Imibono Yesakhiwo Yewebhusayithi Yakho Yezilimi Eziningi: Ukuthuthukisa Isipiliyoni Somsebenzisi

Ukudala noma ukuklama iwebhusayithi akulula njengokukhetha ezinhlotsheni zezifanekiso leso osibheka njengesihle kakhulu. Nakuba ukubukeka nomuzwa wewebhusayithi kuyizici ezibaluleke kakhulu, akuzona kuphela izinto okufanele ucabange ngazo ngaphambi kokwenza isinqumo.

Kuyiqiniso: impumelelo yewebhusayithi yakho ixhunywe nesakhiwo sayo, indlela abasebenzisi abazizwa ngayo ngenkathi beyisebenzisa noma bephequlula. Lokhu ngokuqinisekile kuthonya izivakashi zakho kokungcono noma okubi ngokubona kwazo ngesayithi lakho nokuthi bazocabangela ukuthenga.

Akudlalwa! Ngokombiko ovela ku-Society of Digital Agencies (SoDA) , isipiliyoni esibi somsebenzisi wewebhusayithi silimaza amabhizinisi. Ngakho-ke ukuba nesakhiwo esihle kakhulu kuyisici esibalulekile sewebhusayithi kanye nomklamo wokuhlangenwe nakho komsebenzisi.

Kungenzeka futhi ukuthi uqaphele ukuthi babelana ngezici ezithile, lokho kungenxa yokuthi njengazo zonke ezinye izimboni, izitayela nazo zithatha umhlaba wokuklama ngesiphepho. Namuhla izithombe ezigcwele igazi kanye nomklamo wamakholomu amathathu konke kucasulwa abaklami.

Kodwa nansi inkinga, kufanele wazi kusenesikhathi ukuthi noma iyiphi indlela iyasebenza, zombili zinobuhle nobubi bazo. Ngakho, ucabanga ukuthi yini okufanele uyenze? Izinketho ziwukusebenzisa ukujwayela kwalezi zici emcabangweni ohlangene, noma unganquma ukugqama futhi ulethe ukunaka esitolo sakho ngokwenza okuthile okuhluke kakhulu! Akuwona umbuzo olula ukuwuphendula, futhi ukukhetha kwakho kuzoncika kuzithameli ozihlosile.

Izici zewebhusayithi enhle

Singasho ngokukhululeka ukuthi amathuba okuba mkhulu aza ngezindlela eziningi futhi evela ezindaweni eziningi, kuningi esingasetshenzwa ngakho, izinketho eziningi, amandla amaningi. Izinqumo zakho ezingcono kakhulu zizoncika kuzithameli ozihlosile kanye nohlobo lwebhizinisi oliqhubayo. Lezi zinketho zakha futhi zibonisa isithombe sakho somkhiqizo.

Ngokusho kuka- Adobe , izingxenye ezimbili kwezintathu zabantu zingathanda ukufunda okuthile okuklanywe kahle kunokuthile okucacile lapho kucindezelwa isikhathi; futhi u-38% wabantu uzoshiya iwebhusayithi uma ingakhangi. Lezi zibonakala njengezitatimende ezijwayelekile kakhulu ezingenakho ukucaciswa okuningi. Kodwa i-UX ne-UI zihlala zicutshungulwa ochwepheshe bokuklama, ngakho esikhundleni sokubheka incazelo “yobuhle” ngokomuntu esingamazi, kufanele sibheke izinto esingazenza zibe zinhle, futhi sichaze ukuthi ubuhle busho ukuthini kumongo wethu.

Njengoba kungewona wonke amabhizinisi afanayo, imibandela yewebhusayithi enhle ngeke ihambelane nayo, kodwa singakhuluma ngazo zonke izici ezihlukene ezihlanganisa umsebenzi wokuklama iwebhusayithi futhi ungazindla ngazo ngenkathi ucabanga ngendawo yebhizinisi lakho. kanye nezimiso.

1. Akunamfuhlumfuhlu : Faka isikhala phakathi kokuqukethwe kwakho, zama ukubonisa kuphela lokho umsebenzisi anentshisekelo kukho. Lahla "imihlobiso". Iba nesikhala esikhulu esinegethivu ukuze izakhi zifundeke kalula.
2. Isixhumi esibonakalayo : Yenza ukuzulazula kube lula. Yiba nezindlela eziqondile ukusuka kwesinye isigaba ukuya kwesinye.
3. I-Visual hierarchy : Hlela izici zesithombe ngokulandelana kokubaluleka. Izinto ezibaluleke kakhulu zingafika kuqala noma zingathatha isikhala esiningi, zisize izivakashi zakho zizulazule ngokuqondisa amehlo azo ezintweni ezihlukene. Ngokwesibonelo, abantu bafunda izinto ezinkulu kuqala .
4. Iphalethi yombala nokukhetha kwesithombe : Kafushane nje, imibala egqamile iyagqama futhi ngenxa yalokho isebenza kahle njengokuphimisela, futhi umataniswe nesithombe esifanele ungagcina izivakashi zakho zinentshisekelo isikhathi eside!
5. I-Mobile-friendly : Kusukela ngoJulayi 2019, okuzenzakalelayo kwazo zonke izizinda zewebhu ezintsha ukukhomba ngeselula kuqala futhi kukhuphule izinga lamakhasi ewebhu asebenziseka kalula ekusesheni. Ngakho qiniseka ukuthi ukwakheka kwenguqulo yakho yeselula nakho kusebenza kahle.
6. Inkinobho yokushintsha ulimi : Uma amaqiniso ethi siphila emnothweni oweqa imingcele lapho izwe ohlala kulo lingakhawuleli lapho ungathenga khona, ukungabi newebhusayithi yezilimi eziningi akuyona inketho uma ufuna ukuchuma. .

Abukeka kanjani amawebhusayithi ezilimi eziningi?

Izindaba ezimnandi! Ungakhululeka, ukwakha iwebhusayithi enezilimi eziningi akuyona inkinga, kulula njengokwengeza inkinobho yolimi kwelinye lamakhona esakhiwo sakho sewebhusayithi usebenzisa i-ConveyThis . Ukwenza ibhizinisi ku-inthanethi kwamanye amazwe akukaze kube lula.

Ake sibheke ezinye izakhiwo zewebhusayithi futhi sihlaziye ukuthi yini ezenza zikhange kangaka.

UCrabtree no-Evelyn

Ake siqale nge-Crabtree & Evelyn, ibhizinisi lomzimba kanye nephunga elimnandi elaqala eJalimane kodwa elithathe ibhizinisi layo emhlabeni jikelele ngesakhiwo esihle nezinketho zolimi.

Njengoba izinhlobonhlobo zemikhiqizo zibanzi kakhulu, bakhethe ukungagxili izivakashi zabo ngokunakekela ukwakheka kwabo nokwenza izinqumo zokuklama ngokucophelela, njengokugcwalisa isikrini sekhasi labo eliyisiqalo kuqala ngomlayezo olula, kulokhu, mayelana nenkathi yeholide. , futhi uma uskrola phansi noma uchofoza inkinobho ethi “Thenga Manje”, isivakashi siholelwa emikhiqizweni.

Ukubukeka okuyinkimbinkimbi ngempela nokuhlanzekile, izivakashi nakanjani zizohlala isikhathi eside, zikhangwe umuzwa. Mayelana nemenyu, kunezinketho ezimbili zokusesha, inkinobho yokusesha lapho ungabhala khona igama elingukhiye, uma unciphise lokho okufunayo; noma uchofoze inkinobho yokuthenga, bese ukhetha ukuthi ufuna ukuhlola kuphi noma kanjani, ngezigaba, ngeqoqo, noma uhlole amasethi ezipho.

Futhi manje into emangalisa kakhulu, isishintshi solimi. Ungayithola ngaphansi kwekhasi, futhi uma uyichofoza, ikubonisa izilungiselelo zesitolo samanje, namamenyu okudonsela phansi anezinye izindlela.

Futhi lokhu kuyinto esike sakhuluma ngayo ngaphambili esihlokweni sezinhlobo zezinkinobho zolimi , kumnandi ukuthi banezinketho ezimbili, enye eyendawo kanye neyolimi, ngoba siyazi ukuthi akubona bonke abaphequlula ngolimi lwabo noma ngolimi lwabo. izwe. Le webhusayithi iyisibonelo esiphelele somsebenzi owenziwe kahle wokwenza kwasendaweni. Xhumana nethimba le -ConveyThis ukuze uthole ulwazi olwengeziwe lokuthi ungayenza kanjani iwebhusayithi yakho yamukeleke kakhudlwana kubasebenzisi emhlabeni wonke!

I-Digital Mint

Okokuqala, umsebenzi omangalisayo. Izinqumo ezinkulu kuyo yonke indawo, awucabangi? Futhi ukusetshenziswa okumangalisayo kombala ekusunguleni ukugqama nokugxilwa kwezindawo. Ake sibhale zonke izinto ezinhle ngale sayithi: isikhala esingesihle, amafonti anosayizi abahlukene, umsebenzi wobuciko wangokwezifiso, umbala kanye ne-tint.

Ukuhlelwa kwezinto ezinosayizi abahlukene kukubonisa ukuthi ungaqala kuphi ukufunda futhi isikhala esimhlophe sinikeza umfundi isikhathi sokumisa kancane.

Lapha sinesibonelo esicacile sohlelo olubonakalayo:

Ukusuka kokuncane kuye kokubaluleke kakhulu: ozakwethu bebhizinisi ngama-tints alula, “Kwenze kwenzeke” ngefonti encane, inkinobho ethi “ake sikhulume” enengemuva elimnyama nezinhlamvu ezimhlophe, “Evolutionary digital” ngefonti enkulu futhi egqamile, kanye “nokumaketha” ngefonti efanayo neyangaphambili kodwa igqanyiswe ngokuluhlaza.

Ukwengeza, izimfuneko ezithi “Yenza kwenzeke” kanye nokuthi “Masikhulume” nazo zisiza isivakashi kulwazi lwaso lokuphequlula.

Ibha yokuzulazula ilula futhi icacile njenge-Crabtree & Evelyn's, futhi ibha yenkundla yezokuxhumana engakwesokudla iyinketho enhle kumabhizinisi athembele kakhulu ezinkundleni zokuxhumana njengethuluzi.

Ungathola izinkinobho zabo zolimi ngezansi kwekhasi, zincane, kodwa zonke izinketho ziyabonakala futhi imibala yazo igqamile futhi ihluke kakhulu kuphalethi yombala we-Digital Menta ukuze itholakale kalula.

I-Yoga

Lapha sinesibonelo esihle samawebhusayithi ahlakazekile. Kunesikhala esiningi esibi futhi izibalo zemibala ziyagqwayiza, lokhu kufaka umuzwa welukuluku ezivakashini! Iziphequluli ezivamile nakanjani zizohlala futhi zibheke yonke iwebhusayithi futhi zifunde kabanzi nge-Yogang. Umklamo okhazimulayo.

I-Yogang iwumdlalo ojabulisayo wezingane ohlanganisa ukujima, ukuphumula, ukwabelana nokudala, futhi ikhasi lazo eliyisiqalo libonisa lokho. Ukugqwayiza kwabalingiswa abahlukene abenza ukuma kwe-yoga akukhona ukukhombisa amakhono okuhlela, kuwukubonakaliswa komoya womkhiqizo.

Ngasikhathi sinye Kuyathandeka futhi kubizelwe esenzweni ukwenza i-Yogang ibe yingxenye yobuntwana bezingane zakho. Bakhanga abathengi abathatheka ngenkinobho ethi "Thenga" futhi basize ikhasimende elingase lifunde kabanzi mayelana nomkhiqizo kuqala ngokuliqondisa kokufundisa.

Ibha yabo yemenyu ende iyafaneleka ngokuthi bathengisa i-B2B ne-B2C, ngakho banezinhlobo ezahlukene zezivakashi ezifuna izinto ezihlukene futhi bonke kufanele bathole lokho abakufunayo ngokushesha.

Inkinobho yabo yolimi iyinkinobho engabonakali enezinketho "EN" kanye "FR". Banezinketho eziwumngcingo zolimi kodwa bakhombe ngokusobala izimakethe zabo ezinkulu futhi bagxile kakhulu ekunikezeni umuzwa ongcono kakhulu ongakhona kumsebenzisi.

Navy noma Gray

Imisebenzi eminingi yobuciko yangokwezifiso kulolu hlu, siyazi. Kuyinto eguquguqukayo futhi lawa mawebhusayithi awasebenzisa kahle kakhulu ukuze akhe ukubukeka nomuzwa othize.

I-Navy kanye neGrey iyisibonelo sokugcina kulolu hlu, futhi inezici esike sazincoma ngaphambili, ingabe wazikhomba, futhi? Kwenza okuhlangenwe nakho okuyinkimbinkimbi kakhulu, kuyaheha. Kungenza ngizizwe ngizolile, ngibona yonke leyo ndawo engeyinhle, angikhungathekiswa nakancane umqondo wokuphequlula le webhusayithi futhi ibha yemenyu ecacile iyangiqinisekisa ukuthi ngizokuthola engikufunayo ngaphandle komshikashika.

Ngiyayazisa indlela abahlukanise ngayo “Amahembe” kanye “namasudi” kumenyu, kuyisinqumo esifanele ibhizinisi lokuthunga, ezinye izitolo eziningi bezingenza amakhasi amancane ale mikhiqizo, futhi lokho kuyisinqumo esiphusile, kodwa kuNavy noma Grey, kunomthelela kulokho kubukeka okuphucuziwe.

Le webhusayithi ikakhulukazi, ibeke inkinobho yabo yolimi phezulu kwesokudla, futhi ifonti abayikhethile iyafana newebhusayithi yonke. Futhi ezansi kwesokunxele, bangeze inkinobho kaWhatsapp ukuze baxhumane ngokushesha.

Dala iwebhusayithi enhle yababukeli bakho

Amawebhusayithi abhalwe ohlwini mahle ngoba alandela izimiso ezijwayelekile zokuklama okuhle, kodwa futhi, ngoba zonke izinqumo zingathethelelwa, izizathu zingaba indawo yebhizinisi abakuyo, kodwa futhi kungaba izethameli eziqondiwe. Ngakho-ke khumbula ukugcina engqondweni yakho ubunikazi bebhizinisi lakho, imibono nezithameli lapho wenza izinqumo.

Okubalulekile wukucabanga ngendlela yokwenza lula usesho nokuthi ungasiholela kanjani isivakashi sakho kulokho esikufunayo ngokuchofoza okuncane kakhulu.

Kafushane, nikeza izivakashi zakho ucingo esenzweni ngokushesha nje lapho zithola ikhasi eliyisiqalo, futhi usebenzise isikhala esingesihle ukuze udale umehluko futhi ugqamise izinto ezibalulekile, njengomlayezo wakho; futhi okokugcina, yiba nemenyu elula nenkinobho yolimi.

Ubukeka ulungele ukuthengisa emhlabeni wonke, futhi mhlawumbe uqhamuke nemibono eminingi emihle ngenkathi ufunda lesi sihloko. Funda kabanzi mayelana ne -ConveyThis futhi uthuthukise ukuthengisa kwakho ku-inthanethi!