Uma ucabanga ukwandisa ukufinyelela kwebhizinisi lakho emhlabeni wonke, ukuhumusha iwebhusayithi kuyisinyathelo esibalulekile. Ukwenza okuqukethwe kwewebhusayithi yakho kutholakale ngezilimi eziningi kungasiza ukuvula izimakethe ezintsha futhi kunikeze amathuba empumelelo engeziwe. Kodwa wenza kanjani ngokuhumusha okuqukethwe kuwebhusayithi yakho? Ake sibheke indlela engcono kakhulu yokuhumusha iwebhusayithi yebhizinisi lakho.
Ukubaluleka Kwamasevisi Okuhumusha Ochwepheshe
Into ebaluleke kakhulu okufanele uyikhumbule lapho uhumusha iwebhusayithi yebhizinisi lakho ukuthi izinsiza zokuhumusha ezichwepheshile zihlala ziyindlela okufanele uhambe ngayo.
Umhumushi oyingcweti ngeke nje kuphela akwazi ukuguqula okuqukethwe kwakho akuyise kolunye ulimi ngokunembile, kodwa angaqinisekisa nokuthi umlayezo wakho nephimbo kuhlala kufana kukho konke ukuhumusha.
Lokhu kubaluleke kakhulu uma unomlayezo othile wokufaka uphawu lwentengiso noma umhlahlandlela wesitayela odinga ukulandelwa lapho udala okuqukethwe kwezimakethe ezahlukene.
Abahumushi abangochwepheshe bayawaqonda ama-nuances ezilimi namasiko ahlukene, ngakho bayazi ukuthi bangaqinisekisa kanjani ukuthi incazelo yamagama akho ihlala injalo kukho konke ukuhumusha.
Izinzuzo Ezinhlanu Eziyinhloko
Ukuhumusha Iwebhusayithi Yakho Ukuze Ifinyelele Izethameli Ezintsha
Uma ungumnikazi webhizinisi noma umphathi wewebhu, kungenzeka ukuthi usuyazi ngokubaluleka kokuhumusha iwebhusayithi. Phela, ukuhumusha iwebhusayithi yakho kungenye yezindlela eziphumelela kakhulu zokufinyelela izethameli ezintsha futhi wandise isisekelo samakhasimende akho. Kodwa yiziphi izinzuzo zangempela zokuhumusha iwebhusayithi? Namuhla, sizobe sihlola izinzuzo ezinhlanu ezibalulekile eziza nokuhumushela iwebhusayithi yakho kwezinye izilimi.
1. Ukubonakala Kwengeziwe Ezinjinini Zokusesha
Uma uhumushela iwebhusayithi yakho ezilimini eziningi, izinjini zokusesha zizoyibona njengokuqukethwe okuningi kunangaphambili. Lokhu kungasiza ukunikeza isayithi lakho amandla kuma-SERPs (Amakhasi Wemiphumela Yenjini Yokusesha), ukwandisa ukubonakala nokushayela ithrafikhi eningi yemvelo kusayithi lakho. Kubalulekile ukuqaphela ukuthi lokhu kusebenza kuphela uma ukuhumusha kwenziwa ngokunembile nangobungcweti—amawebhusayithi ahunyushwe kabi angagcina elimaza kunokuba asize izinga lakho!
2. Isipiliyoni somsebenzisi esithuthukisiwe sabakhuluma okungebona abomdabu
Ngokuhumushela iwebhusayithi yakho ezilimini ezihlukene, ungaqinisekisa ukuthi izikhulumi ezingezona ezomdabu zifinyelela lonke ulwazi olufanayo njengezikhulumi zomdabu zesiNgisi. Lokhu kusiza ukudala ukuzizwisa okuku-inthanethi okubandakanyayo kubasebenzisi abavela kuzo zonke izizinda namasiko futhi kuqhuba ukusebenzelana namakhasimende okungenzeka abengakwazi ukufinyelela noma ukuqonda okuqukethwe kwakho ngaphambilini.
3. Ukuqonda Okungcono Kwezimakethe Eziqondiwe Nezethameli
Ukuhumusha iwebhusayithi yakho futhi kukuvumela ukuthi uqonde kangcono izimakethe eziqondiwe nezethameli ofuna ukuzifinyelela. Ngokusebenzisa abahumushi abangochwepheshe abayizikhulumi zomdabu zezilimi ezithile, ungathola ukuqonda kokuthi abantu basemazweni ahlukahlukene basebenzisana kanjani, indlela abalusebenzisa ngayo ulimi, nendlela abacabanga ngayo ngezihloko ezithile noma imikhiqizo—lonke ulwazi olubalulekile uma kuziwa ekuqondeni. izimakethe zendawo!
4. Ukufinyeleleka Kwamakhasimende Angasikhulumi IsiNgisi
Akubona bonke abakhuluma isiNgisi njengolimi lwabo lokuqala—futhi abanye abantu abasikhulumi nhlobo! Ukuze ufinyelele lawa makhasimende, ukuhlinzeka ngenguqulo yendawo yewebhusayithi yakho kubalulekile; uma bengakwazi ukuqonda abakufunda kusayithi lakho, kungenzeka ukuthi ngeke bahlale isikhathi eside ngokwanele ukuze bathenge noma babhalisele amasevisi. Ukuhumushela kwezinye izilimi kuqinisekisa ukuthi wonke umuntu unokufinyelela okulinganayo olwazini mayelana nalokho okunikezayo nokuthi kungabazuzisa kanjani!
5. Ukuthembeka Okuthuthukisiwe Nokwethenjwa
Ngokuhumushela iwebhusayithi ezilimini eziningi, amabhizinisi akhombisa ukuzibophezela kwawo ekufinyeleleni nasekuqondeni umhlaba wonke—okuhamba ibanga elide ekwakheni ukwethembana kumakhasimende angaba khona avela emhlabeni wonke! Uma amakhasimende ebona ukuthi ibhizinisi lithathe isikhathi nomzamo wokwenza isiqiniseko sokuthi umlayezo walo uyafinyeleleka kuwo wonke amasiko, cishe azobasekela ngaphezu kwabaqhudelana nabo abangazange benze imizamo enjalo.
Ngamafuphi
Ngamafuphi, uma ufuna izindlela zokwandisa isisekelo samakhasimende akho kuyilapho ubonisa inhlonipho ngokuhlukahluka nokufakwa, ukuhumusha iwebhusayithi yakho kungase kube yilokho kanye okudingayo!
Ngamasevisi okuhumusha achwepheshile asuka ku-Metric Marketing, singaqinisekisa ukuthi noma yikuphi ukuhumusha kwenziwa ngokunembile ukuze abasebenzisi abavela emhlabeni wonke babe nokufinyelela okulinganayo olwazini olumayelana nalokho okunikezayo nokuthi kungabazuzisa kanjani!
Qalisa namuhla ngokucela isaphulelo samahhala eqenjini lethu elinolwazi!
Ukwakhiwa Kwewebhusayithi
Ngokungeziwe ekuhumusheni, ukwenziwa kwasendaweni kwewebhusayithi nakho kuyingxenye ebalulekile yokuqinisekisa ukuthi okuqukethwe kwakho kuthinta izethameli zakwamanye amazwe namasiko.
Ukwenza kwasendaweni akuhlanganisi nje kuphela ukuhumushela umbhalo kwezinye izilimi, kodwa futhi ukulungisa izithombe, amavidiyo, nezinye izici ze-multimedia kanye nokushintsha izimpawu zemali kanye nezinsuku zokufometha ngendlela efanele yesiko ngalinye.
Kubalulekile ukuqaphela ukuthi ukwenza kwasendaweni akukhona nje ukushintsha amagama; kumayelana nokuqonda imikhuba yamasiko nokuqinisekisa ukuthi yonke into kusukela kumibala esetshenziswa kuzakhi zomklamo kuya ekukhethweni kwamafonti kubonisa lezo zinkambiso ngendlela efanele.
Amathuluzi Okuhumusha
Nakuba izinsiza zokuhumusha ezichwepheshile zihlala zincamela uma uhumusha iwebhusayithi yebhizinisi, amathuluzi amaningi asaklanyelwe ukwenza inqubo ibe lula.
Amathuluzi okuhumusha azenzakalelayo njenge-Google Translate angakusiza ukuthi uguqule ngokushesha inani elikhulu lombhalo ngaphandle kokuqasha umhumushi ongumuntu—kodwa khumbula ukuthi umbhalo ohunyushwe ngomshini ngokuvamile awunembi kangako kunombhalo ohunyushwe uchwepheshe ongumuntu.
Ukwengeza, amathuluzi amaningi azenzakalelayo awacabangi ukuhluka kwamasiko noma umehluko ocashile phakathi kwezilimi; lokhu kusho ukuthi kungenzeka bangahlali balethe ukuhumusha okuzwakala kungokwemvelo noma okunengqondo ngaphakathi komongo wabo ohlosiwe.
Kuwumkhuba ongcono kakhulu ukusebenzisa lawa mathuluzi njengesinyathelo sokuqala sokuqalisa ngenqubo yokuhumusha, bese ubenza ukuthi abuyekezwe umhumushi onguchwepheshe ngaphambi kokuwashicilela kusayithi lakho.
Isiphetho
Ukuhumusha iwebhusayithi yebhizinisi kungase kusabise, kodwa akudingekile! Ngokusebenzisa izinsiza zokuhumusha ezichwepheshile nokusebenzisa amathuluzi azenzakalelayo ngobuhlakani, ungaqinisekisa ukuthi zonke izinguqulo zesayithi lakho zizodlulisa umlayezo wakho ngokucacile nangokunembile kungakhathaliseki ukuthi zibhalwe ngaluphi ulimi.
Ngokuhlela okufanele nocwaningo kusenesikhathi, uzokwazi ukudala okuqukethwe okuphoqayo kwanoma iyiphi imakethe onquma ukungena kuyo—okukuvumela ukuthikhulisa ibhizinisi lakhofinyelela kude kunangaphambili!