Hariho ikintu gikomeye kuri banyiri urubuga kuruta gutunga urubuga gusa. Ba nyir'urubuga, niba atari mbere, bagomba gutangira kubona ko ari ngombwa cyane cyane guhindura urubuga rwabo kubera ko umuntu uwo ari we wese aho ariho hose ku isi ashobora guhura nurubuga rwabo. Aba basura urubuga bafite indimi nyinshi bavuga kandi bumva.
Rero, nka nyiri urubuga ugomba gutangira gutekereza kuburyo bwiza bwo guhindura urubuga rwawe. Utitaye kumurongo uwo ariwo wose wo gushiraho urubuga ukoresha, hari inyungu zo guhindura urubuga rwawe mundimi nyinshi. Guhindura urubuga rwawe mundimi nyinshi birashobora kugufasha kumenyana nabantu benshi, kugera kubakiriya mpuzamahanga mururimi rwabo kavukire, gutuma urubuga rwawe rwihuta rwiyongera, kuzamura abakoresha uburambe bwurubuga rwawe, no kuzamura igipimo cyawe cyo guhindura.
Usibye guhindura urubuga rwa WordPress, urashobora guhora ufite urubuga rwahinduwe Weebly na Guhindura urubuga na / cyangwa ububiko.
Tuta guta umwanya uwariwo wose, tuzashyira kwibanda kumpamvu ari byiza guhindura urubuga rwawe kimwe no kunyura muburyo bwiza bwo guhindura urubuga mundimi nyinshi. Igisubizo cyingenzi cyubuhinduzi tuzavuga kandi ni ConveyThis.
Inyungu zo kugira urubuga rwindimi nyinshi
Sisitemu yo gucunga ibikubiyemo (CMS) hamwe na e-ubucuruzi bwibicuruzwa biboneka uyumunsi byashizweho kugirango ugere kuri moteri ishakisha (SEO). Ingero zurubuga nkurwo Guhindura, Wix, WordPress, SquareSpace nibindi Ntibitangaje ko arigihe cyiza cyo guhindura urubuga rwawe kuruta mbere hose kuko kubikora bizazana inyungu zitavugwa.
Iyo ufite urubuga rwindimi nyinshi nkuwatangiye cyangwa utangiye, nibyiza nuburyo bwiza bwo kwinjira mumasoko ufite imitekerereze irushanwa. Nibyo washyizeho ikirenge munzira yindimi nyinshi SEO. Kugufasha kubona ibi bisobanutse, rimwe na rimwe kubera ibikoresho byinshi kurubuga rwa interineti urubuga rwawe ntirushobora guhita ruza hejuru mugihe amakuru ashakishijwe mururimi rwicyongereza. Ariko, niba ufite urubuga rwindimi nyinshi haribishoboka ko bizaza hejuru yubundi bushakashatsi muri izo ndimi nubwo gushakisha bidakorewe kuri Google yonyine. Abashakashatsi bazakomeza kubona urubuga rwawe kuri Yandex, Google Chrome, Opera mini, Bing n'ibindi. Ibyavuzwe hano ni uko traffic organic y'urubuga rwawe ishobora kwiyongera uramutse ujyanye urubuga rwawe kurwego rwindimi nyinshi.
Na none, mugihe wemeje ko urubuga rwawe rwahinduwe mundimi nyinshi uba ugerageza kunoza uburyo bwurubuga rwawe. Ibyo bivuze iki? Bivuze ko abantu benshi kandi benshi bazashobora kubona urubuga rwawe mugihe ruboneka mundimi zitandukanye. Abavuga izi ndimi bazahita bagera kurubuga rwawe mundimi zabo zitandukanye.
Kugufasha kubona ibi, tekereza guhindura urubuga rwawe kuva mururimi rwicyongereza mukidage. Ntabwo izaboneka gusa kubavuga Icyongereza gusa ahubwo izanaboneka kubadage bavuga Ikidage.
Kugira serivise ya ConveyIbi muguhindura urubuga rwawe mundimi nyinshi biguha ibisobanuro byurubuga rwawe mu ndimi zirenga 90. Kandi, uzanezezwa no kumenya ko ConveyIbyo bidahuye gusa na WordPress. Ihuza neza na platform hafi yurubuga rwose. Uzasanga bishimishije ko ishobora gukoreshwa kurubuga rwa e-ubucuruzi nka Wix, Guhindura, SquareSpace, Weebly nibindi. Ibintu nkibi ntibisanzwe kandi ntibishobora kuboneka byoroshye kuri serivise yubuhinduzi nka Google translate.
Ibice byo kwibandaho mugihe wubaka urubuga rwindimi nyinshi
Intego yawe mugihe cyo gukora no kubaka urubuga rufite ururimi rwinshi rugomba kuba kubintu bibiri (2) bitangaje. Ibi ni: 1) kugira SEO indimi nyinshi na 2) kunoza uburambe bwabakoresha kubasura urubuga rwawe.
Noneho reka dusuzume ibi.
1. Kugira SEO Indimi nyinshi: impamvu nyamukuru ushaka guhindura urubuga rwawe mundimi nyinshi nuko wifuza ko abantu bava mundimi zitandukanye bashoboye kuyibona no gusezerana nayo. Ntabwo bizaba noneho niba nyuma yo guhindura urubuga rwawe bidashobora kuboneka kurubuga rwa interineti mugihe hari umuhamagaro wabyo.
Kubwibyo, mugihe ugerageza gukoresha ubwoko ubwo aribwo bwose bwa software yubuhinduzi kurubuga rwawe, ugomba kwemeza ko ifasha kwerekana urubuga rwawe (ni ukuvuga page kurubuga rwawe) muri moteri zishakisha. Ibi nibyo bituma ConveyIbyo byiza kuruta ibisubizo byubuhinduzi nka Bing Microsoft Umusemuzi cyangwa Google Translate kubera ko batagaragaza urupapuro rwurubuga rwawe rwo gushakisha Optimisiyoneri.
Kugirango umenye neza ko buri paji yururimi rwahinduwe ari indangagaciro ya SEO, ConveyIyi itanga URL zidasanzwe kumibare yindimi zahinduwe kurubuga rwawe.
Kugirango ubashe gusobanukirwa niyi ngingo, reka tuvuge ko ufite urubuga rwitwa & you.com mururimi rwicyongereza. ConveyIbyo bizabyara subdomain cyangwa subdirectories nka njye & you.com / fr kubifaransa cyangwa www.es.me & you.com kubesipanyoli.
ConveyIbi kandi byemeza ko urubuga rwawe rufite tags ya hreflang. Ibi bizohereza vuba amakuru kuri moteri ishakisha imenyesha moteri zishakisha urubuga rwawe mu ndimi zitandukanye.
2. Kunoza ubunararibonye bwabakoresha: nka nyiri urubuga, birashoboka ko uzifuza ko abasura urubuga rwawe bagira uburambe bwiza ukoresheje urubuga rwawe. Ibi ntibikurikizwa gusa kurubuga rwawe rwumwimerere mururimi rwinkomoko. Ugomba kandi kuba witeguye gutuma abashyitsi kurubuga rwawe rwahinduwe bafite uburambe buhebuje kureba urubuga rwawe mu ndimi zabo.
Guha abo bashyitsi ibyiza, mubisanzwe nibyiza cyane kugira buto yo guhinduranya ururimi kurupapuro rwurubuga rwawe rwemerera abakoresha urubuga rwawe guhinduranya byoroshye hagati yindimi. Iyi buto igomba guhindurwa kuburyo ihuye neza nurubuga rwawe. Niyo mpamvu ukeneye igisubizo cyibisobanuro byurubuga bitazabikora gusa ahubwo binakomeza gukurikirana amahitamo yabasuye kuburyo mugihe ubutaha abashyitsi nkabo bakoresha urubuga rwawe ntibazaba bakeneye ko bakoresha buto yo guhinduranya ururimi kuva aho byari guhita bihindurwa mururimi rwahisemo.
Hitamo ConveyIyi - inzira nziza yo guhindura urubuga
Guhindura urubuga rwawe mundimi nyinshi birenze ibirenze gukoresha ibisubizo nka Google translate. Mubisubizo byose byubuhinduzi biri hanze, ConveyIbi byerekana ko ari amahitamo meza kurubuga urwo arirwo rwose, rwaba rukoreshwa na CMS cyangwa idafite. Bimwe mubiranga ConveyIbyo bitanga ni:
- Auto-detection yibirimo
- Mu rwego rwibanze.
- Gutezimbere SEO
- Kuboneka no kugerwaho nabasemuzi babigize umwuga.
- Ibirimo murwego rwabashyitsi.
Auto-detection yibirimo: ConveyIbi byateguwe kuburyo bikemura ibisobanuro byurubuga kuburyo mugihe abashyitsi bafite ururimi rwamahanga basuye urubuga rwawe ruzahita rumenya indimi zabashyitsi kandi ruhita ruhindura indimi zabo.
Na none, ubundi buryo bukomeye bwo gufunga ibintu ConveyIyi mikorere ni ukumenya ibintu byose byurubuga rwawe ntacyo usize inyuma. Ibi birimo guhindura imirima yose, buto, widgets, urupapuro rwo kugenzura, amagambo yabakiriya, inyandiko, ishusho, amashusho nibindi. Kumenya ibyo byose, ConveyIbyo bizahita bihindura byose.
Mu-Muhinduzi Muhinduzi: iyo ukoresheje ConveyThis, urashobora kugera kumurongo wanditse. Iyi mikorere ituma bishoboka ko uhindura ibikenewe mubisobanuro byahinduwe ushyira umwimerere hamwe nibisobanuro byahinduwe kuruhande. Hamwe na ConveyIyi mashusho yerekana amashusho, urashobora guhindura intoki ibisubizo byahinduwe hanyuma ukabireba kugirango urebe uko bizamera mugihe amaherezo yabitswe.
SEO Optimisation: iyo bigeze kuriyi, ConveyIbyo byemeza ko ibintu byose byurubuga rwawe, harimo umutwe wurupapuro hamwe na metadata yurupapuro, byahinduwe kugirango page yurubuga izaba iri kurutonde rwa Google.
Nkuko byavuzwe haruguru, ConveyIbyo ntabwo wongeyeho tagi ya hreflang kurubuga rwawe gusa kugirango byorohereze akazi moteri zishakisha ariko kandi ikora na diregiteri cyangwa subdomain kuri buri rurimi rwose wahisemo kugirango uhindurwe.
Kuboneka no kugerwaho nabasemuzi babigize umwuga: mubisanzwe nibikorwa byiza kugira umusemuzi wabantu cyangwa abasemuzi babigize umwuga nkuko byari bimeze kubisuzuma byahinduwe byahinduwe na mashini. Kubera iyi mpamvu, ConveyThis itanga ba nyiri urubuga amahirwe yo gutumiza abasemuzi babigize umwuga kumurongo wabo wa ConveyThis.
Ibirimo byerekanwe kubashyitsi: ikintu kimwe ni uguhindura ibikubiyemo mu ndimi zitandukanye, ni ikindi kugirango umenye neza ko abasura urubuga rwawe bashobora guhuza nibyo byahinduwe. ConveyIbi bitanga ibintu byaho kubakoresha. Abashyitsi bazashobora gusezerana na page zose zurubuga kuko impapuro zahinduwe neza kugirango zihuze.
Mugihe ufite urubuga cyangwa ububiko bujyanye na e-ubucuruzi, kwimenyekanisha birashobora no kugushiramo kwemeza ko amafaranga yahinduwe muburyo abashyitsi bashobora kumva byihuse kandi bakanemeza ko hari uburyo bwo kohereza ibicuruzwa byawe aho abashyitsi babereye. .
Nibyiza ko ushakisha uburyo bwiza bwo guhindura urubuga rwawe. Ibyiza nuko wasanze iyi ngingo ukamenya ConveyThis. Bizaba byiza rero niba utangiye guhindura urubuga rwawe hamwe na ConveyThis . Ubu turatanga igeragezwa ryiminsi 7!