Nazi izindlela ezi-4 zokukhulisa ukuthengisa kwakho ku-Shopify
Ngaphezu nje kweminyaka eyishumi yokusebenza kukaShopify, kube nochungechunge lwangempela lwezinguquko zomcimbi ngendlela abantu abathenga ngayo futhi badayise ngayo izimpahla nezinsizakalo. Ifinyelela ezinkulungwaneni zabantu namuhla abaziphilisa ngayo ngale nkundla. Ngokombiko, ngezinye izikhathi ngo-Agasti 2017, ngaphezu kwezinkulungwane ezingamakhulu ayisithupha (600,000) izitolo zakwaShopify zitholakala emhlabeni wonke zenza imali engaphezu kwezigidigidi ezingamashumi amahlanu nanhlanu (amaRandi ayizigidi eziyizinkulungwane ezingu-55) njengenani lazo lonke. Wonke umnikazi wesitolo sakwaShopify uvame ukungena emngceleni nomcabango wokuthi angakwandisa kanjani ukuthengisa kwawo, ngaleyo ndlela angenise imali eningi.
Le ndatshana yale bhulogi ihlinzeka ngengxoxo elula, emfushane futhi echazwe ngokucacile ngezindlela ezine (4) lapho ukuthengiswa kwesitolo sakwaShopify kungathuthukiswa.
Ngokuyisisekelo, lokhu kuxoxwa ngakho ngezansi:
1. Sebenzisa ngokuhlakanipha uhlelo lokusebenza olutholakalayo ukuze uphushe imikhiqizo yakho
Kunezinombolo ezimbalwa zesoftware ohlwini lwesitolo sezinhlelo zokusebenza zakwaShopify. Lezi zinhlelo zokusebenza azenzi nje izinqubo zizonke kungabi nzima ukufinyelela kuzo kodwa futhi zisiza ekwandiseni nasekuthuthukiseni ukuthengiswa kwabanikazi bakwaShopify kusetshenziswa izinkundla ezihlukene. Nakuba lezi zinhlelo zokusebenza ziziningi futhi zitholakala kalula, nokho zibeka inkinga yokwazi ukuthi iyiphi kuzo okufanele ikhethwe nokuthi iyiphi ezofaneleka kakhulu.
Kungenzeka ukuthi ukhethe noma iyiphi i-Facebook, Twitter, Instagram nanoma iyiphi enye inkundla etholakalayo yokukhangisa umkhiqizo wakho, kodwa kunezinye izinhlelo zokusebenza ezimangalisayo esitolo ezithembisa ukunikeza okungcono kakhulu.
Ukukusiza ukuthi useshe futhi uzulazule kulezi zinhlelo zokusebenza, vakashela ku- https://apps.shopify.com/
Ukuze ukwazi ukuthola isicelo esifanelekile semikhiqizo namasevisi akho, phequlula izigaba ngokuvakashela ku -https://apps.shopify.com/browse
Bese uzulazulela phansi ngokugxilisa amehlo akho ngakwesokunxele sekhasi. Sesha isigaba sezindawo ongathengisa ukuze uhlanganise ukusesha kwakho kuhlelo lokusebenza olufanele. Le nqubo isiza ukuhlunga usesho lwakho.
Ukusuka lapho, ungakwazi ukusesha bese ukhetha okukulungele.
Ngakho-ke, zikhandle ocwaningweni olwengeziwe oluzokusiza ukuba wenze ukukhetha okufanele okufanele kakhulu.
2. Yiba nekhono elengeziwe
Ngokuvamile kuthiwa ukuphindaphinda kungumama wokugcizelela. Ngakho-ke, kuzolunga kakhulu ukusho kaninginingi ukuthi kunanini ngaphambili, kunokwanda kwezibalo zabantu abazimisele ukuzuza isamba semali ngaleli thuba eliku-inthanethi. Eqinisweni, selokhu kwaqalwa izitolo eziku-inthanethi, kube nokwanda kwejiyomethri kubantu ababhalisela ukubhalisa ngoba banenkolelo yokuthi kunenzuzo enkulu. Ngenxa yalokho baye bakhulisa ukulindela inzuzo kusukela ekuqaleni.
Nakuba ukuklanywa nokwakheka kwalezi zitolo kukhanga kahle, nokho umuntu kufanele aqaphele ikakhulukazi ukuze angakhiqizi ikhwalithi ephansi, izinga eliphansi noma imisebenzi engcolile.
Kungakhathalekile ukuthi imikhiqizo yakho ingaba muhle kangakanani, ukuze wenze kangcono futhi uthole uhlelo lokusebenza, kudingeka okwengeziwe. Iwebhusayithi yakho nendlela yakho kufanele ibe yinkimbinkimbi futhi iphumelele ngenkathi igcina ukungaguquguquki.
3. Thola ukuhunyushwa kwesitolo sakho sakwaShopify
Kuyiqiniso ukuthi ngaphezu kwamaphesenti angamashumi ayisikhombisa (70%) abasebenzisi be-inthanethi bangena emakhasini ahlukene ewebhu ngezilimi zezinhliziyo zabo; izilimi zabo. Amawebhusayithi anolimi olulodwa nje kuphela awasebenziseki kahle uma eqhathaniswa nalawo anikeza ukufinyelela ezilimini eziningi ngenxa yobubanzi nezinhlobonhlobo esinazo emhlabeni jikelele namuhla. Kuyathakazelisa ukuqaphela ukuthi cishe amaphesenti angamashumi amahlanu (50%) abasebenzisi be-inthanethi ngeke balandele abathengisi bemikhiqizo engatholakali ngolimi lwabo. Kungakho kubaluleke kakhulu ukwandisa ububanzi bamakhasimende akho abafinyelela kuwo ngokungena kunketho elungile yokuhumusha isitolo sakho sakwaShopify.
Ithuluzi eliku-inthanethi ongalisebenzisa ukuze ufake izilimi eziningi esitolo sakho sakwaShopify izengezo ze-ConveyThis . I-ConveyThis yakhiwe ngezici eziningi ezenza kube lula ukwenza okwasendaweni nokuhumusha okuqukethwe kwakho. Ungenza isitolo sakho sitholakale kalula kunoma yiluphi ulimi oluhlanganisa kahle ngoba luhambisana ne-Search Engine Optimization (SEO). Kulula ukusebenzisa lesi siteshi ngenxa ye-Shopify checkout Intuitive Visual Editor ekusiza ukuthi ulungise imiklamo yakho. Ukwenza lula kwe-ConveyThis nokuhambisana nayo yonke itimu etholakalayo yakwaShopify kanye nokuvumelana nezimo namanye ama-plug-in kwenze abasebenzisi abangaphezu kwamaphesenti angamashumi ayisishiyagalolunye nesithupha (96%) babambelele ekusebenziseni kwayo.
Kafushane, i-ConveyThis yisixazululo esiyingqayizivele esenza ngokuzenzakalelayo inqubo yokwenza iwebhusayithi ibe yasendaweni ngomugqa olula wekhodi, ongadingi ukuhlela kwangaphambilini noma amakhono okuphatha amaphrojekthi.
Ungase ufune ukwazi ukuthi ungakwenza kanjani mayelana nokuhunyushwa nokwenza okwasendaweni kokuqukethwe kwakho usebenzisa i-plugin ye-ConveyThis, sicela ulandele lezi zinyathelo ezingezansi:
- Ngena ngemvume kudeshibhodi/umlawuli wephaneli yakho yakwaShopify, bese uchofoza Isitolo Se-inthanethi kumenyu eseceleni kwesobunxele njengoba kukhonjisiwe ngezansi:
- Khetha Izingqikithi ukuze ukwazi ukulungisa itimu yakho yamanje.
- Phezulu kwesokudla sekhasi, khetha Hlela Itimu
Khetha imenyu eyehlayo Izinketho Zetimu , bese uchofoza Hlela i-HTML/CSS
- Esigabeni se-Isakhiwo, khetha i-theme.liquid . Lokhu kuzovula isihleli se-HTML esizokuvumela ukuthi unamathisele ikhodi yakho ye-ConveyThis.
Bese unamathisela ikhodi ye-ConveyThis kusihleli se-HTML esiphambi kwe-
umaka. Chofoza Londoloza ukuze ulondoloze izinguquko. Ngezansi kunesithombe somhleli osevele enamakhodi anamathisiwe.Ukuze wenze ukuhumusha kube bukhoma kuwebhusayithi yakho, buyela emuva kumhleli we-ConveyThis bese ukhetha Shicilela.
Ngemva kokudlula lezi zinyathelo, ungase ufune ukwazi ukuthi yiziphi izilimi ze-Checkout ezisekela itimu yakho yakwa-Shopify njengamanje. Ukwenza lokhu:
- Phinda wonke amachashazi angenhla uze ufike ephuzwini lesine (4). Nokho, kulokhu khetha Hlela ulimi esikhundleni sokuthi “Hlela i-HTML/CSS”.
- Uzoqaphela ukuthi ezinye izilimi zimakwe 'Kuqediwe'. Lokhu kusho ukuthi asekelwe ngokugcwele.
Qaphela: uma izilimi ozimisele ukuzengeza/noma ukuzingeza zisekelwa ngokugcwele, ukuhlanganiswa kwakho kuyasethwa futhi kwenziwa. Uma kwenzeka ukuthi awasekelwe, sicela uqhubekele ezinyathelweni ezilandelayo.
- Kulelo khasi, khetha okuthi Shintsha Ulimi Lwetimu ngakwesokudla phezulu.
- Uzoqaphela inkinobho yokudonsela phansi enelebuli yesiNgisi . Chofoza kokwehliswayo.
- Khetha ezinye izilimi .
- Kuleli qophelo, ungakhetha noma yiluphi ulimi olufisayo.
- Chofoza londoloza
- Lapha ungakwazi ukwengeza ukuhumusha ngokwenza ekhasini lokuphuma nganoma yiluphi ulimi olufisayo.
- Ngemva kokwenza kanjalo, londoloza ukuhumusha kwakho ngokuchofoza inkinobho ethi Londoloza .
Usumi ngomumo. Halala! Ngalezi zinyathelo ezilula, kufanele ukwazi ukuhumusha nokwenza okuqukethwe kwakho kwewebhu kube okwasendaweni. Nokho, uma unezinkinga ngokuhumusha isitolo sakho sakwaShopify nge-ConveyThis, ungafinyelela ku-ConveyThis ngethimba labo losekelo .
4. Zitholele abathonya abalungile
Ukuze uphumelele futhi ukwazi ukukhulisa ukuthengisa kwakho kwaShopify, umphumela wabagqugquzeli benkundla yezokuxhumana awusoze waqiniswa. Nanku umbuzo ulele: ubani umgqugquzeli wenkundla yezokuxhumana? Noma yimuphi umuntu onezibalo eziphezulu zabalandeli kuzo zonke noma kunoma yiziphi izingosi zokuxhumana ezidumile ezifana ne-Twitter, i-Facebook, i-Instagram njll., okuthi ngandlela thize noma enye ibe nekhono lokusebenzisa amazinga athile ethonya kubalandeli babo' izinqumo.
Njengoba kubonwe esithombeni esingenhla, i-influencer idonsa inani elikhulu labalandeli njengozibuthe. Umnikazi webhizinisi omuhle cishe uzofuna ukusebenzisa ithuba lalaba balandeli abatholakalayo ukuze basekele imikhiqizo edayisiwe.
Ngokocwaningo oluthile, ngaphezu kwamaphesenti angamashumi ayisikhombisa (70%) athenge imikhiqizo ehlobene nobuhle ngoba nje ibonwe ku-Instagram.
Lokhu kufanelana kuwumphumela womphumela onamandla wabagqugquzeli benkundla yezokuxhumana. Basiza ukukhangisa nokwethula izimpahla namasevisi akho ngendlela eshesha ngendlela emangalisayo kubalandeli babo futhi bazama ukubakholisa ukuthi balandele umdayisi.
Ukuze wenze lokho, kufanele ulungele ukusebenzisa umgqugquzeli. Ukwenza kanjani lokhu? Okokuqala, thatha isikhathi sakho ukwakha ubudlelwano bekhwalithi nabo ngokuxhumana nabo kanye nokuthunyelwe kwabo. Okwesibili, sebenzisa laba bathonya ukulawula kwamahhala kwabathonya, wazi ngokugcwele ukuthi nakuba kuwumkhiqizo wakho kodwa abalandeli bangabo. Okokugcina, kuye ngohlobo lwakho nesabelomali, zimisele ukusebenzisana nokutshala izimali nalabo abathonya uma befuna lokho. Lokhu kungenxa yokuthi izindleko zokuxhaphaza umuntu onethonya zincane uma ziqhathaniswa nembuyiselo evela kumakhasimende akho; abalandeli babo.
Kodwa-ke, ukusetshenziswa kwe-social media influencer ngaphandle kokuqapha. Isexwayiso ukuthi sebenzisa umgqugquzeli olungile ukuze izimpahla namasevisi akho afinyelele kubantu abalungile ngaleyo ndlela ahumushele ekuthengisweni okwengeziwe kwakho.
Sikwazile ukuxoxa ngokuthi wena njengomnikazi webhizinisi eku-inthanethi ungakwandisa kanjani ukuthengisa kwakho ku-Shopify ngokusebenzisa izindlela ezine (4) eziphakanyisiwe. okusho ukuthi ukusebenzisa kahle uhlelo lokusebenza olutholakalayo ukuze uphushe imikhiqizo yakho, ube sezingeni eliphezulu kakhulu, uhumushe isitolo sakho sakwaShopify futhi wandise ithuba lenkundla yezokuxhumana ngokusebenzisa abagqugquzeli abalungile. Ngazo zonke lezi, into eyodwa igqamile futhi lokhu ukusebenzisa kwakho ubuchwepheshe. Ngakho-ke, uma uqhubeka nokusebenzisa amaqhinga afanele kanye namathuluzi afanele, ngeke ukwazi nje ukwandisa ukuthengisa kodwa futhi ungakwazi ukuphakamisa ibhizinisi lakho.