Squarespace SEO: Ubuyobozi Bwuzuye bwo Gukwirakwiza hamwe na ConveyIbi
Ubuyobozi Bwuzuye Kuri Impuguke Yumwanya SEO
Hamwe nimikoreshereze yabakoresha inyandikorugero hamwe no gukurura-no-guta intera, Squarespace iha imbaraga umuntu uwo ari we wese gukora imbuga za interineti nta code. Ariko burya SEO-ni ubuhe buryo bukunzwe? Ubu buyobozi bunini bwibira muri Squarespace yubatswe mubushakashatsi bwogutezimbere hamwe namayeri yemejwe kugirango ubushakashatsi bugaragare neza. Kurikiza ubu buryo bwiza bwuzuye kugirango urubuga rwawe rwa Squarespace rurenze abanywanyi.
Sobanukirwa n'isi yo gushakisha moteri
SEO, cyangwa gushakisha moteri ishakisha, bivuga ingamba nubuhanga bwo kuzamura urutonde rwurupapuro rwibisubizo bya moteri yubushakashatsi (SERPs) nka Google na Bing. Intego nukuzamura ibinyabuzima bigaragara mugihe abakoresha bashakisha ingingo zijyanye nijambo ryibanze bijyanye nubucuruzi bwawe nibirimo.
Urutonde rwo hejuru rwa SEO rutuma kwiyongera kurubuga rwurubuga, kwerekana no guhindura. Hamwe na kimwe cya kabiri cyurubuga rwose rusurwa ruva kuri moteri zishakisha, kubona ahantu hagaragara ni ngombwa kugirango iterambere ryiyongere. Imibare imwe yingenzi ya SEO:
- 51% byurubuga rwurubuga rukomoka kubushakashatsi kama
- 91.5% by'abashakashatsi kanda ibisubizo kurupapuro rwa mbere
- Umwanya wo hejuru kurupapuro rwa mbere wakiriye gukanda cyane
Urebye izo mbaraga, gutondekanya cyane ni ngombwa kubyara abashyitsi babishoboye. Imbuga zigaragara kumpapuro zanyuma zabuze umubare munini wimodoka ishobora kugenda.
SEO ikora mugutezimbere impapuro zikikije moteri zishakisha zerekana nkibimenyetso byerekana urutonde. Ibi birimo ibintu nkumuvuduko wurupapuro, urugwiro-rugenzi, protocole yumutekano, ibirimo ubuziranenge, ijambo ryibanze rikoreshwa, amahuza yubuyobozi hamwe nishingiro ryiza rya tekiniki.
Iyo urubuga rwawe rwiza muri ibi bipimo, shakisha algorithms uzamura umwanya wawe wa SERP imbere yabanywanyi. Guhora utezimbere hamwe na-kalibiri ndende mugihe gitanga umusaruro urambye.
Kwibira Mubushobozi bwa SEO
Squarespace yakira kunengwa kubushobozi bwa SEO. Nyamara urubuga rwose rutanga banyiri urubuga ibikoresho bikomeye kugirango byorohereze optimiz, niba bikoreshejwe neza.
Imyumvire itari yo ituruka kuri Squarespace ibuza uduce tumwe na tumwe nko kubona code kubisanzwe, bitandukanye na CMS ifungura isoko nka WordPress. Ariko, Squarespace iracyafasha gushyira mubikorwa SEO yibanze binyuze mumikorere yayo.
Imbuga nyinshi zatsindiye neza mubushakashatsi zubatswe kuri Square. Hamwe n'ubumenyi bwiza bwa SEO n'imbaraga zishyizwe hamwe, urubuga rushobora gutwara imikorere itangaje. Nta nyandikorugero yihariye izamura urutonde - hitamo gusa ukurikije ibisabwa.
Inyungu imwe igaragara nuko Squarespace idasaba amacomeka yo hanze ya SEO. Ibikorwa bikenewe byo gutezimbere byubatswe mubikoresho byacyo. Hamwe nibikorwa byubwenge nibirimo byiza, imbuga za Square zirashobora guhatanira rwose imyanya ikomeye ya SERP.
Ubukorikori Umukoresha-Nshuti Urubuga Kubaka no Kugenda
Urubuga rwububiko bwamakuru rugira ingaruka kuburambe bwabakoresha no gushakisha ubushobozi bwo gushakisha impapuro. Gukora intangiriro ya IA byongera ibice byombi. Menya neza ko urubuga rwa Square rwerekana imiterere:
- Urupapuro rworoshye, rwumvikana. Irinde gushyingura impapuro zingenzi muri IA igoye.
- Byoroshye-kuyobora-menyisi na page ihuza. Emera abashyitsi gushakisha bitagoranye kubona ibikenewe.
- Kanda bugufi ubujyakuzimu kugirango ugere kubirimo. Mugabanye intambwe zisabwa kugirango ubone amakuru yibanze.
- Ihuza impapuro zimbere. Impapuro z'imfubyi zitandukanijwe na menus ziba zitamenyekana.
- Imiterere ihoraho no kugendagenda. Komeza UX imenyerewe mubice byose byurubuga.
Ibi bintu bifasha abashyitsi kubantu kubona vuba page zingenzi mugihe nanone byorohereza bots zishakisha zerekana ibikubiyemo kuri SERPs.
Imiterere Ipaji Ibirimo Kubishobora
Shakisha algorithms isuzuma impapuro zishingiye kumiterere n'ibirimo, cyane cyane:
- Ikimenyetso kimwe H1 kugirango ushimangire ingingo yibanze
- Gushyigikira tagi ya H2 / H3 kugirango ucike ibice birebire byanditse
- Igika kigufi kirekire kubisikana byoroshye
- Ikirangantego cya HTML gikwiye aho kuba inyuguti nini / nini
Ibi bintu bifasha kwerekana ingingo yawe nyamukuru mugihe ukora kopi byoroshye gusya kubakoresha no gushakisha bots.
Koroshya Urupapuro rwa URL kubigaragara neza
URL ngufi, zisobanura URL zigaragara neza mubisubizo byubushakashatsi ugereranije nigihe kirekire, gihamye. Gabanya inyandiko zanditseho URL nkibisobanuro bya blog.
Kurugero, conde:
www.brand.com/blog/my-igitangaza-blog-post
Kuri:
www.brand.com/blog/igitangaza-blog-post
Niba uhindura URL, ohereza neza verisiyo ishaje kurindi nshya. Ibi birinda amahuza yapfuye kandi atambutsa ubutware. Reba kubintu byose byacitse byimbere bitera ibibazo byikurura.
Ubushakashatsi Bwingenzi, Ijambo-Ryinshi-Ijambo ryibanze
Ijambo ryibanze ryubushakashatsi ryerekana amagambo abo wifuza gushakisha kubijyanye nibitangwa byubucuruzi. Shyira imbere ijambo ryibanze hamwe nubushakashatsi bwibanze bwibanze ariko burushanwe.
Ibikoresho nka Google Ijambo ryibanze ritegura gushakisha ijambo ryibanze rishingiye kumvugo yimbuto. Kora umurizo muremure utandukanya ijambo ryibanze ryibanze kugirango ubone amahirwe.
Suzuma ijambo ryibanze amanota ukoresheje SEMrush cyangwa Ahrefs kugirango umenye gupiganwa. Intego yijambo ryibanze rishobora kugerwaho kubura page nziza.
Hindura Umutwe Tagi, Metadata na Alt Umwandiko
Ibirango byumutwe hamwe na meta ibisobanuro bitanga amahirwe akomeye kurupapuro rwiza. Menya neza ibi bintu:
- Tanga neza neza urupapuro rwawe yibanze
- Harimo ijambo ryibanze ryibanze mubisanzwe aho bishoboka
- Abashakashatsi bashukishe gukanda ibisubizo byawe kurenza abandi
Komeza ibirango byumutwe munsi yinyuguti 60 kugirango wirinde kugabanuka muri SERPs. Hindura kandi amazina ya dosiye yishusho hamwe ninyandiko ya alt hamwe nijambo ryibanze. Amazina asobanura hamwe na alt inyandiko izamura ishusho SEO.
Kunoza umuvuduko wurubuga no gukora
Ipaji yihuta yongerera ubumenyi abakoresha kandi yerekana ubwiza bwurubuga kuri moteri zishakisha. Imbuga za kare zirashobora kongera umuvuduko na:
- Gucomeka amadosiye manini manini atabangamiye ubuziranenge
- Kugabanya amashusho yerekana amashusho
- Kugabanya imikoreshereze yurubuga rwimyandikire
- Kuzamura gahunda yo kwakira niba kuri seriveri isangiwe
- Gushoboza kubika amacomeka yo gukoresha umutungo
Gerageza umuvuduko wurubuga hamwe na Google PageIbisobanuro byihuse. Intego y'amanota ari hejuru ya 90 na page yumutwaro munsi yamasegonda 2 kubikoresho bigendanwa.
Menya neza ko Urubuga ari mobile-Nshuti
Hamwe na konte igendanwa irenga kimwe cya kabiri cyurubuga, kugira uburambe bwa mobile birasabwa. Ukoresheje Squarespace, optimizasiyo igendanwa iraza yubatswe.
Mugihe utegura urubuga rwawe, komeza ugenzure uburyo bwo kureba mbere ya mobile kugirango umenye ibintu byose bisaba guhinduka nko kugendagenda, ingano yinyandiko cyangwa CTAs. Google yerekana cyane kandi igashyira verisiyo igendanwa yimpapuro ubu.
Kubucuruzi bushingiye kumwanya, guhitamo Google Umwirondoro wawe wubucuruzi byongera gushakisha kwaho. Uzuza umwirondoro wawe wuzuye amakuru yubucuruzi, amafoto, inyandiko nandi makuru.
Gukorana kenshi kugirango werekane urutonde rukomeza. Ibi byongera urutonde mubisubizo byamakarita kubushakashatsi hafi bujyanye nibicuruzwa byawe na serivisi.
Umwanzuro
Gusobanukirwa itandukaniro riri hagati yisi yose hamwe na SEO ni ngombwa. Nubwo hari byinshi bisa mubikorwa n'intego, hariho itandukaniro ryingenzi muburyo ubucuruzi mpuzamahanga bugomba kwegera kubaka kubaka. Ntukirengagize akamaro ko kubaka amahuza, kuko afite ingaruka zikomeye kubushobozi bwawe bwo gutondekanya no kubyara traffic kurwego rwisi!
Nubwo hariho itandukaniro ryinshi muburyo abantu bava mubihugu bitandukanye bashakisha amakuru, gusobanukirwa tekinike nkeya yo kubaka umubano mpuzamahanga birashobora kuzamura cyane urwego rwawe, dore zimwe mubintu byingenzi ugomba kwibuka.
Mbere, zimwe muri izi nama zagaragajwe. Mu ncamake, dore zimwe mu ngingo zingenzi ugomba kuzirikana.
Mugukurikiza ubuyobozi bwavuzwe haruguru, urashobora gukora gahunda ihamye yo gusubira inyuma kumasoko yawe yisi yose.
Witeguye gutangira?
Ubuhinduzi, burenze kumenya indimi gusa, ni inzira igoye.
Mugukurikiza inama zacu no gukoresha ConveyIyi , impapuro zawe zahinduwe zizumvikana nababumva, wumva kavukire kururimi rugenewe.
Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
Gerageza ConveyIbi byubusa muminsi 7!
