Abaningi bakholelwa ukuthi ulimi olukhulunywa kakhulu ulimi lwesiNgisi. Ingabe nawe unomuzwa ofanayo? Uma kunjalo, uqinisile. Kodwa-ke, ungamangala ukuthi ulimi lwesiNgisi akulona elokuqala uma kuziwa ngezinombolo zabantu abakhuluma ulimi lwendabuko. Uma wenza uphenyo olucacile lwewebhusayithi yakho usebenzisa izibalo, uzomangala ukuthola ukuthi unezivakashi ezivela emhlabeni wonke, ikakhulukazi emazweni lapho isiNgisi kungesilo ulimi lwabo oluvamile. Ucwaningo olulula lokuthi izilimi zibalwa kanjani emhlabeni zingakusiza kakhulu.
Wonke amabhizinisi namuhla alungele ukunweba imingcele yawo ukuze amukele amakhasimende amaningi avela kwamanye amazwe. Ukuze ukwazi ukwenza lokhu, uzodinga ukuxhumana nala makhasimende amasha avela ezingxenyeni ezihlukene zomhlaba ngempumelelo. Futhi ukuze uxhumane ngokuphumelelayo, kufanele ukhulume ngolimi lwezinhliziyo zabo. Imibuzo emikhulu manje ithi: ngobuningi bezilimi ezitholakala emhlabeni namuhla, ngizoxhumana kanjani nawo wonke amakhasimende ngolimi lwawo? Ngingangena kanjani kule makethe ebanzi futhi emangazayo ecabanga ngomgoqo wolimi? Ngenhlanhla, ikhona impendulo. Impendulo yale mibuzo ukuhumusha iwebhusayithi.
Ukuze uphume ngokugcwele kule nqubo, khetha umhumushi wolimi wewebhusayithi yakho. Ukulandela lesi siphakamiso kungathuthukisa ukukhula kwebhizinisi lakho futhi kuzokwenza ukufeza izinjongo zakho kube lula. Ngenkathi usacabanga, sizoxoxa ngezindlela ezi-4 ezinkulu ukuhumusha kwewebhusayithi okungakusiza ukuthi uthuthukise ukukhula kwebhizinisi lakho kwamanye amazwe emhlabeni jikelele.
1. Ukuhumusha Iwebhusayithi kukusiza Uthole Ukwethembeka Nokufinyelela Okwengeziwe Kwamanye Amazwe
Ukwethembeka kufanele kubhekane namaphuzu asesithombeni esingenhla. Kuhlanganisa ubuqotho, ukwethembana, ukwethembeka, ubuqiniso, isithunzi, ukuhlonipha kanye nokuzinikela. Abathengi abasondelene ngokomzwelo nomkhiqizo othile noma ibhizinisi kuthiwa bathembeke kakhulu kunabathengi noma amakhasimende avele onge noma alinde ukuthola izinzuzo. Uma ufuna amakhasimende akho anamathele ngokomzwelo ebhizinisini lakho, zama ukuletha imikhiqizo namasevisi kuwo ngolimi lwenhliziyo yawo. Lokhu akusho ukuthi ithikithi elizenzakalelayo lokukhulisa amanani amakhasimende akho ezingeni lokumaketha lamazwe ngamazwe kodwa ngomqondo wangempela, kuzobeka umkhiqizo wakho noma ibhizinisi kumakhasimende akho ozoba khona endaweni eqondiwe njengethembekile. Iwebhusayithi engafinyelelwa ngolimi olungaphezu kolimi yenza izivakashi zizizwe zisekhaya, zikhululekile futhi zihlukile. Lo muzwa oyingqayizivele uzokusiza ukuthi ugcine intshisekelo yabo futhi ugcine ukunaka kwabo isikhathi eside.
Khumbula ukuthi iwebhusayithi yakho iyindawo yokuxhumana futhi inikeza ulwazi ngawe kanye nomkhiqizo wakho ngisho nalapho ungekho. Lapho amakhasimende ethola ukuthi iwebhusayithi yakho itholakala ngolimi lwawo, umbono onjalo wokuqala uzohlala isikhathi eside ezinhliziyweni zawo okuzoba nzima kakhulu ukuwushintsha. Kodwa-ke, uma kuphambene nalokho okungukuthi okuqukethwe kwewebhusayithi yakho kungolunye ulimi okunzima ukuliqonda, izivakashi zewebhusayithi yakho zizosuka ngokushesha kuwebhusayithi yakho.
Ukunaka okwengeziwe kwabazoba amakhasimende akho ngokuhumushela okuqukethwe kwakho olimini abaluqondayo kwenza ukukhulumisana kwakho ngezithengisile nemikhiqizo kucace futhi kungalibaleki. Umkhiqizo wakho uzobonakala njengothembekile.
2. Ukuhumusha Iwebhusayithi kukusiza ukuthi wakhe i-Brand Identity futhi Ukhuthaze Ukuhlanganyela Kwabasebenzisi
Amakhasimende achitha isikhathi esiningi ezama ukubuyekeza ulwazi olwethulwa kuwebhusayithi yokuthengisa. Yingakho ukuhumusha iwebhusayithi yakho kuzosiza ukuveza umkhiqizo wakho njengowaziwayo emhlabeni jikelele. Kuyinkomba yokuthi umkhiqizo wakho ukhuluma izilimi zamakhasimende akho, unentshisekelo enkulu ezidingweni zabo, ulungele ukunikeza ukusekelwa kwesevisi ngendlela yemiyalezo namabhokisi okuxoxa ngolimi abaluqonda kahle. Bazobona uphawu lwakho njengolunakekelayo noluthembekile. Kukhombisa ukuthi uzwela kakhulu ezilimini namasiko abo. Njengoba uxhumana nabavakashi bewebhusayithi yakho ngolimi lwenhliziyo yabo, kuzoba lula kubo ukuthi banikeze izincomo zomkhiqizo wakho futhi bathumele abanye ukuthi bahloniphe umkhiqizo wakho. Lokhu kuzohumushela ekubeni nabantu abaningi ngokwengeziwe abavakashela iwebhusayithi yakho ukuze bathenge kuwe. Futhi kamuva, ubunikazi bomkhiqizo wakho buzofakaza ukuthuthuka .
Ukuhumusha iwebhusayithi yakho ngeke kukusize nje ukukhulisa ibhizinisi lakho kodwa kuzokusiza ukuthi ubone ukukhuphuka kokuthengiswa kwemikhiqizo yakho ngoba ngaleso sikhathi awusebenzi namakhasimende ambalwa kodwa nenani elikhulu labathengi nababukeli abaningi. Ukugcina nokwakha intshisekelo yabavakashi bewebhusayithi yakho kuncike kakhulu ekutheni ulwazi lwakho luyabaheha yini. Lokhu kufinyeleleka ngokuhumusha. Qinisekisa ukuthi imikhankaso yebhizinisi lakho kanye nawo wonke amafayela ahlobene namadokhumenti anikezwa ngolimi lwendawo lwabavakashi besayithi lakho ukuze ukwandise umkhiqizo wakho emingceleni.
Uma unewebhusayithi ehunyushiwe, umkhiqizo wakho uzophumela obala lapho ukusesha amagama angukhiye athile kwethulwa kusuka kolunye ulimi. Lesi senzo esilula okuzoxoxwa ngaso kabanzi ephuzwini elilandelayo senza umkhiqizo wakho ubonakale uthembekile futhi uqonde ngqo.
3. Ukuhumusha Iwebhusayithi Kuthuthukisa I-SEO Futhi Kwenyusa I-Traffic Yewebhusayithi
Okugxilwe kakhulu kwanoma yikuphi ukumaketha okuku-inthanethi noma ibhizinisi i-Search Engine Optimization okungukuthi i-SEO. Ingabe ufuna iwebhusayithi yakho ibonise noma ibonise phezulu kwemiphumela uma amagama angukhiye athile aseshwa ku-inthanethi? Uma kunjalo, wamukelekile ku-SEO. Kuyi-SEO enamandla eyenza lokho kwenzeke.
I-SEO inkomba ekhombisa ukuthi iwebhusayithi yakho yenza kahle kangakanani uma kukhulunywa ngokuxhumana ngempumelelo. Nokho, ingabe kungenzeka ukuxhumana uma izivakashi zekhasi lakho zinobunzima bokuqonda okuqukethwe kwakho ngenxa yokuthi ungolunye ulimi? Cha impendulo eqinile. Yingakho ukuhumusha kuyisinyathelo esifanele ekuxhumaneni okuhle. Kukhona amathuba okuthi iwebhusayithi yakho izoshiwo ngochwepheshe odinga imikhiqizo namasevisi akho emhlabeni jikelele. Lokhu kungase kuvule nethuba lebhizinisi elengeziwe ongakaze ucabange ngalo ngaphambilini. Isibonelo, izivakashi ezinokuqukethwe kwakho ngolimi lwakho lapho zisesha ulwazi oluthile zingase zifune ukusebenzelana nawe. Ngakho-ke, ungaqala ukuzuza ubambiswano lwamazwe ngamazwe lwebhizinisi lakho.
Futhi, uma ungagcini nje ngokuqukethwe kodwa nama-URL uzokwazi ukukhuthaza izinga lewebhusayithi yakho ngoba ama-backlink amaningi nezikhangiso ezikuwo ngabe zidaliwe. Uzothola umphumela ovelele uma une-SEO ethuthukisiwe kangcono ngoba lokho kuzokhiqizela iwebhusayithi yakho abasebenzisi abaningi. Uma unabasebenzisi abaningi, nakanjani uzoba nokwanda kokuthengiswa kwemikhiqizo yakho. Ngaleyo ndlela, usufinyelele imigomo yakho yokuvela ezinjinini zokusesha ngethuluzi elingakhethekile lokuhumusha.
I-SEO evamile icabangela ukungafani kwamagama angukhiye kanye nendlela engcono kakhulu yokusebenzisa amagama angukhiye. Isizathu ngoba ukusetshenziswa kwemisho nemisho kuyehluka olimini olulodwa kuya kolunye. Okuqukethwe okuhunyushiwe kwe-SEO kuqondiswe kuzithameli ezidingekayo ngokwazi ukuthi abantu bacinga ini endaweni ethile nokuthi ngasiphi isikhathi.
Lapho uhumusha iwebhusayithi yakho, uzoba nezinga elithuthukisiwe ezinjinini zokusesha ezingeke zizuzise abavakashi bakho kuphela kodwa futhi zikuzuzise.
4. Ukuhumusha Iwebhusayithi Kuyathengeka Kakhulu
Ukuzama ukweqa ibhizinisi lakho emingceleni kuyinkambo ebiza kakhulu. Cabanga ukwenza lokho ngokomzimba ngolimi olulodwa nje bese uqhathanisa nokwenza okufanayo ngezilimi ezahlukene. Uzothola ukuthi kuyinto engelula kangako ukuyenza. Kodwa-ke, uma kuziwa ekuzameni lokho esimweni esingesona esomzimba okungukuthi ukumaketha ku-inthanethi, uzoqaphela ukuthi ukuhumusha iwebhusayithi yakho kuyinto eshibhe kakhulu engenzeka ebhizinisini lakho eliku-inthanethi. Ngokuhumusha okuku-inthanethi, ungaya esivivinyweni sokuthi uzongena emakethe yamazwe ngamazwe noma cha. Kuyathakazelisa ukuthi ngenxa yemiphumela emihle ebangelwe ukuhunyushwa kwewebhusayithi, amabhizinisi amaningi aku-inthanethi anamathela ekusetshenzisweni kwawo ngenxa yokuthi afakazele ukuthi angamaqhinga ebhizinisi asebenzayo. Ngokushesha uqala ukuzuza izivakashi eziningi nokuba nokuthengisa okwengeziwe, ungenza ukuhlaziya okwengeziwe kwemikhiqizo yakho futhi ubone ukuthi ungathuthukisa kuphi. Ngaleso sikhathi ungase ufune ukuthuthukisa ukusebenzelana nokuthengisa ngokumba ukwenza okwasendaweni kanye nokwandiswa okulandelayo.
Sengiphetha, sibonile ukuthi ukuhumusha iwebhusayithi kuyisihluthulelo sokukhula kwebhizinisi lakho. Khumbula ukuthi nanamuhla wonke amabhizinisi akulungele ukunweba imingcele yawo ukuze amukele amakhasimende amaningi avela kwamanye amazwe. Lokhu bakwenza ngokuxhumana nala makhasimende amasha avela ezingxenyeni ezihlukene zomhlaba ngempumelelo. Futhi ukuxhumana ngokuphumelelayo, kufanele bakhulume ngolimi lwamakhasimende abo ezinhliziyo. Kulapho ukuhumusha kubaluleke kakhulu khona. Kungenzeka ukuthi uyazibuza ukuthi uzoqala kanjani ukuhumusha iwebhusayithi yakho. Ungakhathazeki kakhulu. Ungasebenzisa isevisi yokuhumusha ukuze uhumushe iwebhusayithi yakho futhi uzomangala ukubona ukuthi ibhizinisi lakho lizojabulela kanjani ukukhula okukhulu. Ukuze ufinyelele imigomo yakho yebhizinisi evelele, kufanele uxhumane namakhasimende kanye namakhasimende angahle abe ngamakhasimende ngolimi lwenhliziyo yawo.