Lapha ngezansi uzothola I-7 Ways Kit Engakusiza Ukukhulisa Ukukhula Kwesitolo Sakho Shopify :
Emhlabeni jikelele, abantu abafana nawe abangabanikazi bamabhizinisi amancane namabhizinisi bavame ukubhekana nombuzo wokuthi bangawakha kanjani amabhizinisi abo, baliphathe futhi baqinisekise ukuthi liyakhula ukuze likhule. Laba bantu bahlale bezama okusemandleni abo ukuze banikeze izinsizakalo ezinhle futhi badayise imikhiqizo emihle. Khona-ke, yini inkinga? Inkinga ukuthi banikela isikhathi esincane kakhulu noma bangabi nhlobo nhlobo ekukhangiseni izimpahla zabo kanye nezinsizakalo okungenzeka kube umphumela wezinye izici eziyisisekelo. Isici noma into engaba nomthelela kulokhu ukuthi banamabhola amaningi enkundleni yabo. Babambelela ezintweni eziningi kakhulu ngesikhathi esisodwa kuyilapho, asikho isikhathi esiningi sokusingatha yonke imithwalo yemfanelo ehambisana nenye ngayinye yazo. Esinye isici ukuthi azikho izimali ezanele zokusingatha ukumaketha. Futhi, ulwazi lobuchwepheshe ukuthi ukumaketha ku-inthanethi kungase kungabi isihloko esijwayelekile kubo. Zonke lezi zici ziyabonakala emabhizinisini amaningi esiwabonayo namuhla.
Noma ngabe ungathanda ukukuvuma noma cha, awusoze waphumelela ebhizinisini lakho uma ungazibandakanyi kwezokumaketha. Kodwa-ke, ungasinqoba lesi sivimbamgwaqo. Kodwa kanjani ? Sizobe sibheka impendulo eyodwa ebalulekile phakathi kwezinye eziningi. Le mpendulo yaziwa ngokuthi yiKit ; uhlelo lokusebenza lwakwaShopify olungakusiza ukuthi wakhe futhi uthuthukise ukukhula kwesitolo sakho sakwaShopify.
Siyichaza kanjani iKit?
Ikhithi ichazwa njengaleso sisebenzi, nakuba singokoqobo, esiza ekuxazululeni izinkinga ezihlobene nokumaketha ezithinta osomabhizinisi abancane namabhizinisi amancane. Isiqephu esivela endabeni yesingeniso yalolu hlelo lokusebenza oluhle sithi:
“Ngisize izinkulungwane zabanikazi bezitolo zakwaShopify ukumaketha izitolo zabo eziku-inthanethi, futhi kwezinye izimo, bahole imizamo yabo yokumaketha ngokuphelele… ngizoxhumana nawe nge-SMS, i-Facebook Messenger, noma iTelegram. Ngizokuthumelela umbhalo, ngikubuze imibuzo embalwa ukuze ufunde mayelana nebhizinisi lakho, ngenze iziphakamiso zezinhlelo zokumaketha, futhi okumele ukwenze ukuthi “yebo”. Kulula kanjalo!”
Lolu hlelo lokusebenza luyinkimbinkimbi ngokugcwele futhi luklanywe ngendlela yokuthi lungakuthumela iziphakamiso zansuku zonke mayelana nokumaketha. Eqinisweni, ukuhlanganisa Shopify nale Kit kusho ukuthi uyinikeze indima yomsizi wokumaketha. Lokhu kusho ukuthi iKit izophatha ukumaketha nge-imeyili nakwezinye izikhangisi zenkundla yezokuxhumana. Ngisho nokuvuselela izithakazelo zamakhasimende acishe alahleka ngokunikeza imicabango nezincomo kusengaphambili. Ukukusiza ufunde kabanzi mayelana naleli thuluzi elimangalisayo, sicela ubone:
USlava Furman, umsunguli weNoli Yoga , wake waphawula ngokusebenza kwaleli thuluzi lapho ethi “Ibhizinisi lami belingeke libe lapho likhona namuhla ngaphandle kweKit. Sisuke ku-zero saya ku-$150k ngenyanga ngokuthengisa, futhi uKit ube neqhaza elikhulu kuleyo mpumelelo.” Kuyahlaba umxhwele, akunjalo? Yebo. Manje, ake sikhulume ngalokho iKit ekunikezayo ngokulandelana.
1. Kuyasiza ukukhulisa abalandeli bakho be-Facebook
I-Facebook 'likes', ngokuvamile, iwuphawu lomkhiqizo othuthukiswe kahle. Njengoba kubonakala kuvidiyo ka-Veritasum , kunezindlela ezingekho emthethweni zokwenza ikhasi lakho le-Facebook lithandwe. Ngisho nangamanye amaphuzu, abantu abangaphandle kwezithameli zakho ozihlosile bazoqala ukuthanda ikhasi lakho.
Nokho kungenzeka kakhulu ukuthi uwine ukuthandwa kwangempela kwebhizinisi lakho. Isibonelo, iKit izodlula izethameli futhi iqale ukwakha izethameli ezihehayo kusukela osukwini lokuqala. Kuyathakazelisa ukuthi le nqubo isiza i-Facebook ukuthi ijwayele ukuthi hlobo luni lwamakhasimende okungenzeka ufune ukuhlangana nalo. Le nqubo yokufunda yokumaketha komshini ingase futhi kubhekiselwe kuyo njengezethameli zokwakha ezibukeka ngendlela efanayo .
2. Ikusiza nge-Ad Targeting
I-Returns On Investment (ROI) iyindlela eyinhloko yokunquma impumelelo yakho ebhizinisini. Ungathola le mpumelelo kuphela uma unezithameli ezifanele; amakhasimende angaba khona. Yilapho iKit ingena khona. Ikusiza ukuthi ugxile kulezi zithameli ezibukeka. Ukuhlola lokhu ekukhangisweni kwe-Facebook, Instagram nokunye, vele wazise iKit ukuthi yini ofuna ukuyizuza nokuthi siyini isabelomali sakho. Ikhithi iphatha okusele .
3. Kukusiza ukuthi udale izikhangiso ezithengisa ngokushesha ze-Facebook ne-Instagram
I-Kit ikuvumela kanjani ukuthi wenze lokhu? Thatha i-Facebook njengesibonelo, ukuze usebenzise i-Facebook Advertisement ngempumelelo, kulindeleke ukuthi unikeze izimpendulo zemibuzo emithathu (3) elandelanayo. Yilezi: Ungathanda ukwenza isikhangiso? Imuphi umkhiqizo ofuna ukuwuphromotha? Futhi ithini ibhajethi yakho? Ngemva kokuphendula le mibuzo, iKit iqhathanisa ulwazi lwesitolo nezimpendulo bese idala ukubuka kuqala kwesikhangiso ongakwazi ukukushintsha noma ukugunyaze.
Ukwenza ukukhangisa ku-Instagram kuthatha indlela efanayo.
4. Ithuthukisa ubukhona bakho ku-inthanethi ngokuthumela izibuyekezo ku-Facebook
Ingabe ulahlekelwe umbono wokuthi yini okufanele uyithumele njalo ku-Facebook? Kwesinye isikhathi, kungase kungabi lula ukubhunga ngalokho okumele kushicilelwe. Ikhithi igcwalisa leso sikhala ngokukusiza ukuthi ushicilele futhi uthumele izibuyekezo ngaphandle kokudala izikhangiso. Lesi senzo esibonakala silula sikongela isikhathi esiningi namandla ngoba wazi kahle ukuthi ukukhula kwebhizinisi lakho, uma kuziwa ekukhangiseni, kunakekelwa kahle .
5. Kuyasiza Ngokulahla Inqola
I-Cart Abandonment yinto ye-eCommerce echaza isenzo esithathwe amakhasimende avakashelayo angaqedi ukuthenga abekufisayo ngaphambi kokushiya iwebhusayithi. Njengoba igama liphakamisa, izimpahla namasevisi lawa makhasimende angaba khona azimisele kodwa 'ziyashiywa' enqoleni ebonakalayo. Ngokwezibalo ze-Baymard , isilinganiso sokulahlwa kwenqola yokuthenga ye-inthanethi esibhalwe phansi silingana namaphesenti angamashumi ayisithupha nesishiyagalolunye (69.57%). Lelo yiphesenti elikhulu lamandla angaguqulwa futhi enziwe ukuthi athenge le mikhiqizo ngempela. Ngosizo lwe-Kit, lawa makhasimende wonke angaba awakho. Ukufeza lokhu, iKit ivamise ukusebenza nezinye izinhlelo zokusebenza zokuthengisa zakwaShopify ngendlela engenamthungo. I-Kit Karts , isibonelo, ikwazisa mayelana nekalishi elahliwe kusukela osukwini lwangaphambilini nge-SMS.
Uma uphendula ngokuthi YEBO ngokunye ukuze uvumele ukulandelela amameyili ngemva kokuthola i-SMS, wonke amakhasimende anemikhiqizo elahliwe enqoleni yawo azokwaziswa ngamameyili. Lokhu kubangela ukuthi lawa makhasimende angase abe noshintsho lwenhliziyo futhi afune ukuthulula inqola ngokuthenga imikhiqizo.
6. Ihlanganisa nezinye izinhlelo zokusebenza ku-Shopify
Ungakwazi ukuhlanganisa i-Kit nezinye izinhlelo zokusebenza ze-Shopify ndawonye. Ukwenza lokhu, udinga lokho okubizwa ngokuthi Amakhono Ekhithi okungukuthi ikhono lokuhlanganisa lezi zinhlelo zokusebenza ndawonye ukuze unikeze imiphumela yokumaketha oyifunayo. Uma uhlanganisa i-Kit nezinye izinhlelo zokusebenza ze-Shopify, uzilondolozela isikhathi esiningi esidingekayo ukuze uhlole uhlelo lokusebenza ngalunye ngokulandelana. Ikhithi iphakamisa isu lakho lokumaketha ngokuhlanganiswa kwayo nezinye izinhlelo zokusebenza zakwaShopify. Ake sixoxe ngezintathu (3), kwezinye eziningi, ezingahlanganiswa neKit:
a. I-Justuno Pop Ups & CRO Tools :
Lolu hlelo lokusebenza, uma luhlanganiswe ne-Kit, luzokusiza ukuthi udale futhi uphathe uhlu lwama-imeyili, ukuguqulwa kokushayela futhi lenze ukushiywa kwenqola yakho kwehle kakhulu. Ungabuka okwengeziwe ngalolu hlelo lokusebenza LAPHA .
b. Izaphulelo Ezigqamile ‑ Uhlelo Lokusebenza Lokuthengisa:
Uma ihlanganiswe neKit, Izaphulelo Ezigqamile - Uhlelo Lokusebenza Lokuthengisa, luzokwenza imikhiqizo namasevisi akho adayise kakhulu ngokuzama ukwehlisa intengo. Buka okwengeziwe ngalolu hlelo lokusebenza olumangalisayo MANJE .
c. Intambo yezicathulo: Izikhangiso nokukhonjwa kabusha:
Lolu hlelo lokusebenza luyisixazululo sokukhangisa kwe-Facebook ne-Instagram. Kuyasiza ukukhomba okungenzeka kube yikhasimende futhi kuguqulelwe kumthengi ngokusebenzisa Izikhangiso. Chofoza LAPHA ukuze uthole isingeniso sevidiyo ohlelweni lokusebenza.
7. Kukusiza ukuthi ubeke izinto ezibalulekile futhi ufeze izinhloso zakho
Ungabeka imigomo, ubeke phambili imigomo futhi ufinyelele le migomo nge-Kit. Isebenzisa uhlobo oluthile lokuhlonza okuhlukile kokuthi siyini isidingo sebhizinisi lakho futhi iqinisekise ukuthi le migomo iyafezwa. Uma ufuna ukwanda ekuthengisweni komkhiqizo wakho, isibonelo, ungamane uyale iKit. Bese iKit ithatha isibopho futhi iqinisekise ukuthi lokhu kuyafezwa.
Isiphetho
Abanikazi bamabhizinisi amancane kanye nama -Solopreneurs bangasebenzisa leli thuluzi elimangalisayo neliyinkimbinkimbi; Ikhithi. Kuwusizo kakhulu uma ubhekene nombuzo wokuthi ungalikhulisa kanjani ibhizinisi lakho ngokumaketha, uma unezibopho eziningi ezikhawulela ukumaketha kwakho, noma uma unesabelomali esiphansi.
I-Kit igcina isikhathi, inciphisa ingcindezi yokumaketha, futhi ikhuthaza ukuhlukaniswa kwezabasebenzi nokukhethekile ngoba ungahlanganyela kweminye imisebenzi ehlobene nebhizinisi njengokuphatha amarekhodi, ukwakha nokugcina ubudlelwano bebhizinisi nabanye, nokuhlanganisa imibono yeminye imikhiqizo nezinsizakalo ngenkathi iKit isaqhubeka. ukuphatha ukwakhiwa kwebhizinisi lakho, ukukuphathela lona kanye nokuqinisekisa ukuthi ibhizinisi lakho (okungukuthi isitolo sakwaShopify) liyakhuphuka ukuze likhule.
Khumbula ukuthi ungakwazi ukuhlanganisa ngaphandle komthungo futhi ufake ezinye izinhlelo zokusebenza ze-Shopify ezingagcini nje ngokusekela ibhizinisi lakho kodwa futhi ziqinisekise ukuthi amasu ahlukene okuthengisa angasetshenziswa ebhizinisini lakho ngaphambi kokuthi uze ufunde ngazo. Ikhithi iyithuluzi elidingeka ngempela okuthi uma lihlolwa kahle lingakhuphula kakhulu ukukhula kwesitolo sakho sakwaShopify.