Uyichaza Kanjani Ngempumelelo Imakethe Yakho Oyihlosile Yokwanda Komhlaba

Wonke umnikazi webhizinisi ngokwemvelo uzogxila isikhathi sakhe namandla akhe ekudaleni umkhiqizo noma isevisi. Ekuqaleni, ukuthengisa kuwumgomo oyinhloko, futhi bekuzovela kulabo abathanda ngempela indalo yakho kodwa kunezindlela zokukhiqiza isithakazelo sangempela futhi ukhulise ukwethembeka, yilapho ukumaketha kwedijithali kuzwakala njengesu eliphelele lokubonisa kuwebhusayithi yakho hhayi kuphela umkhiqizo kodwa ungubani, wenzani futhi uyithuthukisa kanjani impilo yakho yamanje kanye namakhasimende angaba khona.

Ukuchaza isu lokumaketha kwedijithali uqobo kungesinye isici okufanele usithathe ngokungathi sína njengoba kungakhathalekile isu olisebenzisayo, noma ngabe ukumaketha nge-imeyili, izikhangiso ezikhokhelwayo, i-SEO, ukumaketha okuqukethwe noma unquma ukukuhlanganisa konke, yile ndlela ozofinyelela ngayo izethameli zakho. futhi owabelana ngakho kuwebhusayithi yakho umyalezo kanye nesithombe ofuna babe naso sebhizinisi lakho.

Ngaphambi kokuthi unqume okuqukethwe ofuna ukwabelana ngakho nezithameli zakho ezihlosiwe, kubalulekile ukwazi ngempela ukuthi ubani ozoba yingxenye yakho kanye nezici ezikuchazayo, yingakho sikhuluma ngokumaketha okuhlosiwe, inqubo ethokozisayo lapho ungagcini wena kuphela. qonda kangcono ekupheleni kwalesi sihloko kodwa futhi kuzokusiza ukuthi ufinyelele imigomo yebhizinisi ngokushintsha amasu akho okumaketha ngokuya ngolwazi olunikezwa yisizindalwazi samakhasimende akho.

Iyini imakethe eqondiwe?

Imakethe eqondiwe (noma izethameli) imane ingabantu okungenzeka ukuthi bathenge imikhiqizo noma amasevisi akho ngokusekelwe ezicini ezithile, izidingo ezithile zabathengi imikhiqizo eyadalelwa yona, ngisho nalabo oqhudelana nabo kanye neminikelo yabo kufanele kucatshangelwe uma usebenzisa amasu Imakethe ehlosiwe.

Cabanga ngolwazi olubalulekile olunikezwa amakhasimende akho amanje, noma ngabe awuzange ube semakethe isikhathi eside kakhulu, uzomangala ngemininingwane echaza abangaba amakhasimende akho ngokubheka lawo asevele eyithengile imikhiqizo yakho noma abaqashile amasevisi, zama ukuthola ukufana, lokho abafana ngakho, isithakazelo sabo. Ezinye izinsiza eziwusizo zokuqoqa lolu lwazi amathuluzi okuhlaziya iwebhusayithi, inkundla yezokuxhumana kanye nezinkundla ze-imeyili zokuhlaziya ukumaketha, ezinye izici okungenzeka ukuthi ufuna ukuzicabangela zingaba: iminyaka, indawo, ulimi, amandla okusebenzisa, izinto zokuzilibazisa, imisebenzi, isigaba sempilo. Esimeni lapho inkampani yakho ingahloselwe amakhasimende (B2C) kodwa amanye amabhizinisi (B2B), kukhona nezinye izici okufanele zicatshangelwe njengosayizi webhizinisi, indawo, isabelomali kanye nezimboni ezikula mabhizinisi. Lesi isinyathelo sokuqala sokwakha isizinda sedatha yamakhasimende akho futhi ngizokuchazela kamuva ukuthi ungakusebenzisa kanjani lokhu ukukhulisa ukuthengisa kwakho.

Indaba yokugqugquzela.

Esinye isinyathelo ekunqumeni imakethe oyihlosile ukuqonda izizathu zokuthi kungani bethenga imikhiqizo yakho. Khomba ukuthi yini ekhuthaza amakhasimende akho ukuthi avakashele iwebhusayithi yakho, athenge, athumele umngane futhi mhlawumbe athenge okwesibili? Lokhu kuyinto oyithola ngezinhlolovo kanye nobufakazi bamakhasimende ongabelana namakhasimende ngewebhusayithi yakho, ibhulogi kanye nenkundla yezokuxhumana.

Uma usuqondisisile ugqozi lwamakhasimende akho, cishe uzofuna ukwazi ukuthi yini ngempela ngomkhiqizo wakho ebenza babuye ukuze bathenge okwesibili, lokhu kuwukuqonda okungaphezu nje kwezici zemikhiqizo yakho nokuthi yini eyenza isebenze kahle, kufanele ugxile kukho. ukuqonda izinzuzo nezinzuzo amakhasimende akho acabanga ukuthi iletha empilweni yawo lapho eyithenga.

Hlaziya izimbangi zakho.

Ngesinye isikhathi, ukuhlaziya izimbangi zakho nezimakethe zabo ezihlosiwe. Njengoba ungeke ukwazi ukufinyelela kusizindalwazi sabo, ukunaka kakhudlwana amasu ezimbangi zakho kungakunikeza ulwazi olwanele lokuthi kufanele uqale noma ulungise kanjani amasu akho okukhomba. Amawebhusayithi abo, amabhulogi nokuqukethwe kweziteshi zenkundla yezokuxhumana kungaba umhlahlandlela omuhle ngemininingwane ethile ongathanda ukuyazi ngamakhasimende akho.

Inkundla yezokuxhumana iyindlela elula yokuqonda ithoni kanye nokubona ukuthi hlobo luni lwabantu oluhlola lolu lwazi. Amasu okuthengisa angase afane neyakho, hlola ukuthi yiziphi izidingo ababhekana nazo kanye namasu asebenza kahle kakhulu okubandakanya amakhasimende abo. Okokugcina, hlola amawebhusayithi abo kanye nebhulogi ukuze ufunde ikhwalithi nezinzuzo ezinikezwa izimbangi ngokungafani nenkampani yakho.

Ukuhlukaniswa kwamakhasimende.

Ukuchaza imakethe yakho ohlosiwe ayikona nje ukuthola izici ezijwayelekile kumakhasimende akho, empeleni, ungamangala izici eziningi ezingawenza afane kodwa ahluke ngesikhathi esisodwa. Uma usuqoqe lonke ulwazi usebenzisa imithombo eshiwo ngaphambilini, uzothola izinhlobo zamakhasimende ezizoba yingxenye yesizindalwazi sakho esiqoqwe ngokwezimfanelo zawo ezabiwe njengezwe, izibalo zabantu, ukucabanga kwengqondo nokuziphatha. Uma kukhulunywa ngezinkampani ze-B2B, ungabheka izinto ezifanayo ezisetshenziswa emabhizinisini.

Kukhona futhi elinye isu elingasiza kuhlanganiswe nokuhlukaniswa. Ukudala abantu abathengayo noma amakhasimende acatshangelwayo azokhiqiza kabusha ukuziphatha kwamakhasimende akho kungakusiza ukuthi uthole ukuqonda okungcono kwezidingo nezindlela zokuphila zamasegimenti akho. Isihluthulelo kulawa makhasimende acatshangelwayo ukuthi azosabela ngendlela amakhasimende angempela ayengenza ngayo.

Ungayisebenzisa kanjani i-database yakho?

Uma usuqoqe yonke idatha ngokusekelwe kuzici zamakhasimende akho futhi usuwenzile ukuhlukanisa cishe uzodinga ukugcina lonke lolu lwazi ephepheni okusho ukuthi ukubhala isitatimende kuyiseluleko esihle.

Uma ukubhala isitatimende sakho kuzwakala njengenselele, nazi ezinye izici okufanele uzicabangele, amagama angukhiye anganciphisa izinketho, izici ezingachaza izethameli zakho:

- Izibalo zabantu: ubulili, iminyaka
- Izindawo zeJografi: lapho zivela khona.
- Izithakazelo ezibalulekile: izinto zokuzilibazisa

Manje zama ukuhlanganisa ulwazi oluqoqile wenze isitatimende esicacile.

Ezinye izibonelo zendlela yokubhala izitatimende zakho zimi kanje:

- "Imakethe yethu eqondisiwe ngamadoda aneminyaka engama-30 nama-40s ahlala e-United States futhi ajabulela imidlalo yangaphandle."

- "Imakethe yethu esihlosiwe ngabesifazane abaneminyaka engu-30 ubudala abahlala eCanada futhi kungenzeka ukuthi babe nesifo sikashukela ngesikhathi sokukhulelwa."

- "Imakethe yethu esiqondiswe kuyo amadoda aneminyaka engu-40 ubudala ahlala eNew York futhi athanda ukudla okusha nokuphilayo."

Njengoba ubona, ngaphambi kokuthi ucabange ukuthi usuqedile ngesitatimende sakho, cabanga kabili, ukubhala isitatimende esihle kuzoqinisekisa ukuthi amasu akho okumaketha kanye nokuqukethwe kuyahambisana okungaba yisinqumo, kuwusizo futhi kunikeze ithuba lokuzivumelanisa nenhloso yebhizinisi lakho uma kudingeka.

Hlola imizamo yakho yokukhomba.

Ukuze uchaze ngempumelelo imakethe yethu esiqondiswe kuyo, kudingeka ucwaningo olunzulu, ukuqaphela kubalulekile futhi ukuqonda izethameli kungenye yezinto zokuqala okufanele zenziwe, nakuba konke kuzwakala kulula, thatha isikhathi sakho, awukudingi ukuthi kuphelele okokuqala. isikhathi, yilapho ukuzivumelanisa nezimo kudlala indima ebalulekile, amakhasimende akho azosabela kumasu akho futhi ngalolu lwazi uzokwazi ukuthi yini okufanele uyenze nokuthi yini ongafanele ukwenze ukuze ukhiqize leyo ntshisekelo emkhiqizweni noma kusevisi yakho, khumbula izinguquko ezithakaselwayo zamakhasimende. ngokuhamba kweminyaka njengoba ubuchwepheshe, izitayela nezizukulwane zishintsha.

Ukuze uhlole imizamo yakho yokukhomba, ungasebenzisa isu lokumaketha lenkundla yezokuxhumana lapho ukuchofoza nokuzibandakanya kuzokusiza ukuthi ubone ukuthi isu liphumelele kangakanani. Ithuluzi elivamile lokumaketha ukumaketha nge-imeyili, ngenxa yalawa ma-imeyili uzokwazi ukuhlaziya ukusebenza kwemikhankaso yakho yokumaketha.

Izindaba ezinhle ukuthi ukuzivumelanisa nezimo kuyisihluthulelo sokufeza izinhloso zakho, ngokusekelwe kumasu akho okumaketha kuhlanganise nesitatimende sakho esiqondiswe emakethe, ungasilungisa noma usibuyekeze noma nini lapho sidingeka. Lapho okuqukethwe okuqondiswe kakhulu, kulapho umkhankaso uphumelela kakhulu.

Sibuyekeze esinye sezici ezibaluleke kakhulu lapho uqhuba ibhizinisi, mhlawumbe isizathu sokuthi kungani lizohlala emakethe kanye nesizathu sokuthi kungani umkhiqizo wakho usungulwa noma isevisi yakho inikezwa. Abantu abawazi umkhiqizo wakho noma abaqasha isevisi yakho bangakwenza ngoba nje kukhona okuthile okuhlangabezana nezidingo zabo, isizathu sokuthi kungani bezobuya noma badlulisele umngane kuwo sincike ezintweni ezimbalwa ezifana nolwazi lwekhasimende, ikhwalithi yomkhiqizo/isevisi, ukuthi baluthola kanjani ulwazi ibhizinisi lakho elabelana ngalo kuwebhusayithi kanye nezinzuzo ezimele ibhizinisi lakho empilweni yabo. Ukuze ufinyelele izethameli ezibanzi ngempumelelo, uqondise izethameli zakho usebenzisa amasu okuthengisa avumelana nezimo, ukuqoqa ulwazi nokudala isizindalwazi sakho, ukhumbula lokhu kungalungiswa njengoba ubuchwepheshe, izimbangi, izitayela kanye namakhasimende akho eshintsha ngokuhamba kwesikhathi, kuzokusiza ukuthi ubhalele isimo chaza imakethe yakho eqondiwe ngokusekelwe kuzici ezifanayo ababelana ngazo.

Kubalulekile ukugqamisa ukuthi uma isitatimende sakho sesibhaliwe, lezi izethameli ucwaningo lwethu olubachaza njengabantu okungenzeka ukuthi banake inkampani yakho, iwebhusayithi futhi bathenge imikhiqizo noma amasevisi akho, laba ngabantu obabhalelayo, iwebhusayithi yakho, ibhulogi, inkundla yezokuxhumana kanye nokuqukethwe kokumaketha kwe-imeyili kuzocutshungulwa ngokucophelela ukuze kubanjwe futhi kugcinwe isithakazelo sabo, ukwakha ukwethembeka futhi uqale ukukhulisa izethameli zakho.