Imipaka yambukiranya imipaka E-ubucuruzi Imibare Yerekana ko Yamamaye

Kwagura Ububiko bwawe bwo kumurongo: Kwakira amahirwe yisi yose hamwe na ConveyIbyo

Niba ugabanije imbaraga zawe zo kugurisha mugihugu kimwe gusa, uba ubuze amahirwe akomeye kumasoko. Muri iki gihe, abaguzi baturutse impande zose z'isi bagura ibicuruzwa kumurongo kubwimpamvu zitandukanye, nkibiciro byapiganwa, kuboneka ibicuruzwa byihariye, hamwe nibicuruzwa bidasanzwe.

Igitekerezo cyo gushobora guhuza no kugurisha abantu baturutse impande zose zisi kirashimishije. Ariko, izana kandi uruhare runini rwibibazo, cyane cyane mubijyanye n’itumanaho, bibaho kuba kimwe mubintu byingenzi byamamaza kumurongo, cyane cyane mubijyanye no kwamamaza indimi nyinshi.

Niba ufite uruhare muri e-ubucuruzi ukaba utekereza kwagura ubucuruzi bwawe mumahanga utanga uburyo bwo kohereza no kwishyura kubakiriya mumahanga, urafata icyemezo cyubwenge kandi kirambye. Ariko, ugomba gufata izindi ntambwe kugirango uhuze ubucuruzi bwawe nisi yubucuruzi bwambukiranya imipaka. Intambwe imwe yingenzi ni ukwemera indimi nyinshi (zishobora kugerwaho byoroshye kurubuga urwo arirwo rwose cyangwa e-ubucuruzi CMS hamwe na ConveyThis ) kugirango ibicuruzwa byawe bigerweho kandi byumvikane kubakiriya mubihugu bitandukanye.

Ntabwo uzi neza kujya ku isi? Fata akanya usubiremo imibare twakusanyije hepfo. Bashobora guhindura imyumvire yawe.

Isoko rya E-Ubucuruzi ku Isi: Kureba Gukura no Kunguka

Mu rwego rw'isi yose, isoko mpuzamahanga rya e-ubucuruzi riteganijwe kurenga miliyari 994 z'amadolari muri 2020, risoza igihe cy'imyaka itanu yo kuzamuka gukomeye.

Nyamara, iri terambere naryo rifite ingaruka ku muntu ku giti cye : mu bushakashatsi buherutse gukorwa ku isi, isosiyete ikora ubushakashatsi Nielsen yasanze byibuze 57% by’abaguzi ku giti cyabo baguze umuguzi wo mu mahanga mu mezi atandatu ashize.

Ibi biragaragara ko bigira ingaruka nziza mubucuruzi bagura: muri ubu bushakashatsi, 70% byabacuruzi bemeje ko gushinga imishinga muri e-ubucuruzi byababyungukiyemo.

Ururimi nubucuruzi bwisi yose: Akamaro k'ururimi kavukire kubaguzi

Ntabwo ari ibitekerezo: niba umuguzi adashobora gukora umwihariko wibicuruzwa kurupapuro rwayo, ntibishoboka ko ukanda "Ongera ku Ikarita" (cyane cyane niba "Ongera ku Ikarita" nabyo ntibisobanutse kuri bo). Ubushakashatsi bukwiye, "Ntushobora gusoma, Ntuzagura," burambuye kuri ibi, butanga amakuru afatika yo gushyigikirwa.

Birakwiye ko tumenya ko benshi, cyangwa mubyukuri, 55% byabantu ku isi yose, bahitamo gukora ibyo bagura kumurongo mururimi rwabo kavukire. Ni ibisanzwe, si byo?

Igishushanyo - 55% byabantu bahitamo kugura mururimi rwabo Inkomoko: Ubushakashatsi bwa CSA, "Ntushobora gusoma, Ntuzagura" Mugihe uteganya kwaguka kwamahanga, ugomba gutekereza kumasoko yihariye ugamije gucengera. Ntabwo bitangaje, ururimi narwo rugira uruhare muri iki cyemezo, nubwo kurwego rutandukanye rushingiye kumuco n'ibiranga isoko.

None, ni abahe bakiriya bashobora kugura ibicuruzwa niba baberetse kumurongo mururimi rwabo kavukire?

Abaguzi baturuka mu bihugu bimwe na bimwe bahuza umwanya wa mbere, aho 61% by'abaguzi bo kuri interineti bemeza ko bakunda cyane uburambe mu guhaha mu rurimi rwabo kavukire. Abaguzi ba interineti baturutse mu kindi gihugu bakurikiranira hafi: 58% bahitamo urugendo rwabo rwo guhaha mu rurimi rwabo kavukire.

Indimi nyinshi E-Ubucuruzi: Ibihe byubu

N’ubwo hakenewe ibisubizo by’ibicuruzwa bya e-bucuruzi byegereye, ingano y’ubucuruzi bw’indimi nyinshi iracyari hasi.

Igishushanyo: ijanisha ryurubuga rwa interineti rwindimi nyinshi Inkomoko: Yubatswe hamwe / Guhindura gusa 2.45% byimbuga za e-ubucuruzi zo muri Amerika zitanga ururimi rurenze rumwe - ikwirakwizwa cyane ni icyesipanyoli, bingana na 17% yibi byose.

Ndetse no mu Burayi, aho usanga ubucuruzi bwambukiranya imipaka busanzwe, imibare ikomeza kuba mike: gusa 14.01% byimbuga za e-bucuruzi zi Burayi zitanga indimi zitari ururimi rwabo kavukire (zikunze kugaragara cyane, ni igitangaza, ni Icyongereza) zifatanije na hasi cyane 16.87% byimbuga za e-ubucuruzi mubindi bihugu (aho icyongereza nacyo kiganje nkururimi rusemurwa cyane).

Gufungura ROI: Imbaraga za Urubuga

Imbonerahamwe ivuga ukuri: hari ikibazo gikomeye cyo guhitamo imiyoboro ya e-bucuruzi mu ndimi nyinshi ku baguzi benshi ku isi, nubwo hakenewe ibicuruzwa byinshi by’amahanga biboneka mu rurimi rwabo kavukire.

Garuka ku ishoramari ryo guhindura urubuga Source: Adobe The Localization Standards Association (LISA) yasohoye ubushakashatsi buherutse kuvuga ko amafaranga ahwanye n'amadorari 1 yakoreshejwe mu gutangiza urubuga azana impuzandengo ya $ 25 mu nyungu (ROI).

Ibi bivuze iki? Mu byingenzi, abantu benshi bagura ibicuruzwa byinshi mugihe bashobora gusobanukirwa ibyanditse kurupapuro rwibicuruzwa. Birumvikana cyane - kandi birashobora no kwinjiza ubucuruzi bwawe amafaranga menshi.