Amahame ya psychologiya y'abakiriya & kwishora mumasoko yisi yose
Amahame 5 ya psychologiya yabakiriya kugirango yungukire muri ecommerce
Witeguye kujyana urubuga rwawe kurwego rukurikira? Hamwe na ConveyIbyo , urashobora guhindura byoroshye kandi byihuse urubuga rwawe mururimi urwo arirwo rwose. Ihuriro ryacu ryimbitse rituma lokomisiyo idafite imbaraga, urashobora rero kwibanda kubyingenzi: abakiriya bawe. Tangira nonaha hanyuma ufungure ubushobozi bwisi yose kurubuga rwawe!
Wari uzi ko gucuranga umuziki wa kera mububiko bwa vino bishobora kugira ingaruka zikomeye kumyitwarire yabakiriya? Birashobora gusa nkibidasanzwe, ariko gusobanukirwa imitekerereze yabaguzi birashobora kuba umutungo ukomeye mubucuruzi, gufungura amahirwe yoroshye nkaya nibindi byinshi.
Ariko ni ukubera iki ConveyIbyo bikora neza? Dukunze kwizera ko ibyemezo byacu bishingiye ku bitekerezo bishyize mu gaciro, kandi ko tugenzura ibitekerezo byacu. Mubyukuri, nubwo, ibikorwa byacu akenshi bikozwe nibintu byibanze tutazi.
Turashobora kwisanga tugura ikintu bitewe nigitekerezo cyacyo gishimishije, twiyandikishije kuri Audible kuko bigaragara ko aribwo buryo bugezweho, cyangwa kwisuka ku icupa rya vino rihenze gusa kubera ko ikirere cyari cyiza cyo kugura ibintu.
Ku bijyanye na ecommerce, psychologue yabaguzi ningirakamaro cyane. Ba nyir'ubucuruzi bafite ubushobozi bwo gukoresha ubunararibonye bwabakiriya binyuze ahantu hatandukanye, bityo rero ni ngombwa kumva ibintu byimitekerereze bigira ingaruka kumyitwarire yabaguzi mugihe cyo kugura kumurongo. Muri iki kiganiro, tuzasesengura ibintu byingenzi byimitekerereze igena ibyemezo byabakiriya mugihe baguze kumurongo.
Kumenya imbaraga zitera intsinzi yawe birashobora gukingura amarembo kubisubizo bitangaje! Koresha neza izo ngaruka kugirango ubone byinshi mubikorwa byawe kandi wibone ibisubizo bitangaje!
1. Ihame ryo gusubiranamo
Tekereza ibi: Winjiye mububiko udafite gahunda yo kugura ikintu icyo aricyo cyose, ariko umucuruzi arakwegera vuba. Batangiye gusobanura ibiranga ibintu bagurisha ninkuru iri inyuma yikimenyetso. Mwembi mubanye neza kandi mutangiye kumva ko mugomba kugura. Mbere yuko ubimenya, waguze ibintu byinshi utigeze ugura kugura.
Birashoboka ko twese twahuye nibi bintu mugihe runaka mubuzima bwacu, niyo mpamvu dushobora guhangayika mugihe abadandaza batwegereye mumaduka. Ibi bizwi nkihame ryo gusubiranamo, kandi bishingiye kubintu byumvikana: iyo umuntu adukoreye ikintu cyiza, twumva duhatirwa kwishyura.
Imyaka myinshi, ibigo byakoresheje ibi kubwinyungu zabo. Tekereza gusa kuburugero rwa foromaje yubusa wagerageje mububiko hamwe nabapimisha shampoo amaherezo yuzuza igikurura cyawe. Ariko nigute iyi myumvire yakoreshwa mubice bya digitale?
Mubyukuri, turabikora nonaha hamwe na ConveyThis. Binyuze muriyi ngingo, ndaguha ubumenyi bwubusa bushobora kukugirira akamaro nubucuruzi bwawe. Ubundi bucuruzi bwinshi nabwo bwakoresheje ubu buryo, butanga ibintu byubusa. Urashobora kuba warahuye niki gitekerezo mbere: Kwamamaza ibicuruzwa.
Nyamara, hano hari ikintu cyingenzi hano ibigo byinshi birengagiza. Niba utanga ikintu kubuntu - cyaba ebook, urubuga rwa interineti, cyangwa serivisi zabakiriya - ntukabikore gusa kugirango utegereze ikintu runaka.
Abakiriya barashobora kwanga gutanga amakuru yukuri mugihe bahuye nuburyo bwa ConveyThis buyobora-ibisekuruza mbere yuko urubuga rugira amahirwe yo kwizerana. Ubushakashatsi bwakozwe na Nielson Norman Group bwerekanye ko abakoresha akenshi buzuza impapuro zamakuru atariyo mugihe bumva bahatiwe kubikora.
Iperereza riherutse ryibanze ku kibazo kimwe kandi ritanga ubushakashatsi bushimishije: itsinda rimwe ry’abitabiriye amahugurwa basabwe kuzuza urupapuro mbere yo guhabwa uburenganzira bwo kubona amabwiriza yo gushima, mu gihe itsinda rya kabiri ryahawe amabwiriza mbere yo gusabwa gutanga ifishi. Ibisubizo byerekanaga ko nubwo itsinda rya mbere ryashobokaga kuzuza urupapuro, itsinda rya kabiri ryatanze amakuru menshi.
Menya akamaro k'umushyitsi utanga amakuru yabo kubushake, kuko afite agaciro kurenza uwabikora atabigenewe. Gusaba abashyitsi bawe gukora ikintu mbere yo kwishora hamwe nikirango cyawe ni intangiriro mbi.
Urufunguzo rwo gutsinda ni ugushyira imbere gutanga mbere. Ndetse n'ikintu gito gishobora guhindura byinshi muburyo abakiriya babona ikirango cyawe. Nubwo atari bose bazahinduka abakiriya bishyura ako kanya, gutanga perk yubusa byanze bikunze bizasiga neza.
2. Ihame ry'ubuke
Ntucikwe! Ihute ufate ibintu byanyuma mububiko nkuko kugabanuka kurangira uyumunsi. Igihe nicyo kintu cyingenzi kandi ntushaka kwicuza kuba udakoresheje aya mahirwe akomeye. Fata umwanya hanyuma ubone ibyo ukeneye mbere yuko bishira burundu!
Igitekerezo cy’ubuke, cyatanzwe na Dr. Robert Cialdini, kivuga ko uko bigoye kubona ibicuruzwa, itangwa, cyangwa igice cyibirimo, niko bigaragara ko bifite agaciro.
Ubushakashatsi bwakozwe kugirango bugaragaze uruhare rwiki gitekerezo. Ibintu byerekanwe kubintu bibiri bitandukanye: "Impapuro zidasanzwe. Ihute, ububiko buke "cyangwa" Inyandiko nshya. Ibintu byinshi biri mu bubiko. ” Nyuma, abitabiriye amahugurwa babajijwe umubare bazashaka kwerekana ibicuruzwa. Ibyavuyemo byari bitangaje; abaguzi basanzwe bari bafite ubushake bwo kwishyura 50% kubicuruzwa nibisobanuro byambere!
Ikintu gishimishije muri iki gitekerezo ni uko nubwo kuboneka kwigihe gito nigihe gito bishobora gushishikariza abakiriya kugura, kuboneka kugarukira ni byiza cyane kuko bitanga kumva ko bahanganye mubaguzi.
Isosiyete yo kumurongo ifite uburyo bwinshi bwo kubyaza umusaruro iki gitekerezo kugirango igurishe. Kurugero, booking.com yerekana ubutumwa nka "Booking x times uyumunsi" cyangwa "x abandi nabo bareba nonaha" kugirango bumve ko byihutirwa.
Nyamara, uramutse urenze cyangwa ugatanga amakuru atariyo, ntabwo bizakorwa neza kuko bizabura kwizerwa. Kubwibyo, ni ngombwa gutekereza no kuvugisha ukuri mugihe ushyira mubikorwa ubutumwa buke, aho kubikoresha utitonze.
3. Ingaruka yo hagati
Gushyira ibicuruzwa birashobora kugira ingaruka zikomeye kubyemezo byo kugura abakiriya. Gushyira ibicuruzwa muri santere bitera kubogama mubitekerezo byabakiriya, bakunze kwizera ko bigomba kuba amahitamo meza kubera kugaragara no gukundwa kwabo. Yaba ububiko bwumubiri cyangwa ububiko bwa interineti, kwerekana ibicuruzwa birashobora kugira ingaruka zikomeye kumyanzuro yo kugura abakiriya.
Iperereza ryerekanye ko ingaruka zo hagati-zigira ingaruka zigaragara mugihe abakiriya bagura ibintu kubandi bantu. Igitekerezo cyuko ikintu kiri muri corps giherereye kubera icyamamare cyacyo bituma ihitamo neza mubitekerezo byabakiriya.
Nubwo bimeze bityo, ni ngombwa kuzirikana ko ingaruka-yo hagati ikora neza gusa niba ibintu byose bigize "itsinda" bisa. Kubwibyo, nibyiza gushyira ibintu kuva murwego rumwe mumurongo umwe hanyuma ugashyira uwo wifuza gushimangira cyane hagati.
Imbaraga zibi bintu ni nyinshi kuburyo n'amasoko ya digitale nka Amazon na eBay ashobora kwishyuza amafaranga menshi kubirango cyangwa ibintu bifuza kwerekanwa cyane kurupapuro rwabo.
Ukoresheje ubu buryo, urashobora gukoresha neza ibicuruzwa byawe kumurongo ushira ibicuruzwa bishya cyangwa ikintu gihenze kumutima wacyo. Koresha iyi ngamba urebe ibicuruzwa byawe bizamuka!
4. Gukunda gushidikanya
Ntawe ushimishwa no kuba mu mwijima mugihe dufata ibyemezo - iyo rero duhuye nikibazo giteye inkeke, akenshi duhitamo kwihutira gukuraho amakenga. Ibi ni ukuri cyane mugihe ugura kumurongo, kuko tudafite amahirwe yo kwibonera ibicuruzwa kumuntu.
Ni ngombwa gukuraho gushidikanya umukiriya ashobora kuba afite mugihe barimo kureba ububiko bwawe bwibicuruzwa. Inzira nziza yo gukora ibi kubucuruzi bwibicuruzwa ni ugushyiramo amashusho yibicuruzwa byuzuye.
Ubushakashatsi buherutse gukorwa na Splashlight bwerekanye ko hafi kimwe cya kabiri cy’abaguzi b’abanyamerika babona ko ibicuruzwa biri hejuru cyane nkibintu byingenzi mu byemezo byabo byo kugura, kandi abarenga kimwe cya kabiri cyabo bifuza kureba byibuze amafoto 3-5 yibicuruzwa - imbere, inyuma ndetse no kuruhande - mbere yo kugura. Rero, burigihe nigikorwa cyubwenge kubucuruzi bwibicuruzwa gushora imari mumafoto yibicuruzwa.
ConveyIbi byerekanye ko ari igikoresho gikomeye cyo kugabanya gushidikanya. Ibimenyetso mbonezamubano nuburyo bwo kwerekana ko abandi bantu bamaze gufata icyemezo cyangwa bagiranye ibicuruzwa / serivisi - nk'isubiramo, ubuhamya, cyangwa imigabane mbuga nkoranyambaga - bityo bikangurira abandi kubikora. Ubu ni inzira ikomeye yo kongera icyizere kubicuruzwa cyangwa serivisi.
Imbaraga z'urungano ntizihakana - ni ingaruka zo mumitekerereze byagaragaye ko zigira ingaruka kumyanzuro yabantu. Ibi ni ukuri cyane cyane kubijyanye na ecommerce, kuko 88% byabaguzi bizera isuzuma ryabakoresha nkibyifuzo byabo. Noneho, niba ushaka kongera impinduka, menya neza ko usaba abakiriya bawe kureka gusubiramo ibyababayeho - birashobora gukora itandukaniro ryose!
Hanyuma, ConveyIbyo byoroshe kuzamura ibicuruzwa byerekana wongeyeho ubutumwa nka "Kwiringirwa kutagereranywa" cyangwa "Byashyizwe hejuru". Urashobora kandi gukora imitwe ireshya nka "Impano nziza yumunsi w'abakundana" kugirango uhe abakiriya imbaraga zo kugura.
5. Ingaruka zeru
Ntawashidikanya ko itandukaniro riri hagati ya 2 na 1 rigaragara cyane kuruta itandukaniro riri hagati ya 1 na 0 - iyo bigeze kubiciro byamasomo. Hariho ikintu gishimishije rwose kugura ibintu byo gushima bishobora gukurura umuntu uwo ari we wese.
Ingaruka zeru zerekana ko ibitekerezo byacu bikururwa kumahitamo yubusa kuruta abafite igiciro. Ariko, ntukeneye gutanga ibintu byo gushima kugirango wungukire kuri iki kintu. Ndetse iyo inyungu yubusa ifatanye nigicuruzwa, turacyayibona neza nubwo igiciro cyayo.
Ubushakashatsi buherutse gukorwa na NRF bugaragaza ko umubare munini w’abaguzi - 75% - bateganya ko ibicuruzwa byabo byoherezwa nta kiguzi, kabone nubwo kugura biri munsi y’amadolari 50. Iyi myumvire iragenda igaragara cyane mugihe cya digitale ya e-ubucuruzi, nkuko abakiriya biteze byinshi kandi byinshi kuburambe bwabo bwo kugura kumurongo. ConveyIbi nuburyo bumwe buzwi bwo gutanga kubuntu kurubuga rwibicuruzwa.
Ibinyuranye, "amafaranga atateganijwe" nicyo gisobanuro gikunze kugaragara kumpamvu abakiriya bareka amagare yabo yo guhaha, kuko bigira ingaruka zinyuranye mugihe ugereranije ningaruka zeru. Ibi birashobora kandi kugutera kubura ikizere mubirango byawe, kandi birashobora gutuma abakiriya bagira ibitekerezo bya kabiri. Kubwibyo, niba ugomba kongeramo amafaranga yinyongera, inzira nziza yo kubigenderaho ni ugukingura no kuba inyangamugayo.
Shishikariza abakiriya bawe gukoresha inyungu zawe kubuntu! Erekana ubwizigame bashobora gukora ushimangira itandukaniro riri hagati yigiciro cyambere nigishya. Menya neza ko batazabura ayo mahirwe akomeye!
Witeguye gutangira?
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Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
Gerageza ConveyIbi byubusa muminsi 7!
