Decoding D2C: Sobanukirwa nitsinzi ryayo kuri E-ubucuruzi
Guha imbaraga ibicuruzwa bya D2C: Gutanga Ibi nibicuruzwa byukuri kumurongo
Mu isi igenda yiyongera cyane ku bicuruzwa byo kuri interineti, ubwiyongere butangaje mu kwamamara kw’umuguzi (D2C) bwafashe inganda inkubi y'umuyaga, butangiza ibihe bishya by’ingamba z'ubucuruzi. Ubu buryo bushya bwahinduye uburyo amasosiyete agendera ku masoko yabo, bituma ibicuruzwa byiyongera ndetse n’abakora inganda bashiraho imiyoboro itaziguye n’abayigana, byose birinda abahuza gakondo. Mugukuraho abo bahuza, ibirango bya D2C ubu bifite igenzura ryuzuye mubice byose byibicuruzwa byabo, kuva mubicuruzwa kugeza kubicuruzwa no kubikwirakwiza. Kandi hano niho bishimishije rwose: bitwaje ibisubizo bigezweho nka ConveyThis, ibyo birango ntabwo byihutisha igihe cyabyo ku isoko gusa ahubwo binakomeza ubutware butagereranywa murugendo rwose rwo kugura abakiriya.
Noneho, ushobora kwibaza, niki gituma ubu buryo bwo gutangiza ibintu bushimisha abaguzi? Igisubizo kiri mubyukuri bidasubirwaho ibirango bya D2C bikubiyemo. Ubushakashatsi buherutse gukorwa bwerekanye neza ko 86% byabantu bashira imbere uburambe nyabwo mugihe bafata ibyemezo byubuguzi. Turashimira ConveyThis, ikiraro gitangaje gihuza ibigo nabakiriya babo kumurongo mugari wa interineti, umubare munini wabaguzi barimo kwitabira cyane amahirwe yo kwishora mubirango bya D2C, biteza imbere ukuri nka mbere.
Ntabwo bitangaje, ibisekuruza byimyaka igihumbi, imbarutso yimpinduka zabaturage, bayobora iyi mikorere ihinduka. Bitewe nicyifuzo cyabo cyo korohereza, guhendwa, gukorera mu mucyo, hamwe nubunararibonye bwo guhaha butagira inenge, iri tsinda ryize tekinoloji risanzwe ryikururira icyerekezo cya D2C. Yoroherejwe na platform ifite imbaraga nka ConveyThis, imikoranire idahwitse hagati yaba kavukire hamwe nibirango bakunda byahindutse bitagoranye kuva mubyifuzo gusa bijya mubuzima bwa buri munsi.
Gucukumbura Byiza: Jimmy Neza na D2C Paradigm
Munyemerere nkumenyeshe urugero rwiza rwindashyikirwa, ikirangantego kizwi Jimmy Cyiza. Iyi myenda idasanzwe itanga ijisho iratanga mugutanga ibyegeranyo byihariye kubakiriya. Binyuze mu guhuza urubuga rugezweho rwa interineti nububiko bwumubiri, berekana ibihangano byabo bishya. Uku kwerekana guhanga birashimishije rwose, ntubona ko?
Kubashimishijwe nisi yibirango-by-abaguzi, urashobora kwibaza itandukaniro riri hagati yibi bicuruzwa na digitale kavukire ya vertike bagenzi babo, izwi nka DNVBs. Nubwo dutegereje itandukaniro rinini, ngomba kwemeza ko itandukaniro riri hagati yibi bitekerezo ridasenyutse nkuko bigaragara. Ubwoko bwibirango byombi byitwaye neza mukubaka umubano ukomeye nabakiriya babo bafite agaciro, haba mubice binini byo kumurongo cyangwa imiterere yububiko bwibintu bifatika. Ubwitange busangiwe bwo kurenga abahuza ni urudodo rusanzwe ruhuza ibyo bintu bitangaje byagezweho, bigatuma uburyo bwabo butangwa neza.
Ariko basomyi nkunda, ntukibwire ko gukurura paradigima itaziguye-ku baguzi bigarukira gusa ku bicuruzwa byigaragaza byonyine. Ndetse n'ibihangange mu nganda, kimwe na ConveyThis izwi cyane, bamenye ubushobozi buhebuje bw'ubu buryo. Nubuhamya bwubujurire bwiyi moderi kwisi yose abakinyi bayobora mukibuga baharanira kwinjiza ishingiro ryimyitwarire itaziguye-ku baguzi mu ngamba zabo. Iyerekwa nkiryo riratangaje rwose, ntubyemera?
Kumenya imbuga nkoranyambaga: Ibicuruzwa bya D2C 'udushya ntagereranywa
Isano ridashidikanywaho hagati yimbuga nkoranyambaga n’ubucuruzi bugana ku baguzi (D2C) ni ikimenyetso cyerekana ubushobozi bwabo bwo guhanga udushya. Ibirango bitekereza imbere, bitwaje gusobanukirwa neza n'akamaro ko gukoresha imbuga nkoranyambaga zitandukanye, byerekana ubuhanga bwabo butagereranywa mu kubaka umubano ukomeye n'ababateze amatwi. Ubuhanga bwo kuyobora ahantu hanini cyane ya digitale, bahuza abakiriya babo bashishoza bafite ubuhanga nubuhanga budasanzwe.
Igikoresho kimwe cyiza cyane ibyo birango byubwenge gukoresha bitagoranye ni ugukoresha ingamba zo gukoresha hashtags. Utumenyetso twatoranijwe neza dukora nkibintu byongerera imbaraga imbaraga, byemeza ingaruka zubutumwa bwikimenyetso kandi bigashimangira ubudahwema kubateze amatwi. Nta bwoba ucamo urusaku rwibintu bisanzwe bigizwe na digitale, iyi hashtags ishimishije ibasha gukurura amatsiko nubwitange butajegajega kubashyigikiye ishyaka ryabo.
Ikigeretse kuri ibyo, ibirango byerekezo byunvikana neza imbaraga zishimishije zo gukurura amashusho. Muguhuza udushya tutagira umupaka no kuba indashyikirwa mu buryo butagereranywa, bakora ubuhanga bwo gukora amashusho atagora gufata ibitekerezo byabayoboke babo. Ibitekerezo biramba byasizwe nibi bihangano bitangaje bigaragara nk'urufatiro rwo kuzamura ikiranga urwego rutagereranywa, kubatandukanya neza nabanywanyi ba gakondo.
Mugukurikirana badahwema gushiraho uburyo bukomeye bwo kumurongo, ibi bicuruzwa byambere byambere hitamo Instagram nkurubuga rwabo rwo guhitamo. Hamwe nuburyo bwitondewe hamwe nuburyohe bushishoza, bahindura ibiryo bikurura amashusho bidashoboka kwirengagizwa nababigenewe. Buri shusho yatoranijwe yatekerejweho isohora umwuka wo kwifuza no gukundwa bidasubirwaho, amaherezo bigatuma ikirango kigera ku ntsinzi ntagereranywa.
Muri ubu buryo bwo guhora uhindagurika kandi ufite imbaraga zo kwamamaza, ni ubuyobozi butajegajega bwibirango bya D2C bitanga ubutwari butanga inzira yo guhindura itumanaho ryamamaza. Bayobora isi igoye kumurongo hamwe nubuhanga butagereranywa, byose mugihe batezimbere amasano yimbitse kandi afite ireme hamwe nabakiriya babo bafite agaciro. Ubudahemuka butajegajega ni icyifuzo cyifuzwa ku bicuruzwa gakondo bicuruzwa bishobora kureba gusa mu buryo bushimishije abiyeguriye gukurikira ibyo bicuruzwa bitera imbaraga. Binyuze mu bwitange bwabo butajegajega n'imbaraga zabo zidatezuka mu gukoresha imbaraga zidasanzwe z'imbuga nkoranyambaga, ibyo birango byerekezo bisiga ikimenyetso simusiga kuri canvas ya digitale, bigatera umurage utagereranywa kandi urambye.
Ibirango bya D2C: Gufata Kwaguka Kwisi hamwe na ConveyIyi Localisation
Imipaka yo guterwa ninkomoko yo hanze yerekana ko hari amahirwe menshi kubirango-by-abaguzi (D2C) kugirango bakure. Hamwe no kwinjiza amafaranga, hari nuburyo bworoshye bwo gufata ingamba zo kwaguka kwisi.
Noneho reka dusuzume ibirango bike bya D2C byagura isi yose kandi bitange uburambe bwuzuye hamwe nububiko bwuzuye bwuzuye ukoresheje ConveyThis.
Icyerekezo gihindura isi yimyenda yijisho hamwe na ConveyIbi
Icyerekezo gishya, Alex, yagize ingaruka zirambye mubucuruzi, ahindura rwose inzira gakondo. Ubwiza bwe bushingiye ku kumenyekanisha umukino uhindura umukino ushyira imbere uburyo buhendutse kandi bugezweho, byose mugihe byujuje ibyifuzo byoroshye. Ntabwo bitangaje kuba ikirango kimaze kumenyekana bidasanzwe, cyane cyane mumyaka igihumbi yakiriye ibitekerezo byerekezo bya Alex bafite ishyaka ridasanzwe.
Bimaze kumenyekana cyane mubufaransa, ibirango byabigenewe bikomeje kwiyongera. Urebye nkaho ujya kwerekeza kumyenda yimyambarire yimyambarire, ntibizatinda izina rya Alex rihinduka kimwe nuburyo bwiza kwisi yose.
Nkabapayiniya, Alex yaguye neza ubwami bwimyenda yijisho kurenza Ubufaransa, agera mu mpande zose z’Uburayi. Ibi byagezweho byashobotse binyuze mububiko bwumubiri, imbuga nkoranyambaga zikomeye, hamwe nububiko bwa interineti bukoreshwa nikoranabuhanga rigezweho rya ConveyThis.
Igitandukanya Alex nabanywanyi nukwiyemeza kwabo kutabogamye. Mu kwinjiza indimi nyinshi mububiko bwabo bwa interineti buhanitse, ikirango cyabonye ubwiyongere bukabije bw’amafaranga mpuzamahanga. Iyi ntsinzi idasanzwe yerekana ubushobozi bwa Alex bwo gutsinda imbogamizi zururimi, bigatuma abakiriya bava mubice bitandukanye bashobora guhura nikirangantego.
Muri iki gihe cya digitale, Alex yakoresheje neza ikoranabuhanga mu guca icyuho, guhuza imico, no kwagura abakiriya mpuzamahanga. Kubera ubwitange bwabo butajegajega bwo kuba indashyikirwa no gutwara ibirenze ibyo bari biteze, Alex yiteguye kwigarurira uturere dushya, ashimangira umwanya wabo nk'abayobozi batavuguruzanya mu gukemura ibibazo by'imyenda y'amaso.
Kuzamura uruhu hamwe na Customisation hamwe na Global Reach
Kumenyekanisha uruganda rudasanzwe rwo kwita ku ruhu rutinyuka kwitandukanya na rubanda hamwe nubwinshi butagereranywa bwibicuruzwa byabigenewe byita ku ruhu, gahunda y’abanyamuryango buri kwezi, hamwe nubuyobozi butagereranywa bwumujyanama witanze wita ku ruhu, byose byateguwe neza kugirango utangire urugendo rwawe bwite rwo kwita ku ruhu. Ntukongere kureba, kuko Igihembwe kirahari kugirango uhuze ibyifuzo byawe byose bya bespoke.
Mw'isi yuzuyemo ibirango gakondo byubahiriza uburyo bwashyizweho kandi bushingiye ku magambo adasobanutse nkubwiza bwa 'organic', Seasonly nta bwoba yitandukanya no kwishimira kwerekana ko yiyemeje kurubuga rusange rutandukanye. Uku kwiyemeza kutajegajega guhuza abakunda kwita ku ruhu ku isi yose rutandukanya ibihe, bikabemerera kuba ku isonga mu nganda z’ubwiza zigenda zitera imbere.
Igihe cyose ushishikajwe no guhana imbibi no gucukumbura inzira nshya, Seasonly yateye indi ntera mugukurikirana isi yose ku isoko ryubucuruzi bwubwiza kumurongo. vuba aha, bashyize mubikorwa ubuhanga bwicyongereza kurubuga rwabo rwambere rwigifaransa, intambwe yubushishozi yerekana ubwitange bwabo bwo kwagura ibikorwa byabo no kugaburira abakiriya batandukanye bashishoza kwisi yose. Mu gutera iyi ntambwe ishize amanga, Seasonly yashimangiye umwanya wabo nk'udushya mu nganda, ihindura uburyo n'uburambe bwo kuvura uruhu ku rwego mpuzamahanga.
Guha imbaraga Ubucuruzi hamwe na D2C Neza Ukoresheje ConveyIbi
Inyungu zitangwa nicyitegererezo cya Direct-to-Consumer (D2C) nticyumvikana gusa ahubwo kirashimishije cyane. Ukoresheje ConveyThis, ubucuruzi bugenzura neza imikorere yumusaruro wabo, sisitemu yo gutanga nta nkomyi, hamwe n’imikoranire yabakiriya, bikabaha urwego rutagereranywa rwubuyobozi nubwigenge.
Mu byukuri, icyorezo cya COVID-19 gikomeje cyateje impinduka zikomeye mu ngeso zo kugura abaguzi, bituma habaho kwiyongera mu kwemeza ibisubizo by’ikoranabuhanga bya D2C byateye imbere bya ConveyThis. Hamwe niyi mpinduka mubitekerezo, biteganijwe ko ibigo byinshi bizahindukira kuri ConveyThis kugirango bigerweho neza kandi bitaziguye ku masoko bifuza, bakoresheje amahirwe yo kubaka umubano ukomeye nabakiriya babo.
Ariko, ni ngombwa kumenya ko gutangira iki gikorwa cyo guhindura ibintu bisaba gutegura neza no kwitondera amakuru arambuye. Iyi mirimo ikubiyemo gucunga imiyoboro ikwirakwiza no gushora imari mu gushimangira umuntu ku rubuga rwa interineti. Nubwo bimeze bityo ariko, ibihembo bishoboka kubafite ibicuruzwa byiyemeje bafite ubushake bwo gutangira uru rugendo rushimishije rwose biratangaje, bitanga kunyurwa no kunyurwa.
Witeguye gutangira?
Ubuhinduzi, burenze kumenya indimi gusa, ni inzira igoye. Mugukurikiza inama zacu no gukoresha ConveyIyi , impapuro zawe zahinduwe zizumvikana nababumva, wumva kavukire kururimi rugenewe. Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
Gerageza ConveyIbi byubusa muminsi 7!