Ukuzivumelanisa nezimo emhlabeni wamanje oguquguqukayo kuyisici esibalulekile wonke umuntu emhlabeni namuhla okufanele abe naso. Kubaluleke kakhulu ukuthi kuyisici esikhulu sokwehluleka kwebhizinisi noma impumelelo.
Isibonelo esisobala sokuthi isikhathi sishintsha kanjani ubhubhane lwamanje lwe-covid9 olucekela phansi umhlaba. Ilethe izindaba ezingenakubalwa hhayi nje engxenyeni yezempilo yemisebenzi yabantu kodwa futhi yathinta kakhulu impilo yebhizinisi yabantu. Akumangazi, ukuguquguquka kanye nokuba matasa kuzosiza amabhizinisi nabanikazi bamabhizinisi ukuthi bafinyelele kulezi zikhathi ezineziyaluyalu futhi baphumelele kuzo.
Futhi, kuyaphawuleka ukuthi ngokungafani nakuqala lapho kunezithiyo zasekhaya ezithiya amabhizinisi ukuthi adayise phesheya, ukuthuthuka kwezobuchwepheshe, ubudlelwano obukhulayo bamazwe ngamazwe kanye nokubambisana, kanye nezivumelwano zohwebo ezinengqondo zenza izinto zibe lula kakhulu ukuze umhlaba uthole ukuhwebelana kwembulunga yonke. .
Nokho, ingabe zikhona izizathu eziqinile zokuthi umuntu aye kwamanye amazwe? Yebo zikhona. Isibonelo, umbiko wezohwebo ezixhumene emhlabeni jikelele ubonise ukuthi kusukela ngo-2019 abanye abathengi abaku-inthanethi abangaba ngu-57% bathola imikhiqizo evela kwelinye izwe ngaphandle kwamakhaya abo. Njengokungathi lokho akwanele, kucatshangwa ukuthi ngesikhathi unyaka ka-2020 uphela i-ecommerce enqamula umngcele kufanele ibe isifinyelele ku-$1 trillion . Inkomba ecacile yokuthi umuntu kufanele angene ku-ecommerce ewela umngcele.
Kungase kubonakale kuyinselele uma ufuna ukuthatha isibopho sokudlulela ngale komngcele wakho. Kodwa-ke, ngenxa yokuthi i-ecommerce ewela umngcele isizohlala, kuzoba ngcono ukuzivumelanisa ngokushesha nalesi sitayela sebhizinisi ngaphambi kwanoma yibaphi abangase bancintisane okungenzeka babambezeleke ezinqumweni zabo zokuwela umngcele.
Uma ungathanda ukufunda okwengeziwe mayelana nokulungisa ibhizinisi lakho ukuze lihlinzekele i-ecommerce enqamula umngcele, sicela unake njengoba lesi sihloko sihlukanisa indlela engcono kakhulu ongavumelanisa ngayo ibhizinisi lakho ne-ecommerce ewela umngcele.
1. Umqondo wemakethe ye-ecommerce enqamula imingcele: kalula nje, i-ecommerce enqamula imingcele ingukuthengiswa kokuthengiswa kwezimpahla nemikhiqizo kanye nokuhlinzeka ngezinsizakalo emazweni amaningi ahlukene.
Uma ubheka lo mqondo, uzoqaphela ukuthi i-ecommerce ewela umngcele iyingxenye yemakethe ye-ecommerce yomhlaba wonke ekhula kakhulu namuhla. Khona-ke inzuzo ye-ecommerce yomhlaba wonke iyinkomba ebalulekile ukuthi imakethe enqamula imingcele emhlabeni wonke isifinyeleleka kalula ngosizo lokuhwebelana kwembulunga yonke. Amamodeli nezibalo ezivela kochwepheshe emkhakheni we-ecommerce zibonise isikhathi esengeziwe ukuthi uma kuziwa ekuthengeni okuthengiswayo kumakhasimende emhlabeni jikelele, i-ecommerce ibone ukuduma okukhulu. Futhi kulindeleke ukuthi ngonyaka ka-2023, inani le-ecommerce yomhlaba wonke libe ngaphezulu kwe- $ 6.5 billion futhi lokho kuzoba amanye ama-22% awo wonke amaseyili omhlaba wonke okuthengiswayo ngoba kunanini ngaphambili abantu sebehlakanipha kwezobuchwepheshe ngenxa yokuthi thina phila enkathini yedijithali.
Hhayi-ke, ungase ufune ukwazi ukuthi kungani abantu beya ngokuya bethenga ngaphandle kwezwe lakubo. Inhlolovo yabathengi e-US ikhombisa ukuthi abanye abangama-49% bathenga ngaphesheya komngcele ngenxa nje yokuthi bafuna ukujwayelana namanani ashibhile ezinto ezitholakalayo, abanye abangama-43% bangena ekuthengeni ukuze bajabulele ukufinyelela emikhiqizo engekho emakhaya abo. ezweni, futhi abanye abangaba ngu-35% bathenga phesheya ngoba bafuna ukuthola imikhiqizo ekhethekile nehlukile nezinsizakalo ezingatholakali kalula ezweni labo.
Uma wazi kahle mayelana nedrayivu engemuva kwe-ecommerce ewela umngcele, uzoshukumiseleka ukuthi ukhulise ukuthengisa kwakho kwemingcele ngokugxila ekutheni ungakuthola kanjani ukunakwa okwengeziwe ezithamelini zamazwe ngamazwe.
Ukuthengisa ngaphesheya kwemingcele kuwumsebenzi onenzuzo noma ubani ongacabanga ngawo futhi awusoze wazisola ngokungena kuwo.
2. Izinyathelo ezikusiza ukuthi uhlole ukuthi isitolo sakho se-ecommerce sikulungele yini ukuthengiselana kwamanye amazwe: sizobe sibheka izinyathelo eziyisisekelo ezingakusiza ukuqinisekisa ukuthi ibhizinisi lakho lisifanelekela noma yisiphi isidingo nezithiyo ezingase zikufike ngesikhathi uqhubeka. izinga lamazwe ngamazwe.
Isinqumo esikhulu sempumelelo yanoma iyiphi i-ecommerce enqamula umngcele ukuba nokuqukethwe komuntu siqu kanye nokwasendaweni kunoma yini oyinikeza izethameli zakho.
Manje ake singene ezitebhisini.
Isinyathelo 1: Singatha izinkinga ngokwenziwe
Uma ucabanga ukuthengisa kwamanye amazwe, kufanele ucabange ukuthi uzokusingatha kanjani ukucutshungulwa kwezinkokhelo. Kungaba ngcono ukuthi uqale ukulungiselela izinto ezifana nalezi:
- Izinketho zokukhokha: uma kuziwa ezinkethweni zokukhokha, ukuba nokuqukethwe komuntu siqu kuzosho ukuthi ucabangela izindlela zokukhokha ezihlukene zamazwe ahlukene. Isibonelo, kuzoba ngcono kakhulu ukuthi uzuze amakhasimende ezinkethweni zokukhokha zemakethe yaseShayina njenge-AliPay ne-WeChat kunezinkokhelo ezijwayelekile zamakhadi edebithi kanye namakhadi esikweletu.
Kwesinye isikhathi, ukuthi amazwe amabili noma ngaphezulu asondelene nawo akusho ukuthi azosebenzisa izinketho ezifanayo zokukhokha. Isibonelo, e-Netherlands abathengi bathambekele kakhulu ekusetshenzisweni kwe-iDeal, inketho yokudlulisa imali ebhange eqondile kuyilapho i-France izobhalisela ukusetshenziswa kwezikweletu namakhadi edebhithi.
Ngakho ukuze ube sohlangothini oluphephile uma kuziwa ezinkethweni zokukhokha, qiniseka ukuthi uvumela izinketho eziningi zokukhokha.
- Isiguquli semali: ukwazi ukuthi amakhasimende aphesheya asebenzisa izinhlobo ezahlukene zemali ezihlukene, kuzokucabangela uma usuvele uhlanganisa isiguquli semali kuwebhusayithi yakho ye-ecommerce ewela umngcele noma isitolo.
- Ukucatshangelwa kwentela (izi): uma kuziwa ekuthengiseni amazwe ngamazwe, akwenzeki ukubaleka noma ukubalekela izintela. Lokhu kungaba intela yokungenisa ezweni noma intela yempahla ethengiswayo ekhokhiswa iziphathimandla zezezimali.
Kuyoba ukuhlakanipha kuwena uma uthintana nochwepheshe bezomthetho noma bentela ukuze ulungele isu elingcono kakhulu lebhizinisi lakho le-ecommerce maqondana nentela.
Futhi, qiniseka ukuthi amakhasimende azi kahle ukuthi inkokhelo yawo iyonke izoba yini kanye nezintela. Lokhu akunzima ukubala njengoba kunezibali zentela ezingafakwa kuwebhusayithi yakho noma isitolo se-ecommerce futhi uqinisekise ukuthi zonke izindleko zibaliwe ngaphambi kokuba amakhasimende ahlole.
- Izinkokhelo ezivikelekile: qinisekisa ukumbozwa okuphephile kwemininingwane yokukhokha yamakhasimende akho lapho ekhokha ku-inthanethi nokuthi awekho engcupheni enkulu yokukhokha esitolo sakho.
Ungaqinisekisa ukuphepha okuphezulu ngokuba nesitifiketi se-SSL esivikela imininingwane ebucayi yokwenziwayo. Lokhu kuzobavikela kubaduni.
Isinyathelo sesi-2: Phatha izinkinga ze-Logistics
Into eyodwa okufanele ucabange ngayo uma uthengisa emazweni ngamazwe ukuthi uzozithola kanjani izimpahla noma imikhiqizo kumakhasimende azimisele futhi akwazi ukuthenga. Kufanele ukhethe ukuthi uzowadlulisela yini kumthengi noma ngomhlaba, ngomoya noma ngolwandle.
Kuyathakazelisa ukuthi kunezinkampani ezitholakala kalula ukukusiza ngokuthumela imikhiqizo phesheya. Izibonelo zalokhu yi -UPS , i-DHL njll. kukhona amamodeli amabili ongabambelela kuwo uma kuziwa kwezokuthutha. Lokho kusho ukuthi usebenzisa imodeli eyehlayo noma ubambelela kowakho umkhiqizo.
I-Dropshipping iyimodeli ebandakanya ukuthi uthengise imikhiqizo engadingeki eyakho noma leyo oyikhiqizile bese uyithumela kumakhasimende. Usebenzisana nabathengisi abaphethe ukukhiqizwa, ukugcinwa, nokuthuthwa kwemikhiqizo iye kubathengi.
Futhi njengenye indlela, ungahlala unemikhiqizo uwedwa lapho ungakwazi ukulawula yonke into ngemikhiqizo futhi kuyokusiza ukuthi ulandelele kalula lokho onakho esitokweni noma cha futhi ngeke kudingeke ulinde omunye umuntu ukuthi phatha konke ngawe. Ukubambelela emikhiqizweni yakho kuzosho ukuthi uzodinga imali enkulu yokuqala ongayisebenzisa ukuphatha konke okunamathiselwe kuyo.
Nakuba kungase kube nzima ukukhetha eyodwa yalezi zinhlobo ezimbili, abanye abanikazi bamabhizinisi banqume ukuhlanganisa lezi zindlela ezimbili futhi bangene ezinzuzweni zabo.
Isinyathelo sesi-3: Ukwenza kwasendaweni: umdlali omkhulu ekuphumeleleni kwezentengiso ye-inthanethi enqamula umngcele ukwenziwa kwasendaweni njengoba kushiwo ngaphambili kulesi sihloko. Kuyinqubo ekusiza ukuthi uvumelanise futhi uvumelanise izimpahla noma imikhiqizo oyinikezayo ukuze ihlangabezane nokulindelwe kwendawo ethile. Lapho ucabanga ukwenza okuqukethwe kwakho kube okwasendaweni, cishe uzofuna ukucabangela izici ezihlukahlukene zolimi namasiko.
Ulimi luyingxenye ebaluleke kakhulu yecebo lendawo lapho uphatha ukuhunyushwa kwewebhusayithi yakho noma isitolo se-ecommerce. Imikhiqizo yakho kufanele ibe nezincazelo ezigcwele ngezilimi ezihamba phambili endaweni oyiqondise. Kuyathakazelisa ukuthi akudingeki ukhathazeke ngokuthi uzohamba kanjani mayelana nokwenza kwasendaweni ngoba ithuluzi elinamandla lendawo elifana ne -ConveyThis yisixazululo sakho konke lokho. Ngaphandle kokuthi ufunde ukwenza ikhodi noma ukwenza okuthile okukhethekile, i-ConveyThis izohumusha futhi yenze okwasendaweni okuqukethwe kwakho kuwe emizuzwini embalwa.
Ngaphandle kolimi, ama-nuances amasiko kufanele abonakale emikhiqizweni yakho. Lokhu kuzosho ukuthi uzwela ukwehlukana kwamasiko endaweni okuhlosiwe. Ngokwesibonelo, imikhosi ethile namaholide amukeleka kabanzi kwenye ingxenye yomhlaba awaqashelwa nakwezinye izingxenye. Isixazululo sokuhumusha kwethu njenge-ConveyThis sizokusiza ukuthi uguqule lokhu kuphrojekthi yakho yokwenza kwasendaweni.
Lapho ufika kuleli phuzu lendatshana, uzovuma kufanele ukuthi i-ecommerce ewela umngcele iyindlela okufanele uhambe ngayo njengoba ingasuki noma nini maduze. Kuzokusiza ukuthi ukhulise ukufinyelela kwebhizinisi lakho, ujabulele ukuthengiswa nokuqashelwa komhlaba wonke futhi ucabangele izinzuzo eziningi eziza nalo. Sebenzisa ithuluzi lethu lendawo namuhla futhi ubone ukuthi lokhu kuba yindaba yakho kanjani ngokushesha okukhulu.