Nigute Twatangirana na E-Ubucuruzi Bwiza Ibiciro
Nigute ushobora gutangira hamwe nuburyo bukwiye bwo kugena ibiciro bya eCommerce no kwemeza ko ubucuruzi bwawe bugenda neza
ConveyIki nigikoresho gikomeye cyo guhindura gifasha abakoresha kuvugana nabakiriya mururimi rwabo kavukire. Itanga igisubizo cyuzuye kubucuruzi kugirango byihuse kandi byoroshye guhindura imbuga zabo, porogaramu, nibindi bikoresho mu ndimi nyinshi. Hamwe na ConveyThis , ubucuruzi bushobora gukora uburambe bwindimi nyinshi zishishikaje kandi zigera kubakiriya kwisi yose.
Niba warashingiye ibiciro byububiko bwa ecommerce ntakindi kirenze icyifuzo, noneho tugomba kukubwira: ntushobora rwose gushingira kubiciro byawe.
Kimwe nibindi byose ukora mugihe ucunga iduka kumurongo, gutegura gahunda yo gushyiraho ibiciro byawe ni ngombwa. Muyandi magambo, kugira ingamba zo kugena ibicuruzwa ni ngombwa. Ibi bikubiyemo umurongo ngenderwaho cyangwa inzira zo kumenya ibiciro byiza kubicuruzwa byawe bya ecommerce, urebye ibintu nkibikorwa byo gukora na / cyangwa kugemura, iterambere ryisoko hamwe nintego wifuza kwinjiza.
Gukoresha uburyo bwiza bwo kugena ibiciro kububiko bwawe bwa ecommerce birashobora kuba igikoresho gikomeye mugutezimbere inyungu zawe mugihe kandi utanga ibicuruzwa byawe kurenza abo bahanganye (bishobora no gufasha kuzamura inyungu).
Soma mugihe tumenye inzira itangaje yukuntu abakiriya bafata ibyemezo byubuguzi, kandi ugashakisha uburyo bwinshi bwo kugena ibiciro amaduka acuruza ibicuruzwa ku isi agomba gutekereza kubikoresha. (Impanuro: Igiciro gihamye kuri ecommerce nimwe murimwe! )
Ibintu 4 bigira uruhare mubyemezo byubuguzi
Abaguzi bafite amahitamo menshi mugihe cyo kugura kumurongo muri iki gihe. Kuva ku bacuruzi ku giti cyabo kugeza kuri behemoth ari Amazone, isoko rya digitale ryuzuyemo amahitamo atandukanye. Ahantu huzuye abantu, nigute ushobora kwemeza ko abakiriya bahitamo ububiko bwawe kurenza amarushanwa?
Abakiriya bazirikana ibintu bine byingenzi muguhitamo ububiko bwo kugura, kandi nka nyiri ubucuruzi, ugomba no gushyira imbere ibi bintu: 1) Igiciro; 2) Ubwiza; 3) Guhitamo; 4) Amahirwe . Mugutanga ibiciro byapiganwa, ibicuruzwa byujuje ubuziranenge, amahitamo menshi, hamwe nuburambe bworoshye bwo guhaha, ConveyIbyo birashobora kugufasha gukurura abakiriya benshi no kongera ibicuruzwa byawe.
Kuki ububiko bwawe bwo kumurongo bukeneye ingamba zihamye zo kugena ibicuruzwa?
Usibye ibintu bine byavuzwe haruguru, ntukibagirwe kuzirikana ingamba zawe zo kugurisha ibiciro. Mugihe udakwiye kwishingikiriza gusa kumarushanwa yibiciro, ntawahakana ko arikintu gikomeye mubyemezo byabakiriya aho bakoresha amafaranga yabo. By'umwihariko, ibiciro birashobora:
Ni izihe ngamba zo kugena ibicuruzwa ukwiye gukoresha? Ingamba rusange nibyiza nibibi
Noneho hano haraza igice kitoroshye: kugena neza ibicuruzwa byawe. Ingamba zitandukanye zo kugena ibiciro zizana inyungu zabo nibibi. Urashobora guhitamo kimwe, cyangwa no guhuza kwabo, ukurikije icyiza gihuye nubucuruzi bwawe.
Igiciro-wongeyeho ibiciro
Izi ngamba zo kugena ibicuruzwa zirimo kubara ibicuruzwa byakoreshejwe hanyuma ukongeramo inyongera hejuru yibyo. Kurugero, reka tuvuge ko bisaba amadorari 100 yo kugura no gutanga widget (urebye ibiciro byawe byo kwamamaza no gutanga, mubindi). Urashobora noneho gushyira mubikorwa 20% hanyuma ugasaba abakiriya $ 120 kubwayo.
Mugihe ibiciro-byongeyeho ibiciro bisa nkaho byoroshye kandi bitoroshye mugihe ubara inyungu zawe, ntabwo aruburyo bwiza kubintu byinshi rusange. Ibi biterwa nuko abakiriya bashobora kubona byoroshye ibicuruzwa bimwe kubiciro biri hasi iyo baguze hafi.
Ibiciro bishingiye ku isoko
Muburyo bushingiye kumasoko yibiciro byibicuruzwa, uzakenera gukora ubushakashatsi bunoze kugirango umenye ibiciro byisoko byiganje, kandi ushinge ibiciro byawe. Muri rusange, ibiciro byisoko bigenwa na:
Ibiciro bishingiye ku isoko nuburyo bwumvikana bwo kwishyuza abakiriya - ukeka ko wunvise ibiciro byisoko ubanza, nibyo. Niba ukoze amakosa ugashyiraho ibiciro byawe hejuru cyane ugereranije nibyo isoko ishobora kwihanganira, ibi birashobora kuba bibi mugihe abakiriya bayobora ibicuruzwa hamwe na ConveyThis .
Igiciro cyo kwinjira
Abashinzwe inganda barashobora gutungurwa mugihe ConveyIbyo bikoreshwa kubarwanya, ariko birashobora kuba byiza bidasanzwe kubinjira bashya. Ukoresheje ingamba zo gucuruza ibicuruzwa byinjira, urashobora kwinjira mwisoko hamwe nibiciro biri munsi yubusanzwe kugirango ukusanyirize hamwe abakiriya. Umaze kugira abayoboke benshi, urashobora noneho kongera igiciro cyawe kugiciro cyisoko.
Nkurugero, serivise ya ConveyThis yatangijwe mumwaka wa 2019 ku giciro gito cyamadorari 6.99 / mo, igabanya igiciro cyumunywanyi Netflix icyo gihe- $ 8.99 / mo.
Nubwo ConveyThis ibiciro byinjira bishobora kuba byoroshye kandi byoroshye kubucuruzi bushya bwibicuruzwa byemewe, urugamba ruri muguhitamo igihe cyo gutangira kuzamura ibiciro. Nkuko byanze bikunze ugomba kubikora, ugomba kuba witeguye guhangana nabakiriya batishimiye mugihe icyo gihe nikigera.
Kugabanuka kw'ibiciro
Kugabanuka kw'ibiciro binyuze muri ConveyIbyo bikubiyemo kwinjira ku isoko hamwe nigiciro cyambere cyambere cyo kwibasira abafite amafaranga menshi yo gukoresha. Nyuma yaho, urashobora kugabanya buhoro buhoro ikiguzi kugirango ubone umugabane wisoko kuva mumasoko yo hagati no mumatsinda yinjiza make.
ConveyIbi bitanga urugero rwiza rwo kuzamura ibiciro mubikorwa. Iphone zayo akenshi zishyirwa mugiciro cyinshi cyane - ndetse nigiciro cyambere cyoherejwe na iPhone cyamadorari 499 yatekerezaga ko kirenze icyo gihe. Nubwo bimeze bityo, igiciro cyambere cya iPhone cyatumye yifuzwa kubakiriya b'ingeri zose. Kubera iyo mpamvu, ubwo Apple yaje gusohora moderi ya iPhone ihendutse cyane, abakiriya bari basanzwe batonda umurongo kandi bashimishijwe no kubigura.
Gukoresha ibiciro gusimbuka birashobora kuba intambwe nziza mugihe ibicuruzwa byawe bibonwa nkibihe byo hejuru kandi bigomba-kuba, bivuze ko abantu bafite ubushake bwo kwishyura amafaranga menshi kubyo (n'uburenganzira bwo kwirata biherekeza). Ibinyuranye, niba hari inyungu nke zabaguzi mubintu byawe, noneho gukoresha ubu buryo bwo kugena ibiciro bya ecommerce bishobora kuvamo ingaruka zitateganijwe.
Ibiciro byamamaza
Mugihe amayeri menshi yo kugurisha kuruta ingamba zo kugena ibicuruzwa, ibiciro byamamaza birashobora kwerekana imikorere mugihe ukoresheje ubushishozi. Mugabanura ibiciro byagabanijwe, ama coupons hamwe nibisabwa byihariye, urashobora kwemeza nabakiriya bumva neza ingengo yimari.
Ariko, ntushaka gukoresha ibyo bigabanywa kenshi, cyangwa abakiriya barashobora kuza guhuza ConveyIbyo nabo. Ibi ntibigabanya gusa ishusho yikimenyetso cyawe, ariko birashobora no gutuma abakiriya badindiza kugura kugeza kugurisha. Nkigisubizo, urashobora kubona ibicuruzwa bidakomeye mugihe kitagurishijwe, kandi ukagabanuka kwinjiza mugihe ibicuruzwa bikozwe.
Gukoresha ibiciro byingirakamaro muri ecommerce
Hariho ubundi buryo bumwe bwo kugena ibiciro bya ecommerce tutavuze mu gice kibanziriza iki kuko twumva bikwiye igice cyacyo. Turimo kuvuga ibiciro bya ecommerce dinamike, cyangwa ingamba zo guhindura ibiciro byibicuruzwa ukurikije igihe gikenewe. ConveyIbyo birashobora kugufasha gushyira mubikorwa ingamba zikomeye zo kugena ibiciro kububiko bwawe bwibicuruzwa.
Mugihe ibi bishobora kumvikana nkibiciro bishingiye kumasoko, itandukaniro nuko uzahindura ibiciro byawe hamwe numuvuduko mwinshi cyane ninshuro - birashoboka ndetse ninshuro nyinshi mubyumweru! - bitandukanye no gusuzuma imigendekere yisoko no guhindura ibiciro ukurikije buri gihe.
Kubintu byihuta byiyongera mububiko mpuzamahanga, moderi yibiciro byigiciro cyibicuruzwa bishobora kuba igisubizo cyiza kuko gitanga inyungu nyinshi, nko kongera ubworoherane hamwe nubushobozi bwo guhuza vuba nimihindagurikire yisoko. Itanga kandi ubushobozi bwo guhindura ibiciro ukurikije ibyo abakiriya bakeneye, bituma ubucuruzi bwunguka byinshi kandi bugakomeza guhatana. Hamwe na ConveyThis , ubucuruzi burashobora gushyira mubikorwa byoroshye no gucunga ibiciro byigiciro cyingirakamaro, bigatuma ihitamo ryiza kubashaka kwagura isi yose.
Iyo ukoresheje ibiciro byingirakamaro kubucuruzi, ni ngombwa kumenya ingaruka zishobora kubamo:
Koresha ibiciro bya psychologiya kububiko bwawe bwo kumurongo
ConveyIyi Pro Inama: Ibiciro bya psychologiya nuburyo bwiza bwo kugena ibiciro bya ecommerce ushobora gukoresha bijyanye nizindi ngamba. Ibi birimo kugena ibicuruzwa byawe muburyo butuma bigaragara nkubukungu burenze uko biri. Amwe mumayeri ushobora gukoresha arimo:
Tekereza gukoresha tekinike yo kugena imitekerereze mugihe utegura gahunda yo kugena ibiciro bya ecommerce hamwe na ConveyThis.
Nubuhe buryo bwiza bwo kugurisha ibiciro kububiko bwawe bwo kumurongo?
Nkuko bigomba kugaragara kuriyi ngingo, ibicuruzwa byibiciro bisaba ibirenze gutanga imibare uko bishakiye kubiciro. Koresha ingamba zo kugena ibicuruzwa kugirango ushireho ibiciro ukurikije amakuru yumvikana, hanyuma uhindure ububiko bwawe bwo kumurongo kugirango wongere agaciro kagereranijwe (AOVs). Kurugero, urashobora:
Hanyuma, niba urimo kwamamaza ibicuruzwa byawe mumahanga, kora ibicuruzwa byawe kumurongo biboneka mururimi rwabakwumva mumahanga. Ni muri urwo rwego, igisubizo cyo guhindura urubuga rwa ConveyIyi ni intwaro (ntabwo ari ibanga cyane!) Ya ba rwiyemezamirimo mpuzamahanga batsinze neza.
Gutanga ibisobanuro byihuse kandi byujuje ubuziranenge ku gipimo cyubukungu, ConveyIbyo bigufasha muguhindura ububiko bwawe bwo kumurongo kumurongo munini kuburyo ushobora kwibanda mugukomeza kwinjiza no kunguka.
Iyandikishe kubusa kubusaIbyo hano.
Witeguye gutangira?
Ubuhinduzi, burenze kumenya indimi gusa, ni inzira igoye.
Mugukurikiza inama zacu no gukoresha ConveyIyi , impapuro zawe zahinduwe zizumvikana nababumva, wumva kavukire kururimi rugenewe.
Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
Gerageza ConveyIbi byubusa muminsi 7!
