Kunezinzuzo ezingenakubalwa zokuthengisa imikhiqizo yakho ku-inthanethi ikakhulukazi uma umkhiqizo wakho uya emazweni ngamazwe. Lesi sitayela sebhizinisi somhlaba wonke sikunikeza ithuba elikhethekile lebhizinisi lakho ukuthi lithuthuke kakhulu.
Nakuba ungase ukhathazeke ngokuthi i-intanethi idlala indima enkulu ekuthengiseni umhlaba wonke, kufanele wazi kahle ukuthi muva nje abantu abaningi basebenzisa i-inthanethi. Eqinisweni, abantu abangaphezu kwezigidigidi ezi-4.5 basebenzisa i-inthanethi emhlabeni jikelele.
Kungenzeka ukuthi "uyiqedile" imakethe yangakini, ufuna ithuba lokuhlola imakethe yamazwe ngamazwe noma ukukala izinketho ezitholakalayo ukuze uhehe abathengi abaningi ku-inthanethi ngaphambi kokumisa isakhiwo esibonakalayo endaweni yangaphandle. Esikhundleni sokuhlala phansi ucabange, manje yisikhathi sokuthatha isinyathelo.
Kufanele uthole indlela yokuthola isabelo emakethe ye-e-commerce yomhlaba wonke ekhula njalo. Ukwenza lokhu, isu lokumaketha lamazwe ngamazwe kufanele lisetshenziswe. Yingakho kudingeka okwengeziwe ukuze kuqalwe ukunwetshwa kwemakethe yangaphandle ukuze kube yimpumelelo.
Uma ufuna ukuqala, hamba kumhlahlandlela onemininingwane wokuthi ungayandisa kanjani i-e-commerce emhlabeni jikelele. Kubaluleke kakhulu ukukhumbula ukuthi indlela eyahlukene yezimakethe ezahlukene kufanele kube yisinqumo ezingeni lemakethe yamazwe ngamazwe. Izinto ezingakusiza yilezi:
1. Vumela Ucwaningo Olubanzi Lwemakethe Nomkhiqizo kube Umsebenzi Oyisisekelo webhizinisi lakho.
Bheka imakethe oyithandayo: awudingi ukuhlaziywa okugqamile noma okubizayo kanye nokubonisana ekuqaleni. Kufanele uqhathanise idatha yakho nemakethe oyikhethayo ngokubona indawo ethile lapho ungathola khona abathengi abaningi abanamazinga okuguqulwa futhi inani labo le-oda lingaphezu kwesilinganiso.
Yenza ucwaningo olunzulu lwe-inthanethi: Lapho ubona imakethe oyifisayo, qala ukuthuthukisa amasu akho ngokwenza ucwaningo olunzulu ku-inthanethi. Ngosizo lwamathrendi e-Google, ungabona ukuthi yimaphi amakhasimende okungenzeka asendaweni oyikhethile anentshisekelo kukho ngosesho lwawo lwe-google. Lokhu kuzokwenza ukuthi ukwazi ukuthola amatimu afanelekile futhi uzijwayeze amagama angukhiye okusesha avela kuzitayela ze-Google. Futhi, uzokwazi ukuhlola ukuthi kungakanani nokuthi kungakanani nokuthi kungakanani, imikhiqizo ehlobene, efunwa ngamakhasimende akho angahle.
Enye into okufanele uhlale uyibhekile izimbangi zakho esezivele zikunikeza imikhiqizo yakho noma imikhiqizo efanayo. Zicwaninge futhi ubone ukuthi zenzani okulungile nokungalungile, bese uhlola imikhiqizo namasevisi akho ukuze ulinganise izintuba.
Qasha amathuluzi esofthiwe: ngenxa yokuthi igama liya ngokuya liqhubeka nobuchwepheshe, izinkundla eziningi ze-inthanethi namathuluzi ayinkimbinkimbi alula futhi angabizi kakhulu manje ayatholakala kunoma ubani. Ama-software angasiza abathengisi ukuthi bathole ukuqonda ngezimakethe atholakala kabanzi. Bangakusiza ukuthi ubheke kunoma yimuphi umncintiswano, izinzuzo ezingaba khona, imakethe eqondiwe futhi zikusize wenze izinguquko ezidingekayo ezimakethe ze-e-commerce.
Uzokwazi ukukhetha imakethe eqinile esekelwe kudatha etholiwe futhi uzokwazi ukunquma kusengaphambili ukuthi iyiphi isevisi noma umkhiqizo ozothengiswa kakhulu endaweni yangaphandle.
2. Lungiselela Isu Lakho Lebhizinisi, Ukusebenza Kwebhizinisi Nezindaba Zezomthetho
Khetha indawo efanele yemakethe yakho: kufanele uzibuze ukuthi “kuzothatha luphi uhlobo ukusatshalaliswa kwemikhiqizo yami?” “Kuthiwani ngokuba nesitolo esiku-inthanethi esisebenzayo?” "Ingabe isitolo sami se-inthanethi sakwaShopify sisekelwe?" Ukuphendula le mibuzo kuzokusiza ukuthi uthole indawo efanele yemakethe yakho. Umbuzo ngamunye ungasondela kuye ngendlela ehlukile. Lezi zizoshiwo kamuva.
Izibopho ezengeziwe: lapho ukwanda kwebhizinisi lakho kukhulisa izibopho. Zihlole ukuthi ungakwazi yini ukusingatha yonke imisebenzi ehlobene nebhizinisi lakho noma uzodinga usizo. Futhi khumbula ukuthi izandla ezengeziwe zidinga isikhala esengeziwe nezibopho zezimali.
Ungase ufune ukusebenzisa izinsizakalo zamafemu akhipha abasebenzi mayelana nalokhu.
Amabhajethi nokuma kwezimali:
Kala amakhono akho uma kuziwa kwezezimali futhi usethe ibhajethi efanelekile yosayizi wakho. Ungaba nesabelomali esihlukile sezimakethe zasekhaya nezimakethe zamazwe ngamazwe.
Izindaba zomthetho:
Funda mayelana nemigomo nemibandela yezomthetho yendawo ehlosiwe. Izindaba ezingokomthetho ezibophezela ukushintshana kohlobo lwemali, izinsizakalo zentela, izintela kanye nezintela zezindawo ezihlukene ikakhulukazi uma uthengisa ku-inthanethi kwamanye amazwe. Ukuhlolwa ngokucophelela kwezindaba zomthetho kuhilela ukwaziswa mayelana nenqubomgomo yokuvikela idatha, izinhlelo zentela, inqubomgomo yomshwalense, ukushintshana kwezimali nezinketho zokukhokha ezitholakala endaweni ethile.
Isibonelo, i-PayPal ikumisile ukuthola izinkokhelo zabanikazi bama-akhawunti kwamanye amazwe. Isibonelo sezwe elinjalo yiNigeria. Uma kwenzeka unebhizinisi lakho ezweni elinjalo futhi ufuna ukuya emhlabeni wonke, ungase ungayifaki i-PayPal njengesango lesixazululo sokukhokha.
Ukuphatha ukuthunyelwa, ukubuyisela kanye nezinsizakalo zokunakekelwa kwamakhasimende:
Isabelo esibalulekile uma kuziwa ekuthengiseni umhlaba wonke ukunakekela izidingo zamakhasimende akho. Kuhlanganisa, kodwa kungagcini lapho, ekuphenduleni imibuzo, ukuphatha ukuthunyelwa nokuthunyelwa, nokuvumela isikhathi somusa wekhasimende ukubuyisela imikhiqizo lapho benganelisekile.
Okulindelekile kokulethwa kufanele kube lula futhi kubhalwe kahle. Kufanele ube nenqubomgomo yokubuyisela esezingeni. Ungase ufune ukukhetha phakathi kokushintsha imikhiqizo nokubuyisela imali yekhasimende. Kuyoba ukuhlakanipha ukubeka umkhawulo wenkathi yokubuyisela imikhiqizo futhi ulinganise izindleko ezizoqoqwa ohlelweni lokuphinda lufakwe kabusha kanye nokudiliva kabusha imikhiqizo.
Futhi, isevisi yakho yokunakekelwa kwamakhasimende kufanele inikezwe umcabango omuhle. Ingabe uzohlinzeka ngokunakekelwa kwamakhasimende okungu-24/7? Noma izobe isekelwe esikhathini sebhizinisi kanye nosuku lwebhizinisi lwendawo? Ukwesekwa kwamakhasimende kuzonikezwa ngaluphi ulimi? Le mibuzo kufanele iphendulwe lapho uhlela ukwesekwa kwesevisi yamakhasimende akho.
3. Hlola Imakethe
I-Amazon:
Uma ucabanga ukuthengisa imikhiqizo yakho ku-Amazon emhlabeni jikelele, kamuva uzothola ukuthi akuyona into eyinkimbinkimbi. Nazi izinyathelo ezimbalwa ezingakuqondisa ukuthi uqale ukuthengisa emhlabeni wonke ku-Amazon:
- Yenza okutholakele komuntu siqu. Bese unquma umkhiqizo nokuthi iyiphi indawo yemakethe e-Amazon ozobe uyithengisa.
- Qinisekisa futhi uhlele kabusha ukuhlaziya kwakho usebenzisa ithuluzi le-Amazon .
- Yenza ukubhaliswa komthengisi we-Amazon, bese wenza uhlu lwemikhiqizo yakho.
- Khetha ukuthi uyafuna yini ukusebenzisa Ukugcwaliseka kwe-Amazon noma Ukugcwaliseka kube indlela yomthengisi.
Yilokho kuphela! Usulungele ukuhamba.
I-eBay:
Uma ungafuni ukusebenzisa i-Amazon, ungakhetha i-eBay njengenye indlela yokuthengisa emhlabeni jikelele. Ukuze uqale ukuthengisa ku-eBay, ngezansi okudingekayo:
- Yiba ne-akhawunti ye-eBay eyaziwayo neyiqiniso.
- Qiniseka ukuthi une-akhawunti ye-PayPal ebhalisiwe.
- Qinisekisa futhi uhlele kabusha ukuhlaziya kwakho usebenzisa ithuluzi locwaningo elidizayinelwe i-eBay.
- Faka imikhiqizo yakho ngaphansi kwezigaba zomkhiqizo ezifanele. Sicela uqaphele ukuthi kunezigaba ezithile ezinokuthengiswa kwamanye amazwe njengokukhululwa.
- Setha futhi uvumele izinsizakalo zokuthumela ezindaweni ezithile zohlu ngalunye lwemikhiqizo.
- Khetha isifunda sakho sokunikezela.
Ilungelo elilula? Yilokho kuphela.
Shopify:
Ngokungafani nezinketho ezishiwo ngaphambili, ukuba nemakethe ye-inthanethi yamazwe omhlaba usebenzisa i-Shopify kuwumsebenzi omningi kunabanye. Kodwa-ke, isizathu esisodwa okufanele uzame Shopify ukuthi ikuvumela ukuthi uthengise imikhiqizo emakethe eqondiwe. Abanye bakuthola kunzima ukuqala ukusebenzisa Shopify kodwa ungazama ngokulandela lezi zinyathelo ezingezansi.
- Dala i-akhawunti yakwa-Shopify
- Thola isizinda esingaphansi kwesinye sendawo yamazwe ngamazwe sakha isitolo sakho esikhona noma thola isizinda esisha.
- Yenza kube okwasendaweni isizinda sakho esisha noma isizinda esincane ngokuya ngezintengo zemikhiqizo yakho, izimali ezitholakalayo, imininingwane yokuxhumana yomthengisi, indawo yesikhathi nokunye. Ngokwenza lokhu, isizinda sakho esisha sizothuthukiswa.
- Zama ukuthola indawo yabantu abavakashela ikhasi futhi ubaqondise emkhiqizweni abazikhethele wona noma emikhiqizweni efanele ngokusebenzisa ukuqondisa kabusha kwe-IP.
- Esizindeni sakho esisha noma isizinda esingaphansi kwesinye, yenza ukulungisa ukuze uvumelane nezwe eliqondiwe kukhonsoli yosesho lwe-Google.
Futhi yilokho kuphela ngakho. Ungaqala ukuthengisa emhlabeni jikelele.
Isitolo sakho esiku-inthanethi somuntu siqu: njengoba kuyisifiso sakho ukuthola ukunakwa kwamazwe ngamazwe kanye nezethameli zemakethe yakho ngesitolo se-inthanethi, into elandelayo nebalulekile ongayenza ukwenza ibhizinisi lakho libe ngelasendaweni . Lokhu kusho ukuthi kufanele uvumelane nebhizinisi lakho ukuze livumelane namakhasimende akho ngokucabanga ukuthi ubuyoba nentshisekelo ini uma bekungaba nguwe othengayo. Lokhu kuzokusiza ukuthi unikeze isipiliyoni sokuthenga esigculisayo nesibalulekile ngokucija isitolo sakho esiku-inthanethi ukuze uthole indawo eqondisiwe emakethe yamazwe ngamazwe.
Yize lo mhlahlandlela uwumhlahlandlela wamazwe omhlaba we-e-commerce wokukusiza ukuthi udayise emhlabeni jikelele, ake sibone kafushane izinyathelo zokwenza iwebhusayithi yakho ye-e-commerce ibe eyasendaweni. Lezi izi:
- Yethula futhi uthuthukise ulwazi lokuthenga ngezilimi eziningi.
- Yisho ngokucacile ukuthi wamukela ama-oda okuthenga noma yikuphi emhlabeni jikelele.
- Vumela izintengo zemikhiqizo yakho zibe ngohlobo lwemali olusatshalaliswa endaweni.
- Lawula futhi wenze izinga lemikhiqizo yakho ngokusebenzisa izihlonzi zomkhiqizo. Isibonelo ungasebenzisa i-GTIN lookup noma i-Asinlab ukuguqula i-ISBN noma amanye amakhodi ohlu lwakho lwamagama.
- Yazisa amakhasimende akho ukuthi unenketho yokukhokha engaphezu kweyodwa bese ukhetha ukuthi iyiphi oyikhetha kakhulu.
- Iba newebhusayithi yangokwezifiso yemakethe ngayinye eqinisekisa ukuthi ngayinye inegama lesizinda sendawo.
- Qinisekisa ukuthi unezinhlelo ezihlelwe kahle zokuthunyelwa nokubuyisela.
- Lungiselela futhi unikeze isevisi efanelekile yokusekela ukunakekelwa kwamakhasimende.
Khumbula ukuthi kunezinzuzo ezingenakubalwa zokuthengisa imikhiqizo yakho ku-inthanethi ikakhulukazi uma umkhiqizo wakho uya emazweni aphesheya. Yingakho kungafanele uphuthelwe yizinzuzo ezimangalisayo kangaka. Qala ukuthengisa emhlabeni jikelele namuhla.