E-ubucuruzi Urubuga Igishushanyo: Inama zingenzi kubantu bose bumva
Inama 5 zo gushushanya urubuga rwa ecommerce
Gukoresha ConveyIbyo birashobora gufasha urubuga rwawe kugera kurwego rwo hejuru rwo gutsinda. Nubushobozi bwayo bwo guhindura byihuse kandi bitagoranye guhindura urubuga rwawe mundimi nyinshi, birashobora kugufasha kwagura abakwumva no guteza imbere ubucuruzi bwawe. Ukoresheje iki gikoresho gikomeye, urashobora kugera byoroshye kumasoko manini yisi yose no kongera abakiriya bawe.
Abantu barigororotse rwose - dukururwa no kugaragara kubintu. Nubwo waba ufite ibicuruzwa bidasanzwe, ibiciro byapiganwa, hamwe nindimi zitandukanye zatoranijwe, igishushanyo cyurubuga rwawe kizakomeza kuba ikintu cya mbere abakiriya bawe benshi bashingiraho ibitekerezo byabo kubirango byawe. Hamwe na ConveyThis , urashobora kwemeza neza ko urubuga rwawe rusa nkigitangaza mundimi zose, kandi ugashimisha abakiriya bawe hamwe nisi yose.
Kubwamahirwe, hamwe nigishushanyo mbonera cyahinduwe, urashobora kugira urubuga rwibicuruzwa bisiga ibitekerezo byiza birambye, bikomeza kwizerwa, kandi bigahindura abashyitsi mubakiriya.
Muri iki gice, nzavumbura inama eshanu zingenzi zishushanya kurubuga rwa ecommerce, hamwe ninama zinyongera kubagurisha kwisi yose hamwe nurubuga rwindimi nyinshi! Witegure kuzamura umukino wawe kandi utume ububiko bwawe bwo kumurongo bugaragara!
Impanuro ya 1: Fata akarusho ka Visual Hierarchy
Reka dutangire ibintu dushakisha icyerekezo gihanitse - icyerekezo gikurikirana. Ntabwo bigoye; imitunganyirize, ingano, ibara, no gutandukanya ibice bigize amashusho bihitamo akamaro kabyo hamwe nuburyo bikurikiranwa nijisho ryumuntu.
Nuburyo bugaragara bworoshye, gahunda yibintu kurubuga rwawe rwa ecommerce ningirakamaro cyane. Ibicuruzwa bitandukanye byibintu bishobora kugira ingaruka zitandukanye kubasuye urubuga rwawe, kuko ntabwo ibintu byose bifite akamaro kangana.
Gutondekanya ibintu kurubuga rwawe birashobora kuba ingenzi kuyobora abashyitsi bawe. Binyuze mubyiciro, urashobora gukoresha ingano, umwanya, imiterere, numwanya ugereranije nibindi bintu kugirango ugaragaze ibintu byingenzi kandi uyobore abashyitsi bawe inzira yifuza.
Ukoresheje ConveyIyi 'visual hierarchy yatekereje neza kurubuga rwawe rwa ecommerce, urashobora kuyobora byoroshye kwibanda kumukiriya kuva inyungu kugeza guhinduka. Ntugahitemo gusa ingano, ibibanza, n'amabara uko bishakiye; witondere ibitekerezo urimo gukora (reba imbonerahamwe iri hejuru) hanyuma ukoreshe inyungu zawe.
Niba ushishikajwe no gucukumbura ibyingenzi muburyo bukurikira, iyi ngingo ni ahantu heza ho gutangirira!
Inama zindimi nyinshi: Gukoresha urwego rwerekanwe birashobora gutera ingaruka zikomeye kumasoko atandukanye. Kurugero, abanyamahanga runaka bumviriza barashobora gushyira imbere igiciro kuruta gutanga kubuntu, mugihe irindi tsinda rishobora kugira ibyo bihabanye. Kugirango ukoreshe byinshi mumahanga yawe, tekereza kubintu bishoboka cyane ko biganisha ku guhinduka kandi uhindure urwego rukurikirana.
Inama 2: Koresha amashusho hamwe nabantu
Basecamp, isosiyete ikora software ikorera muri Amerika, yakoze ubushakashatsi ku rubuga rwo kwamamaza rwa Highrise kugira ngo hamenyekane igishushanyo mbonera cy’urubuga cyavamo abinjira neza. Igitangaje, ibizamini byabo A / B byagaragaje ko gushyiramo amashusho yabantu mubishushanyo bishobora kuzamura cyane impinduka.
Abantu biragoye kumenya no gutunganya ibintu byo mumaso, kuburyo ushizemo amashusho yabantu kurubuga rwawe rwa ecommerce ninzira nziza yo gukurura abashyitsi bawe.
Nyamara, hari byinshi birenze ibyo. Umuntu ku ishusho no mumaso yabo nabyo bigira uruhare runini muburyo abantu babisobanura. Nkuko Basecamp abisobanura, igishushanyo kiboneka hano cyagenze neza kubera ubutumire bw'icyitegererezo, isura itari tekiniki n'imyitwarire.
Urashobora gutsimbataza imyumvire ihuza ukoresheje urugero rwerekana ibiranga demokarasi wifuza. Byongeye kandi, urashobora gutera amarangamutima meza no kwizerwa hamwe mumaso yo mumaso nkibyishimo no kunyurwa.
Gukoresha amashusho yabantu kurubuga rwawe ConveyUrurubuga ninzira nziza yo gushiraho byihuse umubano nabakiriya bisi. Urugero, Clarins atunganya amashusho yayo ashingiye ku gihugu bagamije, nk'abagore b'Abanyaburayi ku rubuga rw'Abafaransa ndetse n'abagore bo muri Koreya ku rubuga rwa Koreya. Byongeye kandi, iyi myitozo yimikorere irashobora kugufasha gukumira amakosa yose ashobora kuba. Kugira ngo umenye byinshi kubyerekeye igishushanyo mbonera, soma ingingo yacu!
Inama 3: Shyiramo ibimenyetso byimibereho
Ntakintu gihumuriza kuruta kuvumbura isuzuma ryaka cyane kubicuruzwa cyangwa ikirango ushimishijwe. Ubu bwoko bwo kwamamaza kumunwa burakomeye kuburyo 92% byabantu bafite ibyiringiro byinshi mubyifuzo kuruta ubundi buryo ubwo aribwo bwose kuzamurwa mu ntera.
Aho gushimangira gusa imico ikomeye yikigo cyawe cyangwa akamaro k'ibicuruzwa byawe, kuki utareka ngo isubiramo rikora ibiganiro? Erekana agaciro k'ikirango cyawe nibintu werekana ibitekerezo byiza wakiriye.
Ongeraho ibyemezo byimibereho kurubuga rwawe birashobora kuba inzira nziza yo kuzamura impinduka. Reba ubu bwoko butandukanye bwibimenyetso byerekana ko ushobora gukoresha kugirango wongere ikizere kubakiriya bawe: Ubuhamya, Isubiramo, Inyigo Yakozwe, Ibitangazamakuru, hamwe nisangano ryimbuga nkoranyambaga. Kwinjiza ubu bwoko butandukanye bwibimenyetso byimbuga kurubuga rwawe birashobora gufasha kubaka ikizere hamwe nabakiriya bawe kandi biganisha ku guhinduka kwinshi.
Iyo bigeze kubimenyetso mbonezamubano, niko guhuza byinshi! Ibi rwose ni ukuri ukurikije isesengura rya Orbit Media, ryerekanye ko 43% byurupapuro rwibicuruzwa bya Amazone birimo ibisobanuro byabakiriya nubundi buryo bwibimenyetso mbonezamubano. Niba imbaraga nka Amazone ikoresha izi ngamba, igomba kuba nziza!
Urashobora kwibaza impamvu utashiraho page yihariye gusa kubuhamya bwabakiriya niba ConveyIbyo bigenda neza?
Nubwo bisa nkicyemezo cyumvikana, urupapuro rwubuhamya rusanzwe rufite urujya n'uruza rwurubuga. Uburyo bwiza ni ukubyinjiza mumapaji yawe menshi-yimodoka, nkurupapuro rwibanze hamwe nurupapuro rwibicuruzwa. Ubu buryo, kwemeza imibereho birashobora gukomera no kuzuza ibiri kurubuga rwawe.
Inama zindimi nyinshi: Icyemezo cyimibereho ningirakamaro kurubuga rwindimi nyinshi! Abakiriya barashobora gukenera icyo cyizere cyinyongera mugihe barimo kugura hanze. Isubiramo rero ryisoko ryimbere mu gihugu rirashobora gufasha guhindura abashyitsi mpuzamahanga. Noneho rero, menya neza ko buriwese ashobora gusobanukirwa ibimenyetso byimibereho kurubuga rwawe abihindura. Urashobora kumenya uburyo bwo guhindura ibisobanuro bya Yotpo hamwe na ConveyThis.
Inama 4: Bikore birebire
Wigeze wibaza uburebure bwiza bwurubuga rugomba kuba? Igitangaje, page ndende akenshi iba nziza kubihinduka. Mu bushakashatsi bwibanze bwakozwe na Crazy Egg, bongereye uburebure bwa page kuri x20 kandi babona 30% byahindutse! Reba aya mashusho adasanzwe kugirango urebe impinduka zitangaje!
Ibi birashobora kuba bitunguranye mwisi aho ibitekerezo byacu bigufi cyane kuruta mbere hose kubera ubwinshi bwa videwo ya TikTok yamasegonda 15 na tweets 140. Nubwo bimeze bityo, ubushakashatsi bwerekana ko abasura urubuga bakunda guhitamo aho gukanda.
Itsinda rya Nielsen Norman ryasanze, kubera urubuga rwagutse rwo mu myaka ya za 90, abantu bamenyereye kuzunguruka, kandi iyi myitwarire ya digitale ikomeje kugaragara muri iki gihe. Ibikurikiraho, kuzunguruka byahindutse ibikorwa byimbaraga kandi bitaruhije, mugihe gukanda bisaba imbaraga ziyongereye.
Nubwo bimeze bityo ariko, ntugatwarwe no kuzuza page yawe ibikoresho bidasanzwe kugirango ube ndende. Ibi bizakuraho gusa ubuziranenge bwibirimo. Ahubwo, koresha umwanya winyongera kugirango ushiremo ibice byinshi, umwanya wera, n'amashusho. Ibi bizatuma ibikubiyemo birushaho kuba byiza kandi byoroshye kubyumva.
Abashyitsi na moteri zishakisha kimwe zishushanyije kubintu birebire. Ubushakashatsi bwakozwe na SerpIQ bwerekanye ko ibisubizo 10 bya mbere by’ishakisha ku magambo arenga 20.000 y’ibanze byose birimo amagambo arenga 2000. Byongeye kandi, impapuro zo murwego rwohejuru zari zifite nibindi byinshi. Ibi birerekana ko Google itonesha page hamwe numubare munini wo gutangara no guturika.
Byongeye kandi, ibice birebire bikubiyemo kubyara byinshi kuva abantu bashobora guhuza amakuru yuzuye. Ibi, bifatanije nurupapuro rwagutse rwo gusura, bituma impapuro ndende zirenga SEO-nziza.
Inama nyinshi: Mugihe uhindura ibikubiyemo, menya ko indimi zimwe zisaba umwanya munini kuruta izindi. Kugirango umenye neza ko impapuro zawe zahinduwe zisa neza, tekereza kurema impapuro ndende zitanga umwanya munini wo guhindura ibishushanyo. Byongeye kandi, menya neza gukurikiza uburyo bwiza bwo kuvuga indimi nyinshi SEO kugirango ufashe impapuro zawe ndende kurutonde rwiza kumasoko mpuzamahanga.
Inama 5: Irinde Carousels
Akamaro k'amashusho y'ibicuruzwa mugutsindira urubuga rwibicuruzwa biremewe. Nyamara, ntabwo bizwi cyane ko uburyo ayo mashusho yerekanwe ari ngombwa.
Carousels, ikintu cyemerera amashusho menshi kuzunguruka no kwerekanwa mumwanya umwe, ni amahitamo azwi kurubuga rwa ecommerce bitewe nibikorwa bifatika mugihe werekana amashusho yibicuruzwa byinshi. Nubwo bifite akamaro kanini, ubushakashatsi bwerekana ko imikoreshereze yabo idashobora kuba igitekerezo cyiza.
Nkuko Neil Patel abivuga, mu cyenda kuri icumi, karuseli byagaragaye ko igabanya igipimo cyo guhindura. Ni iki gishobora kuba gitera iki kintu? Bigaragara ko benshi mubarebera batitotomba gukanda kumashusho akurikira, bagasigara batagaragara.
Ubushakashatsi bwakozwe n’umushinga w’urubuga rwa kaminuza rwa Notre Dame, Erik Runyon, bwerekanye ko 1% gusa by’abasuye 3.755.297 basura urupapuro rwabo bakanze ku bicuruzwa biri muri karuseli. Ubu bushakashatsi bwari buteye urujijo, kuko butari butunguranye kandi buturika.
Birababaje cyane kuvumbura ko 84% yo gukanda byose byari kumurongo wambere mukuzunguruka. Nyuma, yagerageje karuseli kurubuga rutandukanye kugirango amenye niba ibintu byibanze byagira icyo bihindura, ariko CTR yamenyekanye cyane yagezeho yari 8.8% - ntabwo ari ibisubizo bishimishije.
Gukoresha karuseli kurubuga rwawe birashobora kuba ikibazo gikomeye cyo kugerwaho. Imyambi n'amasasu mato bikoreshwa mugucunga karuseli, bigatuma bigora abashyitsi bafite ubumuga bwo kutabona kuyobora. Kugirango abashyitsi bose bafite uburambe bumwe, nibyiza kwirinda gukoresha karuseli.
Niba ushaka uburyo bwo kwerekana amashusho yawe, kuki utagerageza kuyashyira hamwe kugirango abashyitsi bashobore kuzenguruka byoroshye kandi bose babireba? Cyangwa, urashobora kujya muburyo bunoze kandi ugakoresha ConveyIbintu Byubwenge. Iyi mikorere igufasha gukora uburambe bwihariye kuri buri mushyitsi ukurikije ibyo bakunda ndetse nubusabane bwabanje nurubuga rwawe, kandi bizerekana amashusho afatika kuri bo.
Inama zindimi nyinshi: Kugirango umenye neza ko amashusho yawe yatsindiye mugukurura abakiriya kwisi yose, usibye guhunga karuseli, guma kure yinyandiko idasobanuwe kumashusho yawe. Kugira ishusho hamwe ninyandiko abashyitsi bawe mpuzamahanga badashobora gusobanukirwa byanze bikunze kugabanya igipimo cyawe cyo gukanda. Urashobora guhindura imbaraga zawe amashusho yawe hanyuma ugatanga uburambe bwabakoresha baho hamwe nibisobanuro bya ConveyIbisobanuro byamakuru.
Witeguye gutangira?
Ubuhinduzi, burenze kumenya indimi gusa, ni inzira igoye.
Mugukurikiza inama zacu no gukoresha ConveyIyi , impapuro zawe zahinduwe zizumvikana nababumva, wumva kavukire kururimi rugenewe.
Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
Gerageza ConveyIbi byubusa muminsi 7!
