuyokusiza ukuba ube nombono ocacile walokho ongakwenza ngakho.
Iliphi izinga lokwesekwa okudingeka ulinikeze ikhasimende lakho?
Ukunquma ukuthi yiluphi ulimi ozonikezela ngalo ukwesekwa kwamakhasimende kungancika endaweni yemakethe lapho imali engenayo oyitholayo njengembuyiselo inkulu noma mhlawumbe lapho ubucabanga ukuthi inokuthengiswa okukhulu kwebhizinisi namandla okwenza inzuzo.
Futhi, kufanele uqale ukuhlaziya uhlobo lwemibuzo yokwesekwa ehlala iphakanyiswa amakhasimende akho bese uzama ukuthola ukuthi ikhona yini enzima eyinkimbinkimbi. Njengelinye iphuzu lesiphakamiso, ungase ufune ukwengeza isikhulumi somdabu salolu limi kumalungu ethimba lakho lokusekela amakhasimende.
Ukuba nethimba eliqondiswe endaweni kuleyo ndawo yemakethe akuxoxiswana ngakho uma unokuningi emakethe futhi ukwenza lokhu kuzovuza ngendlela egculisayo. Eqinisweni, kuyadabukisa ukusho ukuthi ezinye izinkampani noma imikhiqizo efinyelela ku-29% ilahlekelwe amakhasimende abalulekile ngenxa yokunganaki kwabo ekusekelweni ngezilimi eziningi ngokusho kwe-intercom .
Okokuqala lisekhona ithemba uma befuna ukunikeza ukwesekwa kwamakhasimende ngezilimi eziningi kodwa kanjani?
Thola isisekelo sakho solwazi senziwe sasendaweni
Ukuba nesisekelo solwazi lwakho ezilimini ezingaphezu kolulodwa kuyimfuneko ekunikezeni ukwesekwa kwezilimi eziningi kumakhasimende akho. Akukona izindleko eziphelele, akukhathali, futhi kukusiza ukuthi unikeze ukwesekwa kumakhasimende akho ngaphandle kokucabangela usayizi wesabelomali sakho.
Uma usaqala ukungena emakethe yamazwe ngamazwe, kuhle kakhulu ukwakha isisekelo solwazi esiqukethe uhlu olubanzi lwemibuzo oyibuzwa kakhulu. Manje ungase uzibuze ukuthi lesi sisekelo solwazi sizohunyushwa kanjani ngezinye izilimi ezihlukahlukene. Ungakhathazeki ngokweqile njenge- ConveyLe yisixazululo esisebenzayo sokuhumusha esingakusiza ukuthi uthole isisekelo solwazi sihunyushwe cishe ngokushesha ezilimini eziningi ezahlukene njengoba kungaba njalo.
Amavidiyo, ulwazi lokwamukela noma oluyisethulo, imibuzo evame ukubuzwa (FAQs), ukuthi kwenziwa kanjani njll. empeleni kuyizingxenye ezakha lokho okubizwa ngokuthi isisekelo solwazi. Manje usuyabona ukuthi kunokuningi okuhunyushwayo kunokunikeza imibhalo kuphela ngezilimi eziningi. Eqinisweni, kukhona amabhrendi aqinisekise ukuthi imibhalo engezansi ehunyushelwa amavidiyo kuwebhusayithi yabo noma iqashe umuntu osebenza ngephimboover yalolo limi. Lokho kuyinzuzo kuwe uma usebenzisa i-ConveyThis. I-ConveyThis ingakusiza ukuthi uguqule ividiyo olimini oluwumthombo olimini olufanele.
Futhi, khumbula ukuthi abantu babonga ukufunda nokuqonda izinto ngezinsiza-kubona. Ngakho-ke, kuzoba usizo olufudumele kumakhasimende akho ukubona ukuthi izimpendulo zemibuzo yawo zethulwa ngendlela eqhuba iphuzu kusetshenziswa izinsiza ezibukwayo ezifanele. Ngakho-ke lapho kunokwenzeka, sebenzisa izithombe nezithombe ezanele ukuze uqondise amaphuzu.
Izinzuzo zokuba nesisekelo solwazi esihunyushiwe
Ngezansi ezinye zezinzuzo zokuba nesisekelo solwazi esihunyushiwe:
- Umuzwa othuthukisiwe wamakhasimende : amakhasimende maningi amathuba okuthi akhululeke lapho ephenya emakhasini esisekelo solwazi lwakho ngolimi lwezinhliziyo zawo. Lolu hlobo oluhle lomsebenzisi/ikhasimende ngeke lugcine nje kwakha kodwa luzokusiza ukuthi ugcine amanani okugcina. Lokhu kunenzuzo ngoba ukuthola amakhasimende amasha kungase kungabi lula, yingakho amadala kufanele agcinwe.
- Amakhasimende amasha: kulula ukuthi uhlale ufuna ukubuyela emuva uma uthola ukuthi awukwazi ukuthola usizo noma ukuthola eyodwa ngolimi olufunayo lapho uzama ukuthenga umkhiqizo, noma ufuna izinsiza ezithile. Ngakho-ke, amakhasimende angaba khona azothambekela nakakhulu futhi azethembe nakakhulu ukuthenga kuwe uma unesisekelo solwazi esihunyushiwe. Futhi lapho abanjalo bethola lezi zisekelo zokufudumala kungenzeka bancome umkhiqizo wakho kwabanye.
- Inombolo encishisiwe yamathikithi kumakhasimende afuna usizo: uma amakhasimende enezinto eziningi ezikhathazayo kungenzeka ukuthi ukhuphule umthamo wezicelo zosekelo lwamakhasimende. Nokho, le nombolo enkulu yezicelo ingancishiswa uma amakhasimende engathola kalula lokho abakufunayo kusisekelo solwazi. Lokhu kunikeza usizo ababeludinga kalula futhi akukho ukubambezeleka ngaleyo ndlela kunciphisa umthwalo wethimba losekelo lwamakhasimende. Isisekelo solwazi esihunyushwe kahle sizosiza amakhasimende ukuthi axazulule izinkinga zawo ngaphandle kokuphendukela ekufuneni impendulo eqondile evela kusekelo lwamakhasimende.
- I-SEO enenkomba: uma imibhalo esezindaweni zakho zolwazi ihunyushwa kahle, ungaqinisekiswa ngezinga elingcono olimini olusha uthola imibhalo ehunyushelwa kulo ikakhulukazi uma amagama angukhiye ehunyushwa ngendlela efanele. Lokhu kuzobe kukuthembisa ukwanda kwethrafikhi kuwebhusayithi yakho.
Manje sinombuzo omkhulu: yini enye?
Iqiniso njengoba liphinde laphindwa kulesi sihloko ukuthi uma unikeza amakhasimende akho ukwesekwa okungcono kwamakhasimende, cishe uzozibonela ukuthengisa okuningi njengoba evame ukubuya ngenxa yolwazi abanalo ngokusekela umkhiqizo wakho. Kuleli qophelo, into elandelayo kuwe manje ukunikeza isisekelo sakho solwazi ngezilimi ezingaphezu kwezimbalwa. Futhi ungaqala lokhu ngokubhalisela i-ConveyThis namuhla njengoba lokhu kuzokusiza ukuthi uthole isisekelo sakho solwazi sihunyushelwe ezilimini ezicishe zibe yi-100 ngaphandle kwengcindezi.