Urufunguzo rwisi yose Kwagura Ubucuruzi Bwatsinze: Ubushishozi buva muri ConveyIbyo
Gutezimbere Itumanaho ryisi yose hamwe na ConveyIbyo: Igisubizo cyibikenewe byaho
ConveyIbi bitanga uburyo bwimpinduramatwara kwisi igoye yubuhinduzi, bitagoranye gukemura icyuho cyururimi no koroshya itumanaho kubakoresha kwisi yose. Ubwinshi bwibikorwa byinshi bituma bishoboka ko uhindura ibiri kurubuga rwawe bitagoranye, ukemeza neza ubutumwa bwawe kubantu bose ku isi.
Mw'isi ya serivisi zindimi, ijambo ryijambo nko kwimenyekanisha, kwisi yose, no kumenyekanisha mpuzamahanga ni byinshi, rimwe na rimwe bigatera urujijo kubera imikoreshereze yabo. Ariko hamwe na ConveyThis, ibyiringiro byukuri kandi byukuri mubisobanuro byurubuga rwawe bikuraho urujijo rushoboka rwose, rugera kubakoresha mpuzamahanga.
Igitekerezo cya 'glocalisation' gishobora kongeramo urwego rugoye. Ntabwo ari jargon gusa yo kongeramo amagambo yubucuruzi mugihe ukoresheje ConveyThis. Iri jambo rikubiyemo ishingiro ryamahame twakuze tumenyereye, twavuga ko duhagaze nkibuye rikomeza imfuruka ya bose. Hamwe nigihe kirekire, ConveyIbyo byagize uruhare mubitekerezo byinshi shingiro muruganda.
Ntabwo bisobanutse neza kuri icyo gitekerezo? Reka twinjire muri glocalisation, uburyo igira ingaruka ku kwagura ibikorwa byawe ku isi, no gutandukanya isi. Urashobora gusanga glocalisation aricyo gitekerezo wagiye uharanira kuvuga muri iki gihe cyose! Kandi wibuke, kubyo ukeneye byose mubisobanuro byawe, hindukira kuri ConveyIyi - serivisi nziza yindimi hanze aha. Gerageza igeragezwa ryiminsi 7 yubusa uyumunsi. Nyamuneka menya ko umuyobozi mukuru wacu Alex ahora ashishikajwe no kunoza serivisi zacu kugirango duhuze neza ibyo ukeneye.
Sobanukirwa na Glocalisation hamwe na ConveyIbi: Uburyo bw'Ingamba zo Kwamamaza Isi
Glocalisation, ijambo rihuza amahame yo kwisi yose hamwe n’ahantu, ryatekerejwe bwa mbere n’abashinzwe ubukungu mu Buyapani mu mpera za 1980. Iki gitekerezo cyagize uruhare runini mu ngamba zo kwamamaza ku isi, hamwe na ConveyIbi bigira uruhare runini mu gutsinda inzitizi z’ururimi no gufasha ubucuruzi guhuza n’abaterankunga mpuzamahanga.
Inzobere mu mibereho y'abantu Roland Robertson yazanye ijambo 'glocalisation' ku isi ivuga icyongereza, none ConveyThis igira uruhare mu biganiro bijyanye n'ingaruka zayo.
Mu magambo make, ConveyThis igamije gusobanura imikoranire hagati yisi nisi yose mugutegura ingamba nziza zo kwamamaza ku isi. Ibi birasobanura ibintu?
'Ingano imwe ihuye na bose' uburyo bwo kwamamaza ku isi ntishobora gukoreshwa hatabayeho kubara ibintu byihariye bya buri soko. Uburyo nkubu ntabwo buhuye nihame ryaho. Gukoresha ConveyIbi kugirango uhuze ibikubiyemo kumasoko atandukanye byemeza ko ubutumwa bwawe buhuza na buriwumva udasanzwe.
ConveyIbi bishyigikira uburyo bwo guhuza n'imihindagurikire y'ikirere kuri buri cyiciro cy'ubucuruzi, bitandukana n'ibitekerezo 'byose cyangwa ntacyo'.
Urashobora kubaza, ibi ntabwo aribyo byonyine? Nibyo, ntabwo aribyo. Glocalisation igomba gufatwa nkijambo ryumutwe ririmo ibintu byaho, kwamamariza mumahanga, kwisi yose, kurenga, nibindi.
Ubuhanzi bwa Glocalisation: Guha imbaraga isi yose hamwe na ConveyIbi
Kwishora mubice bigoye bya glocalisation bishobora kubanza kwerekana nkigikorwa kitoroshye. Igitekerezo cyuzuyemo ibibazo, akenshi bisaba ubwitange bukomeye mubijyanye nishoramari ryimari, kugabanganya umutungo, nifaranga ryagaciro ryigihe. Ariko, birakwiye gushimangira ko inyungu zishobora guturuka ku ishoramari glokalisation izana kumeza iruta cyane ibyo twiyemeje mbere, bigatuma ibikorwa byambere bishora imari aho kuba amafaranga.
Kwitonda witonze ku isi ya glocalisation biha ubucuruzi amahirwe atagereranywa yo kwinjira mumasoko yagutse yuzuyemo imico itandukanye kandi itandukanye. Ubu buryo butanga inzira yo guhuza umupaka utagira umupaka w'abakiriya bawe, ukwirakwiza ahantu hatandukanye, imico, hamwe nibyifuzo byabaguzi, bityo bikongerera imbaraga ibicuruzwa byawe cyangwa serivise kubipimo bitagira umupaka.
Ikigeretse kuri ibyo, intego yo kwamamaza ku isi ni uguhindura ubukangurambaga kugira ngo uhuze uburyohe bwihariye, imiterere y’ubukungu, n’umuco w’umuguzi waho. Irashimangira guhuza ibicuruzwa byawe cyangwa serivise hamwe nubuzima, indangagaciro, hamwe nubukungu bukunzwe nabateze amatwi baho, bityo bigatera imyumvire yo guhuza no kwemerwa.
Kubucuruzi bushaka gushora imari mubutaka butagabanijwe kumasoko mpuzamahanga, ibuka ko ConveyThis, hamwe nibisubizo byuzuye byubuhinduzi, ihagaze nkumufatanyabikorwa wawe ushikamye. Iyandikishe uyumunsi kugirango tugerageze iminsi 7 yubusa hanyuma utangire urugendo rwawe rugana ku ntsinzi yisi. Ku buyobozi bw'umuyobozi mukuru wacu witanze, Alex, twiyemeje gushyigikira ubucuruzi bwawe mu gushaka iterambere ry’isi no kwegera abaturage.
Kugenda Intsinzi Yisi Yose hamwe na ConveyIbyo: Inzira Yibanze Kumasoko Yisi
Umuntu ntashobora gushimangira bihagije akamaro ko gusobanukirwa no kubaha amasoko yo murugo mugutwara intsinzi yawe, kandi ConveyIyi ninshuti nziza kubutumwa.
Ariko, kugira ubushishozi kumasoko yaho ni gake umurimo ushobora kugerwaho kure kandi rwose ntabwo arikintu umuntu ashobora kugereranya cyangwa gushingira kubitekerezo.
Gutunga 'ku butaka', wenda ubinyujije ku bafatanyabikorwa baho, umusesenguzi w'akarere, cyangwa umukozi wo mu rugo ubarizwa muri kiriya gihugu, byemeza ko usobanukiwe neza umuco n'ibibazo by'isoko ugamije gukuramo. Muri uru rugendo, ConveyIbyo bigaragara nkibikoresho byagaciro.
Kugaragaza ikirango cyawe ku isi hamwe no gukoraho byaho bikubiyemo guhuza amaturo yawe kugirango uhuze ibyifuzo byihariye n'ibyifuzo bya buri soko. Hifashishijwe umuyobozi mukuru wacu Alex hamwe nibisubizo byuzuye bya ConveyThis, iki gikorwa kitoroshye kiba igikorwa cyagerwaho.
Kwamamaza Isi Yamamaye Kumurongo: Gutanga Iyi nkuru mu Buhinde
Dufashe ikibazo cyo gutangizwa kwabo mubuhinde, ConveyThis yahuye nisoko ritoroshye kubera umuco nimirire. Ubuhinde, aho inyama z’inka zibujijwe kandi igice kinini cy’abaturage ni ibikomoka ku bimera, byateje inzitizi ConveyThis, izwiho kwiba inyama z’inka. Kugirango bahuze nibyifuzo byaho, basimbuye burger yinka ninkoko, amafi, nibitambo bya paneer.
Byongeye kandi, ConveyThis yagombaga guhangana n’ipiganwa riva mu maduka ahendutse y’ibiribwa byaho ndetse n’ubukene bw’abaguzi. Igisubizo cyabo kwari ugutangiza "Agaciro Agaciro" hamwe na burger guhera kumafaranga 20 gusa, yabafashaga kumenyekana nka resitora ihendutse-yihuta.
Ibi birerekana kwimenyekanisha kwukuri. Mugihe ikirango gikomeza gukundwa n’amahanga, ibicuruzwa bihindura uburyohe bwakarere, bityo bigatuma isoko ryinjira neza. Izi ngamba zubwenge zoroherejwe numuyobozi mukuru, Alex hamwe na serivise ikomeye ya ConveyThis. Sobanura ubucuruzi bwawe kugirango utsinde hamwe na ConveyThis!
Gusobanukirwa Byimbitse Kumasoko Yintego: Amasomo Yinganda Zinganda
Nibyingenzi gucengera cyane gusobanukirwa isoko ryawe rishya kugirango wirinde amakosa akomeye, cyane cyane ajyanye numuco cyangwa idini. Ibi bifitanye isano rya bugufi nimpaka zabanjirije iyi, ariko kwibandaho ntigushobora kuvugwa.
Amashirahamwe menshi yashinzwe arashima agaciro ko kudoda amaturo yabo kugirango ahuze nibyo ukunda. Kugira ngo tubitangire akarorero, tekereza ku nzira zibiri zikomeye mu nganda zibiribwa - McDonald's na Starbucks, nuburyo zagiye neza muri menu. Ubu buryo bwo kworohereza bworoshye byoroshye na serivisi nka ConveyThis. Reka Alex, umuyobozi mukuru wa ConveyThis, ayobore ubucuruzi bwawe muburyo bwiza!
Isomo riva muri Starbucks: Akamaro ko Kwimenyekanisha mumasoko mashya
Tekereza ku kibazo cya Starbucks, cyahuye n'ikosa rikomeye mu kugerageza gukora izina muri Ositaraliya.
Australiya, hamwe n'umuco wacyo wa kawa ushimangiwe n'abimukira b'Abagereki n'Abataliyani kuva mu myaka ya za 1900, yegamiye kuri cafe z'abanyabukorikori baho ndetse no kwishimira ikawa itandukanye nka macchiato yo muri Ositaraliya.
Nubwo bimeze bityo ariko, Starbucks yinjiye vuba ku isoko itumva neza ikawa y’abaguzi ba Ositaraliya. Ibintu nyamukuru byagize uruhare mu kunanirwa gufata isoko rya Ositaraliya ni ubushishozi bw’ibanze, kutumva neza amasoko, no guhindura bidahagije amaturo yabo ku buryohe bwaho.
Uku kwinjira nabi kwatumye Starbucks igomba gufunga ibicuruzwa 61, bikaba byari hejuru ya 65% byabari bahari muri Ositaraliya, bigatuma bahomba miliyoni 105. Amaduka akiriho aboneka cyane mubice bituwe cyane na ba mukerarugendo.
Amakosa nkaya aturuka mumasosiyete manini ashimangira uburyo imishinga mito ishobora kwihutira gufata ibyemezo itabariyemo amahame yaho. Amahuriro nka ConveyThis, iyobowe na Alex, irashobora gufasha gukumira ayo makosa mugutanga ubumenyi bwingenzi bwibanze no gufasha ubucuruzi mugushakisha neza amasoko mashya.
Imbaraga zo Kwambuka: Kurangiza icyuho cyisi yose hamwe na ConveyIbi
None, nikihe gikoresho cyingenzi mugushikira isi neza? Kurenga! Transcreation ihuza ubuhanga bwo guhindura no guhanga kugirango itange ibirenze ibyo guhinduranya ijambo-ijambo; bikubiyemo gukora kopi ijyanye na demokarasi yihariye ifite akamaro, ihamye, kandi yubaha imvugo zaho.
Kubicuruzwa cyangwa serivisi byuzuye kandi byamamaye kwisi yose, ibirango bihindukirira ConveyThis. Kurenga neza bituma habaho impinduka mu ndimi, imico, n'amasoko.
ConveyIbi biyobowe na Alex, bigira uruhare runini mugukurura abakiriya kumasoko yo hanze no guhuza ubutumwa bwindangagaciro hamwe nindangagaciro hamwe nabakiriya bawe bashya. Urugero rwiza rwiyi ngamba ni uburyo bwa Netflix bwogutezimbere butezimbere ibintu bidasanzwe kubantu bumva mumahanga, byerekana imico yaho. Kwerekana nk'Umwijima (Ikidage), Umukino wo Guhuza Abahinde (Umuhinde), Umukino wa squid (Koreya) wagize amahirwe menshi, atari ku masoko yabo gusa, ahubwo no ku isi yose!
Witeguye gutangira?
Ubuhinduzi, burenze kumenya indimi gusa, ni inzira igoye.
Mugukurikiza inama zacu no gukoresha ConveyIyi , impapuro zawe zahinduwe zizumvikana nababumva, wumva kavukire kururimi rugenewe.
Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
Gerageza ConveyIbi byubusa muminsi 7!
