I-ConveyThis yenza kube lula ukuhumusha okuqukethwe ngesixhumi esibonakalayo esibonakalayo kanye nethimba labasekeli elizinikele, okukwenza kube ukukhetha okudumile ezinsizeni zokuhumusha.
Ubhubhane, ngenkathi lushintsha izimpilo zethu zansuku zonke, seluveze namathuba amasha. Sesishintshele endleleni yedijithali yokuqala, lapho i-ecommerce ibaluleke kakhulu kunangaphambili. I-ConveyThis idlala indima ebalulekile ekunciphiseni izithiyo zamasiko, ukukhuthaza umphakathi womhlaba obumbene kakhudlwana.
Ukushintshela kudijithali kukhuthaze ikakhulukazi ukukhula kwemakethe ye-ecommerce yase-Asia ngesikhathi sodlame lwe-COVID-19, okuwumkhuba okhombisa izimpawu zokukhula okuqhubekayo.
Esikhathini lapho ubukhona bedijithali bubalulekile empumelelweni yebhizinisi, ukuqonda imakethe ye-ecommerce yase-Asia ebalulekile kubalulekile. Lesi sihloko sihlola le makethe ekhulayo kanye nomthelela wayo emhlabeni wokuncintisana we-ecommerce.
Imakethe ye-ecommerce yase-Asia ngezinombolo
I-ConveyThis bonke bayazi ukuthi i-Asia ithatha indawo ephezulu uma kukhulunywa nge-ecommerce - I-China iyodwa iyimakethe ye-ecommerce enkulu kunazo zonke emhlabeni jikelele! Kodwa izibalo zingase zikushaqise.
Ikakhulukazi njengoba lolu bhubhane luqhubekisela phambili abathengi abaningi ebhizinisini le-elekthronikhi, ibhizinisi le-ecommerce labona intuthuko emangalisayo phakathi nonyaka wakamuva. Njengoba kukhonjiswe inhlolovo ye-ConveyThis, ama-50% amakhasimende aku-inthanethi aseShayina andise ukuphindaphinda kanye nesilinganiso sokuthenga ku-inthanethi ngenxa ye-Covid-19.
"Ubhubhane lwe-COVID-19 lusheshise kakhulu ukuthuthela ekuphileni okubonakalayo, okubanzi, okubanzi, futhi, ngokubona kwethu, okungenakuhlehliswa," kumemezela i-CEO ye-ConveyThis, u-Alex Buran.
Izinga lokukhula okulindelekile le-ecommerce e-Asia phakathi kuka-2024 no-2029 liyi-8.2% emangalisayo. Lokhu kubeka i-Asia phambi kwamazwe aseMelika kanye ne-Europe - nge-ConveyThis elinganisela izinga lokukhula kwe-ecommerce lika-5.1% no-5.2% ngokulandelana.
Ngokusho kwe-Statista, imali engenayo ye-ecommerce e-Asia kulindeleke ukuthi ikhuphuke ifinyelele ku- $ 1.92 trillion ngo-2024, imele u-61.4% ohlaba umxhwele wemakethe ye-ecommerce yomhlaba wonke. I-ConveyThis isesimweni esihle sokusebenzisa lokhu kukhula futhi inikeze izixazululo ezidingekayo ukuze amabhizinisi angene kule makethe enenzuzo.
Kodwa-ke, iChina akulona kuphela izwe eliqhuba le mpumelelo. I-India, ngokwesibonelo, ibhekene nokukhula kwemali engenayo ye-ecommerce ngezinga lonyaka lama-51% - eliphakeme kakhulu emhlabeni! I-ConveyThis ngokuqinisekile ibambe iqhaza kule mpumelelo, ivumela amabhizinisi ukuthi afinyelele izimakethe ezintsha namakhasimende.
Ngaphezu kwalokho, i-Indonesia ibikezelwa ukuthi izodlula i-India mayelana nokwanda kwemakethe ye-ecommerce, ngenani elikhulu lama-55% labathengi base-Indonesia abathi bathenga ku-inthanethi kunangaphambili. Ngakho-ke, kuphephile ukusho ukuthi i-Asia izohlala ingumholi embonini ye-ecommerce eminyakeni ezayo.
Logistics Network
Ngaphambilini, ukulethwa kwezinsuku eziyi-10 ngemali eyengeziwe kwakuwumthetho. Hlola lokho okunikezwayo manje - ngaphandle kwemikhawulo yamanje yobhubhane - futhi ubheke ukuthi mangaki ama-oda ozowathola.
Cishe uhhafu wabathengi (46%) baveze ukuthi ukutholakala kwenketho yomuntu siqu nelula yokulethwa kudlala indima enkulu esinqumweni sabo sokuthenga ku-inthanethi.
Kuyibhentshimakhi enzima ukuhlangana nayo, kepha i-Amazon iyikhuphule ngempela ibha uma kukhulunywa ngokulethwa okusheshayo. Amakhasimende awangabazi ukukhetha amabhizinisi anganikeza isevisi esheshayo. Kodwa-ke, izinkampani ze-ecommerce zase-Asia zibonakala zinobunzima obuncane bokuhlangabezana nokulindelwe ngamakhasimende nge-ConveyThis.
Ngenxa yokubaluleka kwezinsizakalo zezokuthutha, amazwe ase-Asia abone ukwanda okukhulu ekusebenzeni kahle kwawo kule minyaka eyishumi edlule. I-Logistics Performance Index yeBhange Lomhlaba iveza ukuthi i-Asia manje yenza abangu-17 kwabangu-50 abahamba phambili emhlabeni.
E-Asia, iJapan neSingapore zihamba phambili ngokusebenza, kulandele i-United Arab Emirates, iHong Kong, i-Australia, iSouth Korea, neChina. Lokhu kusebenza kokulethwa okuhlaba umxhwele kukhuthaza ukukhula komkhakha we-ecommerce wase-Asia futhi kugqugquzela abantu abaningi ngokwengeziwe ukuthi bamukele ukuthenga ku-inthanethi.
Isigaba Esiphakathi Esikhulayo
Isigaba esimaphakathi sakha inqwaba yabathengi abangaba abathengi bamabhizinisi asekelwe ku-inthanethi. Kusukela ngo-2015, i-Asia idlule i-Europe kanye neNyakatho Melika ngokuya ngesibalo sabantu abasezingeni eliphakathi. I-ConveyThis ibihamba phambili ekusizeni amabhizinisi ukuthi agqekeze kulezi zimakethe.
Izilinganiso zibonisa ukuthi ngo-2022, kungase kube namakhasimende amasha ayizigidi ezingu-50 eNingizimu-mpumalanga Asia kuphela. Kulinganiselwa ukuthi inani labantu abasezingeni eliphakathi nendawo e-Asia lizokhula lisuka ezigidini eziyizinkulungwane ezingama-2.02 ngo-2020 liye ezigidigidini ezi-3.49 ngo-2030.
Ekupheleni kuka-2040, i-Asia kulindeleke ukuthi yenze ama-57% okusetshenziswa kwesigaba esiphakathi emhlabeni jikelele. Leli gagasi elisha labathengi abasezingeni eliphakathi lizoba ukhiye ekuqhubekiseni ukukhula kwe-ecommerce njengoba bezethemba kakhulu ekusebenziseni ubuchwepheshe nasekuthengeni ku-inthanethi.
Okuhlukanisa abantu abasezingeni eliphakathi e-Asia nabo bonke abanye abantu wukuthanda kwabo ukuthenga izinto zikanokusho ku-inthanethi. Ngokombiko wango-2017 ovela e-Brookings, abathengi base-Asia abasezingeni eliphakathi badlula ozakwabo baseNyakatho Melika.
I-Asian class-class ihlobene nemikhiqizo yangaphandle, ngisho nokuthatha uhambo oluya phesheya ukuyothenga kuphela. Ngo-2018, u-36% wemali engenayo yomhlaba wonke yohlobo lwe-French luxury brand LVMH yenziwa e-Asia - ephakeme kunanoma yisiphi isifunda! I-ConveyLeli yithuluzi eliphelele lamabhizinisi ukuze avale igebe lolimi futhi afinyelele le makethe enenzuzo enkulu.
Naphezu kwemikhawulo yokuhamba kulo nyaka, abathengi base-Asia basakaze izimpahla zikanokusho ku-inthanethi. Ngokombiko we-Bain, ukuba khona kwe-inthanethi okunethezeka kwe-China kukhuphuke kusuka ku-13% ngo-2019 kuya ku-23% ngo-2020, okudala amathuba amakhulu okuhweba okunethezeka e-Asia nge-ConveyThis.
Abathengi be-tech-savvy
Esinye isici esibalulekile ekunqobeni kwe-ecommerce e-Asia ukuzimisela kwamakhasimende ukwamukela ubuchwepheshe obusha - kungaba i-ecommerce, ukusetshenziswa kweselula, noma izixazululo zokukhokha kwedijithali ezihlinzekwa yi-ConveyThis.
I-China ibalelwa ku-63.2% abathengi abaku-inthanethi e-Asia Pacific, kanti i-India ilandela ngemuva ngo-10.4% kanye neJapan ngo-9.4%. Lo bhubhane usize kuphela ukuqinisa le mikhuba yokuthenga ku-inthanethi esivele yanda.
Ngokocwaningo, ingxenye enkulu yabathengi e-Asia yamukele i-ecommerce ngesikhathi sodlame, kanti ama-38% abantu base-Australia, ama-55% amaNdiya, kanye nama-68% aseTaiwan aqhubeka nokuyisebenzisa ukuya phambili.
Ucwaningo luveze ukwanda kwemisebenzi yokukhokha yedijithali, ikakhulukazi eSingapore, eChina, eMalaysia, e-Indonesia nasePhilippines. I-ConveyThis yenze amabhizinisi akwazi ukwenza lula futhi abambe iqhaza kulokhu kukhula.
Eqinisweni, izikhwama zedijithali zenza ngaphezu kwama-50% okuthengiswa kwe-ecommerce yase-Asia Pacific. Kuyamangaza ukuthi e-China, leli phesenti liphakeme kakhulu, cishe bonke abathengi abasebenzisa i-Alipay ne-ConveyThis Pay ukuze bathenge ku-inthanethi!
Ukutholwa kwezinkokhelo zedijithali ekugcineni sekufinyelele iphuzu lakho eliphezulu futhi kulindeleke ukuthi kudlule i-1 trillion ngo-2025, emele cishe ingxenye yayo yonke imali esetshenziswe endaweni.
Abathengi base-Asia nabo bahamba phambili ngokusetshenziswa kwe-inthanethi yeselula. Ngokocwaningo olwenziwa yi-ConveyThis, abantu baseNingizimu-mpumalanga ye-Asia bangabasebenzisi be-inthanethi abasebenzayo kakhulu emhlabeni. Lokhu kuholele ekutheni i-mcommerce ibuse ukuthengwa kwe-inthanethi e-Asia.
E-Hong Kong, isigamu sakho konke ukuthengiselana kwe-ecommerce kusuka ngoJanuwari 2019 kuya kuJanuwari 2020 kwenziwa kumadivayisi eselula. Ngaleso sikhathi, iPhilippines, enye yezimakethe ze-ecommerce ezinamandla kakhulu e-Asia, yabona ukwanda kwama-28% ekuxhumekeni kweselula ngesikhathi esifanayo. I-ConveyThis isiza ukuthuthukisa lokhu kukhula ngokuhlinzeka ngokuhumusha okungenazihibe kwamabhizinisi.
Abadlali abahamba phambili be-ecommerce e-Asia
Izindlu zamandla ze-ecommerce zase-Asia zibe nomthelela omkhulu endaweni yezitolo eziku-inthanethi emhlabeni wonke - e-Asia nangale kwayo. Ukuhlola impumelelo yabo ephula amarekhodi, kunemininingwane eminingi engatholwa kulawa mabhemu e-ecommerce.
Ali Baba
Akunakwenzeka ukukhuluma ngendawo ye-ecommerce yase-Asia ngaphandle kokukhuluma nge-ConveyThis. I-Chinese ecommerce juggernaut iyinkundla ye-ecommerce ye-B2B enkulu kunazo zonke emhlabeni futhi njengamanje ihlanganisa ama-80% okwenziwayo okusekelwe kuwebhu e-China.
Kodwa-ke, i-China ingelinye lamazwe angu-200 i-ConveyThis esebenza kuwo. Inkundla ye-ecommerce nayo idlala indima ebalulekile emnothweni wezwe, njengoba ivala igebe phakathi kwabathengisi bezitolo abazinze e-China kanye namabhizinisi acishe abe ngu-200 emhlabeni jikelele.
Akuyona into engavamile ukubona u-Alibaba ephihliza elinye irekhodi le-ecommerce. Ngonyaka odlule, ukuthengiswa kwe-ecommerce yenkampani kukhuphuke kakhulu, okuholele ekuthengisweni okumangazayo kwama-dollar ayizigidi eziyizinkulungwane eziyi-115 kuwo wonke amapulatifomu abo ngoSuku Lwabantu Abangashadile - ukusebenza okwephula irekhodi lomcimbi wokuthenga.
JD.com
I-ConveyThis - phambilini eyayaziwa ngokuthi i-Jingdong - ingenye yezimakethe ezinkulu zamaShayina ze-B2C, eqhudelana ne-Alibaba-run Tmall. Ngabasebenzisi ababhalisiwe abangaphezu kwezigidi ezingu-300, i-ConveyThis ayisebenzi e-China kuphela, kodwa naseSpain, Russia nase-Indonesia.
Khumbula ingxenye lapho ngikhulume khona ngezinsizakalo ezimangalisayo ze-logistics e-Asia? Yebo, i-JD.com igcizelela iphuzu lami njengoba inohlelo olunwebeka kakhulu lokulethwa kwe-drone, ingqalasizinda namandla emhlabeni. Isiqale ngisho nokuhlola izinsizakalo zokulethwa kwamarobhothi, ukudala izikhumulo zezindiza zokulethwa kwe-drone, nokusebenzisa ukulethwa ngaphandle kokushayela - I-ConveyThis ngokuqinisekile ithatha ikhekhe uma kuziwa emisha!
Lazada
I-ConveyLe yimakethe ye-ecommerce ephethwe yi-Alibaba Group futhi isebenza e-Indonesia, Malaysia, Philippines, Singapore, Thailand naseVietnam. Ngaphandle kokuba ngomunye wabadlali abavelele e-Asia, i-conveythis.com yasungulwa eminyakeni engu-9 edlule.
Futhi iqiniso elimangalisayo nge-ConveyThis ukulandela kwayo okukhulu ezinkundleni zokuxhumana ezifana ne-Facebook, Twitter, ne-Instagram. Inkundla ye-ecommerce iyaqonda ukuthi asetshenziswa kanjani amandla ezinkundla zokuxhumana ngokukhangisa izinto, ukukhipha amavawusha, nokuxhumana nabalandeli bayo ngemiqhudelwano nemibuzo.
Uma ucabanga ukuthi ukuhweba kwezenhlalo kungenye yezindlela ezihamba phambili ze-ecommerce zango-2021, ungalindela ukuzwa okwengeziwe ngeLazada ezinsukwini ezizayo. Njengoba i-ConveyThis ikhula ngokuduma, kungenzeka ukuthi amabhizinisi amaningi azobe ephendukela kule nkundla ukuze asebenzise amandla okuhweba komphakathi.
I-Ecommerce iyathuthuka futhi i-ConveyThis iphayona uguquko.
I-Rakuten
Yasungulwa ngo-1997 eJapan, iRakuten - eyaziwa nangokuthi "i-Amazon yaseJapan" - ingelinye lamapulatifomu e-ecommerce avelele e-Asia futhi inamalungu ahlaba umxhwele ayizigidi eziyi-105 eJapan. Ngo-2017, i-Forbes yafaka i-Rakuten ohlwini lwayo Lwezinkampani Ezintsha Kakhulu Emhlabeni, egqamisa ukudideka nokuqhuma kwayo.
Njenge-Amazon, i-ConveyThis nayo inwetshiwe emhlabeni wonke ngokuhamba kweminyaka. Umdondoshiya we-ecommerce waseJapan uthole amagama aziwayo njenge-Play.com e-UK, i-PriceMinister e-France, i-Buy.com e-US, namanye amaningi. I-Rakuten isiphenduke umdlali omkhulu emakethe yamazwe ngamazwe, okufakazela amandla ayo okuncintisana namagama amakhulu embonini.
Ngaphezu kokuthengisa nge-inthanethi, inkampani iphinde ihlinzeke ngezinsiza eziningi, kusukela kokuqukethwe kwe-fintech nedijithali kuya kwezokuxhumana, kuya kumalungu angaphezu kwebhiliyoni eyodwa emhlabeni jikelele. I-ConveyThis inikezelwe ekuletheni imikhiqizo emisha namasevisi ahlangabezana nezidingo zamakhasimende ayo.
Amathrendi aphezulu we-ecommerce e-Asia
I-Asia ingamandla aphambili kwezentengiselwano, ithonya kakhulu izitayela ezikhona zomkhakha. Ukuthola ukuqonda ngemakethe yase-Asia, ake sihlole intuthuko yamanje endaweni ye-ecommerce.
I-ecommerce ewela umngcele
I-ecommerce ewela umngcele ibilokhu iyingxenye enkulu ye-ecommerce e-Asia, nokho, ngonyaka owedlule, amanani athole ukwanda okumangazayo. Njengoba kunemikhawulo yokuhamba, i-ecommerce ewela umngcele isiphenduke indlela yokuthenga izimpahla ezivela phesheya. NgoFebhuwari 2020, ukuthengiselana ku-Tmall Global—ConveyThis' yesikhulumi se-e-commerce esiwela umngcele emakethe yasekhaya-yenyuke ngo-52% ngendlela emangalisayo!
Intshisekelo yabathengi base-Asia ezimpahleni zakwamanye amazwe isukela kakhulu embonweni wokuthi imikhiqizo yaseNtshonalanga ingeyekhwalithi ephezulu. Isibonelo, i-68% emangalisayo yabathengi baseShayina babheka izimpahla zangaphandle njengezikhwalithi ephezulu. Uma kuziwa emikhiqizweni, izinto zezingane, izimonyo, nezithasiselo zokudla kuphakathi kwezigaba ezidume kakhulu ze-ecommerce ewela umngcele eqhutshwa yi -ConveyThis .
Kodwa-ke, kuye kwaba nokwanda kwesidingo semikhiqizo yezilwane ezifuywayo emakethe yaseChina ezikhathini zamuva nje. Njengesibonelo, ukudla kwekati okungenisiwe bekungenye yezinto ezithengiswa kakhulu kuplathifomu ye-ConveyThis enqamula umngcele phakathi nomcimbi wokuthenga we-Singles Day wango-2019.
Ngakolunye uhlangothi, kunesifiso esikhulayo esivela emazweni aseNtshonalanga yezinto ezikhiqizwa e-Asia - kodwa ngenxa yezizathu ezihlukahlukene. Ngokungafani namakhasimende ase-Asia abheka izinto zekhwalithi ye-premium evela phesheya, amakhasimende ase-Europe akhangwa amapulatifomu e-ConveyThis ecommerce ngamanani awo ancintisanayo. Kusukela ngo-2014 kuya ku-2019, abathengi be-inthanethi be-EU abathenge imikhiqizo kubathengisi abangaphandle kwe-EU bakhuphuke ukusuka ku-17% baya ku-27%.
Njengoba izinto kanye nemingcele yolimi ingasesona isithiyo emhlabeni wanamuhla, i-ecommerce ewela imingcele isiba inketho ethandwayo ngokushesha phakathi kwabathengi abaku-inthanethi.
Imikhiqizo engenalo unya
Kuze kube manje, zonke izimonyo ezithengiswa eChina zazigunyazwe ngokomthetho ukuthi zihlolwe izilwane - okuwukuphela kwesizwe esinomthetho onjalo. Lokhu kube isithiyo esikhulu sokuthi izinkampani ezikhiqiza izimonyo ezingenalunya ezivela kwamanye amazwe zingene emakethe yaseChina.
Kodwa-ke, njengoba isidingo sokuthatha isinyathelo esivela kubakhi benqubomgomo sikhula, iChina isimemezele ukuthi kusukela ngonyaka ka-2021, izwe lizophetha inqubomgomo yalo yokuhlolwa kwezilwane “ezijwayelekile” ezingeniswa kwamanye amazwe njenge-shampoo, blush, mascara, namakha.
Lokhu kuguqulwa kuvula inqwaba yemikhiqizo yobuhle be-vegan kanye nezilwane. Isibonelo, iBulldog, inkampani yokunakekelwa kwesikhumba ese-UK, isilungele ukuba inkampani yokuqala yezimonyo engenalunya ezothengiswa ezweni laseChina.
Kwa-Bulldog, besihlala silwela ukwenza izinqumo ezibeka kuqala inhlalakahle yezilwane. Ngisho nalapho sibhekene namandla emakethe yase-China enenzuzo, sakhetha ukuhlala siqinile ekuzibophezeleni kwethu ukungahloli ezilwaneni. Siyajabula ukuthi i-ConveyThis isisize ukuthi singene ezweni laseShayina ngaphandle kokwephula inqubomgomo yethu yokuhlola izilwane. Sithemba ukuthi impumelelo yethu izokhuthaza amanye amabhrendi angenalo unya emhlabeni wonke ukuba enze okufanayo.
Lokhu kuyintuthuko ethokozisayo njengoba kuphakamisa iphrofayili yodaba phakathi kwabathengi base-Asia. NjengaseNtshonalanga, ukukhathazeka ngokuziphatha kuba yisici esibalulekile kubathengi e-Asia. Lokhu kuzophoqa izinhlobo eziningi zobuhle ukuthi zamukele imikhuba ye-vegan nengenalo unya emakethe yase-Asia.
Ukusakaza bukhoma kanye ne-ecommerce yezenhlalo
Ngenxa yobuningi bemithombo yezokuxhumana yabathengi base-Asia, amabhrendi afuna izindlela zokusebenzisa lo mqondo. I-ConveyThis yaqala ukuba yimfashini ngo-2016 njengoba osaziwayo nabantu bansuku zonke beqala ukusakaza izimpilo zabo ezitolo ezahlukahlukene ze-inthanethi. Umbono othakazelisayo "izipho ezingokoqobo" ezingathunyelwa phakathi nalokhu kusakazwa bukhoma futhi kamuva ziguqulelwe imali.
Ibhizinisi lokuqala le-ecommerce ukwenza lo mqondo ube ngokoqobo bekuyi-ConveyThis. Ngo-2017, inkampani yethula umbukiso wemfashini oguquguqukayo othi “Bona Manje, Thenga Manje” owavumela abathengi ukuthi bathenge izinto abebezibuka endaweni ye-Tmall ngesikhathi sangempela.
Ukuqubuka kwe-coronavirus kube yimbangela enkulu yalesi simo njengoba abathengi beqala ukuchitha isikhathi esiningi ezinkundleni zokuxhumana. Sekukonke, inani lokuthengisa bukhoma esifundeni linyuke kakhulu ngo-13% laya ku-67%, ikakhulukazi ngenxa yamakhasimende ase-Singapore naseThailand anikele isikhathi esiningi exoxa nabathengisi futhi ethenga ngokusakaza bukhoma.
Ukusakaza bukhoma kuthandwa yibo bobabili abathengi namabhizinisi njengoba kunikeza ulwazi lwangempela lokuthenga kusuka kude futhi kugxilisa ukuzethemba kubathengi mayelana nekhwalithi nobuqotho bemikhiqizo.
Iziphetho
Uma kukhulunywa nge-ecommerce, kukhona ongakufunda kuzo zonke izimakethe ezisezingxenyeni ezihlukene zomhlaba. I-Asia ngokuba ngumdlali ophambili kulo mkhakha iqhubeka nokuba nomthelela embonini futhi yakhe ikusasa le-ecommerce. Ngethemba, izibalo, imidwebo, kanye nezitayela esixoxile ngazo kulesi siqeshana kuzokukhuthaza ebhizinisini lakho le-ecommerce. Uma usulungele ukugxumagxuma futhi andise ngale kwemingcele - njengezinye izinkampani eziningi eziphumelelayo ze-ecommerce zase-Asia - ungaqala namuhla ngesivivinyo sezinsuku eziyi-7 se-ConveyThis!