Ngokocwaningo lwakamuva olwenziwa yi -Stastita , “ngo-2020, abantu abalinganiselwa ezigidini eziyizinkulungwane ezingu-3.6 bebesebenzisa izinkundla zokuxhumana emhlabeni wonke, inani okucatshangwa ukuthi lizokwanda lifinyelele cishe ezigidini eziyizinkulungwane ezingu-4.41 ngo-2025 .”
Akumangalisi yini lokho? Yebo kunjalo. Uma ubheka lezo zibalo, uzovumelana kalula nokuthi maningi amathuba okumaketha ezinkundleni zokuxhumana alindele ukufakwa. Kungakho kufanele ufake inkundla yezokuxhumana njengengxenye yesu lakho lokumaketha.
Isibonelo, kukholakala ukuthi amaphesenti angamashumi ayisishiyagalombili (80%) amabhizinisi namuhla (amancane naphakathi) ayakwazi ukukhulisa amabhizinisi awo esebenzisa izinkundla zokuxhumana ezihlukene ngoba kungenye yezindlela ezisebenzayo zokukhulisa ukubonakala kwe umkhiqizo wakho kanye nemikhiqizo. Ngisho nalokhu okungamaphesenti angu-80 abanikazi bamabhizinisi ezinkundleni zokuxhumana, abanye babo abarekhodi impumelelo enkulu noma mhlawumbe, balandele indlela engalungile yokumaketha kwezokuxhumana. Lokhu kusho ukuthi amanye amabhizinisi azokhala ngokusekelwa okuphansi futhi mhlawumbe abone ukumaketha kwenkundla yezokuxhumana njengokumosha isikhathi nezinsiza ngenkathi amanye amabhizinisi echuma kusetshenziswa izinkundla zokuxhumana.
Okubalulekile, kodwa okulula, okuhlukile phakathi kwalabo abaphumelelayo nabangekho yilokho okwaziwa ngokuthi ukusebenzelana . Ukusebenzelana kwenkundla yezokuxhumana kusho ukuthi amakhasimende kanye namakhasimende angaba nokuxhumana futhi ahlobane nokuthunyelwe kwakho kulokho okunikezwa umkhiqizo wakho.
Kuhlanganisa ukuphinda utweet, ukuthanda, nokulandela ku-twitter kanye nokuthandwa, ukwabelana nokulandelayo ku-Facebook naku-Instagram. Ukuzibandakanya kwezokuxhumana kusiza ukuhlola ukusebenza kwakho ezinkundleni zokuxhumana. Ichaza ukuthi yimaphi amaphesenti abasebenzisi benkundla yezokuxhumana enjalo ababuka okuqukethwe kwakho, basabela emikhiqizweni yakho futhi bahlale belindele isikhangiso sakho esilandelayo.
Kulula ukunweba nokwandisa ukusebenzisana kwakho kube yinani elikhulu lenu ukwandisa ibhajethi yakho. Abanikazi bamabhizinisi amancane ngokuvamile bakuthola kunzima lokhu ngenxa yokuthi banesabelomali esilinganiselwe. Lapha kulesi sihloko, uzokuthola kuthakazelisa ukwazi nokufunda ngaphandle kwezindleko, amathiphu asebenzayo okuthi, uma esetshenziswa, azothuthukisa ukuzibandakanya kwakho ezinkundleni zokuxhumana lapho usebenzisa ukumaketha kwezokuxhumana.
1. Sebenzisa Amathuluzi Amahhala Okuqapha Imidiya Yomphakathi
Ngenxa yokugcizelela, ukuphumelela kokumaketha kwakho kwezokuxhumana kuncike esidumeni sakho se-inthanethi. Lokhu kungasiza umkhiqizo wakho noma kubangele ukuwa. Ukuze wazi ukuthi yini eshiwo ngemikhiqizo yakho, kunamathuluzi angakusiza ukuthi ubone futhi ugade isithunzi sakho. Kunjalo:
- Izaziso ze-Google : lokhu kusetshenziselwa ukuqapha iwebhu ukuze uthole okuqukethwe okuthakazelisayo.
- TweetDeck : uyabona ukuthi abantu bakhuluma ngani.
- I-Hootsuite : isiza ukuphatha inkundla yakho yezokuxhumana futhi ithola umphumela.
- I-Icerocket : ibhulogi yesikhathi sangempela kanye nenkundla yezokuxhumana.
- Ukusho Komphakathi : ukusesha nokucwaninga kwenkundla yezokuxhumana.
2. Yiba nokumelela Okubonwayo
Ngaphandle kokumelwa okufanele okubukwayo, inkundla yakho yezokuxhumana ingase intule ukusebenzelana okufunayo. Udinga ukumela umkhiqizo wakho ngezithombe, izithombe kanye/noma imidwebo. Nakhu okushiwo umhloli weSocial media :
“Ngokombono womsebenzisi, izithombe nazo ziwuhlobo lokuqukethwe oluheha kakhulu ku-Facebook, ngezinga elikhulu lokusebenzisana elingu-87% elivela kubalandeli! Alukho olunye uhlobo lokuthunyelwe oluthole isilinganiso sokusebenzisana esingaphezu kuka-4%.
Iphawula ngokusetshenziswa kwezithombe kuTwitter, iResearch by Media Blog iphawule lokhu okulandelayo:
“ Izici ze-Tweet ezisebenza kahle kakhulu kuwo wonke ama-akhawunti aqinisekisiwe esiwabhekile yilezi: Izithombe ezimaphakathi zikhuphuka ngo-35% kuma-Retweets, Amavidiyo akhushulwa ngo-28%, Ama-Quotes athola ukukhushulwa ngo-19% kuma-Retweets, Kuhlanganisa nenombolo ethola iqhubu ngo-17% Ama-retweets, ama-Hashtag athola ukukhushulwa ngo-16%.
Ngalolu cwaningo nocwaningo, uzovumelana nami ukuthi isidingo sezithombe ekukhangiseni kwakho kwezokuxhumana ngeke seqiswe. Ungase uzizwe ungabaza ikakhulukazi uma wazi ukuthi awuyena umklami wezithombe kodwa kunesixazululo. Nokuqinisekisa ukuthi ubeka imikhiqizo yakho enhliziyweni uma uklama.
3. Hlela Izipho kanye Nomncintiswano
Abantu abaningi bajaha ukubandakanya okuthunyelwe nokuphisana nokuncintisana ngoba izethameli zibona njengethuba lokuwina imiklomelo evela kuwe mahhala. Lokhu, ngakho-ke, kuthuthukisa ukubandakanyeka kwakho kwezokuxhumana. Inqubo esetshenzisiwe yaziwa ngokuthi i-gamification; isu elimema ukuzibandakanya ekhasini lakho lenkundla yezokuxhumana usebenzisa izici zegeyimu. Ungase ucele abalandeli ukuthi bathande okuthunyelwe kwakho, babhale kabusha okuthunyelwe kwakho, balandele ikhasi lakho noma isibambo, baphawule usebenzisa i-hashtag ethile noma baze bacele ukuqopha imizuzu embalwa ividiyo ngalokho abakuthandayo nganoma yimiphi imikhiqizo yakho ukuze uzuze umklomelo.
4. Thumela futhi Ukhulume Ngezehlakalo Zamanje
Uma uthumela mayelana nemicimbi yamanje emhlabeni wonke, abantu bavamise ukubandakanya okuthunyelwe kwakho. Cabanga nje umnikazi webhizinisi ethumela izindaba ezisematheni ngevidiyo yokuqhuma eBeirut, eLebanon ngo-Agasti 4, 2020 namagama-ncazo athi “Thandaza abantu baseLebanon”. Uzothola ukuthi abaningi bazophawula futhi kungenzeka babelane ngezindaba nabanye futhi ngokwenza kanjalo, uyaqhubeka nokukhulisa izethameli zakho zokumaketha zemidiya yezenhlalo.
5. Xhumana Nezithameli Zakho Engxoxweni Evamile
Ungaphinda ucele abalandeli ukuthi babelane ngemibono yabo ngokuthi yini engaba umphumela womcimbi ozayo. Ungaphinda ucele inketho yababukeli bakho kumkhiqizo wakho, okuqukethwe, imikhiqizo, izinsizakalo zakho kanye nokuthi yini abayilindele ekuthengisweni kwakho okulandelayo. Bacele ukuthi babuyekeze hhayi nje okuqukethwe kwakho kuphela kodwa nokuthi bazizwa bekusekela kanjani. Yiba nobungane. Ungabuza kalula njengombuzo njengokuthi "zithini izinhlelo zakho zeviki elizayo?" Le ndlela yombuzo nezimpendulo ikuvumela ukuthi wena nezithameli zakho nisebenzisane futhi izethameli zakho zizwe nomuzwa wokuba nomthwalo wemfanelo, ngenxa yokuthi umbono wazo ubalulekile kuwe.
6. Lungisa Okuqukethwe Kwakho
Okuqukethwe kwakho endaweni ngayinye yenkundla yezokuxhumana kufanele kulungiswe noma kulungiswe ukuze kufanelane nokunye. Ngayinye yalezi zibambo zenkundla yezokuxhumana ihlukile futhi inezindlela zayo ezikhethekile zokwenza izinto. Zama ukufunda abakuthandayo ukuze okuqukethwe kwakho kulingane nenjongo yababukeli. Ukuze wenze kucace kakhudlwana kulokho osekushiwo, ungasebenzisa umqondo wokuqukethwe ofanayo ngendlela entsha ezinkundleni zokuxhumana ezihlukene.
7. Ukusetshenziswa Kokubizela Esenzweni
Ungacela ngokuqondile noma ngokucashile ukusebenzelana nezithameli zakho zenkundla yezokuxhumana. Isibonelo, ku-twitter, ungacela ukuthi izethameli zakho zabelane noma zithumele kabusha okuthunyelwe kwakho ngqo. Futhi, ukuthi ungaba nama-retweets amaningi ngangokunokwenzeka kokuthunyelwe kwakho. Lokhu kungakhuphula ukusebenzelana kwakho ngokwejometri. I-retweet emaphakathi nge-tweet ngayinye ingaphezu kuka-1000 njengoba kubonakala ngezansi ocwaningweni olwenziwe nguMelula ;
Kodwa-ke, lapho usebenzisa i-Facebook umuntu udinga ukuqaphela kakhulu njengoba i-Facebook igxeka amaposi okukhangisa futhi ingase ibeke ngisho nokugunyazwa kokuthunyelwe okucela ukuthandwa namazwana . Ngakho-ke, lapho uzama ukucela umshado, kwenze lokho ngobuhlakani.
Elinye iphuzu ukuthi hlala ubhekile imibuzo evela kumakhasimende akho kanye namakhasimende angaba khona. Ukuphendula umbuzo wabo cishe ngokushesha kuthumela isignali yokuthi uyabakhathalela kanye nomkhiqizo wakho.
8. Sekela futhi Ukhuthaze Okuqukethwe Okukhiqizwa Ngabasebenzisi
Umkhankaso wokuqukethwe okhiqizwe ngumsebenzisi isenzo somkhiqizo obiza abasebenzisi bemikhiqizo yawo ukuthi baphume nemibono nemiklamo evelele futhi babelane nomhlaba wonke ezinkundleni zokuxhumana.
Isibonelo salokho kwaba lapho i-GlassesUSA, ephakathi komthengisi ohamba phambili ku-inthanethi wezingubo zamehlo, icela ukuthi amakhasimende abo azithathele isithombe egqoke izibuko futhi amake lezi zithombe nge-#GlassesUSA noma amake i-akhawunti yawo. Lesi senzo esilula kodwa esiyinkimbinkimbi sidonsela amakhasimende amaningi emikhiqizweni yawo. Ukuze bajabulele labo ababambe iqhaza, bakha ikhathalogu eyaziwa ngokuthi isitolo senhlalo yabangenele.
9. Sekela/Xhumana Nomkhankaso Wesizathu Somphakathi
Ngokusho kwe -Sendible , " Isizathu sokumaketha uhlobo lokumaketha noma ukukhangisa okugxile ezindabeni zomphakathi, ezifana nokulingana noma ukuhlukahluka. Iklanyelwe ukuphakamisa ukunaka esihlokweni, kuyilapho yandisa inzuzo yebhizinisi.” Nakuba okukhuthazwa umkhiqizo wakho kungase kube kude nezizathu zomphakathi, nokho ungazama ukuphromotha okunye ekhasini lakho lenkundla yezokuxhumana.
Isibonelo somkhankaso wokuhlalisana kwaba ngekaGillette lapho behlela ukushintshela kwisiqubulo sabo esisha esithi “ongcono kakhulu wesilisa angaba”. Banqume ukuqopha ividiyo emfushane ukuze basekele ukunyakaza kwe-#MeToo. Futhi kuvidiyo bekushumekwe isiqubulo sabo esisha. Waba namuphi umphumela? Ezinyangeni eziyisishiyagalombili, okuthunyelwe kukaGillette kubone ukubukwa okungaphezu kwezigidi eziyi-11 futhi ku-twitter, okuthunyelwe kube nokubukwa okuyizigidi ezingama-31, ama-retweets ayizinkulungwane ezingama-290 kanye nokuthandwa okungaphezulu kwezinkulungwane ezingama-540 kuze kube manje.
Cabanga ngokusekela imbangela, dala eyodwa futhi uyisakaze phezu kwamakhasi akho ezokuxhumana futhi uzomangala ukuthi bangaki abantu abazimisele ukuhlanganyela kuyo.
10. Dala futhi Uqhube Izinhlolovo kanye Nezinhlolovo
Ngezikhathi ezithile, dala izinhlolovo nezinhlolovo zezithameli zakho. Ungakha ukwethenjwa futhi uzuze ukwethembeka kwamakhasimende akho ngokufuna umbono wawo ngamasevisi owanikezayo, imikhiqizo oyinikezayo kanye nomkhiqizo owumelelayo. Uma uvumela izethameli zakho ukuthi ziveze imicabango yazo zisebenzisa izinhlolovo kanye nenhlolovo, uzitshela ngokungaqondile ukuthi zibalulekile. Iwebhusayithi yokudala inhlolovo eku-inthanethi njenge- SurveyMonkey ingakusiza ukuthi udale eyodwa.
Ngokuphelele, uma wandisa ukusetshenziswa kwamaphrojekthi wokumaketha wenkundla yezokuxhumana ukuze ufake ukusetshenziswa okufanele kwezinkundla zokuxhumana ezitholakalayo zokumaketha ngokulandela amathiphu asebenzayo ashiwo ngenhla, uzothuthukisa ukuzibandakanya kwakho ezinkundleni zokuxhumana ngokwemvelo ngobunzima obuncane noma obungekho nhlobo.