Khulisa Isisekelo Samakhasimende Akho Ngokunikela Ngokuqukethwe Kwakho Ngolimi Lwawo nge-ConveyThis

Umbiko ozimele we-Common Sense Advisory wembula ukubaluleka kokuhumusha ku-ecommerce yamazwe ngamazwe. Ngokusobala idlala indima ebalulekile njengoba ucwaningo lwembula ukuthi u-60% wabantu abavamile noma abakaze bathenge kumawebhusayithi esiNgisi kuphela .

Abathengi be-inthanethi abangu-3,000 babuzwa emazweni angu-10 angakhulumi isiNgisi emhlabeni wonke, imiphumela ibonise ukuthi u-75% wabo ufuna imikhiqizo ngolimi lwabo lwendabuko. Lobu bufakazi buyayiphikisa inkolelo yakudala yokuthi abantu abakhuluma isiNgisi kahle abanankinga nokusisebenzisa uma kuziwa ezintweni ezenziwa ku-inthanethi. Uma kuziwa ezinsizeni zezimoto nezezimali, mancane amathuba okuthi bathenge uma ulwazi lungatholakali ngolimi lwabo.

Umsunguli we-Common Sense Advisory, u-Don DePalma uphethe ngokuthi “ Ukwenziwa kwasendaweni kuthuthukisa ulwazi lwamakhasimende futhi kukhulisa ukuhlanganyela engxoxweni yomkhiqizo. Kufanele kube isu lebhizinisi elihlelwe kahle nelisetshenziswayo kunoma iyiphi inkampani efuna ukukhula emhlabeni jikelele. "

Ukuba nesizindalwazi esinezilimi eziningi kuyisici esibalulekile ohlelweni lokumaketha lomhlaba wonke. Lokhu kulula uma usebenzisa i-WordPress, i-plugin ye-ConveyThis iyisixazululo esisheshayo nesithembekile.

Nokho, akwanele ukuhumusha iwebhusayithi yakho. Ukuze unikeze ulwazi oluhle kakhulu lomsebenzisi udinga ukwenza isiqiniseko sokuthi okuqukethwe kufanele ngokwesiko kuzithameli zakho nokuthi umehluko wolimi akuthikameze isakhiwo sakho.

Nawa amanye amathiphu amahle okuthi ungayithola kanjani iwebhusayithi ephumelelayo enezilimi eziningi.

Khetha isixazululo esithembekile sokuhumusha

Ku-WordPress, kunezinketho eziningi ezitholakalayo zokuhumusha iwebhusayithi, ungazihlunga ngokuya ngesabelomali sakho nemiphumela elindelekile.

Kodwa ukhetha kanjani? Hhayi-ke, ungehlisa inani lezinketho ngokulahla lezo ezingahambisani nesabelomali sakho. Ungaphinda uhlunge abanye kuye ngokuthi udinga ukuhumushwa kwekhompyutha noma okuphrofeshinali. Ungathola ngisho ne-plugin yokuhumusha yamahhala enikeza nje ukuhumusha okuyisisekelo kwekhompyutha.

Uma ufuna ikhwalithi ephezulu, ukuhumusha okucacile, isigaba sokuqala esinokuhumusha kwekhompyutha kungaba indawo enhle yokuqala, ukuze uthole ukuzwa ukuthi inguqulo yokugcina yesayithi lakho elihunyushiwe ingase ibukeke kanjani, kodwa umhumushi oyingcweti uzodinga kamuva. ukuyihlola ukuze ulungise noma yimaphi amaphutha.

I-plugin enhle ye-WordPress ezokunikeza imiphumela emihle kufanele:

• Sekela izilimi onentshisekelo kuzo.
• Faka kahle kuwebhusayithi yakho, futhi ukhombe futhi uhumushe ngokuzenzakalelayo wonke umbhalo.
• Sebenza kahle ngokuhambisana namanye ama-plugin noma izingqikithi
• Yiba nezinguqulo zabantu ezitholakalayo.
• Xhumana nezingcweti embonini yokuhumusha.
• Ikuvumela ukuthi uhlele umbhalo omusha.
• Iba neswishi yolimi ongayenza ngendlela oyifisayo.
• Yiba nokusekelwa kwe-SEO

Akufanele kube khona umbuzo mayelana nokwenza iwebhusayithi yakho ibe yindawo uma ufuna ukukhula futhi udayisele amakhasimende omhlaba izimpahla eziningi. Qiniseka ukuthi uhumusha ubuyekezwa umhumushi onesipiliyoni, ukuze iwebhusayithi yakho ikwazi ukuxhumana kahle nezivakashi zakho. Kuyavunywa, kuzobiza okwengeziwe, kodwa imiphumela izonxephezela futhi maduzane uzoyibuyisela emuva imali esetshenziswe kahle.

Khetha kahle izilimi zakho ezintsha

Lokhu kungase kubonakale njengesinyathelo esilula kunazo zonke. Kungenzeka ukuthi usuvele ukhumbula lapho ufuna ukwenza khona amakhasimende amasha kodwa kufanele uqale ubheke yonke idatha eqoqwe yisayithi lakho futhi ubone ukuthi ubani okade evakashela isayithi lakho.

I-Google Analytics ingakubonisa ukuthi iziphi izilimi iningi lezivakashi zakho eziphequlula ngazo. Ungase uthole inombolo enhle “yabalandeli” abafinyelela kuwebhusayithi yakho ye-WordPress yesiNgisi bevela ezweni elingalindelekile! Kungani unganikezi okuqukethwe kwakho ngolimi lwabo lwendabuko? Lokhu kuzothuthukisa isibopho sakho nabo futhi kubenze bazizwe beqiniseka ngokwengeziwe ngokuthenga izimpahla zakho.

Ngaphezu kwalokho, ngenxa yokuthi kunezinketho zolimi eziyikhulu ezitholakala ku-plugin yakho, lokho akusho ukuthi kufanele ubenze bonke, izilimi ezimbalwa, umsebenzi omncane wethimba labahumushi. Umlayezo wakho uzocaca kakhudlwana futhi isibopho sakho namakhasimende akho sizoqina. Uma unezivakashi eziningi ezivela ezweni lapho abantu bakhuluma izilimi eziningi, yenza ucwaningo ngaphambi kokukhetha ukuthi ithimba lakho labahumushi lizogxila kuluphi.

Yiba nesishintshi solimi esicacile

Noma amawebhusayithi amaningi asethwe ngendlela yokuthi abonise inguqulo ngolimi idivayisi ekulo, kusadingeka ukunikeza ithuba lokushintsha ulimi oluncanyelwayo (futhi ukukhumbula lokhu okuthandwayo ekuvakasheni okuzayo kuwukuthinta kahle) .

Kungenzeka ukuthi abasebenzisi bafunda ulimi olusha futhi banqume ukushintsha ukucushwa kwefoni yabo ukuze babasize bafunde, noma mhlawumbe i-GPS ikhombisa ukuthi bakwelinye izwe kodwa oyisebenzisayo uyisivakashi futhi akalukhulumi ulimi lwendawo.

Uma ukhetha ukubekwa okungcono kakhulu kwesishintshi solimi kubalulekile ngaso sonke isikhathi ukusigcina endaweni engashintshi, egqamile, njengesihloko noma unyaweni. Inkinobho kufanele icace, kufanele ibe negama lolimi noma ihamba phezu kwenkinobho uthola imenyu yokudonsela phansi enazo zonke izinketho zolimi ezinamagama izikhulumi zomdabu ezizowaqaphela, isibonelo 'Deutsch' kanye 'Français' esikhundleni sokuthi ' IsiJalimane kanye 'nesiFulentshi'.

Zama ukungasebenzisi amafulegi njengomqondo ofanayo wamagama ezilimi ngoba amazwe amaningi angase akhulume ulimi olufanayo noma ungase ube nezwe elilodwa lapho kukhulunywa khona izilimi zesigodi eziningi. I-ConveyThis inenketho yefulegi etholakalayo uma unquma ukuthi iyinketho engcono kakhulu.

Gwema ukuphinda okuqukethwe

Sebenzisa ama-URL aqondene nendawo ethile ukuze ugweme izijeziso eziyimpinda zokuqukethwe. Lolu hlobo lwama-URL luqukethe inkomba yolimi. Iwebhusayithi yoqobo ngesiNgisi ingase ibukeke ngale ndlela “ www.website.com ” futhi inguqulo yesiFulentshi ingaba “ www.website.com/fr ”.

Khetha isakhiwo se-URL esenza kube lula ukuzihlanganisa nezifunda ezahlukene, kunezinketho ezintathu ezitholakalayo:

• website.fr: Kule nketho amawebhusayithi ahlukaniswa kalula kodwa ayabiza
• fr.website.com: Kule nketho iwebhusayithi kulula ukuyimisa kodwa abasebenzisi bangase badideke (isibonelo, ingabe u-'fr' ubhekisele olimini noma izwe?)
• website.com/fr: Le nketho ayilungiswanga kahle futhi kulula ukuyimisa kodwa isendaweni yeseva eyodwa ngoba iwuhlu olungaphansi. Lena inketho esetshenziswa yi-ConveyThis, ulimi ngalunye lune-URL yalo.

Dala isu le-SEO lezilimi eziningi

Manje njengoba iwebhusayithi yakho inezinketho zolimi ezimbalwa, amathuba okuthi ubonakale ekuseshweni kwewebhu andile, abantu abaningi sebengakwazi ukukuvakashela. Manje udinga ukuhlaziya isu lakho le-SEO.

Konke okuqukethwe kwakho okunamagama ako angukhiye kanye nemethadatha egciniwe manje isiyatholakala ngezilimi ezingaphezu kolunye okusho ukuthi iwebhusayithi yakho izokhuphuka ezilinganisweni ngoba manje isifaneleka njengokufanelekile kwezinye izifunda eziningi. Lokhu akusebenzi ku-Google kuphela, kodwa nakwezinye izinjini zokusesha.

Isu lakho le-SEO lizoncika enjini yokusesha edume kakhulu yababukeli bakho ohlosiwe. Uma uzama ukuheha imakethe yaseRussia, uzodinga ukuzijwayeza ngenjini yokusesha ye-Yandex. E-US abantu abaningi basebenzisa i-Google, kodwa e-China basebenzisa i-Baidu. Kukhona ezinye izinjini zokusesha ezitholakalayo njenge-Bing ne-Yahoo. Ukuze uthuthukise inqubo, cwaninga imikhuba yokuphequlula yababukeli bakho, thola ukuthi bakuthole kanjani nokuthi yimaphi amagama angukhiye abawabhale abaholele kuwebhusayithi yakho.

I-ConveyThis iyazi kahle izinqubo ze-SEO zezilimi eziningi ezingcono kakhulu ukuze uqiniseke ukuthi isayithi lakho elinezilimi eziningi lizomakwa kahle.

Sebenzisa izichasiselo ze- hreflang

Tshela i-Google mayelana newebhusayithi yakho eyenziwe yasendaweni . Lokhu kuzoholela ekutheni i-Google ibonise inguqulo yolimi ehlobene yewebhusayithi yakho emiphumeleni yosesho. Lokhu kungenziwa ngokusebenzisa i- hreflang.

Kunezindlela ezintathu zokukhombisa ezinye izinguqulo zolimi:

Amathegi e-HTML

Ngokungeza izici kunhlokweni wekhasi lakho ungabonisa ukuthi yiluphi ulimi oluboniswayo. Yenza lokhu ngazo zonke izinketho zolimi.

Khumbula, amagama esizinda esingaphansi osikhethile awanalo ulwazi oluwusizo lwe-Google. Kufanele uhlobanise i-URL nolimi esigabeni esiyinhloko sekhasi.

Izihloko ze-HTTP

Isihloko se-HTTP siyindlela enhle yamafayela angewona awe-HTML njenge-PDF.

Imephu yesayithi

Lokhu kwenziwa nge-a isici esicacisa i-URL enombhalo wengane, okubonisa zonke izinhlobo zolimi zaleyo sayithi. Imephu yesayithi izokubonisa okufakiwe kuzo zonke izinguqulo zekhasi ezinokufakwa kwezingane eziningi njengoba kunezinguqulo.

Khumbula ukubuyekeza izinguqulo ezihunyushiwe

Kuvamise ukwenzeka ukuthi amabhizinisi aku-inthanethi ajabule kakhulu futhi agqekeze emakethe yomhlaba ngewebhusayithi emnandi enezilimi eziningi yenguqulo yawo yangaphambili yesiNgisi kuphela, kodwa-ke, inguqulo yesiNgisi ilokhu ikhula futhi yanda ngokuqukethwe okusha futhi ezinye izinguqulo zezilimi zibuyela emuva futhi ziqale. ukubukeka okwehlukile.

Kubaluleke kakhulu ukuthi umuzwa womsebenzisi uhambisane kuzo zonke izilimi. Akusona isinqumo sebhizinisi esiphusile ukuba nesizindalwazi esingaphelele nesiphelelwe yisikhathi, ibhondi namakhasimende izolimala. Isithunzi senkampani yakho sizoba nomthelela omubi uma izivakashi zibona ukuziphatha ngokunganaki.

Lapho uhlela isibuyekezo sesayithi eliyinhloko, khumbula ukuhlela izibuyekezo zezinye izinguqulo futhi. Buyekeza okuqukethwe kwazo zonke izinguqulo futhi uhlole ukuthi zonke izinguquko zenziwe nakwezinye izilimi. Akumele kube nomehluko wokuqukethwe okwamasiko kuphela. I-ConveyLeli ithuluzi elihle lokuqinisekisa ukuvumelana, kusukela esicini sayo sokuhumusha okuzenzakalelayo kuya kumhleli wayo onembile. Khumbula nje ukuthi ungasebenzisi umbhalo oshumekiwe ngoba awukwazi ukuhunyushwa ngokuzenzakalelayo.

Izakhiwo ezingcono kakhulu zezilimi ezahlukene

Isikhala siyisihluthulelo sokwakhiwa kwewebhusayithi ngezilimi eziningi. Akuzona zonke izilimi ezilingana endaweni efanayo neyokuqala. Ezinye zidinga isikhala esithe mpo, ezinye zinamagama futhi ezinye zifundwa ukusuka kwesokudla kuye kwesokunxele. Ngakho-ke uma uzizwa ujabulile ukuthi umbhalo wesiNgisi ungene ngenhlanhla endaweni eqinile, yazi ukuthi kungenzeka kakhulu ukuthi ukuhumusha ngeke kulingane lapho ngaphandle kokulungiswa kosayizi wefonti, futhi kukhona umkhawulo wokunciphisa usayizi wefonti, asikwenzi lokho. angifuni ukuthi ingafundeki.

Isixazululo siwukuvumela indawo yendololwane, ukuvumela umbhalo weluleke ukuze ukuhumusha kungenzi umonakalo ekuhlelweni kwekhasi nokuchichima, gwema izikhala ezingaguquki, zilungiselele ukusebenza kancane ngethuluzi le-ConveyThis ekufomethweni ukuze bushelelezi ukungapheleli okuncane. , ungase udinge ukuvumela isikhala esime ngaphezulu phakathi kwemigqa noma ushintshe usayizi wefonti, noma ufinyeze, noma uguqule amagama athile.

Khumbula ukwenza ucwaningo ngokulindelwe ngokwesiko namagugu, kungase kudingeke ukuthi uqinisekise ukuthi izithombe, izithonjana nemibala ekhethiwe ifanele isiko lakho eliqondiwe. Incazelo yezithombe incike kakhulu ngakho-ke kungase kudingeke ukuthi uziguqule ukuze udlulise umlayezo wakho. Uma kukhona izithombe ezinombhalo oshumekiwe uzodinga ukuthi uhunyushwe; uma kukhona amavidiyo ongakhetha phakathi kokuwakopisha noma ukuwabhala ngaphansi.

Yazisa abasebenzisi

Dala izaziso zombhalo noma zezithonjana ezazisa abasebenzisi bakho ukuthi yiziphi izingxenye zewebhusayithi noma amafayela angatholakali ngolimi lwabo. Lokhu kungenzeka esimweni sezingxenye zewebhusayithi ezingakahunyushwa kuze kube manje, noma ezikhishiwe enqubweni yokuhumusha, noma kuzixhumanisi eziqondisa kabusha kuwebhusayithi yangaphandle ezingatholakali ngolimi lwazo.

I-akhawunti yamasiko ahlukene

Njengoba sesishilo kuze kube manje, akwanele ukusebenzisa ukuhumusha okuzenzakalelayo ukwakha iwebhusayithi enezilimi eziningi futhi uphumelele emakethe yamazwe ngamazwe. Ukuze ufinyelele izethameli zakho ozihlosile futhi uzenze zikwethembe, kufanele uqonde lokho ezikulindele nezinkolelo zazo.

Ikhompyutha ayikwazi ukwenza lokhu, umcwaningi ongumuntu ozinikele udinga ukufaka isicelo emsebenzini wokufunda ngabantu okuhlosiwe kanye nomehluko phakathi kwesiko lomthombo nesiko eliqondiwe. Kubalulekile ukukhomba lapho izinguquko zizodingeka khona nokuthi kwenziwa kanjani. Ngaphezu kwalokho, ezinye izilimi zikhulunywa emazweni amaningi futhi ezikhathini eziningi akukhuthazwa ukusebenzisa isitsotsi ngoba kuzodida lezo zivakashi ezingazazi lezi zinkulumo.

Inqubo yokuhumusha nokulungisa okuqukethwe kwesiko elihlukile ibizwa ngokuthi ukwenza kwasendaweni. Ingena esikhundleni sakho konke okuqukethwe okuhlobene namasiko ngokulingana okufanele ukuze kuzuzwe ukusabela okufanayo kwemizwa kuzo zombili izethameli. Lolu hlobo lomsebenzi lungenziwa kuphela ngokunembile uchwepheshe kusiko okuhlosiwe futhi kufanele luhlolwe ngaphambi kokuchaza inguqulo yokugcina.

Izici ezingalindelekile ezidinga ukuhunyushwa

• Ividiyo ne-multimedia : Yenza okuqukethwe okusha kwe-multimedia okuklanyelwe ngokukhethekile izethameli zakho ezintsha ozihlosile noma thumela imibhalo engezansi noma ukukopishwa kwemidiya esivele ikhona.
• Ama-Captcha : Umbhalo we-captcha kufanele ufane nombhalo wokuqukethwe. Isivakashi sase-Brazilian ngeke sikwazi ukuthayipha esikubonayo uma amagama e-Japanese.
• Izinsuku : Akuwona wonke amazwe asebenzisa ifomethi yedethi efanayo noma ikhalenda elifanayo!
• Izimali : Cabangela ukuguqula uhlobo lwemali lwangempela lube olwasendaweni ukuze uqonde kalula izintengo ezibonisiwe.
• Izilinganiso : Kungase kube usizo ukuhumusha isistimu ye-imperial ibe imethrikhi kubavakashi abangaphandle kwase-US.

Isixazululo sezilimi eziningi se-WordPress esifanelana kangcono nezidingo zakho

Uma kuziwa ekukhetheni phakathi kwawo wonke ama-plugin e-WordPress atholakalayo okudala amawebhusayithi anezilimi eziningi, isixazululo esingcono kakhulu yi-ConveyThis. Kuyaqondakala, ukuhumusha kucacile futhi intengo iyathengeka.

I-plugin ye-ConveyThis translation ayigcini nje ngokuba nomsebenzi wokuhumusha okuzenzakalelayo, kodwa futhi ikwenza uxhumane nezazi zezilimi ezichwepheshile ezibuyekeza okuqukethwe futhi ziqinisekise ukuthi zifanelekile futhi zisebenza ngempumelelo nezithameli eziqondiwe. I-ConveyThis ivumelana ngokuphelele nesakhiwo sewebhusayithi yakho nama-plugin.

I-ConveyThis ilandela izeluleko ezisohlwini lwale bhulogi njenge:

• Ukuhumusha kwekhwalithi.
• Sula isishintshi solimi.
• Ukudala izinqolobane ezifakwe kahle zolimi ngalunye.
• Umbhalo ohlelekayo.
• Ukufinyelela kubahumushi abangabantu abazivumelanisa ngokwesiko okuqukethwe kwakho.

I-ConveyThis ingahumushela iwebhusayithi yakho ezilimini ezihlukene ezingama-92 kufaka phakathi izilimi ezivame kakhulu ezisuka kwesokudla ukuya kwesokunxele.

Ngokuqala ngesendlalelo sokuqala sokuhumusha ngekhompyutha - okwenziwa abahlinzeki bokufunda bemishini abahamba phambili - ungaguqula iwebhusayithi yakho ibe ngeyezilimi eziningi ngamaminithi. Ngemva kwalokho ungakuyisa kuleveli elandelayo futhi uhlole futhi ulungise ukuhumusha ngokwakho noma uqashe umhumushi oyingcweti ukuthi akwenzele kona.

Inqubo yokuhumusha ithuthukiswe nge-ConveyThis, asikho isikhathi esichithwayo. Ungangena ezimakethe zamazwe ngamazwe futhi uwine amakhasimende amasha ngokushesha. Futhi super enembile ukuyisebenzisa!

Ukuhumusha kwethu kunembile, kucacile, futhi kufanelekile ngokwesiko. Intengo yesevisi izoncika ekuhlanganisweni kolimi futhi isilinganiso senani lekhwalithi sihle emaphaketheni akho. Uzobuyisela utshalomali lwakho ngokushesha uma ulandela izeluleko ezilula ezibekwe kulesi sihloko. Futhi i-plugin ihlanganisa ngaphandle komthungo newebhusayithi yakho ye-WordPress, azikho izinguquko ezidingekayo ngaphambi kokufaka.