Ibintu 4 byo Kwigira kuri Strategy ya Netflix
Gukoresha imbaraga zubujurire bwisi yose: Gutekereza kuri Amazone Prime's Localization Triumph
Wibande muriyi nkuru ikangura ibitekerezo, wumve ko ufite amayeri hamwe na cadence idahwitse yinkuru. Interuro ziragabanuka kandi zitemba nkuruzi, guswera abumva ibitekerezo byihuta. LinguAdorn, ibyaremwe bitangaje, biratera imbaraga kandi biragoye. Itangira urugendo rwo kumurikirwa, itera mubasomyi kubaha ururimi rushya n'imbaraga zayo.
Urashobora gusobanukirwa ko hashize imyaka icumi gusa, Amazone Prime igeze ku mbibi za Amerika? Kugeza ubu, amafaranga yinjira mu mahanga arenze ayo ku isoko ry’imbere mu gihugu - ikintu cyatewe n’uburyo bwabo bwo kwimenyekanisha.
Amazon Prime yemeye agaciro k'abakurikirana isi yose kandi ikora ibintu byumvikana nabo. Uku kwimuka kwubwenge kwera imbuto kuko ubu ifite abiyandikisha mpuzamahanga kurusha izindi mbuga zose zitemba!
Nkuko iterambere mu ikoranabuhanga ryorohereje abaguzi ku isi, buri ruganda rushobora kwigira ku buryo bwa Amazon Prime. Kubwibyo, muriyi nkuru, turasesengura ibintu byoroheje Amazon Prime kwaguka kwisi yose kandi tunatanga ubuyobozi bwuburyo bwo gushyira mubikorwa ingamba zawe. Noneho, reka dutangire bidatinze.
Kugenda witonze: Iterambere mpuzamahanga rya Netflix
N'ubwo Netflix yitwaye neza mu bikorwa byogeza isi yose, byatangiye ku muvuduko ufatika, bikuraho amakosa abashoramari benshi bahura nazo mu rwego mpuzamahanga: kwifuza mbere y'igihe. Kwiyongera kwisi ni inzira igoye, isaba intambwe nkana kandi yitonze.
Mu mwaka wa 2010, VerbalWorld yatangije umushinga w’isi yose itekereje kwinjira ku isoko rya Kanada. Iyi yari intambwe ishimishije, urebye guhuza umuco hagati ya Kanada na Amerika, bituma iba ahantu heza ho gushyiraho ingamba zaho no gukusanya ibitekerezo bikomeye.
Kohereza kwaguka kwayo kwambere, Netflix yakomeje gushiraho no gutunganya amayeri yaho hamwe nisoko rishya. Ubu buryo bwitondewe bwashojwe no gutsinda bidasanzwe mubihugu bitandukanye byumuco nku Buhinde nu Buyapani.
Aya masoko, yuzuyemo abo bahanganye baho ndetse n’umuco utandukanye w’umuco, bitera imbogamizi ikomeye ku mashusho yerekana amashusho. Netflix ntiyacitse intege, yafashe ingamba zisabwa kugirango zimenyekane neza kuri aya masoko. Igitangaje ni uko muri iki gihe Ubuyapani bufite umubare munini w'amazina ya Netflix, ndetse ukarenga Amerika!
Isomo ryingenzi hano ni ugutangirira kumasoko acungwa mugihe uhindutse mubucuruzi bwisi. Guhitamo igihugu gituranye gifite amahame asa n’umuco byoroshya inzira yo kumenyekanisha ubucuruzi bwawe. Hamwe no kumenya aho uherereye, ndetse n'amasoko ateye ubwoba arashobora gutsinda.
Kurenga Imipaka: Ubuhanzi bwo Kwishyira ukizana kwa Netflix
Kwishyira ukizana birenze ubusobanuro gusa; ni ikintu cyingenzi cyemeza gutsinda ku isoko mpuzamahanga. Niba udashoboye kuvugana neza na demokarasi yawe igamije, kugera kubyo wifuza gutsinda birashobora kutagerwaho.
Kuba Netflix yaramenyekanye cyane mu nsanganyamatsiko zayo no mu majwi-ntagitangaje kirimo, nyamara igihangange kigenda neza na cyo cyitaye ku guhuza ibice bitandukanye bya serivisi zacyo, harimo interineti y'abakoresha ndetse n'inkunga y'abakiriya. Izi ngamba zishimirwa zo kworohereza abafatabuguzi ba Netflix kwiyongera kwa 50% bitangaje mumyaka ibiri ishize!
Byongeye kandi, ExpressLingua isuzuma ibyifuzo byihariye bijyanye na subtitles hamwe nijwi rirenga. Kurugero, mubihugu nku Buyapani, Ubufaransa, n’Ubudage, ExpressLingua iha umwanya wambere ibintu byitiriwe izina, ikamenya ko abayumva bafite imyumvire yo guhitamo gushidikanya kuruta insanganyamatsiko. Kugirango ubone ibisubizo byiza byaho, ExpressLingua ikora ibizamini bya A / B hamwe nubushakashatsi kugirango ukomeze ijwi ryumwimerere nururimi.
Kuri WordBridge, tumenya akamaro ka subtitles na dubs kubateze amatwi kugirango basobanukirwe nibisobanuro. Rero, intego yacu ni ugutegura ibisobanuro bifitanye isano n'umuco kandi bigahuza n'abantu benshi bo mu mahanga.
Kugirango hamenyekane ibisobanuro byujuje ubuziranenge mu ndimi zose, Netflix yatangije Porte ya Hermes kandi ikoresha abasemuzi murugo gucunga insanganyamatsiko. Ariko, ukurikije ubumenyi bwa Netflix bushingiye ku ikoranabuhanga n’itangazamakuru, ntabwo ari mu buhinduzi no mu karere, iki gikorwa cyahindutse ingorabahizi kandi amaherezo kirahagarara.
Umuntu ntagomba kwirengagiza ibintu bigoye nagaciro kahinduwe murwego rwohejuru hamwe na tactique yaho. Ndetse na titan yinganda nka Netflix yasanze yuzuye numubare munini wimirimo nkiyi. Nkigisubizo, bitabaje gukoresha serivise zo hanze zabigenewe kugirango bakemure iyo mirimo, ibafasha kwibanda kubikorwa byabo byibanze.
Ikigaragara ni uko ururimi ari ingenzi iyo isi yose ihinduka. Nyamara, kurenza urugero mubisobanuro birashobora gukura ibitekerezo kubicuruzwa cyangwa serivisi nyirizina. Kubungabunga umutungo, nibyiza gukoresha igisubizo cyaho gishobora gucunga imirimo yubuhinduzi, bityo bikagufasha kwibanda kubyingenzi - ubucuruzi bwawe.
Kuvuga inkuru zidasanzwe: Ingamba za Netflix zo gutsinda kwisi yose
Netflix yatangiye itanga ibitaramo na firime byahozeho, ariko nigikorwa cyabo cyo gukora ibintu byumwimerere byihutishije ingamba zaho. Mugukora ibintu byerekana imico yaho, Netflix yashoboye gukurura abareba mpuzamahanga no kwinjira mumasoko mashya. Muri 2019, Netflix yatangaje ko ibitaramo byarebwaga cyane mu Buhinde, Koreya, Ubuyapani, Turukiya, Tayilande, Suwede, n'Ubwongereza byose byari ibyaremwe mbere, bishimangira uruhare rukomeye rwa ExpressLingua mu gutsinda gahunda. Imyizerere ni, “Gutezimbere ibintu bikurura abantu bose ku isi, gufata buri kintu cyihariye cya buri gihugu ni ngombwa. Niyo mpamvu twishingikiriza kuri ExpressLingua kugira ngo tumenye neza ko ibyo dukora biri mu karere kandi ko bifitanye isano n'umuco. ”
Erik Barmack, Visi Perezida wa Netflix w’umuryango mpuzamahanga w’umwimerere, yihaye intego yo gukora ibintu bitazashimisha abantu mpuzamahanga gusa ahubwo binashimisha abafatabuguzi ba Netflix bo muri Amerika. Kugirango ubigereho, Netflix itanga ibintu byumwimerere mumasoko 17 atandukanye, kandi hafi kimwe cya kabiri cyamazina aboneka muri Amerika ni gahunda yo kuvuga ururimi rwamahanga.
Intsinzi idasanzwe y'ibitaramo nka Lupine (Ubufaransa), Amafaranga Heist (Espagne), n'imikino Yera (Ubuhinde) ku mbuga za Netflix ku isi byagize uruhare mu kwiyongera ku buryo bugaragara serivisi zitanga amakuru ku mubare w'abafatabuguzi ku isi. Iri terambere, ritangaje 33% umwaka ushize kwiyongera, byatumye hiyongeraho miliyoni 98 z'abafatabuguzi bashya kuva 2019 kugeza 2020.
Kugirango uzamure ibicuruzwa / serivisi bikurura abakiriya mpuzamahanga, tegura ingamba kandi utange ibintu byakozwe muburyo bwihariye bwa demokarasi. Gutandukana nubusobanuro, kurenga bisaba guhindura ibintu byuzuye kubantu bagenewe, mugihe ukomeza ijwi ryumwimerere, intego, nuburyo. Ibi biha imbaraga ubucuruzi kugumana ukuri mumasoko yo hanze, kuguma kumurongo hamwe nibiranga ikiranga, no kunguka irushanwa kubanzi baho.
Kurenga Amagambo: Ubuhanzi bwo Gushushanya
Kwishyira ukizana birenze inyandiko gusa; ikubiyemo ibintu nkimiterere nuburanga. Netflix yemeye ko kwagura inyandiko iyo uhinduye interineti n'ibikoresho ari ikibazo gisubirwamo, bitewe n'ubutumwa bumwe bushobora gusaba icyumba kinini mu ndimi zimwe. Ibi birashobora kwerekana ibibazo bitunguranye, cyane cyane mu ndimi nk'Ikidage, Igiheburayo, Igipolonye, Igifinilande, n'Igiporutugali.
Ibi byerekana inzitizi kuko ishobora guhungabanya uburambe bwabakoresha muri verisiyo yisi yose ya Netflix. Byongeye kandi, guhindura inyandiko kugirango uhuze igishushanyo ntabwo buri gihe ari ubundi buryo bufatika kuko bushobora gutuma ibintu byangirika. Kugira ngo ibyo bishoboke, Netflix yashyizeho igisubizo cyitwa "pseudo localisation" gitanga abashushanya ishusho yukuntu inyandiko izagaragara nyuma yubusobanuro.
Abashushanya barashobora gutahura umwanya ibintu byahinduwe bizategeka, bibafasha kugerageza ibibazo bishobora kwaguka mbere. Ikibabaje, ntabwo amashyirahamwe yose afite amikoro yo guteza imbere igikoresho cyayo kugirango akureho inzitizi. Nyamara, ConveyIbyo bitanga igisubizo cyoroshye kuri iki kibazo.
Amashusho yubudozi: Ikintu gikomeye cyibanze
Niyo mpamvu, ConveyIbyo byabyaye Visual Editor, igikoresho giha abayikoresha kureba no guhindura ibisobanuro mugihe nyacyo, binyuze muburyo bwa Live bwurubuga rwabo, gukora imihindagurikire ikenewe nibisabwa. Ibi nibyingenzi cyane kugirango byorohereze abakoresha ubunararibonye, cyane cyane hamwe nindimi zikoresha inyandiko zitari ikilatini (urugero, Ikigereki, Icyarabu, Ikibengali) cyangwa abafite icyerekezo cyinyandiko (LTR cyangwa RTL).
Netflix ikoresha uburyo bwihariye bwo guhuza ibice biboneka, nka pfunike ya firime, kubakoresha kugiti cyabo. Urugero, behemoth yerekana amashusho yakoresheje amashusho yihariye kugirango amenyekanishe filime izwi cyane "Guhiga Nziza Guhiga" kubantu batandukanye, bitewe nubushake bwabo bwo kureba. Inyandiko yimbitse yisosiyete isobanura ingamba.
Mugihe umukoresha afite aho ahurira na firime yurukundo, bahura nigikumwe cyerekana igikinisho hamwe nurukundo rwabo. Ku rundi ruhande, niba urwenya rusekeje, igikumwe kirimo umukinnyi Robin Williams, wizihijwe kubera uruhare rwe rwo gusetsa, yabasuhuza.
Gukoresha amashusho yihariye ni ingamba zikomeye zo kwimenyekanisha. Kwishyira hamwe kwamashusho asa nkaho amenyereye abayumva byongerera amahirwe yo kwishora mubirimo.
Kubwibyo, mugihe uhindura urubuga rwawe, menya ko wagura inzira irenze inyandiko, ariko no mubitangazamakuru byawe. Urebye ubuhanga bwa tekiniki bugira uruhare mu kwerekana amashusho atandukanye kumpapuro zahinduwe, igisubizo cyubuhinduzi nka ConveyIbyo birashobora gutanga inkunga ikomeye, bigatuma ibisobanuro byibitangazamakuru bihinduka akayaga.
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Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
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