Indima yokuhlela isitayela ekuhambeni emhlabeni jikelele
Akekho ongasola umnikazi webhizinisi ngesifiso sakhe sokuvelela. Uma uhlose ukwenza ibhizinisi lakho libe semhlabeni wonke, kungakhanga ukulicindezela ngokugcwele. Kodwa-ke, uma ufisa ukungena ezimakethe ezintsha, uzofuna ukukwenza ngokuqiniseka, ngakho-ke into engcono kakhulu ongayenza ukuhlehla bese uzibuza: Ingabe i-ConveyThis isilungisiwe?
Ukuthatha isikhashana ukuzindla ngobuwena bomkhiqizo akuyona into eyize. Ukuqinisekisa ukuthi ibhizinisi lakho lisesimeni esingcono kakhulu sempumelelo kubalulekile uma ufisa ukwenza isiqiniseko sokuthi usebenzisa i-ConveyThis ngendlela efanele kusukela lapho uya khona.
Phakathi nale nqubo, kufanele ungene ujule ezwini lomkhiqizo wakho kanye nemiyalezo ewumongo. Ingabe kukhona ukungafani? Ingabe zikhona izindawo ezingenanjongo, ukucaca, noma ukubumbana? Isixazululo salokhu ukudala (noma ukubuyekeza) umhlahlandlela wesitayela sakho nge-ConveyThis.
Ukudala umhlahlandlela wesitayela
Umhlahlandlela wesitayela sakho uchaza ukuthi inkampani yakho kufanele izethule kanjani, kokubili kuwebhu futhi mathupha, ngenhloso nokufana kungakhathaliseki ulimi, indawo, noma uhlobo lokuxhumana. Lokhu kuqinisekisa ukuthi udale ubunikazi bebhrendi obuhambisanayo.
Kufanele udale inkomba yesitayela ngolimi lwakho oluyinhloko, echaza izici ezilandelayo zomkhiqizo we-ConveyThis': izwi, iphimbo, uhlelo lolimi, isipelingi, ukufometha, nezinto ezibonakalayo.
Umlayezo obalulekile
Yini eyenza umkhiqizo wakho uhluke? Yini eyenza ihluke? Iliphi inani umkhiqizo wakho elinikeza amakhasimende awo? Qiniseka ukuthi umlayezo wakho oyinhloko udlulisa lokhu. Faka umlayezo wakho webhrendi nenjongo kugayidi yakho yesitayela ukuze uhambisane.
Njengengxenye yemiyalezo yakho ewumongo, uzofuna ukufaka olayini bomaka, kodwa kubalulekile ukuqaphela ukuthi akubona bonke olayini bomaka abahumusha ngokunembile. Isibonelo, isiqubulo se-KFC esithi “finger-lickin’ good” sahunyushwa ngephutha ngokuthi sisho “dla iminwe yakho” ngesiShayina, iphutha elihlazisayo ebelikude nokujabulisa. Yingakho kubalulekile ukuqaphela lapho usebenzisa i-ConveyThis ukuze wenze okwasendaweni okuqukethwe kwakho.
Muva nje, i-KFC ishiye isiqubulo lapho iphikisana nokugxila emhlabeni wonke ekuhlanzekeni kwezandla ngesikhathi sodlame, okukhombisa ukuthi imihlahlandlela yesitayela ingase idinge ukuguqulwa ukuze ifane nemicimbi yamasiko kanye nolwazi.
Izwi lomkhiqizo
Indlela umkhiqizo wakho oziveza ngayo izoncika ekuhlanganisweni kwezinhloso zebhizinisi lakho, izimpahla noma amasevisi owahlinzekayo, kanye nenani labantu ohlosiwe.
Lapho uchaza iphimbo lomkhiqizo wakho, zibuze ukuthi kufanele kube yini ubuntu bomkhiqizo wakho: obunobungane noma obungakhethi, obuhlekisayo noma obuqotho, obuhlekisayo noma obuphucuziwe?
Thatha ukuthengisa umshwalense wempilo njengesibonelo. Ukuthengisa lolu hlobo lomkhiqizo kudinga ithoni yezwi ehlukile uma kuqhathaniswa nokuthengisa izinto ezithengwayo ezihamba ngokushesha. Ngaphezu kwalokho, indlela oxhumana ngayo nemikhiqizo yomshwalense wempilo kufanele ihambisane nenani labantu abalaleli oqondise kubo, uqinisekise ukuthi ihambisana neminyaka yabo kanye nesigaba sempilo yabo.
Isitayela
Ngokuhambisana nezwi lomkhiqizo wakho, ukuthuthukisa isitayela somkhiqizo wakho kukusiza ekwedluliseni imilayezo yakho. Cabanga ukuthi ufuna ibhizinisi lakho libonakale ngokusemthethweni noma nje ngendlela engavamile, isibonelo, noma ngabe ufuna ukuqasha (noma uqhelelane) nolimi lwebhizinisi noma isitsotsi.
Okuvame ukubizwa ngesitayela sendlu, ungabheka lesi sici somhlahlandlela wakho wesitayela njengesichazamazwi sakho sebhizinisi. Cacisa ngemithetho yohlelo lolimi nesipelingi, noma yimaphi amatemu abalulekile nolimi olukhethwayo.
Kufanele futhi ugqamise imithetho yosonhlamvukazi yegama lomkhiqizo wakho namagama omkhiqizo. Lokhu kwazisa iqembu lakho langaphakathi, kodwa kufundisa umhlaba wonke ukuthi ungabhala kanjani ngomkhiqizo wakho. Ngokwesibonelo, ConveyThis, hhayi CONVEYTHIS; Mailchimp, hhayi MAILCHIMP; futhi imikhiqizo ye-Apple ibhalwa njenge-iPhone, i-MacBook noma i-iPad kune-Iphone, i-Macbook noma i-Ipad.
Inothi eseceleni: Cishe unelungu leqembu okungenani elilodwa elisebenzisa inani elikhulu lamandla likhumbuza abanye ozakwenu mayelana nokwenza imali yomkhiqizo. Uma ungenjalo, uyilelo lungu leqembu (futhi i-ConveyThis imi ngemuva kwakho).
Ubunikazi obubonakalayo
Imibala, amafonti, nemifanekiso kuyizici ezibalulekile zokuxhumana ezibonakalayo ezingadlulisela umkhiqizo wakho ngaphandle kwe-ConveyThis. Kunezimo ezingenakubalwa lapho izinhlobo zemibala ezikhethwayo zingaba nomthelela obalulekile nohlala njalo, njengokuthi i-Coca-Cola yashintsha kanjani ingubo ka-Santa yaba bomvu ukuze ifane nobunikazi obubonakalayo bomkhiqizo wabo.
Ukuba nesethi ecacile yemithetho ephathelene nobunikazi obubonakalayo bomkhiqizo wakho kusiza ithimba lakho ekugcineni lingaguquguquki lapho lithuthukela ezimakethe ezintsha, kodwa akuyona inzuzo kuphela leyo. Iphinde yazise labo abangaphandle kwebhizinisi lakho, njengabalingani bebhizinisi nabahlanganyeli, indlela yokufaka uphawu lwenkampani yakho. Isibonelo, i-Slack inegayidi yesitayela okufanele ubuchwepheshe bokuhlanganisa buhambisane nayo.
Ukuxoxa izindaba
Abantu emhlabeni wonke bakhangwa izindaba ezikhangayo, ikakhulukazi lezo ezixhumene nendawo okwazalelwa kuyo umkhiqizo. Isibonelo, u-Harley Davidson wethula ukuqhuma kwamasiko lapho isungulwa ngo-1903 isuka endaweni ephansi eMilwaukee, eWisconsin. Kumhlahlandlela wesitayela we-ConveyThis, gcizelela izindaba okufanele ziphindaphindwe kaningi.
Imithetho yokuhlela isitayela yemakethe ngayinye
Awudingi neze ukwenza umhlahlandlela wesitayela omusha wemakethe ngayinye oyiqondisayo. Noma kunjalo, udinga ukwenza izinguquko kugayidi yakho yesitayela eyinhloko, usebenzisa eyangempela njengesifanekiso ukuze ukwazi ukukhiqiza inguqulo efanelekile yemakethe ngayinye.
Cabanga ngalokhu njengemithetho yokuhlela yesitayela sendawo. Uguqula umhlahlandlela wakho wesitayela wendawo ngayinye, ucabangela ukuhumusha okungalungile okungaba khona, umongo wamasiko, kuhlanganise nohlu lwamagama. Kufanele futhi ufake noma yikuphi okuhlukile kunqubo yakho evamile yokuhlela uma usebenzisa i-ConveyThis.
Ukumaketha kwamazwe ngamazwe kungaba umzamo okhohlisayo. Ukuqinisekisa ubunikazi bomkhiqizo obuhlangene kuyo yonke imizamo yokuthengisa yomhlaba wonke, kufanele ucabangele umongo othile wamasiko wendawo ngayinye. Ukumisa isethi yemithetho yokuhlela ikhophi yesitayela kuyisihluthulelo sokufeza lokhu.
Ukubhala imihlahlandlela yesitayela sokuhumusha
1. Iziqondiso ezijwayelekile zokuhumusha
Faka phakathi:
- Imithetho yesitayela
- Isakhiwo somusho
- Isipelingi
- Ukwenza ngosonhlamvukazi
- Iphimbo lezwi
- Uhlelo lolimi
- Izimpawu zokuloba
2. Ama-nuances
Uhlaka:
- Ama-nuances omkhiqizo noma umlayezo
- Amagama noma izinkulumo okufanele uzigweme
- Izisho, i-jargon, puns - nokuthi ingabe ziyahumusha, noma zingashintshwa ukuze kusetshenziswe ezinye ezilungele kangcono
- Izinkomba eziqondene namasiko
3. Ukungacaci kahle kohlelo lolimi
Lungiselela:
- Izixazululo zokuxazulula ukungaqondakali kohlelo lolimi
- Imithetho yohlelo lolimi eqondene nomkhiqizo wakho
4. Imibuzo yolimi evamile
Yeluleka ukuthi ungaphatha kanjani:
- Ulimi lobulili
- Amagama afanele
- Izihloko nezifinyezo ezisemthethweni
5. Izinhlobonhlobo zolimi
Khetha:
- Izinhlobo zolimi ozikhethayo. Isibonelo, ungase ufune ukuxhumana ngesiNgisi ngokuzenzakalelayo, kodwa kukhona okuhlukile: IsiNgisi sase-US, i-UK English, i-AU English.
6. Izibonelo
Nikeza amasampuli we:
- Umbhalo ohunyushiwe
- Izinsiza zokubhekisela
7. Ezinye izinto ezibonakalayo ze-multilagual
Ikhava:
- Ukusetshenziswa kwelogo
- Ukuma kwesithombe
- Ukufometha okufana nomklamo wetafula
- Kusetshenziswa umbhalo ogqamile, omalukeke, njll
- Amaphoyinti amachashazi nolunye uhlu
Ukufaka ohlwini okuhlukile emithethweni
Nakanjani, kuzoba nokuhlukile kweminye yemithetho yakho. Kungase kudingeke ukuthi wenze lokhu okuhlukile uma incazelo ilahleka ekuhumusheni, ngenxa yokungafani kwamasiko, noma ngenxa yezizathu eziningi.
Yakha uhlu lokukhululwa emithethweni, okuhlanganisa nezimo lapho kuvunyelwe khona:
- shintsha izihloko
- bhala kabusha izigaba
- hlela isitayela noma irejista
- gxila kabusha esihlokweni
- hlela kabusha ukwakheka kwezigaba
Izingozi zokungabi nemithetho yokuhlela yesitayela sendawo
Izinto azivamile ukuthi ziqonde ngqo, futhi kufanele manje ubonge ukuthi ukwenza umhlahlandlela wesitayela sakho kuqinisekisa kanjani ukuthi ubuqili bomlayezo womkhiqizo wakho buhlala bufana nezilimi zonkana nezimakethe. Kodwa kuthiwani uma ungakwenzi? Imiphumela engaba khona yokungenzi kanjalo ingaba mibi, futhi i-ConveyThis ilapha ukuze isize.
Ukusebenzisa i-ConveyThis kungaholela ekumoshweni kwesikhathi esiningi nemali uma kufanele ubuyele emuva uyowenza kabusha umsebenzi ngokuhamba kwesikhathi.
Ngaphandle komhlahlandlela wesitayela ochaza imithetho ethile yolimi noma imakethe, ubungozi bakho bokuhumusha kabi nokuhunyushwa ngokungeyikho nge-ConveyThis buphezulu.
- Ngaphandle komhlahlandlela wesitayela, ubunikazi bomkhiqizo wakho bungahlukana, kuholele ekubukekeni okungahambisani nokunobunye. Ukuba nendawo eyireferensi yomkhiqizo wakho kungasiza ekudaleni ukufana nokuvumelana kwezokuxhumana kwakho, kuqinisekiswe ukuthi umkhiqizo wakho awuhlushwa ukuntuleka kokubumbana.
- Ngaphandle kwesiqondiso esicacile esivela kuwe, ithimba lakho elinwetshiwe lishiyelwa kumishini yalo, lishiya impumelelo yephrojekthi ibe yinhlanhla. Ngaphandle kwanoma yisiphi isiqondiso esicacile, amathuba okuba namaphutha, ukubambezeleka, nokubuyekezwa okumba eqolo akhula kakhulu.
Okufanele ukukhumbule ngokuhlela isitayela
Umhlahlandlela wesitayela udlala indima ebalulekile ekuguquleni, ekuchazeni noma ekuqiniseni isithombe somkhiqizo. Ngaphambi kokuthatha ibhizinisi lakho lamazwe ngamazwe, kubalulekile ukwenza umhlahlandlela wesitayela ngolimi lwakho oluyinhloko bese wengeza imithetho yokuhlela yesitayela sendawo. Kubalulekile futhi ukufaka amagama amagama kanye nanoma yikuphi okushiyelwe emithethweni yakho kumhlahlandlela wesitayela.
Ngaphandle komhlahlandlela ophelele wesitayela sendawo, imilayezo yomkhiqizo wakho ingase ihlupheke ngenxa yokuntula okufanayo nokungaguquguquki, okuholela emaphutheni abizayo angonakalisa isithunzi sakho futhi anikeze izimbangi zakho inzuzo.
Khumbula, imithetho yokuhlela isitayela iqinisa umkhiqizo wakho, ikakhulukazi uma ukunwetshwa kuwumgomo wakho. Lokhu kungenziwa ngazo zonke izilimi nezifunda ezihambisana namaqembu entshisekelo yakho ohlosiwe. Okubaluleke kakhulu, lo mjikelezo usiza ekuqinisekiseni ukuthi uma uthuthukela ezimakethe ezintsha, uyawugxilisa emzamweni wokuqala nge-ConveyThis.
Bhalisela mahhala nge-ConveyThis ukuze uthathe izinyathelo zakho ezilandelayo maqondana nokwenza kwasendaweni iwebhusayithi.