Ngokusho kwe -Nimdzi insights , amaphesenti angamashumi ayisishiyagalolunye abasebenzisi emhlabeni jikelele abayinaki imikhiqizo uma ingekho ngolimi lwezinhliziyo zabo; ulimi lwabo lwendawo. Kungaleli nothi lapho, abanikazi bamabhizinisi emhlabeni wonke abahlose ukuphumelela ekuthengisweni kwemikhiqizo yabo emhlabeni wonke bazosho kalula ukuthi ukuhunyushwa kwewebhusayithi yabo ezilimini eziningi kubaluleke kakhulu.
Ukuqinisa leli phuzu, i-Statista ezibalweni zayo zakamuva ithi: “Kusukela ngoJanuwari 2020, isiNgisi bekuwulimi oludume kakhulu ku-inthanethi, esimele amaphesenti angama-25.9 abasebenzisi be-inthanethi emhlabeni jikelele….” Lokhu kuwukukhombisa ukuthi ngaphezu kwamaphesenti angamashumi ayisikhombisa (70%) abasebenzisi be-inthanethi bancamela ukuthenga, ukuphequlula kanye nokwenza ukuthengisa nokuthenga ku-inthanethi ngolimi oluhlukile kunesiNgisi.
Ngakho-ke, uma uyibheka nge-engeli yebhizinisi, uzovuma ukuthi inketho engcono kakhulu yebhizinisi lakho ukuthi liphumelele esimweni esinjalo ukwakha, ukwakha kanye nokuba newebhusayithi enezilimi eziningi. Okudingekayo ukwenziwa kwasendaweni kwewebhusayithi yakho lapho ukuhumusha kuyisisekelo. Ukwenziwa kwasendaweni kwewebhusayithi yakho kuyinqubo “yokujwayelanisa umkhiqizo, umnikelo, noma okuqukethwe kalula endaweni ethile noma imakethe” ngokusho kweGlobalization and Localization Association. Kalula nje, ukwenziwa kwasendaweni kusiza amabhizinisi ukuthi aphumelele ezindaweni ezihlala ezindaweni ezihlala abantu ngokubeka izimo zasendaweni zalabo abangaba amakhasimende engqondweni. Umnikazi webhizinisi oqhutshwa impumelelo uyavuma ukuthi kuyisidingo ukwenza iwebhusayithi yebhizinisi lakhe ibe ngeyasendaweni ngoba kunomehluko omkhulu ezintweni ezikhathazayo, izidingo, izidingo, ukuziphatha, imiqondo kanye nokulindelwe ngabantu ukusuka endaweni eyodwa kuya kwenye.
Kodwa-ke, izindlela nokukhetha okutholakala kalula kuwe ukuze uhumushele iwebhusayithi yakho ezilimini eziningi ngokuhamba kwesikhathi kubone izinguquko ngenxa yemiphumela nemithelela yezixazululo ezihlala zikhula ezigxile kwezobuchwepheshe ezingakusiza ukuthi wenze lula ukuhamba komsebenzi wokuhumusha kwakho. Njengomphumela walokho, sizoxoxa ngokuthi ungakuthuthukisa kanjani ukuhamba komsebenzi kokuhumusha kwakho usebenzisa i-ConveyThis ngaphandle kokusebenzisa izindlela ezivamile ezivamile. Ukuqala, ake siqale sihlole izindlela zendabuko bese sizokuqhathanisa nalokho okunikezwa yi-ConveyThis .
Izindlela Zendabuko Zokuthuthukisa Ukugeleza Komsebenzi Wokuhumusha
Bekukade kuwumsebenzi onzima ukuzama ukwenza amawebhusayithi abe okwasendaweni ngaphambi kokuvela kokuqanjwa kabusha kokuhumusha kwamawebhusayithi okunikezwa inkundla efana ne-ConveyThis. Ukuze wenze lokho esikhathini esidlule, kufanele uqashe abahumushi abanolwazi olungaphezu koyedwa. Leli qembu labahumushi lakha ithimba elinabaphathi bokwenza kwasendaweni nabaphathi bokuqukethwe benhlangano noma kokubili.
Isibonelo, umphathi wokuqukethwe uyiphuzu lokuqala lokuhamba komsebenzi. Usebenza nomphathi wokwenza kwasendaweni ngokudlulisela kuye amafayela ngefomethi ye-excel. Lawa mafayela aqukethe inqwaba yemisho nesitatimende esilindele ukuhumusha ngolunye ulimi olusuka olimini olusetshenziswayo. Kusukela kuleli qophelo, abahumushi ngamunye bathola amakhophi asakaziwe amafayela azosebenza kuwo. Uzovumelana neqiniso lokuthi kuzoba umsebenzi onzima ukuhumushela amawebhusayithi ezilimini eziningi usebenzisa le ndlela ngoba umuntu kuzodingeka axhumane futhi aqashe hhayi nje abahumushi abambalwa kodwa abachwepheshile bezilimi ezahlukahlukene ngisho nangezilimi ezingajwayelekile.
Ukuze unikeze ukuhumusha okunembile kwalokho okuhunyushiwe, abahumushi abangochwepheshe kuyodingeka bahlale bexhumana nabaphathi bokwenziwa kwasendaweni. Lokhu kungenxa yokuthi ukuhumusha kudlulela ngale kokuhumusha amagama ngolunye ulimi. Abahumushi kufanele bazi kahle kakhulu isizinda kanye nokuthi okuqukethwe kuhunyushwe kusiphi isimo. Noma isikhona yonke le mizamo, umsebenzi usazoqalwa. Inhlangano kuzomele ixhumane futhi iqashe abathuthukisi bewebhu ukuze basebenze ekuhlanganiseni kwezinto ezihunyushiwe newebhusayithi.
Nakhu okunye okubi kwezindlela Zendabuko zokuthuthukisa ukugeleza komsebenzi wokuhumusha:
- Akubizi kahle : kubiza kakhulu ukuqasha izinombolo ezidingekayo zabahumushi abazokwenza umsebenzi wokuhumusha okufanele wenziwe. Ngokwesilinganiso, kuthatha cishe u-$0.08 kuya ku-$0.25 ukuze igama ngalinye lihunyushwe. Njengoba leli nani libonakala lincane, lingaba likhulu kakhulu uma liphindaphindwa ngezinombolo zamagama azohunyushwa futhi lapho liphindaphindwa ngezinombolo zabahumushi bolimi ngalunye. Ake sicabange ukuthi kuthatha u-$1300 ukuhumusha amagama angu-12,000 ngolimi olulodwa. Cabanga ukuthi uzobe ukhokhela ini ngezilimi eziyi-15 ezahlukene.
- Kudla isikhathi : kungathatha amaviki ambalwa ezinyangeni eziningi ukuhumusha amafayela amaningi uwayise ezilimini eziningi.
- Ukubuyekeza iwebhusayithi ngokuqukethwe okuhunyushiwe : ngemva kokuhunyushwa kokuqukethwe kwakho, kusamele uhlanganise lo mbhalo ohunyushwe mathupha kuwebhusayithi. Ukusingatha umsebenzi onjalo, kunesidingo sokuthi abathuthukisi bewebhu bakhe, bakhe futhi bathuthukise ikhasi elisha. Izikhathi eziningi, laba bathuthukisi benza impinda yamakhasi bese bashumeka okuqukethwe ngaphakathi kwabo. Lokhu nakho akusilungele isikhathi futhi kuyabiza ukuqasha laba bathuthukisi bewebhu.
- Akuthuthukisiwe : uma inhlangano yakho inokuqukethwe okufanele kubuyekezwe ngaso sonke isikhathi, ngeke kube kuhle kakhulu ukuthi udlule ngale ndlela evamile. Lokhu kungenxa yokuthi kuzodingeka udlule kunqubo eqinile yokuqasha abahumushi nabathuthukisi bewebhu ngaso sonke isikhathi lapho kunesidingo sokubuyekezwa. Ngakho, ukulayisha okuqukethwe okusha kuba yinkinga.
I-ConveyThis Indlela Yokuthuthukisa Ukugeleza Komsebenzi Wokuhumusha
I-ConveyThis inikeza intuthuko enkulu ekuhambeni komsebenzi kokuhumusha kwakho. Le ndlela eyinhlanganisela inconywa ikakhulukazi ngesivinini sayo kanye nezindleko eziphansi. Lokhu kufezeka ngokuhlanganisa umsebenzi ohunyushiwe womshini we-neural nalowo wabantu. Inhlanganisela enjalo yemisebenzi iveza lokho okungaba ukuhumusha okungcono kakhulu. Ngezansi izindlela i-ConveyThis translation workflow eyenza ngayo lokhu kube lula:
- Ithola okuqukethwe ngokuzenzakalelayo : okuqukethwe okuvela kweminye imithombo njengezinhlelo zokusebenza zangaphandle nama-plugin kanye nokuqukethwe okungatholakala kuwebhusayithi yakho kutholwa kalula futhi ngokuzenzakalelayo yi -ConveyThis , uma usumise lokhu. Cishe ngokushesha, ingathola noma yikuphi ukuxutshwa kokuqukethwe okusha okwengezwe kuwebhusayithi yakho futhi ngesikhathi esisodwa ikunikeza uhlobo oludingekayo lolimi.
- Ihlanganisa ukuhumusha komshini okuzenzakalelayo : njengoba kushiwo ngaphambili, i-ConveyThis ithola okuqukethwe ngokuzenzakalelayo futhi ihumushe okuqukethwe ngokushesha nje. Kungenzeka ngoba kukhona ungqimba olusheshayo lokuhumusha ngomshini we-neural.
- Ishicilela okuqukethwe ngokuzenzakalela : nakuba unenketho yokulondoloza okuqukethwe kokusalungiswa, ungase ufune ukungena kunketho yokushicilela okuqukethwe okuzenzakalelayo. Izoshicilela amakhasi akho ewebhu ahunyushiwe ngokuzenzakalelayo. Lokhu kuzokongela isikhathi esiningi ngoba asikho isidingo solwazi lokubhala amakhodi ngaphambilini noma ukudala amakhasi mathupha kulo lonke ulimi. Isishintshi solimi esizenzakalelayo esingezwe ekhasini elingaphambili lesayithi lakho senza lawa makhasi afinyeleleke.
- Ivumela indawo yokuhlela mathupha : awenelisekile ngomsebenzi wokuhumusha owenziwe umshini? Uma kunjalo, ungahlela noma uqinisekise umsebenzi owenziwe umshini. Lokhu kuvame ukusiza. Nge-ConveyThis, ungakwazi ukushintsha ngokushesha umsebenzi wokuhumusha owenziwe umshini ngokusebenzisa isixhumi esibonakalayo sokuphatha ukuhumusha. Ungakwenza lokhu ngemizamo emincane noma ungenzi lutho. Iyakwazi nokukaleka; kukuwebhu ngokushesha usuqedile ngokuguqulwa futhi ngeke sibe khona isidingo sokuqasha abathuthukisi bewebhu.
- Ungakwazi ukuhlanganyela namalungu eqembu : kukhona isici sokusebenzisana kuplathifomu ye-ConveyThis. Lesi sici sikuvumela ukuthi ubandakanye amalungu ethimba lakho ngokuwanikeza ukufinyelela kumsebenzi ozokwenziwa wamanje wokuhumusha. Kuyathakazelisa ukuthi ukuhlinzekwa okunjalo kukhuthaza ukuhlukaniswa komsebenzi kanye nobuchwepheshe.
- Ungakwazi ukuhlanganyela nabahumushi abangochwepheshe : ungakwenza lokhu ngokwengeza ngokuqondile abahumushi futhi ubavumele ukuthi bafinyelele kudeshibhodi ye-ConveyThis noma ngokufaka i-oda lochwepheshe ngedeshibhodi ye-ConveyThis.
Ngezansi izizathu zokuthi kufanele usebenzise indlela ye-ConveyThis yokuthuthukisa ukuhamba komsebenzi wokuhumusha:
- Ibiza ngempumelelo : asikho isidingo sokuthola imisebenzi yokuhumusha ngaphandle. Ngaleyo ndlela kongela izindleko eziningi ezingatholwa ngokuqasha abahumushi abangabantu nabathuthukisi bewebhu. Ukuhumusha ngomshini kusiza ukwehlisa izindleko. Indlela exubile noma eyinhlanganisela ye-ConveyThis ingcono kakhulu njengoba ungathola wonke amakhasi ahunyushwe kuyilapho amakhasi abalulekile engabuyekezwa abantu.
- Ukusebenza kahle kwesikhathi : kungakhathaliseki izinombolo zamagama ezingatholakala kuwebhusayithi yakho, i-ConveyThis ingakutholela iwebhusayithi enezilimi eziningi esebenza ngempumelelo emizuzwini embalwa. Esikhundleni sokusebenzisa izinyanga emsebenzini wokuhumusha kanye namasevisi okulayisha onjiniyela bewebhu, nge-ConveyThis, ungathola ngokuzenzakalelayo, uphathe ukuhumusha futhi ushicilele okuqukethwe kwakho ngaleyo ndlela wenze lula ukuhamba kwakho komsebenzi.
- I-SEO enobungane : I-ConveyLesi yisixazululo esingahumusha imethadatha yakho ngokuzenzakalela, simise izizinda ezingaphansi kolimi noma ama-subdirectories, futhi sengeze izibaluli ze- hreflang (ukulinganisa iwebhu yakho kumaSERPs). Kudingeka ukusiza iwebhu yakho ehunyushiwe ukuze ithuthukiswe ngenjongo yezinjini zokusesha uma kukhona ucingo lwento ethile ngolimi lwangaphandle.
Okokugcina, njengoba umhlaba uqhubeka uguqukela ekubeni idolobhana Lomhlaba Wonke, kunesidingo esikhulu sokuthi abanikazi bamabhizinisi benze amawebhusayithi abo atholakale ngezilimi eziningi; ukuthuthukisa nokwenza ngcono ukuhamba komsebenzi wokuhumusha iwebhusayithi. I-ConveyThis inikeza lokhu kuhunyushwa okuhlakaniphile kokuthuthukisa ulimi olusha nesixazululo esingahlinzeki nje kuphela isikhathi nezisombululo ezingabizi kakhulu kodwa nokwenza lokhu kube lula nangendlela engenazihibe.