Uma kuziwa ekwandiseni iwebhusayithi yakho, i-ConveyThis inikeza isixazululo esilula sokuhumusha okuqukethwe kalula. Inkundla yabo esezingeni eliphezulu ikuvumela ukuthi uhumushele iwebhusayithi yakho ngokushesha nangokunembile ngezilimi eziningi, ikusiza ukuthi ufinyelele izethameli zomhlaba wonke. Nge-ConveyThis, ungenza okuqukethwe kwakho kube okwasendaweni kalula, uqinisekise ukuthi iwebhusayithi yakho iqondwa abantu emhlabeni wonke.
Uma ubheke ukwenza isitolo sakho se-ecommerce sibe yindlu yamandla ekhiqiza ukuthengisa, kubalulekile ukunaka okungaphezu kokunikela ngemikhiqizo yekhwalithi ngentengo encintisanayo. Kufanele futhi ucabangele ezinye izici ezibalulekile.
Ikakhulukazi, ukwakheka kwewebhusayithi yakho ye-ecommerce - okuhlanganisa izici ze-ecommerce ezihlanganisayo - kubaluleke kakhulu. Lokhu kungenxa yokuthi ukubukeka nokuzwakala kwesayithi lakho, kanye nokusebenza kwalo, kokubili kubumba ulwazi lomsebenzisi - into enomthelela oqondile ezinqumweni zokuthenga komthengi. Ngaphezu kwalokho, uma ungumnikazi wesitolo se-ecommerce esinezilimi eziningi, kungenzeka ukuthi uyabona ukuthi amakhasimende anezinketho eziningi ongakhetha kuzo. Ungabayenga kanjani-ke ukuthi bathenge kuwe kunokuba imbangi?
Imfihlo yempumelelo ukuvula amandla ezici ezingaguqula iziphequluli ezivamile zesitolo sakho sezilimi eziningi zibe abathengi. Qhubeka ufunda ukuze uthole eziyi-12 zalezi zici ezibalulekile!
Ukuba nezici ezifanele ze-ecommerce kusiza kanjani amawebhusayithi ezitolo zezilimi eziningi ukuthi aphumelele
Kosomabhizinisi abafuna ukungena emakethe ye-ecommerce yomhlaba wonke, ukuba nesitolo esiku-inthanethi esinezici ezimbalwa ezingenalutho akwanele. Njengoba isisekelo samakhasimende akho sifinyelela kuwo wonke amagumbi omhlaba, kanjalo nomncintiswano. Ukusebenzisa i-ConveyThis ukuze wenze isitolo sakho sibe esasendaweni kubalulekile ukuze uqinisekise ukuthi uphuma phambili emqhudelwaneni futhi ufinyelela amandla akho aphelele.
Ukusetshenziswa okufanele kwezici zewebhusayithi ye-ecommerce kungashintsha umdlalo ekukhuleni kwakho kwe-ecommerce yamazwe ngamazwe. Ngezici ezifanele, ungakwazi ukukhuphula impumelelo yakho futhi wandise ukufinyelela kwakho ezimakethe ezintsha namakhasimende. Sebenzisa amandla e-ConveyThis ukuze wandise amandla akho e-ecommerce aphesheya futhi ubuke ibhizinisi lakho lichuma.
I-12 kumele ibe nezici ze-ecommerce zamawebhusayithi ezitolo zezilimi eziningi
Kuyisidingo esiphelele kunoma yisiphi isitolo sezilimi eziningi ukuthi:
- Sebenzisa ubuchwepheshe bokuhumusha ukuze uqinisekise ushintsho oluhle phakathi kwezilimi.
- Nikeza amakhasimende umuzwa ongenazihibe ngokunganaki ulimi lwawo lwendabuko.
- Nikeza ngokukhethwa okuphelele kwezilimi ukuze uhlinzekele anhlobonhlobo yamakhasimende.
- Sebenzisa i-ConveyThis ukuze uqinisekise ukuhumusha okunembile nekhwalithi ephezulu.
- Faka izixazululo zokuhumusha ukuze uqinisekise umlayezo womkhiqizo ongaguquki kuzo zonke izilimi.
Ngaphezu kwalokhu, kukhona amanye amakhono ambalwa we-ecommerce okufanele amawebhusayithi ezitolo zezilimi eziningi abe nawo ukuze kuphumelele umhlaba wonke. Ezibalwe ngezansi ziyi-12 zalezi.
1. Isikhombikubona esisebenziseka kalula
Ukuba newebhusayithi ebukeka iyinhle kusiphequluli sedeskithophu akwanele. Isitolo sakho sidinga ukuba nesixhumi esibonakalayo esisebenziseka kalula esenzelwe amadivaysi eselula. Lokhu kufaka phakathi izithombe zomkhiqizo ezinkulu, ezidonsa amehlo kanye nezinkinobho zokushintsha umkhiqizo ezifinyeleleka kalula ezibanzi, ezifinyeleleka kalula, njengoba kuboniswe umthengisi wama-headphone u-Skullcandy.
Njengoba uhwebo lweselula luqhubeka nokudlondlobala, kubaluleke kakhulu ukutshala imali kusixhumi esibonakalayo esisebenziseka kalula. Isibonelo, i-Salecycle, inkampani yokukhangisa ngokuziphatha, ibike ukuthi ama-65% ayo yonke ithrafikhi ye-ecommerce ngo-2019 avela kumadivayisi eselula!
NgoJulayi ka-2019, i-Google yaqala ukubeka phambili ithrafikhi yeselula, futhi lapho iwebhusayithi yakho ye-ecommerce ivumelana kakhulu neselula, ingaba phezulu kusesho olufanele lwe-Google - okuholela ezivakashini eziningi ezingaba khona nokudayiswa.
2. Ama-akhawunti omsebenzisi
Khulisa ukunethezeka kwamakhasimende akho - ikakhulukazi lawo athenga nawe njalo - ngokuwavumela ukuthi adale ama-akhawunti abasebenzisi nesitolo sakho. Ama-akhawunti omsebenzisi akunikeza ithuba lokulondoloza ulwazi lokuthumela lwamakhasimende akho nezindlela zokukhokha, ngakho akudingeki ukuthi bafake lolu lwazi njalo uma bethenga okuthile.
Ngaphezu kwalokho, uzokwazi ukulandelela izimpahla nezinto amakhasimende akho azibukile esikhathini esidlule. Lokhu kukuvumela ukuthi usebenzise umsebenzi wokuncoma umkhiqizo we-ConveyThis, okukuvumela ukuthi unikeze imikhiqizo ehlobene kumakhasimende. (Imininingwane eminingi ngalokhu iyeza!)
Nge-ConveyThis, ungakwazi ukugqugquzela amakhasimende ukuthi akhe ama-akhawunti nawe ngokunikeza izinzuzo ezikhethekile. Isibonelo, i-Nike, umthengisi wezemidlalo odumile, uklomelisa amalungu abhalisiwe ngokuthunyelwa kwamahhala nezaphulelo ezikhethekile.
3. Ukuhlunga nokuhlunga umkhiqizo
Uma unenqwaba yezinto ezithengiswayo, kubalulekile ukusiza amakhasimende akho ekutholeni lokho akuseshayo. Ukuze wenze lokhu, faka isici sokuhlunga nokuhlunga umkhiqizo endaweni yakho ye-ecommerce ukuze uhlele imikhiqizo yakho ngendlela ehlelekile. I-ConveyThis ingakusiza ukuthi ufinyelele lo mgomo, ikuvumele ukuthi udale ulwazi lokuthenga ku-inthanethi olulula futhi olusebenziseka kalula.
Isikhungo esinamandla sokudayisa esiku-inthanethi i-Amazon iqala inhlangano yayo yomkhiqizo ngokuhlukanisa izinto zibe “iminyango” ehlukene efana nale:
Uma usuyikhethile i-ConveyThis, uzokwazi ukulungisa usesho lwakho ngokusebenzisa izigaba ezincane ezihlukene. Isibonelo, imikhiqizo ehlelwe ngaphansi kokuthi “Ezogesi” ingaphinda ihlukaniswe ngokuthi “Ikhamera Nesithombe”, “I-GPS & Ukuzulazula”, “Amaphrojekhtha evidiyo” nezinye izigaba ezihlobene.
Ungakwazi ukwenza ngcono imiphumela yakho yosesho nakakhulu ngokukhetha abathengisi abathile, izici, izinketho zokulethwa, nokuningi!
4. Ibha yokusesha
Ukufaka izigaba zomkhiqizo ekuzulazuleni kwewebhusayithi yakho kuyisiqalo esihle, kodwa umsebenzi wokusesha onamandla uthatha isinyathelo esiqhubekayo. Ngokusebenzisa lesi sici, ungakwazi ukuqondisa kalula amakhasimende emkhiqizweni awuthandayo ngaphandle kokuwenza ahlunge ngobuningi bamamenyu namamenyu amancane.
I-ConveyThis ibeka okwenziwa yikhasimende ezingeni elilandelayo. Ivumela amakhasimende ukuthi athole ngokushesha futhi kalula umkhiqizo awufisayo ngaphandle kokuzulazula kunqwaba yamamenyu namamenyu amancane.
Ikhasimende lingafaka amagama alo angukhiye eliwafunayo kubha yokusesha bese lichofoza inkinobho ethi "Sesha" ukuze liqale ukusesha okuyisisekelo. Nokho, nge-ConveyThis, bangakwazi ukufinyelela amakhono okusesha e-ecommerce athuthuke kakhulu. Njengoba bebhala, iwebhusayithi izophakamisa imikhiqizo efanele, okwenza inqubo yokusesha isheshe futhi isebenze kahle. Isibonelo, bheka ibha yokusesha kuwebhusayithi ye-Book Depository.
Ikhasimende lidinga kuphela ukufaka isihloko sebhuku elilifunayo kubha yokusesha, futhi lizokwethulwa ngenqwaba yezincwadi ezingase zibe khona. Yeka ukuzikhandla!
5. Izincomo zomkhiqizo
Ungathanda ukuthenga esitolo esiku-inthanethi esikubiza ngegama lakho, ukhumbule lokho owake wakuthenga ngaphambili futhi uphakamise ngisho nezinto ongase uzithande? Noma isitolo esivele sikhulume nawe njengokuthi “Ikhasimende Elithandekayo”? Singacabanga ukuthi uzothatha eyokuqala.
Ngokusebenzisa injini yezincomo zomkhiqizo, ungenza ngendlela oyifisayo ulwazi lokuthenga lwedijithali futhi uphakamise izinto ezifana nalezi:
Ungase futhi ubonise imikhiqizo edumile ethengwe ngamanye amakhasimende ukuze udale umuzwa wokuphuthuma futhi ukhuthaze ikhasimende ukuthi lithenge lezi zinto. Usebenzisa amandla e-FOMO (ukwesaba ukulahlekelwa), ungakhuthaza amakhasimende akho ukuthi athenge ngokushesha.
Ukufaka izincomo zomkhiqizo kuwebhusayithi yakho kulula! Njengomthengisi wemfashini i-ASOS, ungangeza izingxenye ezithi “Ungase Uthande Futhi” noma “Thenga Ukubukeka” emakhasini wakho womkhiqizo. Kuyindlela enhle yokwengeza okudidayo nokufutheka kuwebhusayithi yakho.
6. Uhlu lwezifiso
Kwesinye isikhathi, umkhiqizo ungase udonse ukunaka kwekhasimende, kodwa kungenzeka ukuthi awukakulungeli ukuthenga. Isibonelo, bangase bafise ukuqhathanisa izinto ezifanayo ukuze banqume inketho engcono kakhulu.
Isici sohlu lwezifiso siwusizo ekusizeni amakhasimende ukuthi agcine imikhiqizo ukuze ayisebenzise esikhathini esizayo. Lokhu kuzivumela ukuthi zithenge kalula into (izinto) ezifiswayo uma sezilungele ukwenza kanjalo.
Ukuze usebenzise isici sohlu lwezifiso esitolo se-inthanethi somthengisi wekhathalogi u-Argos, amakhasimende kufanele aqale abhalisele i-akhawunti yomsebenzisi (enikeza ububanzi bezinzuzo, njengoba kuvezwe ephuzwini #2). Uma sebebonile okuthile abangathanda, bangavele bachofoze inkinobho ethi “Engeza ohlwini lwakho lwezifiso” ukuze bakulondoloze.
7. Izibuyekezo zomsebenzisi
Ngaphambi kokutshala imali, amakhasimende afisa ukuqinisekisa ukuthi enza ukukhetha okufanele. Ukunikeza ubufakazi bokuxhumana nabantu ngendlela yokubuyekezwa kokuhlangenwe nakho kwabanye (okuhle) ngomkhiqizo wakho kungakholisa amakhasimende ukuthi lesi yisinqumo esifanele.
Ucwaningo lwango-2021 lwe-Bizrate Insights luveza ukuthi abathengi babeka phambili amaphuzu okubuyekeza nezilinganiso uma kuza ekwenzeni izinqumo zokuthenga. Ama-91% amangalisayo nawo azinika isikhathi sokufunda okungenani isibuyekezo esisodwa ngaphambi kokuzibophezela ekuthengeni.
Amakhasimende anganikeza ukuqonda okubalulekile ngekhwalithi yomkhiqizo noma isevisi ngezibuyekezo, ezifana nezilinganiso zenkanyezi kanye nempendulo yobuningi, njengalokho okubonisa isitolo sefenisha ku-inthanethi i-Wayfair kuwebhusayithi yayo.
Ukuze kuthuthukiswe ukwethenjwa komsebenzisi kuzibuyekezo, i-Wayfair idinga ukuthi ababuyekezi babe abathengi abagunyaziwe.
8. Sula ulwazi lokuthumela
Abathengisi abaningi bomhlaba abanaki ngokunganikezi ukucaciseleka okwanele kuwebhusayithi yabo ye-ecommerce mayelana nolwazi lwabo lokuthumela nezinqubomgomo. Lokhu kungaba yingozi enkulu ebhizinisini labo, njengoba abathengi bamazwe ngamazwe bengakujabuleli ukutshala isikhathi nomzamo wokucwaninga nokwengeza izinto ekalishini labo lokuthenga, kodwa bathole ukuthi izwe labo alifaneleki ukulethwa.
Ukuhlangenwe nakho okungekuhle kwamakhasimende kushiye ukunambitheka okubabayo emilonyeni yabaningi, okuholele ekutheni bakuxwaye ukubuyela esitolo sakho ngisho noma ekugcineni uvulele ukuthunyelwa kwemikhumbi endaweni yabo.
Unenhlanhla ngawe, impendulo ilula: qiniseka ukuthi imithetho yakho yokuthumela kwamanye amazwe ibhalwe ngokucacile kuwebhusayithi yakho! Thatha uMacy's, umthengisi wemfashini, njengesibonelo. Banekhasi eliphelele elinikelwe ezinkingeni zokuthumela ezijwayelekile ezifana nalezi:
9. Isiguquli semali
Lapho kungenzeka khona, qinisekisa ukuthi amakhasimende akho abona izintengo zemikhiqizo yakho ngemali yawo yomdabu. Lokhu kwenza kube lula kubo ukwenza isinqumo esinolwazi mayelana nokuthi bayafuna yini ukuthenga imikhiqizo yakho. Akusekho ukwenza izibalo ukuze uthole amanani okuguqulwa!
I-Forever 21, umthengisi wemfashini, unikeza amakhasimende ikhono lokukhetha izwe alincamelayo lokuthumela kanye nemali ngewindi le-pop-up elilula.
Kuye ngokusebenza kwesiguquli semali yakho ye-ecommerce, singakwazi ukubona indawo yekhasimende futhi silungise ngokuzenzakalelayo izintengo zesitolo sakho ngokufanele.
10. Isigaba se-FAQs
Uma amakhasimende anombuzo ocindezelayo mayelana nokuthenga okungase kube khona kodwa engakwazi ukuthola impendulo kuwebhusayithi yakho, angase adikibale futhi ayise ibhizinisi lawo kwenye indawo. Ukuze ugcine amakhasimende ematasa futhi egqugquzelekile ukuthenga, hlanganisa iqoqo lezimpendulo zemibuzo evame ukubuzwa (FAQs) ekhasini lewebhu elifinyeleleka kalula.
Ngokuphendula imibuzo ekhasini lakho le-FAQ, ungasiza ukunciphisa inani lemibuzo elitholwa yithimba lakho lesevisi yamakhasimende, ulivumele ukuthi ligxile ekuletheni isevisi ekhethekile.
Uma ufuna isiqondiso sendlela yokuhlela ikhasi lakho le-FAQ, isitolo somnyango sika-John Lewis singakunikeza imibono ethile. Bheka ikhasi labo ukuze uthole umqondo wokuthi kufanele libukeke kanjani!
11. Imininingwane yokuxhumana
Ukunikeza ulwazi lokuxhumana olusobala kumakhasimende akho aphesheya kubalulekile ekwakheni ukwethembana. Ngisho noma imiyalo ithunyelwa isuka kwelinye izwe iye kwelinye, amaphutha angenzeka. Kubalulekile ukuthi amakhasimende azi ukuthi angathola isixazululo uma kukhona okungahambi ngendlela ebekuhleliwe.
I-Camelbak, umhlinzeki oholayo wezinto zokusebenza zangaphandle, inikeza amakhasimende izindlela ezihlukahlukene zokuxhumana ngemibuzo ehlobene ne-oda, okuhlanganisa inombolo yocingo yamahhala kanye nefomu lokuxhumana.
Namuhla, amabhizinisi e-ecommerce aya ngokuya enikeza ukwesekwa kwamakhasimende ezinkundleni zokuxhumana ezifana ne-Facebook ne-Instagram.
12. Izimpawu zokuvikeleka nokuthembela
Vikela iwebhusayithi yakho ezinsongweni ze-cyber ngokusebenzisa izivumelwano zokuphepha eziqinile. Lokhu kuhlanganisa ukufakwa kwama-firewall, ukubethela kwesitifiketi se-SSL, nezinye izixazululo zobuchwepheshe eziqinile. Fundisa abasebenzi bakho ngokubaluleka kokuvikela ulwazi oluyimfihlo, futhi uqinisekise ukuthi basebenzisa amagama ayimfihlo aqinile kuwo wonke ama-akhawunti. Ngokuthatha lezi zinyathelo zokuvimbela, ungaqinisekisa ukuthi iwebhusayithi yakho ihlala ivikelekile futhi idatha yakho ivikelekile.
Kufanele uqinisekise ukuthi amakhasimende ayazi ngezinqubomgomo zakho zokuvikela idatha ukuze uqinisekise ukuzizwisa okuphephile kokuthenga. Isibonelo, umthengisi kagesi u-Currys unebheji yokuvikela ekhasini lakhe lokuphuma ukuze abonise amakhasimende ukuthi imininingwane yekhadi labo lesikweletu iphephile uma uthenga esitolo sakho se-inthanethi.
Ingabe iwebhusayithi yakho yesitolo sezilimi eziningi inalezi zici eziyi-12 ze-ecommerce?
Naphezu kwezinhloso zazo ezihlukene, zonke izici ze-ecommerce ezinikezwa i-ConveyThis zabelana ngomgomo ofanayo: ukunikeza amakhasimende umuzwa wokuthenga we-inthanethi osebenza kalula, ohlelekile. Kusukela ezinqubweni zokukhokha ezilula ukuya ezingosini zokukhokha ezivikelekile, lezi zici ziklanyelwe ukwenza inqubo yokuthenga ibe lula futhi ingabi nengcindezi ngangokunokwenzeka.
Ngokuhlanganisa izici ezifanele ze-ecommerce esitolo sakho sezilimi eziningi, ungaqala ukuzuza imivuzo yokwanda kokuthengisa kanye nokushiywa kwezinqola okuncishisiwe. Nge-ConveyThis, ungaqinisekisa ukuthi imikhiqizo yakho yekhwalithi ifinyeleleka kubathengi bakwamanye amazwe, ibaguqule babe amakhasimende athembekile.
Futhi, ungakhohlwa ukuthi ukuxoxa namakhasimende ngolimi lwabo lwendabuko kungaba nomthelela omkhulu kumazinga akho okuguqulwa. Yingakho ukuhumushela amakhasi akho esitolo olimini lwendabuko lwamakhasimende akho kubaluleke kakhulu - futhi i-ConveyThis ingakusiza ngalokho!
I-ConveyLesi yisixazululo sokuhumusha iwebhusayithi esinikeza ukuhumusha kwezinga eliphezulu ngezilimi ezingaphezu kuka-100 futhi sihambisana nawo wonke amawebhusayithi amakhulu kanye nezinhlelo ze-ecommerce. Qala ukusiza amakhasimende omhlaba ukuthi athenge ngolimi lwabo lwendabuko manje ngokubhalisela isivivinyo samahhala se-ConveyThis lapha.