“I-Pepsi ibuyisela okhokho bakho ekuphileni” ngezinhlamvu zesiShayina kwakuwumkhiqizo wokuhunyushwa kabi ngezinye izikhathi esiqubulweni somkhiqizo esithi “Woza Uphile Nesizukulwane Se-Pepsi.” Esinye isibonelo esifanayo yileso sikaCoca-Cola. Ngesikhathi sokwethulwa, kwatholakala ukuthi isiqubulo sabo okuthiwa siyathakazelisa sihunyushwe kabi ngokuthi “ihhashi lesifazane eligxishwe ingcina” noma “luma i-wax tadpole” njengoba kwenzeka kunoma yiziphi izilimi zesigodi zesiShayina. Ngemva kokuhlola ngokucophelela, kwaba nesidingo sokuqamba kabusha igama nesiqubulo ukuze sivumelane nenhloso nesithunzi somkhiqizo. Ngakho-ke, bakhethe "i-kekoukele" okungukuthi "injabulo emlonyeni" noma "ukuzijabulisa okumnandi".
Izibonelo ezingenhla zibonisa ukuthi kwakuvame ukuhunyushwa ngendlela engafanele hhayi nje emagameni emikhiqizo noma isiqubulo kodwa ngokuvamile lapho kuhunyushwa kusukela kolunye ulimi kuya kolunye. Yingakho ukwenziwa kwasendaweni kokuqukethwe kubalulekile. Ukwenza kwasendaweni okuqukethwe kusho ukuzama ukulungisa noma ukulungisa okuqukethwe kwakho endaweni ethile ukuze uhlobane futhi uhlonze izethameli endaweni. Lokhu kudlula nje ukuhumusha amagama asuka olimini oluwumthombo ukuya olimini oluqondiwe. Kubandakanya ukuqinisekisa ukuthi okuqukethwe kwakho kwethulwa ngendlela ezobheka ukuzwela kwamasiko endawo. Lokhu kunengqondo ngoba kunomehluko ezidingweni nasezithakazelweni zesiko elilodwa kwelinye isiko.
Ngeke kube ukuhlakanipha ukusebenzisa indlela efanayo endaweni ngayinye oyiqondise emhlabeni wonke ngoba lokhu ngeke kwethule umkhiqizo wakho ngendlela okufanele ngayo. Isibonelo, amathrendi amanje endaweni ethile angase abe kude nalokho okuthrendayo kwenye indawo. Eqinisweni, kulapho-ke ukungafani kwezilimi kusebenza khona.
Kunezinhlobonhlobo zezilimi namuhla. Abathengi abaningi abangabasebenzisi balezi zilimi bancamela ukuhlobana nemikhiqizo ngolimi lwezinhliziyo zabo. Njengokungathi lokho akwanele, ucwaningo luveza ukuthi iphesenti labathengi abangeke bathenge imikhiqizo ngoba ingekho ngolimi lwabo bangamaphesenti angama-40 kanti abanye abangama-65% bathi bancamela ukuzihlobanisa nokuqukethwe ngolimi lwabo.
Enqubweni yokwenza indawo, ukuhumusha kusuka kolunye ulimi kuya kolunye kuyisinyathelo sokuqala. Lokhu kungenxa yokuthi ukwenza kwasendaweni kungaphezu kokuhumusha futhi kuhilela ukudala okuqukethwe okuyingqayizivele nolwazi abathengi basendaweni emakethe yakho eqondiwe abangahlobana nakho ngokushesha. Uma wenza lokhu, ngeke udale kuphela kodwa uzobe wakha abathengi bendawo abasimeme emhlabeni wonke.
Manje, ake sihlole kabanzi ukuthi kuyini ukwenziwa kwasendaweni.
Kuyini ukwenziwa kwasendaweni kokuqukethwe?
Ukwenziwa kwasendaweni kokuqukethwe kuyinqubo yokuhumusha, ukuguqula kanye nokulungisa kabusha okuqukethwe okudalile noma okukhiqizele imakethe eqondiwe ukuze uqiniseke ukuthi kunengqondo ngokwesiko nangokwesiko, kuyaqondakala futhi kuyamukeleka emakethe entsha ozama ukungena kuyo. Lokhu kuhilela ukulungisa noma ukuqondanisa ukuhumusha kokuqukethwe ukuze kuxhunyanwe futhi kudluliselwe umlayezo ohlosiwe womkhiqizo wakho ngendlela efanele, iphimbo, isitayela kanye/noma umqondo wawo wonke.
Izizathu zokwenziwa kwasendaweni zibalulekile ekukhuleni komhlaba
Lapho abathengi bezizwa bexhumeke kakhulu kumkhiqizo wakho yilapho bezimisele kakhulu ukusebenzisa imali
Abantu bazizwa bekhululekile omunye nomunye lapho ekugcineni sebexhumene. Kuyafana nangamakhasimende nemikhiqizo yakho, amakhasimende azimisele ukusebenzisa imali ethe xaxa uma umuzwa exhumene nemikhiqizo. Ucwaningo luveze ukuthi u-57% ukulungele ukukhulisa imali abayisebenzisayo uma sebezizwa bexhumene nomkhiqizo futhi cishe u-76% bazowusebenzisa lo mkhiqizo ngaphezu kwabaqhudelana nabo.
Yini-ke okufanele yenziwe? Into ewukuthi udinga ukuqala ukuxhumana nabathengi kuqala. Ungakwenza lokhu ngokwakha nokwakha okuqukethwe okungavusa intshisekelo yamakhasimende endawo futhi kuhlinzekele izidingo zabo emakethe eqondiwe. Okuqukethwe kwakho kufanele kukhombise ukuthi unentshisekelo ejulile kubo kanye nalokho abakufunayo. Lokhu kuzokwenza amakhasimende akho azizwe esekhaya, akhululeke, azizwe eqondwa kahle, ehlonishwa futhi enakekelwa kahle.
Isibonelo, uma uzama ukushicilela i-ebook egxilile yaseNingizimu Melika ukuze izethameli ezisesifundeni sase-Asia-Pacific nakanjani uphumile endleleni. Lokhu kungenxa yokuthi, ngokuvamile, izethameli esifundeni sase-Asia-Pacific ngeke zithambekele ekufundeni ukwaziswa okunjalo okungagxilile noma okungakhulumi ngendawo yazo. Kuzokwenzeka okufanayo uma ushicilela i-ebook yase-Asia-Pacific yababukeli base-Afrika noma okuphambene nalokho. Lezi zethameli ngeke ngokwemvelo zifune ukufunda ukwaziswa okushicilelwe njengoba kungahlangene nazo futhi ukwaziswa okunjalo ngeke kuhlobene nempilo namasiko abo.
Isibonelo esingenhla sibonisa ukuthi kufanele udale okuqukethwe okwehlukile emakethe ethile oyiqondise ngoba umcebo wendoda eyodwa uwukuqhuqha wenye indoda.
Ukuze udale okuqukethwe okuhlukile, landela iziphakamiso ezingezansi:
1. Cabangela ukukhetha kwakho igama :
Hlela amagama akho ukuze ahambisane nemakethe eqondiwe. Sebenzisa amagama amakhasimende angahlobana nawo ngokushesha. Kunezikhathi lapho amazwe amabili ahlukene akhuluma ulimi olulodwa kodwa kube nokuhluka endleleni asebenzisa ngayo ulimi. Isibonelo esijwayelekile salokhu uhlobo lolimi lwesiNgisi lwaseBrithani nolwaseMelika. AbaseBrithani basebenzisa igama elithi 'ibhola' kanti umMelika usebenzisa 'ibhola likanobhutshuzwayo'. Uma ikhasimende laseBrithani livakashela ikhasi lakho futhi libona ukusetshenziswa njalo kwegama elithi 'ibhola likanobhutshuzwayo', lingase liphethe ngokushesha ukuthi awukhulumi nalo.
Ikhasi eliyisiqalo leMicrosoft lezethameli zase-US lihluke kancane kulelo laseGreat Britain nakuba zombili lezi zindawo zikhuluma ulimi olufanayo okungukuthi isiNgisi. Lokhu kwenzelwa ukufaka okuqukethwe okuzokhanga abantu abavela endaweni ngayinye.
2. Faka izinkomba zesiko lomculo wendawo:
Isiko lomculo liyahlukahluka kusuka endaweni eyodwa kuya kwenye emhlabeni jikelele. Amahlebezi mayelana nosaziwayo, ama-meme ahlekisayo nathrendayo ezweni elinentshisekelo kuwo kungaba umqondo omuhle endaweni eyodwa kodwa kube umbono omubi kwenye indawo. Yingakho udinga ukucwaninga amathrendi agcwele endaweni ngayinye eqondisiwe ngaphambi kokuthi uqale ukukhiqiza okuqukethwe okwenziwe okwasendaweni. Noma ngayiphi indlela owenza ngayo lokhu, qiniseka ukuthi kukhulunywa ngezinkomba zamasiko ezifanele.
3. Yabelana ngezindaba ezibalulekile:
Izindaba ezifanele izethameli zakho ezingathintana nazo kufanele kwabelwane ngazo.
Isibonelo, uma ubhalela izethameli zase-Afrika, kuzoba ngcono kakhulu ukusebenzisa amagama nabalingiswa base-Afrika ezindabeni zakho. Qinisekisa futhi ukuthi indaba yakho inezici zesiko lama-Afrika nendlela yabo yokuphila.
Ake sithathe uhlobo lwezingubo ezidumile, i-LOUIS VUITTON njengesibonelo. Emzamweni wabo wokunwebela ezimakethe zesiJalimane nesiDashi, banqume ukuhumusha nokwenza iwebhusayithi yabo ibe ngokwendawo ngesiJalimane kungakhathaliseki ukuthi iningi labantu abakha izingxenye zezethameli endaweni baqonda ulimi lwesiNgisi. Ukwenza lokhu ngaphandle kokungabaza kukhuphule izinga labo lokuguqulwa kulezo zindawo.
4. Gcina ubudlelwano obujulile namakhasimende akho athembekile:
Kungumqondo omuhle kakhulu ukugcina amakhasimende athembekile ngoba amakhasimende athembekile ayizinhlobo ezingcono kakhulu zamakhasimende. Abagcini ngokukusekela kanye njengoba behlala bekulungele ukwenza lokho ngokuphindaphindiwe. Baphinde bakhangise imikhiqizo yakho kwabanye ngokungazi. Kubalulekile ukuzuza amakhasimende amaningi futhi athembekile ngoba ngawo usekela kakhulu futhi umkhiqizo wakho uzoba umthombo wengxoxo emaphathini noma kuphi emhlabeni.
5. Vela emiphumeleni yosesho yasendaweni:
Amagama abavakashi besayithi lakho ayahluka kusuka endaweni eyodwa kuya kwenye. Ngakho-ke ungase futhi ucabange ukuthi kukhona konke okungenzeka ukuthi ukusesha kuzohluka kusuka endaweni eyodwa kuya kwenye. Amagama abazowasebenzisa ukuze baseshe imikhiqizo namasevisi akho azohluka ezindaweni ngezindawo.
Ngosizo lokuqukethwe okwenziwe endaweni, uzokwazi ukusebenzisa amagama angukhiye alungile ahlukile ezimakethe ezahlukene lokhu kuzokwenza kube lula ukuthi isayithi lakho lilawule imiphumela yosesho uma kukhona ucingo lwalo.
Uma sizosibuyisela emuva isibonelo “sebhola” kanye “nebhola likanobhutshuzwayo” okukhulunywe ngalo ekuqaleni. Uma okuqukethwe kwakho ezithamelini zaseMelika kungenziwanga endaweni ngendlela efanele, uzoqaphela ukuthi izivakashi zaseMelika azisoze zahlangabezana newebhusayithi yakho lapho zisesha ku-Google “ibhola lezinyawo” ngoba azikwazi ukusetshenziswa kwalelo gama.
6. Yenza amalungiselelo okuhlangenwe nakho kokuthenga okuqondene nawe:
Amakhasimende amaningi asangabaza izinkokhelo kuphela njengoba engabaza lezo zindlela zokukhokhela izimpahla namasevisi. Manje ake ucabange usebenzisa isango lokukhokha lezo izethameli emakethe yakho ohlosiwe ezingazazi ngayo. Kuzoba yinhlekelele kakhulu.
Sebenzisa izindlela zokukhokha ezahlukahlukene ngokuya ngemakethe eqondiwe. Isibonelo, i-Boleto Bancario izoba yisinqumo esifanele kubathengi abaku-inthanethi eBrazil ngoba bayakwazi ukuhlobana nayo futhi kulula kubo ukuthi babheke ezinye izinhlobo ezizobanikeza inketho enjalo uma ungazange unikeze eyodwa.
Lesi ngesinye sezizathu ezenza abathengi abaningi balahle izinqola zabo ngaphandle kokuzithenga. Uma kuziwa ekwenzeni okwasendaweni, yenza yonke into ibe eyasendaweni kusukela ekhasini lokuqala kuya ekhasini lokuhlola. Kuyindlela ebalulekile yokugcina amakhasimende akho ematasa nokuhlinzeka ngolwazi lokuthenga ku-inthanethi olujabulisayo kumakhasimende akho.
Kulesi sihloko, sixoxile ngokuthi ukwenza kwasendaweni kungaphezu kokuhumusha futhi kuhilela ukudala okuqukethwe okuyingqayizivele nolwazi abathengi basendaweni emakethe yakho eqondiwe abangahlobana nakho ngokushesha. Uma wenza lokhu, ngeke udale kuphela kodwa uzobe wakha abathengi bendawo abasimeme emhlabeni wonke. Uzokhiqiza. Uzoba nezithameli zomhlaba wonke ezizokusekela. Futhi ekugcineni ube namakhasimende athembekile amema abangani bawo ekhasini lakho.
Ungazama ukuqalisa iphrojekthi yokwenza indawo yewebhusayithi mahhala ku- ConveyThis ngokusebenza ngokushesha.