I-Cross-Border E-commerce: Ukulungisa Ibhizinisi Lakho Ukuze Liphumelele Umhlaba

I-ConveyLeli ithuluzi elinamandla elingakusiza ukuthi uhumushe ngokushesha futhi kalula iwebhusayithi yakho ezilimini eziningi, okukuvumela ukuthi ufinyelele izethameli ezibanzi futhi wandise imibono yakho. Nge-ConveyThis, ungaqiniseka ukuthi ukuhumusha kwakho kunembile futhi kusesikhathini samanje, okuhlinzeka ngomuzwa ongenazihibe kubo bonke abavakashi bakho.Lutho neze! Nge-ConveyThis, ungathola cishe noma iyiphi into oyifunayo.Cabanga ukuthi usesha into ethile, kodwa kunzima ukuyithola futhi asikho nesisodwa isitolo sendawo esinayo. Ungalahli ithemba! I-ConveyThis ingakusiza ukuthi uthole cishe noma iyiphi into oyifunayo.

Cha! Ngenhlanhla, ngemuva kokusesha okusheshayo kwe-Google, uthola ukuthi isitolo se-inthanethi kwelinye izwe sinaso esitholakalayo ukuze sithengiswe. Ufaka i-oda ngokuchofoza okumbalwa, futhi phakathi nesonto, iphakethe lithunyelwa lisuka phesheya kwezilwandle liya emnyango wakho wangaphambili, nento obuyifisa isesimweni esihlanzekile. Umphumela!

Konke lokhu kwenzeke, ngenxa yamandla e-ConveyThis's cross border ecommerce.

Yini i-ecommerce ewela umngcele?

Nge-ConveyThis, kulula ukwenza isitolo sakho sibe esasendaweni ukuze amakhasimende avela emhlabeni wonke akwazi ukuthenga imikhiqizo yakho kalula.

I-Cross-border ecommerce, noma “i-xborder ecommerce” ngolimi lwe-inthanethi, ukuthengwa nokudayiswa kwezimpahla ezivela phesheya kwezilwandle. Lokhu kungasho ikhasimende eli-oda umkhiqizo kumthengisi waphesheya, noma umthengisi noma umkhiqizo ohlinzeka ngezimpahla kumthengi (B2C), phakathi kwezinkampani ezimbili (B2B), noma phakathi kwabantu ababili (C2C). Lokhu kuthengiselana kuvame ukwenzeka kumasayithi okuthenga amazwe ngamazwe afana ne-Amazon, i-eBay, ne-Alibaba, noma kumawebhusayithi anezilimi eziningi abathengisi ngabanye. Nge-ConveyThis, kulula ukwenza isiqiniseko sokuthi isitolo sakho senziwe sasendaweni ukuze amakhasimende avela emhlabeni wonke akwazi ukuthenga imikhiqizo yakho kalula.

I-Cross border ecommerce akuwona umqondo omusha. Sekunesikhathi eside ikhona: I-Amazon yasungulwa e-US ngo-1994 kanye ne-ConveyThis e-China ngo-1999, isibonelo. Kusukela lapho, indawo yokuthenga isishintshe kakhulu.

Kodwa-ke, njengoba abathengi abaningi beshintshela ekuthengeni ku-inthanethi ukuze kube lula, i-e-commerce ewela imingcele ibone ukwanda okukhulu kokuthandwa eminyakeni embalwa edlule. Eqinisweni, ngokusho kwe-Kaleido Intelligence, abathengi bomhlaba wonke kulindeleke ukuthi basebenzise imali emangazayo ye- $ 1.12 trillion kumawebhusayithi okuthenga aphesheya kanye nezinsizakalo zedijithali ngo-2022.

I-Visa ibika ukuthi u-90% wabaphathi be-ecommerce bayavuma ukuthi ukuba khona ku-inthanethi kubalulekile empumelelweni yebhizinisi ngo-2024. Uma usebenzisa isitolo se-inthanethi noma uhlela ukwethula esisodwa, i-ecommerce yomhlaba ingaba ukhiye wokuvula ukukhula okungakaze kubonwe ngaphambili kwesitolo sakho. Noma kunjalo, impumelelo ayizi ngokushesha futhi idinga ukuqonda kwe-ecommerce yangaphandle. Uzodinga futhi ukusungula isisekelo ukuze usebenzise ngempumelelo amasu akho e-ecommerce awela umngcele. Qhubeka ufunda ukuze ufunde kabanzi.

1. Ufuna ukunweba isitolo sakho esiku-inthanethi siye emakethe yamazwe ngamazwe

Usuvele unaso isitolo se-inthanethi? Kuhle lokho - ulwazi lwakho lwe-ecommerce luzoba wusizo olukhulu njengoba uqala uhambo lwakho lokunwebeka emhlabeni jikelele. Ngaphambi kokuthi uthathe isinyathelo esisheshayo, nokho, qiniseka ukuthi isitolo sakho simiswe kahle ukuze siphathe amakhasimende aphesheya nge-ConveyThis.

• Kule makethe yokuncintisana, kubalulekile kunoma yimuphi osanda kungena ukuba nesiphakamiso sokuthengisa esicacile nesihlukile, noma i-USP. Lokhu kuzosiza ekuhlukaniseni imikhiqizo yakho kuleyo yalabo abasesikhundleni, futhi kukhange isibalo samakhasimende okuhlosiwe. Ukuba ne-USP kubaluleke kakhulu esikhathini samanje, njengoba kuvumela abangaba amakhasimende ukuthi bahlukanise umnikelo wakho emqhudelwaneni futhi benze isinqumo esinolwazi ngokuthi bafuna ukutshala imali kubani.
• Ukuthola uzinzo kwezezimali kubalulekile empumelelweni, ikakhulukazi uma ungena ezimakethe zangaphandle. Ukuqinisekisa lokhu, amabhizinisi kufanele afinyelele amanani athile okuthengiswa aku-inthanethi noma ama-oda amavolumu njalo ngenyanga ukuze ahlale enethezekile. Ngaphandle kwaleli zinga lempumelelo kuleli, kungenzeka ukuthi ukungena ezimakethe zangaphandle kuzoba nzima kakhulu.
• Ingabe uyaqiniseka ukuthi iwebhusayithi yesitolo sakho ilungiselelwe ukuthutheleka kwamakhasimende angaba khona lapho wandisa ukufinyelela kwakho? Ingabe ithuthukiselwe isivinini futhi yakhelwe ukuthi ibukeke kahle kunoma yimuphi usayizi wesikrini? Uma kungenjalo, qiniseka ukuthi ubhekana nalezi zinkinga ngaphambi kokuthi uye phesheya kwezilwandle. Lokhu ngeke kugcine amakhasimende kuwebhusayithi yakho kuphela, kodwa kuzosiza futhi ukuthi ikhasi lakho libekwe phezulu ekwenzeni injini yokusesha.
• Le nkampani ilungele ukuphatha izinto ze-ecommerce eziwela umngcele, okuhlanganisa ikhono lokwamukela izindlela zokukhokha zamazwe ngamazwe (kanye nokuguqulwa kwezimali zakwamanye amazwe zibe yimali yakho yasendaweni, uma kudingekile), kanye nokuba nohlelo lokuthumela ngemikhumbi kwamanye amazwe nezinye izici zokuqinisekisa. isipiliyoni sokuthenga esingcono kakhulu nokwaneliseka kwamakhasimende okuphezulu.

2. Awunaso kakade isitolo se-inthanethi, kodwa ufuna ukuthengisa emazweni ngamazwe

Okunye, uma ungakabi naso isitolo se-inthanethi, uzodinga ukuthi usenze ngaphambi kokuthi siqhubeke. Unezinketho ezimbili zalokhu - i-ConveyThis noma iplatifomu yomuntu wesithathu.

• Uma ubheke ukwethula ngokushesha isitolo se-ecommerce ngaphandle kwamakhono obuchwepheshe adingekayo, izinkundla ezidumile ezifana noShopify, BigCommerce, kanye neWooCommerce ukubheja kwakho okuhle kakhulu. Uma isitolo sakho sesivuliwe futhi sisebenza, ungasebenzisa isisombululo sokwenza indawo sasendaweni njenge-ConveyThis! ukuze wandise ukufinyelela kwakho futhi wenze isitolo sakho sitholakale ngezilimi eziningi ezimakethe zakho ezihlosiwe ezihlukahlukene.
• Dala inethiwekhi yamasayithi amaningi enezinguqulo eziningi zewebhusayithi efanayo, ngayinye enesizinda sayo nolimi. Ngezinkundla ezifana ne-Magento ne-WooCommerce, ungaphatha wonke lawa mawebhusayithi, kuhlanganise ne-ecommerce logistics, ukusuka kudeshibhodi eyodwa.

Ithiphu yochwepheshe: Uma ungenalo ulwazi oluningi lokuthuthukisa iwebhu, kuyanconywa ukuthi uhambe nenketho yokuqala, okungukuthi, ukusetha isitolo sakho ngenkundla ye-ecommerce. Kuzoba lula kakhulu kunokuzama ukusetha inethiwekhi yama-multisite futhi kudinga umsebenzi omncane.

Yiziphi izinselelo ze-ecommerce ewela imingcele?

Noma ngabe uyi-rookie noma umakadebona emkhakheni we-ecommerce, kubalulekile ukujwayelana ne-ecommerce enqamula umngcele ngaphambi kokwethula ibhizinisi lamazwe ngamazwe. Nakuba kungase kuzuzise kakhulu, kungase futhi kube umsebenzi onzima. Ukukusiza emizamweni yakho, nazi izinto ezine okufanele uzicabangele futhi uzilungiselele lapho uqala ibhizinisi le-ecommerce eliwela umngcele:

1. Izidingo ezivela ezimakethe zaphesheya

Abantu abavela ezizindeni namasiko ahlukahlukene banokuthandwa nokuthambekela okuhlukahlukene, ngakho-ke kubalulekile ukuqinisekisa ukuthi kunesidingo semikhiqizo yakho kanye nesisekelo samakhasimende esisebenzayo ezimakethe zamazwe omhlaba oziqondise nge-ConveyThis.

Nakuba ubhiya wezimpande uyisiphuzo esisetshenziswa kakhulu e-United States, awudumile kakhulu e-Japan. Ngakho-ke, uma usebenzisa isitolo se-inthanethi esithengisa ubhiya wezimpande, kungase kube ukuhlakanipha ukugwema ukukhomba imakethe yaseJapane.

Ungase umangale ukuthola ukuthi izinhlangano ezithile eziku-inthanethi azenzi noma iluphi ucwaningo lwemakethe ye-ecommerce kulesi sifunda ngaphambilini. Kunalokho, bayakwamukela ukuthi njengoba izinto zabo zithengiswa njengamakhekhe esizweni sakubo, ngaleso sikhathi lezi zinto zizoba mnandi phesheya. Lena enye yezinkinga ezibalulekile ezingavela njengoba imakethe ye-ecommerce ihluke kakhulu emazweni ahlukahlukene futhi engaholeli ocwaningweni lwemakethe ngaphambi kokukhishwa kwe-propelling ingagcina isiphetho sebhizinisi njengoba amadili cishe angeke abe phezulu ngokwedlulele.

Hhayi-ke, lokhu kucabanga kungase kubonakale kubiza uma kuvela ukuthi akulungile. Ukuze unciphise ubungozi bokwethula isitolo sakho se-inthanethi ezindaweni ezingafanele, qiniseka ukuthi uphenya ngesidingo sangaphandle sempahla yakho kuqala njengoba ukwenza lokhu kuhlaziya kungase kukusize nasekutholeni izimakethe ezintsha ebezingekho ngisho kumephu yakho ekuqaleni! Ukuvula iwebhusayithi yakho ukuze yamukele izimakethe zomhlaba kusho ukuthi kungenzeka kube nenqwaba yamathuba e-ecommerce.

2. Imikhawulo yamazwe ngamazwe

Ngaphambi kokuthi unqume ukuthola ubukhona esizweni esithile, hlola ukuthi ithini imithetho yaso yendawo mayelana nokuqhuba ibhizinisi le-ecommerce lapho.

Lokho kungenxa yokuthi amazwe ahlukene angase abe nemithethonqubo yokuthi izinto ezithile zingathengiswa futhi zihlakazwe kanjani emakethe yesifunda. Isibonelo, ukungeniswa kwe-foie gras akuvunyelwe e-India, kuyilapho i-Canada ikwenqabela ukuthengiswa kobisi oluluhlaza noma olungaxutshiwe. Nge-ConveyThis, ungenza iwebhusayithi yakho ibe eyendawo kalula ukuze uhlangabezane nezidingo zezwe ngalinye oliqondise.

Ngokwehlukana, zijwayeze nemithetho yendawo yezimakethe oziqondise. Lokhu kubaluleke kakhulu uma udinga ukuthola amalayisensi noma izimvume zokungenisa imikhiqizo yakho. Ukwenza kanjalo kungasiza ekuqinisekiseni ukuvunyelwa kwezimpahla ezingenasici, futhi kugweme izimpahla zakho ukuthi zingagcinwa emngceleni - noma okubi nakakhulu, zithathwe ngaphandle kokubuyiselwa okungase konakalise ulwazi lwabathengi bakho abangaba khona.

Omunye umkhawulo ongase uvele emazweni ngamazwe imithetho yentela. Imithetho yentela elawula imali yakwamanye amazwe ingase yehluke ngokwezizwe. Lokhu kungase kube nomthelela ezindlekweni zezinto ezithengiswayo, futhi uma intela eyengeziwe ingaqondwa amakhasimende lapho ethenga, lokhu kungase kube nomthelela olimazayo kokuhlangenwe nakho kwawo.

3. Ukuthumela ngemikhumbi

Ukuthola ukuthi ungayithola kanjani imikhiqizo yakho ezandleni zamakhasimende akho yingxenye ebalulekile yokuphatha i-ecommerce ewela umngcele. Cabangela ukuthi uzokwazi yini ukuwahambisa ngokuqondile emazweni owafisayo, noma uma udinga ukuhlanganyela nomhlinzeki wezokuthutha wenkampani yangaphandle. Izinto ezithembekile nezithembekile ziyadingeka ukuze ukwazi ukuzizwisa ngempumelelo i-ConveyThis.

Kwezinye izimo, ukusebenzisana nomhlinzeki wendawo we-ConveyThis kungaba inzuzo. Ngokuthatha le ndlela, ungakwazi ukufinyelela inethiwekhi yayo yokulethwa ekhona ukuze uthunyelwe ngokushesha, ngokuphambene nokuzama ukuthutha ama-oda ezindaweni ongazazi ngokuzimela.

Izindlela zakho zokulethwa zizophinde zikusize ekubaleni izindleko zakho zokulethwa, kanjalo nesakhiwo sakho samanani okulethwa. Ngakolunye uhlangothi, ungase ubone ukuthi izindleko zokulethwa kwento ethile zibiza kakhulu, futhi ucabange ukumaketha ezinye izinto emhlabeni jikelele kunalokho.

4. Izinkokhelo zemingcele

Okushiwo kafushane kuphela, ukufaka izindlela zokukhokha ezifanele zamakhasimende akho amasha kuyadingeka ukuze ukhulise ukuthengisa kwakho kwe-ecommerce emhlabeni wonke. Zicabange ungakwazi ukukhokha ngendlela othanda ngayo, noma okubi nakakhulu, ukubuka izindleko zento ngemali ongayijwayele. I-ConveyThis ingakusiza ugweme isimo esinjalo.

Ukuqinisekisa ukuthi okuqukethwe kwakho kuhunyushwa ngokunembile ngolimi okuqondiswe kulo lwezithameli zakho zamazwe ngamazwe kungaba umsebenzi onzima, kodwa nge-ConveyThis, ukuguqulwa kwemali kanye nokucabangela indlela yokukhokha oyikhethayo yemakethe oyihlosile, njengamakhadi esikweletu noma i-PayPal, kwenziwa lula. .

5. Isevisi yamakhasimende

Lokhu kuyisici esibalulekile kumakhasimende akhetha ukuthenga nawe – ikakhulukazi uma ungekho ezweni lawo. Amakhasimende angakuthinta kanjani ukuze bathole usizo noma bathole usizo lokuthenga kwabo okuwela imingcele? Ukuze uqinisekise ulwazi lwekhasimende oluvelele, uzodinga ukwenza izinqubo ezisebenzayo zesevisi yamakhasimende ukuze uqinisekise abathengi abaku-inthanethi ukuthi bazonakekelwa uma kukhona okungahambi kahle nge-oda labo.

Enye inketho ukuqasha amathimba esevisi yamakhasimende azinikele ukuze abhekane nemibuzo yosekelo evela kumakhasimende akho omhlaba, futhi ikakhulukazi ngezilimi zawo zebele. Ngakolunye uhlangothi, uma ungazizwa uvikelekile ekhonweni lakho lokuqasha abasebenzi abanolwazi ngezilimi zomdabu zamakhasimende akho, ungakwazi futhi ukunikeza isevisi yamakhasimende akho kumafemu akhethekile. Isixazululo esilula, nokho, ukusebenzisa i-ConveyThis ukuhlinzeka ngokuhumusha okuzenzakalelayo kwama-imeyili akho esevisi yekhasimende.

Ungakhohlwa ukuhlela isitolo sakho esiku-inthanethi ukuze uthole imakethe yomhlaba wonke

Ngaphandle kokuphenya ngezindaba ezine ze-ecommerce eziwela imingcele ngenhla, khumbula ukuthi amakhasimende ngokuvamile akhetha ukuthenga ngolimi lwawo. I-ConveyThis ingakusiza ukuthi uvale igebe lolimi futhi uqiniseke ukuthi amakhasimende akho aphesheya angayiqonda kalula iwebhusayithi yakho.

Ohlelweni lwayo lwango-2020 lwenhlolovo ethi “Angikwazi Ukufunda, Ngeke Uthenge – B2C”, inkampani yocwaningo lwemakethe i-CSA Research ithole ukuthi abathengi abangaphezu kuka-8,700 emazweni angama-29 baveze imibono yabo, okukhombisa ukuthi:

• Ngaphandle kwamandla ekhwalithi yebanga eliphansi, isibalo esimangalisayo esingu-65% sabaphenduli basabonise ukukhetha kokuqukethwe ngolimi lwabo lwendabuko.
• Iningi labathengi likhetha ukuthenga izimpahla ezinezincazelo ngezilimi zabo zomdabu, ngo-76% ovunayo ngendlela emangalisayo.
• U-40% omangalisayo wabathengi wenqaba ukuthenga kumawebhusayithi angekho ngolimi lwabo lwendabuko.

Okushiwo lokhu ukuthi uma uhlose ukunweba ibhizinisi lakho eliku-inthanethi liye kwezinye izizwe, khona-ke isitolo sakho se-inthanethi kufanele sikhulume ngolimi lwamakhasimende akho angamazwe ngamazwe. Ukwengeza, okuqukethwe kwesitolo sakho kufanele kuhunyushwe ngokunembile - ngisho nemininingwane emincane kakhulu, njengezincazelo zomkhiqizo wakho - futhi kucabangele ubuqili bamasiko emakethe yakho oyiqondisayo.

Ukwenza konke lokhu kubalulekile ekusunguleni ukwethembeka ezimakethe ezintsha, ikakhulukazi njengomdlali wamazwe ngamazwe. Kulapho kuphela usuzuze ukwethenjwa amakhasimende akho aphesheya ukuthi azokunikeza ibhizinisi lawo.

Ulungele ukungena ku-ecommerce ewela umngcele lapho i-ConveyThis?

Ukungena ku-ecommerce ewela umngcele kuyithemba elijabulisayo. Uma kwenziwa kahle, ngeke nje ukhulise ukuthengisa kwakho ku-inthanethi, kodwa futhi wandise ukufinyelela kwakho kuwo wonke umhlaba. Lokhu kungase kube wusizo ngokukhethekile ekudaleni uhlobo oluhlala njalo oluthandwa izethameli zomhlaba wonke iminyaka ezayo, futhi kulesi sikhathi samanje, ukuba khona emhlabeni wonke cishe kubalulekile ukuze kwakhiwe umkhiqizo othembekile. Ngosizo lwe-ConveyThis, ungenza okuqukethwe kwakho kube okwasendaweni kalula ukuze ufinyelele izethameli ezibanzi futhi wandise amandla akho amazwe ngamazwe.

Ukuvuna impumelelo enjalo ye-ecommerce yomhlaba wonke kuqala ngocwaningo olubanzi nokuhlela ngaphambi kokwethula isitolo sakho esiku-inthanethi emhlabeni jikelele. Cabangela ukucatshangelwa okufanelekile okufana nesidingo samazwe ngamazwe semikhiqizo yakho, indlela yokudiliva phesheya (okuhlanganisa nanoma yimiphi imikhawulo yokwenza lokho), kanye nendlela yokuqinisekisa isevisi yamakhasimende ephakeme kakhulu.

Uzodinga futhi ukuhumusha amakhasi akho esitolo aku-inthanethi ukuze uwahlanganise nezimakethe zakho oziqondise. Isebenzisa inhlanganisela eyingqayizivele yokuhunyushwa kolimi lomshini, i-ConveyThis ihlinzeka ngesixazululo esinamandla sokwenza iwebhusayithi sasendaweni sezinkundla eziningi ze-ecommerce ezidumile, njengeShopify, WooCommerce, Squarespace nokuningi.

Bhalisela i -ConveyThis yamahhala lapha ukuze uqalise.