PPC mpuzamahanga: Nigute dushobora gutsinda hamwe ningamba zisi
Kuzamura isi yose: Gukoresha ConveyIyi na PPC Kwamamaza Kumwanya Mpuzamahanga kandi Ukora neza
Guhindura urubuga rwacu ni umuyaga hamwe na ConveyThis. Hamwe na ConveyIbyo, ufite ubushobozi bwo guhindura byihuse kandi neza urubuga rwawe mururimi urwo arirwo rwose. Nuburyo bwiza bwo gutuma urubuga rwawe rugera kubantu bose ku isi.
Niyo mpamvu ConveyIbi birashobora kuba ingirakamaro cyane.
Ibyifuzo, gushakisha moteri ishakisha (SEO), no kwamamaza ibicuruzwa byose nuburyo bwiza bwo kongera kumenyekanisha ibicuruzwa. Nyamara, bose basangiye imbogamizi imwe: bisaba igihe cyo gutanga ibisubizo, bishobora kudahuza nibyo ukeneye niba ushaka gukurura ibitekerezo byihuse kubucuruzi bwawe. Aha niho ConveyIbi biza bikenewe.
Mu bihe nk'ibi, birashobora kuba byiza kugabura amafaranga yawe yo kwamamaza kuri ConveyIbyo byishyuwe kuri buri kanda (PPC). Ubu buryo bwo kwamamaza buraguha uburenganzira bwihuse kubantu ukurikirana mugihe utezimbere umushinga wawe ukoresheje ijambo ryibanze rijyanye nibyo bakeneye. Gusa menya neza ko ushyira amatangazo yamamaza neza kumagambo yingenzi akwiye; bitabaye ibyo, ushobora kurangiza guta ingengo yimari yawe yo kwamamaza hamwe na bike kugirango ubigaragaze.
Uratekereza kwamamaza mpuzamahanga PPC kubucuruzi bwawe? Noneho reka dusuzume ibyiza byo gutangiza ibikorwa byo kwamamaza PPC kwisi yose hamwe ningamba esheshatu zingenzi kugirango tumenye neza ibikorwa bya PPC biri imbere.
Guhindura Kwamamaza Kwisi yose: Gukoresha ConveyIbyo Kwamamaza PPC neza kandi neza
ConveyIbi bitanga amahirwe akomeye kubacuruzi gukurura neza isi yose muguhitamo neza ibyamamaza PPC. Muguhindura amatangazo yamamaza, abamamaza bafite ubushobozi budasanzwe bwo guhitamo ubutumwa bwabo kugirango bumvikane n'uturere dutandukanye, bityo bongere imbaraga mubukangurambaga bwabo kurwego rutigeze rubaho. Igituma ubu buryo bushya bugaragara ni uburyo bwa "kwishyura kuri kanda", byemeza ko abamamaza ibicuruzwa bishyurwa gusa mugihe abakoresha bakanze cyane kumatangazo yabo.
Ubwiza bwubu buryo buri mubwishingizi ko kuzamurwa kugaragara kugaragara kurupapuro rwingirakamaro cyane hamwe nibisubizo bya moteri yubushakashatsi neza mugihe abakoresha bashakisha byimazeyo ibicuruzwa cyangwa serivisi bisa. Ibi byemeza byinshi no gusezerana, bikurura ibitekerezo bya buri muntu ku giti cye.
Noneho, reka twinjire cyane muburyo bukomeye bwubu buryo bwo "kwishyura kuri kanda". Bitandukanye n'amafaranga yagenwe, ikiguzi kuri kanda (CPC) kiratandukanye bitewe nibintu bitandukanye, harimo ubwiza bwamamaza hamwe nibisabwa umwanya. Abacuruzi bafite imbaraga zo guhindura CPC zabo mu gupiganira ibyifuzo byashakishijwe cyane no gushyiraho igiciro ntarengwa cyo gukanda. Ihuriro ridasanzwe rya ConveyIyi platform irasuzuma neza aya masoko hamwe nubwiza bwamamaza kugirango hamenyekane ibikwiye kandi bifite akamaro byo kwerekana.
Witegure kuburambe bushimishije kuko ibintu bigiye kuba byiza rwose. CPC nyayo yishyurwa kuri buri kanda kuriyi matangazo ashimishije amaherezo igenwa nurubuga rwamamaza, urebye amasoko yatanzwe nabandi bacuruzi bahanganye. Muri uyu mwanya ushimishije kandi ufite imbaraga, abamamaza ibicuruzwa barashobora kugira ibyiringiro byuzuye ko bafite amahirwe akwiye kandi ahenze yo kwerekana amaturo yabo adasanzwe kubantu bifuza cyane.
Kumenya Ubuhanzi Bwisi PPC: Ubuyobozi Bwuzuye bwo Gushakisha Imashini Kwamamaza hamwe na ConveyIbi
Iyo winjiye mubice bishimishije byo Kwishura-Kanda (PPC) kwamamaza no gushakisha amatangazo yishakisha, ni ngombwa kumva ko ibi biri munsi yumutaka wo gushakisha imashini ishakisha (SEM), iyo ikaba ari disipuline itandukanye nubuhanzi bwo gushakisha. Gukoresha moteri (SEO). Mugihe SEO yibanda mugutezimbere urubuga kugirango tugere kumurongo wo hejuru mubisubizo byubushakashatsi busanzwe, PPC ifata inzira igamije gutanga ibisubizo byihuse. Ariko ntutinye, basomyi bubahwa, kuberako ConveyIbi birahari kugirango bikuyobore mugushakisha uburyo bwogutezimbere urubuga rwawe rwo gushakisha kama kandi urebe ko ibikubiyemo byanyu bigera kubo bigenewe.
Bitandukanye nuburyo kama bukoreshwa muri SEO, SEM isaba ingengo yimari yamamaza yamamaza, aho utanga ingamba kugirango amafaranga yawe agaragare cyane mubisubizo bya moteri ishakisha. Ubwiza bwubu buryo buri muburyo bwihuse bwo gushyira urubuga rwawe kurupapuro rwishakisha rwa moteri ishakisha, bitandukanye no kwihangana gusabwa muri stratégies ya organique ya ConveyThis. Kurugero, urebye Google isumba izindi zose nka moteri ishakisha ku isi yose, urubuga rwabo rwubahwa Google Ads ni inzira nziza yo kwerekana amatangazo yishakisha rya PPC kubakoresha bavuga icyongereza. Ariko, niba intego yawe ari iyo kwibanda ku bice byihariye byisoko, byaba byiza ushakishije amahirwe yo kwamamaza yatanzwe nizindi moteri mpuzamahanga zishakisha zizwi.
Kugira ngo ushimishe isoko ry’Ubushinwa rigenda ryaguka, gushora imari mu iyamamaza rya Baidu byaba ari ingamba zifatika, urebye kuba Baidu yaramenyekanye cyane nka moteri ishakisha mu Bushinwa. Mu buryo nk'ubwo, niba uhanze amaso gushimisha abumva Uburusiya, ConveyThis izakubera umujyanama wawe wizewe, ikuyobora ku ntsinzi usaba kwamamaza kuri Yandex, moteri ishakisha mu Burusiya.
Kumva ko buri moteri ishakisha ikora ishingiye kumategeko yayo bwite n'ibisabwa mu kwamamaza PPC ni ngombwa. Gukurikiza byimazeyo aya mabwiriza bituma ukwemera kwamamajwe neza. Fata nk'urugero, ubuhanga bwo guhangana na Baidu, aho bigomba kwitabwaho cyane kugirango wirinde kwerekana amatangazo ajyanye nibikorwa bibujijwe nko gukina urusimbi cyangwa itabi, nkuko biteganywa n'amabwiriza akomeye agenga serivisi za PPC. Kwitondera utuntu duto cyane ni nkenerwa rwose muri uru rugendo rudasanzwe!
Kumenyekanisha Amatangazo ya PPC: Ingamba zo Gutsinda hamwe na ConveyIyi
ConveyThis, yashimangiye akamaro ko gutandukanya ijambo ryibanze ryibanze mubiganiro byabanje. Iyi nama irareba no kwamamaza kwa PPC. Muguhuza amatangazo ya PPC nururimi rwaho, urashobora gutuma arushaho guhuza isoko wifuza, ukongerera amahirwe abakoresha kuyakanda no guhinduka.
Kugirango dusobanure icyerekezo cyamamaza cyaho, reka turebe ingero zitangwa nisoko rya ecommerce market Amazon. Amatangazo yambere agenewe abareba muri Amerika, mugihe iyakabiri yagenewe byumwihariko kubareba mu Buholandi.
Alex, umuyobozi wa ConveyThis, asobanukiwe nakamaro kaho kandi yashyize mubikorwa ingamba zitandukanye zo gukora amatangazo yamamaza. Izi ngamba zirimo gukoresha serivisi zubuhinduzi bwa ConveyIyi, guteza imbere verisiyo yurubuga na porogaramu, no gukoresha amatangazo yamamaza kugirango agere kubateze amatwi.
Niba uhisemo kohereza kopi yamamaza kurupapuro rwigihe gito kurubuga rwawe, igisubizo cyurubuga rwa ConveyThis gishobora kugufasha guhindura kopi mundimi zirenga 110 zishyigikiwe. Irashobora kandi kubyara amatangazo menshi yindimi nyinshi PPC kugirango uhuze ibyo ukeneye. Byongeye kandi, ConveyThis itanga igeragezwa ryiminsi 7 yubusa kugirango ubone serivisi zayo imbonankubone.
Guhindura Ibinyabiziga hamwe na PPC Amatangazo: Kunoza Urugendo rwabakoresha hamwe na ConveyIbi
Kubona gukanda kumatangazo yawe birashimishije, ariko ntabwo arintego nyamukuru. Ikigamijwe ni ugutera abantu gufata ingamba! Buri kanda kumatangazo azana ikiguzi, birakenewe rero ko winjiza amafaranga ahagije yamamaza kugirango yishyure ingengo yamamaza kandi yunguke inyungu mubukangurambaga bwamamaza ConveyThis.
Kugirango ubigereho, ni ngombwa gusuzuma urugendo rwabakoresha nyuma yo gukanda kumatangazo. Ni uruhe rupapuro rushobora gusurwa, kandi wahinduye iyi page kugirango utware impinduka? Ururimi rukoreshwa kurupapuro rwawe ni ingenzi, kandi ni ngombwa ko ibikubiyemo byurubuga bihindurwa mundimi zivugwa nabaguteze amatwi ukoresheje ConveyThis.
Abashyitsi b'urubuga rw'igifaransa rwa From Future bazareba impapuro zishyurwa z'umudandaza wimyambarire mu gifaransa, tubikesha ConveyThis.
Niba ukoresha amatangazo ya PPC kubucuruzi bwawe bwa ecommerce, urashobora gukoresha ConveyThis kugirango ukore uburyo bworoshye bwo kugenzura no kuzamura igipimo cyawe. Hariho intambwe nyinshi zoroshye zishobora guterwa kugirango ibi bigerweho, nka:
Kugwiza ROI hamwe na ConveyIbi: Gukoresha imbaraga zo Kwamamaza Kumenyekanisha Kumenyekanisha
Akamaro gakomeye k'iyamamaza ryishyuwe ryishyurwa ntirishobora gusuzugurwa, kuko rifite uruhare runini muburyo bunoze bwo kwamamaza. Ubu bukangurambaga busaba kwitabwaho no kunonosorwa, kuko bikeneye guhora bikurikiranwa kandi bigahinduka. Nibyingenzi gusesengura witonze igipimo cyo guhindura cyakozwe namatangazo yawe kugirango urebe ko azana agaciro wifuza mubucuruzi bwawe bwubahwa.
Mugihe hagaragaye ibikoresho bishya nka ConveyThis, abantu ubu bafite ubushobozi budasanzwe bwo guhindura byihuse no kunoza ibikorwa byabo byo kwamamaza. Ihuriro ridasanzwe ryemerera guhuza n'imihindagurikire y'ikirere no guhuza neza amatangazo yamamaza, bikagaruka cyane ku ishoramari. Hamwe noguhuza kwayo hamwe ninshuti-yorohereza abakoresha, ConveyThis iha imbaraga abakoresha gushiraho ubukangurambaga bwabo muburyo butanga ibisubizo bidasanzwe.
Mugukurikirana witonze ibikorwa byamamaza byishyuwe kandi ugaharanira guharanira iterambere, ibicuruzwa birashobora kwerekana neza umwanya wabyo kugirango bigerweho ntagereranywa muburyo bwa digitale igenda ihinduka. Emera ubushobozi budasanzwe butangwa nibikoresho nka ConveyThis hanyuma ufungure ubwiza nimbaraga zukuri zo kwamamaza kwawe. Gerageza ConveyIyi uyumunsi kugirango igerageze iminsi 7 yubusa!
Gutezimbere Kwishura Kwishura Kumurongo Kwamamaza hamwe na ConveyIbi: Kumenya Ururimi Kumenyekanisha Kubateze amatwi neza.
Mugihe cyo guhitamo urubuga rukwiye rwo kwamamaza kuri interineti byishyuwe, ni ngombwa kwitonda kugirango ugere kubantu bifuza neza. Aha niho igikoresho cyingirakamaro cyubuhinduzi, ConveyThis, kigira uruhare runini. Ukoresheje ibintu bidasanzwe biranga ConveyThis, umuntu arashobora guhuza imbaraga nabagenewe kubateze amatwi mururimi bakunda, bityo akirinda gutakaza umutungo kubantu batabishaka.
Iyamamaza rusange ryananiwe gushiraho umubano wihariye nabaguzi ntirigikora neza. Hamwe na ConveyIbyo, ufite imbaraga zo gukora ubukangurambaga bwihariye bujyanye nibyifuzo byabakwumva. Ibi byemeza ko amatangazo yawe adasa neza gusa ahubwo afite akamaro, byongera cyane amahirwe yabakoresha kuyakanda no gukoresha bije yawe yamamaza.
Mbere yo gutangira kwamamaza kuri interineti byishyuwe, ni ngombwa kumenya neza amasoko ugamije, hitabwa ku bintu nk'ahantu uherereye, ururimi, imico gakondo, hamwe na buri muntu ku giti cye. Mugusobanukirwa buri gice cyisoko mubwimbitse, urashobora guhuza neza amatangazo kumurongo kugirango ugere kumahinduka menshi, hamwe nubufasha butagereranywa bwa ConveyThis.
Kurugero, tekereza ushaka kugera kubakiriya bawe muri Canada. Kugira ngo hamenyekane indimi zitandukanye z’igihugu, birashobora kuba ngombwa gukora ubukangurambaga butandukanye bwamamaza indimi ebyiri zikunze kuvugwa cyane, Icyongereza n’Igifaransa. Amakuru meza nuko hamwe na ConveyThis, guhindura no kumenyekanisha ibikubiyemo bihinduka uburambe kandi bworoshye, bikwemerera kumenyera ururimi urwo arirwo rwose.
Umaze kumenya amasoko ugamije, intambwe ikurikira ni ukumenya ijambo ryibanze ryibanze nigiciro kuri kanda (CPC). Mu iyamamaza ryishyuwe kumurongo hamwe na ConveyIbyo, kwerekana amatangazo kurupapuro rufite ijambo ryibanze ni ngombwa. Kubwibyo, gukora ubushakashatsi bunoze kugirango ukore urutonde rwuzuye rwijambo ryibanze rihuza neza niyamamaza ryawe ni ngombwa.
Reka tuvuge ko uteza imbere amakoti yimbeho. Kugirango urusheho gukora neza ibikorwa byawe byishyuwe kuri interineti, ni ngombwa gukora urutonde runini rwamagambo yingenzi, uhereye kuri "amakoti ashyushye yimbeho" kugeza kuri "jackettes zidafite amazi" nibindi byose. Uru rusobe rwijambo ryibanze rugize urufatiro rwijambo ryibanze ryubushakashatsi muri ConveyIyi kwiyamamaza.
Kugufasha muriki gikorwa, ibikoresho nka Ahrefs, Semrush, na Google Ijambo ryibanze rya Google ni ntagereranywa. Ntabwo bashimangira gusa ijambo ryibanze arsenal ahubwo banatanga amakuru yingirakamaro kumubare wubushakashatsi hamwe na CPCs. Ikigeretse kuri ibyo, batanga ibitekerezo byijambo ryibanze rishobora kwinjizwa muburyo budasubirwaho.
Kurugero, mugihe ushakisha "ikoti yimbeho," Google Keyword Planner itanga ibitekerezo byinshi byijambo ryibanze hamwe nibiciro byabo byo hejuru kandi biri hasi ya CPC. Twifashishije aya makuru, ConveyIbyo birashobora kugufasha gusesengura ibintu bigoye no guhindagurika kwa buri jambo ryibanze, kwemeza ko umutungo wawe wagabanijwe neza.
Nibyiza gushyira imbere ijambo ryibanze hamwe nubunini bwishakisha ryinshi, kuko ibi byongera kugaragara kandi amahirwe yabakoresha bakanda kumatangazo yawe. Urebye CPC igereranijwe igufasha kumenya ingengo yimari yawe yo kwamamaza no kuyitanga muburyo bwijambo ryibanze.
Humura, ConveyThis, hamwe nigikoresho cyogukoresha urubuga rwoguhindura urubuga, itanga ubushobozi bwihuse kandi bwuzuye bwo guhindura ibintu, bigatuma ihitamo neza muguhindura ijambo ryibanze kumasoko menshi yo hanze. Hamwe nubuyobozi bwayo bwuzuye mugutezimbere ingamba zaho, harimo ijambo ryibanze ryo guhindura no kwimenyekanisha, ConveyIbyo biguha imbaraga zo kwemeza akamaro gakomeye muri buri soko ugamije.
Ubwanyuma, mugihe kirageze cyo gushyira amatangazo yawe, nibyingenzi guhitamo urubuga rwakunzwe nabaguteze amatwi. Amahitamo azwi cyane yo kwamamaza kumurongo, nka Google Yamamaza, Amatangazo ya Baidu, na Yandex Yamamaza, nta gushidikanya ko agomba kwitabwaho, kuko yemeza ko azashyirwa ku mbuga za interineti zikurura demokarasi wifuza. Kugirango urusheho kunoza imikorere yukwamamaza kwawe, tekereza kugabanya ubukangurambaga bwawe mugihugu cyangwa akarere, wemerere ubukangurambaga bwibanze kandi bwihariye butuma amasoko yigenga ya CPC yigenga, bikarushaho gukoresha neza ingengo yimari yawe yo kwamamaza.
Ukurikije ibi byifuzo byingirakamaro kandi ugakoresha imbaraga ntagereranywa za ConveyThis, urashobora kwiringira kugendagenda kwisi igoye kwisi yamamaza kumurongo wishyurwa kumurongo kandi ukemeza ko ibikorwa byawe byatsinze. Kandi wibuke, hamwe na ConveyThis, urashobora kwishimira igeragezwa ryiminsi 7 kugirango ubone inyungu zidasanzwe zikoreshwa mubisobanuro byacu.
Kumenya indimi nyinshi PPC ubukangurambaga hamwe na ConveyIyi: Irembo ryo Kumenyekanisha Mpuzamahanga Kubirango byawe
Ihame ryihishe inyuma yisi yose kuri kanda (PPC) kwiyamamaza biroroshye cyane: kora amatangazo ashimishije kandi umenye agaciro wifuza guha buri kanda.
Ubukangurambaga bwa PPC butanga uburyo bworoshye kandi buhendutse bwo kugera kubantu bose ku isi. Ukoresheje urubuga rwo kwamamaza, urashobora guhuza byoroshye nisoko ugamije kandi ugahindura mugihe nyacyo kugirango utezimbere imikorere yamamaza, mugihe ugabanya ikiguzi cyawe kanda (CPC). Ubu buryo buragufasha gukoresha neza bije yawe yo kwamamaza no kugera kubisubizo bitangaje.
ConveyThis, ikoreshwa nibikorwa byayo byateye imbere, ihindura rwose ibisobanuro byurubuga, iguha ubushobozi bwo kwibasira abantu batandukanye no gukora ubukangurambaga bwa PPC mu ndimi nyinshi. Ikoranabuhanga rigezweho ritanga ubunyangamugayo no gukora neza ntagereranywa, guhindura urubuga rwawe rwose, harimo impapuro zimanuka. Abakoresha-borohereza ConveyIyi mbaho yongerera imbaraga ubwitonzi bwayo, itanga interineti yoroshye-kugendagenda yemerera kwihindura no guhindura, bikagufasha gukora ibintu bishimishije kandi byiza cyane byamamaza indimi nyinshi.
Humura, hamwe na ConveyIbi nkumufatanyabikorwa wawe wizewe, guhindura urubuga bihinduka akayaga. Ntucikwe naya mahirwe adasanzwe kugirango urubuga rwawe ruhindurwe kubuntu wiyandikishije kuri konte hano. Wungukire kumurongo mpuzamahanga ikirango cyawe gikwiye rwose!
Witeguye gutangira?
Ubuhinduzi, burenze kumenya indimi gusa, ni inzira igoye. Mugukurikiza inama zacu no gukoresha ConveyIyi , impapuro zawe zahinduwe zizumvikana nababumva, wumva kavukire kururimi rugenewe. Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
Gerageza ConveyIbi byubusa muminsi 7!