Kwaziwa kahle ukuthi kunoma yimuphi usomabhizinisi ukubeka umkhiqizo omusha emakethe kuhlale kuyinselele, njengoba kunezici eziningi ezingase zithinte uhlelo lwethu lwebhizinisi , okuhlanganisa isidingo. Uma uhlela ukwethula umkhiqizo omusha, ufuna ukwenza isiqiniseko sokuthi uyayazi i-niche yakho kanye nethuba lokuba nokuhlinzekwa okwanele kwesidingo mhlawumbe ukugwema ukulahlekelwa okukhulu. Kulesi sihloko, uzothola izizathu eziningi zokuthi kungani ukubala isidingo semakethe kuzoba nomthelela ohlelweni lwakho ngokufanele uma ucabangela imininingwane ethile.
Ukwazi ukubaluleka kokunquma impumelelo noma ukwehluleka kwemikhiqizo yethu emisha emakethe, kubalulekile ukuqonda isidingo semakethe kungasisiza sisungule izici ezithile zebhizinisi lethu njengamaqhinga entengo, ukuqaliswa kokumaketha, ukuthenga phakathi kokunye. Ukubala isidingo semakethe kungasazisa ukuthi bangaki abantu abangathenga imikhiqizo yethu, uma bezimisele ukuyikhokhela, kulokhu, kubalulekile ukukhumbula hhayi kuphela imikhiqizo yethu etholakalayo kodwa naleyo evela ezimbangi zethu.
Isidingo semakethe siyashintshashintsha ngenxa yezinto ezimbalwa, ezithinta intengo. Abantu abaningi abathenga imikhiqizo yakho kusho ukuthi bazimisele ukuyikhokhela futhi lokhu kuzonyusa intengo yayo, isizini entsha noma inhlekelele yemvelo inganciphisa isidingo kanye nenani. Isidingo semakethe sithobela umgomo wokuhlinzeka nokufunwa komthetho. Ngokusho kwe -Library of Economics and Liberty “ Umthetho wokuhlinzekwa kwempahla uthi inani lokuhle okunikeziwe (okungukuthi, inani lemali abanikazi noma abakhiqizi abathengisa ngalo) liyakhuphuka njengoba intengo yemakethe ikhuphuka, futhi lehla njengoba intengo yehla. Ngokuphambene, umthetho wesidingo (bona isidingo ) uthi inani lezinto ezinhle ezifunwayo lehla njengoba intengo ikhuphuka, futhi ngokuphambene nalokho”.
Uma wenza ucwaningo lwemakethe kubalulekile ukucabangela abantu abaningi ngangokunokwenzeka, nakuba kungaba lula ukugxila kulabo abangawuthanda umkhiqizo wakho, kuzoba khona abantu okungenzeka bakhokhele umkhiqizo othile kodwa bangafuni. chaza inhloso yakho. Isibonelo, abanye abantu banentshisekelo kakhulu emikhiqizweni yobuhle be-vegan kodwa lokho ngeke kunqume ukuthi umkhiqizo wethu uyakhanga yini noma cha endaweni yonke yamakhasimende angaba khona. Isidingo semakethe sisekelwe ngaphezu kwesidingo somuntu ngamunye, lapho uqoqa idatha eyengeziwe ethembeke kakhulu.
Ijika lesidingo semakethe lisekelwe entengweni yomkhiqizo, i-eksisi ethi “x” imele inani lezikhathi lapho umkhiqizo uthengwe ngaleyo ntengo futhi i-eksisi ethi “y” imele inani. Ijika limele indlela abantu abathenga ngayo kancane umkhiqizo ngoba intengo yawo inyukile. Ngokusho kwe-myaccountingcourse.com Ijika lesidingo semakethe igrafu ebonisa inani lezimpahla abathengi abazimisele futhi abakwazi ukuzithenga ngamanani athile.
Ukuthi ufuna ukubala isidingo semakethe yakho ezingeni lendawo noma lomhlaba jikelele, kuhlanganisa ukufuna ulwazi, idatha kanye nezifundo mayelana nomkhakha wakho. Ungase udinge izindlela ezihlukene zokuqoqa ulwazi, ungabuka imakethe ngokomzimba futhi usebenzise amaphephandaba, omagazini, izitolo ze-ecommerce kanye nenkundla yezokuxhumana ukuze uthole ukuthi yini ethrendayo nokuthi amakhasimende akho angathenga ini esikhathini esithile. Ungase futhi uzame ezinye izivivinyo ezinjengokuthengisa umkhiqizo ngentengo yesaphulelo futhi ubone ukuthi amakhasimende akho asabela kanjani, ukuthumela izinhlolovo nge-imeyili noma ezinkundleni zokuxhumana kuwumbono omuhle kakhulu ngemikhiqizo noma amasevisi ukwabelana namakhasimende nokuthi bakudlulisele kwabathintana nabo. , ebuza ukuthi bacabangani ngezici ezithile zemikhiqizo yakho, ezinye zalolu hlolo zingaba usizo esikalini sasendaweni.
Uma kuziwa ebhizinisini lendawo elizimisele ukukhulisa imakethe eqondiwe, ukubala isidingo semakethe emhlabeni jikelele kusetshenziswa izindlela ezishiwo ngaphambilini kumele isinyathelo esibalulekile sokuqonda amakhasimende, izimbangi kanye nesidingo. Lokhu kungabasiza ukuthi bakhule futhi bakhule emhlabeni wonke kodwa ingabe zikhona izindlela ezilula zokufinyelela izethameli eziningi? Kungenzeka yini ukuthengisa umkhiqizo wethu ngaphandle kwedolobha lakithi? Kulapho ubuchwepheshe budlala khona indima yabo ohlelweni lwethu lwebhizinisi.
Kwenzekani uma sikhuluma nge -e-commerce ?
I-E-commerce njengoba igama layo lisho, imayelana nohwebo nge-elekthronikhi noma nge-inthanethi, ibhizinisi lethu liqhutshwa ku-inthanethi nokusebenzisa i-inthanethi ngemikhiqizo yethu noma amasevisi. Kunezinkundla ezimbalwa namuhla zalolu hlobo lwebhizinisi futhi kusukela esitolo se-inthanethi kuya kuwebhusayithi ukuze udayise amasevisi akho, izinkundla ezifana Shopify , Wix , Ebay kanye ne -Weebly seziphenduke insiza engcono kakhulu yezifiso zebhizinisi eziku-inthanethi zosomabhizinisi.
Izinhlobo zamamodeli we-E-commerce
Sizothola izinhlobo ezimbalwa zamamodeli ebhizinisi le-e-commerce kuye ngebhizinisi - ukusebenzisana kwabathengi. Ngokusho kwe-shopify.com sine:
Ibhizinisi Kubathengi (B2C): lapho umkhiqizo uthengiswa ngqo kumthengi.
Ibhizinisi liya Ebhizinisini (B2B): kulokhu abathengi bangezinye izinhlangano zebhizinisi.
I-Consumer to Consumer (C2C): lapho abathengi bethumela umkhiqizo ku-inthanethi ukuze abanye abathengi bawuthenge.
I-Consumer to Business (C2B): lapha isevisi inikezwa ibhizinisi ngumthengi.
Ezinye izibonelo ze-Ecommerce ukuThengisa, I-Wholesale, I-Dropshipping, I-Crowdfunding, Ukubhalisa, Imikhiqizo Yenyama, Imikhiqizo Yedijithali Nezinsizakalo.
Inzuzo yokuqala yemodeli ye-e-commerce cishe iqiniso lokwakhiwa ku-inthanethi, lapho noma ubani angakuthola, kungakhathaliseki ukuthi ukuphi, ibhizinisi lamazwe ngamazwe liyabamba nakanjani uma ufuna ukuqala uhlelo lwakho. Enye inzuzo yizindleko eziphansi zezezimali, cabanga ngakho, uzodinga iwebhusayithi esikhundleni sendawo yesitolo esiphathekayo kanye nakho konke okudingayo kusukela ekuklanyeni kuya ezintweni zokusebenza nabasebenzi. Abathengisi abahamba phambili kulula ukubakhangisa futhi vele, kungaba lula ukuthonya amakhasimende akho ukuthi athenge imikhiqizo emisha noma leyo esiyibheka njengebalulekile ohlwini lwethu lwamagama. Lezi zici zingenza umehluko omkhulu lapho siqala uhlelo lwebhizinisi noma kulabo abafuna ukuthatha amabhizinisi abo ukusuka endaweni ebonakalayo baye endaweni yebhizinisi eku-inthanethi.
Kungakhathaliseki ukuthi hlobo luni lwebhizinisi ofuna ukuliqala, cishe ufuna lisekelwe emkhiqizweni onesidingo esizinzile, siyazi ukuthi isidingo semakethe siyashintshashintsha ngoba eminye imikhiqizo ingeyesizini kodwa kunemikhiqizo noma amasevisi anesidingo esizinzile phakathi nonyaka. . Nakuba ulwazi olubalulekile luvela ngokuqondile kumakhasimende akho, namuhla, kunezindlela ezimbalwa zokuthola ulwazi olubalulekile njengezinkundla zokuxhumana nezinjini zokusesha.
Ngabe izinkundla zokuxhumana nezinjini zokusesha zingasiza kanjani?
Lena cishe indlela elula neshesha kakhulu yokuxhumana namakhasimende akho futhi ubazi kangcono. Namuhla sinezinhlelo zokusebenza ezimbalwa ezifana ne -Twitter , i-Pinterest , i-Facebook noma i-Instagram ukuze sabelane futhi sifune ulwazi, imikhiqizo namasevisi esiwathandayo.
Sebenzisa inkundla yezokuxhumana ukuze ufake amagama angukhiye futhi uthole okuthunyelwe okuningana okuhlobene nalelo gama elingukhiye, okuthunyelwe okungakuvumela ukuthi uthole ulwazi mayelana nemicabango yabantu, okulindelekile nemizwa mayelana nezitayela ezithile, imikhiqizo noma amasevisi. Ukusesha izehlakalo, imibiko yezimboni kanye nolwazi lokuthengiswa kwemikhiqizo kusesho lwe-Google oluvamile kungaba isiqalo esihle, imiphumela ingasisiza ukunquma isidingo semikhiqizo ethile ngesikhathi esithile, kubalulekile futhi ukukhumbula amanani kanye nezimbangi.
Sebenzisa amathuluzi okuthuthukisa izinjini ezifana nalezi:
Ngokwe-SEO Starter Guide yakwaGoogle, i-SEO iyinqubo yokwenza isayithi lakho libe ngcono ezinjinini zokusesha kanye nesihloko somsebenzi womuntu owenza lokhu ukuze aziphilise.
I-Keyword Surfer , isengezo samahhala se-Google Chrome lapho uthola khona ulwazi lwamakhasi emiphumela yenjini yokusesha, sibonisa ivolumu yosesho, iziphakamiso eziyinhloko kanye nesilinganiso se-organic traffic ekhasini ngalinye elilinganiselwe.
Ungaphinda uthayiphe amagama angukhiye ukuze ubone njalo abasebenzisi basesha okuhlobene nalezo zihloko ku -Google Trends , lokhu kungaba ithuluzi eliwusizo lolwazi lwendawo.
Ithuluzi elifana ne -Google Keyword Planner lizokusiza ukuthi useshe amagama angukhiye futhi imiphumela izosuselwa kubuningi bokusesha ethemini yanyanga zonke. Uzodinga i-akhawunti Yezikhangiso ze-Google ngalokhu. Uma umbono wakho uwukukhomba izwe elehlukile, kungenzeka futhi ngaleli thuluzi.
Uma siqhubeka, sonke sibe nalolo hlelo lwebhizinisi nombono omusha womkhiqizo, abanye bethu bafuna ukuqhuba ibhizinisi eliphathekayo kanti abanye bazoqala uhambo lwebhizinisi eliku-inthanethi. Kubalulekile hhayi kuphela ukufunda ngesisekelo nokuthi yini engasisiza siqale ibhizinisi eliphumelelayo kodwa futhi nokufunda ngamakhasimende ethu nokuthi yini engawanika ukwaneliseka emikhiqizweni yethu. Nakuba ukuqaphela okuvamile kusebenza kahle, namuhla sibala inkundla yezokuxhumana nezinjini zokusesha ukuze zisisize kule nqubo futhi konke kusekelwe kulokho okuthandwa ngamakhasimende ethu. Ukwethula umkhiqizo wethu olandelayo ngokusekelwe esibalweni esihle sesidingo semakethe kuzosisiza ukuthi sikhulise ibhizinisi lethu endaweni noma emhlabeni jikelele futhi nakanjani kuzovimbela ukulahlekelwa.
Manje njengoba usukwazi ukubaluleka kocwaningo lwezidingo zemakethe, yini ongayishintsha ohlelweni lwakho lwebhizinisi?