Izinkinga Zendawo Yewebhusayithi okufanele Zigwenywe nge-ConveyThis

Abanikazi bamabhizinisi abafuna ukukhulisa ukusebenzelana kwabasebenzisi babo, isipiliyoni kanye nentshisekelo kuwebhusayithi yabo abanazo ezinye izindlela ngakho ngaphandle kokwenza iwebhusayithi ibe yasendaweni. Encazelweni yabo yokwenziwa kwasendaweni, iGlobalization and Localization Association (GALA) ithe ukwenziwa kwasendaweni “ kuyinqubo yokulungisa umkhiqizo noma okuqukethwe endaweni ethile noma imakethe.” Uma uqaphela encazelweni ye-GALA Yokwenza Kwasendaweni, uzobona ukuthi kwathiwa ukuhumusha kungenye yezinto ezimbalwa zenqubo yokwenza okwasendaweni. Ngakho, ukwenziwa kwasendaweni akukhawulelwe ekuhumusheni. Kunalokho, ukwenziwa kwasendaweni kuhlanganisa ukuhumusha nezinye izici njengezinkambiso namagugu, izinkolelo zamasiko, ezentengiselwano, ezenkolo nezombusazwe ezizokwenza imikhiqizo namasevisi akho enziwe okomuntu siqu emaqenjini ahlukene amakhasimende avela endaweni ehlukene.

Uma sibheka umsebenzi ohilelekile ekwenzeni kwasendaweni, singase sivume ngokushesha ukuthi akuwona umsebenzi olula ngenxa yezakhi, izingxenye kanye nezinsiza ezizodingeka. Kodwa-ke, abantu abaningi benza amaphutha amakhulu lapho bezama ukwenza amawebhusayithi abo abe okwasendaweni. Ngenxa yalokho, kulesi sihloko, kunezinkinga ezinkulu namaphutha umuntu okudingeka awagweme ngesikhathi sokwenziwa kwasendaweni kwewebhusayithi.

Kunjalo:

1. Ukukhetha Okungalungile Kwendlela Yokuhumusha

Njengoba kuphawuliwe ngaphambili, ukuhumusha akukona kuphela okudingekayo ekwenzeni okwasendaweni kodwa indima yokuhumusha ekwenzeni kwasendaweni ayikwazi ukubukelwa phansi. Uma uzama ukukhetha indlela yokuhumusha, zama ukukhetha indlela ebhalansisa kahle izindleko, ukunakekelwa, ukunemba nesivinini. Ekuhumusheni iwebhusayithi, kunezindlela ezimbili ongakhetha kuzo. Lokhu ukuhunyushwa kwabantu nokuhumusha okuzenzakalelayo noma komshini. Ukuhumusha Kwabantu:

Uma ukhetha ukungena kule nketho, kusho ukuthi kuzodingeka uqashe abahumushi bolimi abachwepheshile ukuze bakuphathele umsebenzi wokuhumusha. Laba bahumushi bazobese benikeza amawebhusayithi akho ikhasi nekhasi ngolimi oluqondiwe olusuka olimini oluwumthombo. Uma udinga ikhwalithi nokuhumushwa okunembile, abahumushi bolimi bomuntu bangokubheja okungcono kakhulu. Kodwa ngaphambi kokuthi ubhalisele ngokushesha le nketho, khumbula ukuthi abahumushi abaqondiswe ngokobuchwepheshe. Lokhu kusho ukuthi ngeke bakwazi ukuphatha ingxenye yobuchwepheshe yokubeka noma yokuhlanganisa okuqukethwe okuhunyushiwe kuwebhusayithi yakho futhi uzodinga izinsiza ezengeziwe zonjiniyela wewebhusayithi ukwenza lokho. Futhi, khumbula ukuthi akubizi kahle ukuqasha abahumushi ngoba uzodinga abahumushi abaningi abangochwepheshe kulo lonke ulimi kuzo zonke ozobe uhumushela okuqukethwe kwakho ukuyise kumakhasi ewebhu ahlukahlukene atholakala kuwebhusayithi yakho.

Ukuhumusha komshini noma okuzenzakalelayo:

Nakuba singaqiniseka ngekhwalithi nokunemba endleleni yokuhumusha yomuntu, asikwazi ukusho ngokugcwele lokho mayelana nokuhumusha ngomshini. Kodwa-ke, kuthiwa ukuhumusha ngomshini kuzothuthuka ngokuhamba kwesikhathi njengoba kufakazele isikhathi esengeziwe. Kuyaphawuleka ukuthi ukuhumusha ngomshini kuyashesha futhi ukonga kakhulu kunokuhumusha komuntu. Empeleni, indlela engcono kakhulu yokuqala ukuhumusha iwebhusayithi yakho kusukela ekuqaleni kuya ekugcineni. Ukuqala iphrojekthi yokuhumusha iwebhusayithi kungase kube nzima ngandlela thize ikakhulukazi uma ungaqiniseki ukuthi iyiphi indlela ongayisebenzisa. Uma ukulesi sicathulo, ungakhathazeki! Isizathu siwukuthi i-ConveyThis izokusiza ukuthi uphathele wena kokubili amaphrojekthi okwenziwa kwasendaweni kanye nokwenza kwamanye amazwe amawebhusayithi akho. I-ConveyThis igcina ibhalansi phakathi kwawo wonke amapharamitha. Ikutholela izinsiza zokuhumusha ngomshini, ukuhlela komuntu ngemva kokuhumusha, ukuhlanganisa abahumushi abangochwepheshe kanye nokusingatha isici sobuchwepheshe sokuvumela ukuhumusha kwakho kuphile kuwebhusayithi. I-ConveyThis futhi inesistimu yokuphatha yokuhumusha lapho ungashintsha futhi wenze ukulungisa okudingekile ekuhumusheni.

2. Izingxoxo Zemiklamo Ebheke phambili

Omunye umgodi okufanele uwugweme iphutha lokungacabangi ngokucophelela ukwakheka kwewebhusayithi yakho. Idizayini yewebhusayithi yakho idlala indima enkulu uma kuziwa ekwenzeni okwasendaweni. Umcabango wakho wokuqala wokuklama kufanele ube wokuthi uzosebenzisa kanjani itimu ethuthukiswe kahle kuwebhusayithi yakho kungakhathaliseki ukuthi yiluphi uhlelo lokuphathwa kokuqukethwe (CMS) olisebenzisayo. Itimu yakho ekhethiwe kufanele ivumelane noma ihambisane nama-plugin amaningi nezinhlelo zokusebenza ezisiza ukusebenza kahle kwewebhusayithi. Itimu kufanele ikhuthaze ukufometha kwe-RTL (Kwesokudla ukuya Kwesobunxele) futhi yakheke kahle.

Futhi, uma ufuna ukuhlanganisa okuqukethwe kwakho kwewebhu okuhunyushiwe kakade newebhusayithi yakho, qaphela ikakhulukazi ukuthi ingaphambili lakho livela kanjani ngoba ukuguqulwa kolimi kungase kuthinte isikhala noma ubude bezinhlamvu ezivela ekhasini. Ngakho-ke, kumiklamo yakho kufanele ube nokucabanga kusengaphambili kwalokhu futhi unike isikhala esanele esizobhekana nanoma yikuphi okudidayo okungase kufune ukuvela lapho uhumusha usuka kolunye ulimi uye kolunye. Uma ungasilindele futhi ucabangisisa ngalesi simo, ungase uthole kamuva izintambo nemibhalo eyeqana. Futhi lokhu kuzokwenza amakhasimende alahlekelwe intshisekelo uma ebona okunjalo.

Elinye iphutha elingase livele lapha ukusebenzisa amafonti angokwezifiso kuwebhusayithi yakho. Lawa mafonti angokwezifiso avame ukufaka inselele lapho uhumushela kolunye ulimi ngoba kwesinye isikhathi awahumusheki kalula.

3. Ukunganaki Isizinda Sezamasiko

Kuye kwashiwo kaningi kulesi sihloko ukuthi ukwenziwa kwasendaweni kudlulela ngalé kokuhumusha noma okuqukethwe kusuka olimini oluwumthombo kuye ezilimini eziqondiwe. Noma kunini lapho wenza okwasendaweni, ugxila ezindaweni ezithile zendawo. Amazwe angaphezu kwelilodwa angase abe nolimi olufanayo nolimi lwawo olusemthethweni kodwa angase abe nomehluko ophawulekayo endleleni nendlela asebenzisa ngayo ulimi ezweni ngalinye. Lapho wenza okwasendaweni esimweni esinjalo, kuzodingeka ucabangele isizinda samasiko seqembu okuhlosiwe futhi ulungise indlela osebenzisa ngayo ulimi ngendlela efanele.

Isibonelo esijwayelekile “ulimi lwesiNgisi”, ulimi lokuqala olukhulunywa e-United Kingdom nase-United States. Uzovuma ukuthi noma bekhuluma ulimi olulodwa kukhona ukungaboni ngaso linye endleleni nencazelo esetshenziswa emagameni athile endaweni ngayinye. Isipelingi nakuba sifana kakhulu kwesinye isikhathi siyehluka. Igama elithi 'localize' eMelika libhalwe 'localise' e-UK. Ngakho-ke, lapho wenza okwasendaweni okuqukethwe kwakho kwewebhu ukuze uhlangabezane nesidingo samakhasimende ase-UK, kufanele usebenzise ifomethi yase-UK. Futhi uma uthengisa izingubo zokugqoka, ngokwesibonelo, kubabukeli base-UK, kufanele usebenzise i-'knicker' esikhangisweni sakho esikhundleni se-'short' ethandwa umphakathi wase-US. Ungakwazi ke ukushintshela kokuphambene uma unezethameli e-US engqondweni.

Ngalokhu, kuzoba ngokufanelekile ukubuyekeza izithombe nemidiya etholakala kuwebhusayithi yakho. Isizathu sokuhumusha ukudlulisa ulwazi kumakhasimende akho usebenzisa ulimi oluphakathi nendawo, lapha, oluqondakalayo kumakhasimende akho. Okufanayo kuya ngehluzo nezithombe.

Ukuze ufanekisele okwengeziwe, ungase ufune ukufaka isayithi yezivakashi ezivela e-France njengesithombe lapho okuqukethwe kwenzelwe amakhasimende ase-French kodwa usebenzise isithombe esihlukile uma ukhuluma ngezokuvakasha ngesi-Vietnamese.

Futhi khumbula ukuthi imikhosi ethile, imikhosi namaholide kungenzeka angagujwa emhlabeni wonke. Ngakho ngenkathi wenza okuqukethwe okwasendaweni, thola isenzakalo esihambisanayo esifanele esizosiza ukugcizelela iphuzu lalokho okuxoxiwe ngakho.

4. Ukukhetha Okungalungile Kobuchwepheshe Bokuhumusha

Uma uhumusha akumele wenze iphutha lokukhetha ubuchwepheshe bokuhumusha obungalungile. Indlela uchungechunge lobuchwepheshe bokuhumusha obutholakalayo obusingatha ngayo okuqukethwe iyahlukahluka kuye kwesinye okunye okungafanelekile kuwebhusayithi yezilimi Eziningi. Into eyodwa okumele uyiqaphele lapha ukuthi noma yibuphi ubuchwepheshe bokuhumusha ozobukhetha, kufanele bugweme ukuphinda amakhasi ngoba amawebhusayithi anjalo angase ajeziswe izinjini zokusesha ezindaweni ze-SEO ranking. Ungagwema izinhlawulo ezinjalo uma amakhasi akho ewebhu enziwe ngendawo eshumekwe njengemibhalo engezansi. Isibonelo, iwebhusayithi ethi www.yourpage.com ingaba ne-sub-directory ethi www.yourpage.com/vn noma i-vn.yourpage.com yezethameli zase-Vietnamese.

I-ConveyThis inikezela ngemibhalo engezansi ezenzakalelayo nezizinda ezingaphansi kwanoma iluphi ulimi futhi iphatha eminye imisebenzi yokwenziwa kwasendaweni efana nokumiswa nokwenziwa kwezibaluli noma omaka. Umaka onjalo noma isibaluli sisebenza njengesikhombi sezinjini zokusesha ukuze kutholwe ulimi oluwumthombo nendawo yolimi okuqondiswe kulo.

5. Ukunganaki i-SEO yamazwe ngamazwe

Into eyodwa bonke abanikazi bewebhusayithi abavame ukuyifuna ukuthi iwebhusayithi yabo ibonakale futhi iqondakala kunoma ubani ovela noma yikuphi emhlabeni jikelele. Futhi ukufeza lokhu, isu le-SEO okufanele lisetshenziswe kufanele libe ngezilimi eziningi.

I-SEO yamazwe ngamazwe, ngenye indlela eyaziwa ngokuthi i-SEO Yezilimi Eziningi , ivele yenza into efanayo ezokwenziwa ku-SEO yezinga lendawo kodwa kulokhu hhayi ngolimi olulodwa kodwa kuzo zonke izilimi isayithi lakho elitholakala ngazo. Uma amathegi engezwa ngokugcwele, konke okuqukethwe kwesayithi kanye nemethadatha ehunyushiwe, futhi kukhona izizinda ezingaphansi kanye neziqondiso ezingezansi ezihlukile kwezilimi, khona-ke ungasho ukuthi une-SEO yezilimi eziningi eyimpumelelo.

Uma i-SEO yamazwe ngamazwe yewebhusayithi yakho inakekelwa, iwebhusayithi yakho izotholakala futhi itholwe yinoma ubani osesha nganoma yiluphi ulimi lwangaphandle. Kodwa-ke, i-SEO yamazwe ngamazwe ingase ibe nzima futhi ithathe isikhathi eside ukuqedwa kodwa uma ukhetha i-ConveyThis ukuze wenze kwasendaweni nokuhumusha kwakho, uyaqinisekiswa ukuthi yonke into ehlanganisa i-SEO yezilimi eziningi izosingathwa ngokuzenzakalelayo.

Sengiphetha, ukwenza iwebhusayithi yakho kube okwasendaweni kusho ukuthi wenza iwebhusayithi ibe ngeyakho. Noma iyiphi inhlangano efuna ukukhula kufanele icabange mayelana nokwenza kwasendaweni. Nakuba lapho sicabangela umzamo nezinsiza ezitholakala ekwakhiweni kwasekhaya kanye nokwamanye amazwe, abaningi bangase baphazamiseke kakhulu. Ngenhlanhla, akhona amathuluzi nezixazululo ezitholakalayo ukuze kube lula umsebenzi. Lawa mathuluzi azokwenza ukuthi ukwazi ukugwema ukwehla kanye nezithiyo abaningi abaye bahlangabezana nazo. Esinye sesixazululo esinjalo nethuluzi elihlakaniphile yi- ConveyThis .