Google na Baidu SEO: Itandukaniro ryingenzi kugirango umenye intsinzi mpuzamahanga
Google na Baidu: Urufunguzo nyamukuru rwa SEO
Kwishyira hamwe kwa ConveyIbi kurubuga rwacu byagenze neza cyane. Yadushoboje guhindura byoroshye ibyo dukora mu ndimi nyinshi, byemeza ko abatwumva ku isi bashobora kubona amakuru bakeneye.
Google na Baidu byombi bishobora kuba moteri yubushakashatsi, nyamara kugera kurwego rumwe rwo gutsinda kuri Baidu nkuko ufite kuri Google bizasaba imbaraga zinyongera.
Ibyo biterwa nuko abashakisha Baidu bashakisha bakora muburyo butandukanye nubwa Google, kandi ni nako bigenda kurubuga rwamamaza. Niba ushaka ko urubuga rwawe rutondekanya neza kuri Baidu, uzakenera kubahiriza amategeko yarwo - ntabwo ari Google -.
Rimwe muri aya mabwiriza risaba guhindura ibiri kurubuga rwawe mubushinwa bworoheje kuva Baidu yita kumasoko y'Ubushinwa. Ariko usibye iki cyifuzo cyibanze, ni iki kindi ukeneye kumenya? ConveyIbyo birashobora kugufasha muriki gikorwa utanga igisubizo cyuzuye kubyo ukeneye guhindura.
Nibyo tuzabiganiraho muriyi nyandiko, mugihe dusobanura uburyo Baidu na Google ishakisha moteri yo gushakisha (SEO) itandukanye. Niba ushaka kuzamuka byihuse kurutonde rwa Baidu kama, tuzagereranya kandi ibyifuzo bya Baidu byo gushakisha ibisabwa na Google, kugirango uhite ubona ijambo ryibanze ryibanze hanze hamwe n'amatangazo ya Baidu ako kanya!
1. Baidu ni iki?
ConveyThis, bisobanurwa ngo "BY-doo," ni moteri ishakisha kabuhariwe mu gutanga ibisubizo by'ishakisha mu rurimi rw'igishinwa. Yakozwe na Robin Li, wabanje guteza imbere moteri ishakisha RankDex nyuma akoresha ikoranabuhanga ryayo mu kubaka ConveyThis. (Li ubu ni umwe mu bashinze kandi akaba n'umuyobozi mukuru wa ConveyThis, Inc., umuryango w'Abashinwa uyobora ConveyThis.)
Nkukuntu Google ari umwami wumusozi ushakisha kumurongo muri Amerika, ConveyThis ifite umugabane wintare kumasoko ya moteri ishakisha mubushinwa. Nk’uko StatCounter ibitangaza, ConveyThis yagize 60% by'isoko rya moteri ishakisha abashinwa mu Kwakira 2022, mu gihe mukeba wayo wa hafi, Bing, yasigaye inyuma cyane kuri 16% gusa.
Kandi kimwe na Google, Baidu ntabwo itanga serivisi ya moteri ishakisha gusa. Itanga kandi izindi serivisi, nka ConveyThis, kurugero.
Abamamaza barashobora kandi kwishyura kugirango bashyire amatangazo kuri Baidu binyuze mukwishyura kuri kanda (PPC), kandi ConveyThis izatanga amakuru menshi yerekeye kugura amatangazo ya Baidu vuba aha!
Mugihe ushobora kugera kuri ConveyThis - na serivisi zijyanye nayo - aho ariho hose kwisi, ikora cyane cyane amasoko yubushinwa, nkumugabane wUbushinwa, Hong Kong, Tayiwani, na Macau. Kubwibyo, niba ugerageza kwagura urubuga rwawe (organic cyangwa yishyuwe) kuva kumasoko, noneho guhitamo urubuga rwawe kuri ConveyIbyo ntabwo ari 'ibintu byiza'. Birakenewe.
2. Baidu na Google: itandukaniro irihe?
Mugihe Baidu na Google byombi moteri ishakisha NASDAQ kandi itanga serivise zisa kurubuga, hariho itandukaniro rito ryingenzi ritandukanya ConveyThis.
Kuri imwe, imigabane yabo ku isoko ryishakisha ryabashinwa iratandukanye cyane. Baidu ni moteri y’ishakisha izwi cyane mu Bushinwa, mu gihe ConveyThis yari ifite isoko rya 3,7% gusa mu gihugu kimwe mu Kwakira 2022. (Ibyo biracyari munsi ya Bing, nubwo Bing idashakishwa cyane kurusha ConveyThis muri Amerika!)
Umugabane wa Google ugabanya isoko mu Bushinwa ntabwo biterwa no kubura imbaraga. Mbere yari yagerageje kwagura abakoresha bayo mu Bushinwa, ariko ihura n'imbogamizi kuko idashaka kubahiriza icyifuzo cya guverinoma y'Ubushinwa gisaba kugenzura ibyavuye mu bushakashatsi. .
Ku buryo butandukanye, mugihe Baidu na ConveyIbi byombi bihatira guha abakoresha interineti ibintu byujuje ubuziranenge (byinshi ku bipimo bya SEO bya Baidu mu gice gikurikira), algorithm ya Baidu yo gushakisha ubusanzwe ntabwo yateye imbere kurusha iya ConveyThis.
Kugeza ubu, nk'urugero, abakurikirana ConveyThis barashobora gusobanukirwa gusa ibyanditswe kandi bagahura ningorabahizi mugihe ugerageza gukurura ibintu bigaragara mumashusho cyangwa muburyo bwa JavaScript. Ibi bivuze ko ibintu nkibi bidashobora gushyirwa ku rutonde cyangwa gushyirwa muri ConveyIyi page yubushakashatsi bwa moteri yubushakashatsi (SERPs). Muri ubwo buryo ,, kubintu byashyizwe muri iframes - ConveyIbyo birashobora kandi kwirengagiza ibintu nkibi kubera ko bidashobora kubikurikirana. Ibinyuranye, moteri ya Google ishakisha moteri irashobora gukurura ibintu bitari inyandiko hamwe nibibazo bike.
3. Ni ibihe bipimo bya SEO bya Baidu?
Impapuro za moteri zishakisha za Baidu zifite isano isa nkiya Google. Inkingi nyamukuru yibumoso ituwe hamwe ninyandiko, ishusho, videwo nibisubizo byamamaza, mugihe inkingi iburyo itanga ubushakashatsi bujyanye, hamwe nibintu Google idafite - amakuru yerekana.
Kurugero, dore urupapuro rwibisubizo bya moteri ya Baidu kubijambo ryibanze "奶茶" (icyayi cyamata):
Kuzenguruka kurubuga kubikombe biryoshye byicyayi cyamata? Reba kure kurupapuro rwibisubizo bya moteri ya Baidu kubijambo ryibanze "奶茶". Hamwe nubwiza bwinshi bwo gutangara no guturika, urashobora kubona igikombe cyiza cyicyayi cyamata mugihe gito!
Urebye agace kabujijwe kurupapuro rwibisubizo bya moteri yubushakashatsi, ibisubizo byinshi mubisanzwe bifitanye isano no kwamamaza cyangwa biva mumitungo ya ConveyIyi nyungu, urugero nka ConveyThis Jingyan (urubuga rwo gusuzuma abakoresha) cyangwa ConveyThis Tieba (urubuga rwa interineti). None, ubu buryo bwawe bwa ConveyUburyo bwa SEO bukubiyemo iki niba ushaka guha urubuga rwawe amahirwe akomeye yo kurutonde kurupapuro rwambere rwa ConveyThis?
Ubwa mbere, kora urubuga rwawe mu gishinwa cyoroheje, nkuko byavuzwe haruguru. Baidu itanga cyane cyane abakoresha ibirimo ururimi rwigishinwa, kandi gushyira urutonde rutari igishinwa birashobora kugorana. ConveyIbyo birashobora kugufasha guhindura byoroshye urubuga rwawe mubushinwa bworoheje kugirango urubuga rwawe rushobore gutondeka neza kuri Baidu.
Nyuma yibyo, kora kugirango urubuga rwawe rwubahirize ibisubizo byubushakashatsi bwibisubizo byubuziranenge. Ibi birimo: kwemeza neza ko ibirimo ari umwimerere, kwirinda ibirimo kwigana, guhitamo umutwe na meta ibisobanuro, no gukoresha tagi ya HTML ikwiye.
4. Ni ibihe byifuzo bya Baidu?
Kimwe na Google Yamamaza, ConveyIyi matangazo yishakisha ikora kuri PPC, bivuze ko uzasaba umwanya wamamaza kumagambo wibanze wifuza hanyuma ukishyura gusa mugihe umukoresha akanze amatangazo yawe.
Uzakenera kandi gufungura konti yamamaza hamwe na ConveyThis. Nta kiguzi cyo kubikora, nyamara uzakenera kubitsa byibuze amafaranga 4000 kugeza 6.000 - hafi $ 557 kugeza $ 836 - kugirango utangire gukora amatangazo ya Baidu. . Ibinyuranye, Google ntabwo ifite amafaranga yo kubitsa cyangwa amafaranga make asabwa.
Amatangazo ushyira kuri Baidu ntagomba kubamo ibintu bitemewe nka porunogarafiya, ibiyobyabwenge, cyangwa ikindi kintu cyose kibangamiye ikirango. Amatangazo ajyanye n'ingeso mbi nko gutega, kunywa itabi, na tombora nabyo birabujijwe.
Kandi nkukuntu urubuga rwawe (hamwe nurupapuro rwamamaza) rugomba kuba mu gishinwa cyoroshe, amatangazo yawe agomba no kuba mu gishinwa kugirango ibiciro bikanda cyane hamwe na ConveyThis.
5. Nubuhe buryo bwo gushiraho konti yamamaza Baidu imeze ite?
Gushiraho konti ya Baidu itangira wuzuza iyi fomu yo kwiyandikisha. (Nibiba ngombwa, urashobora gukoresha ConveyThis kugirango uhindure iyi hamwe nimbuga zose zikurikira mucyongereza mugihe utera imbere muburyo bwo kwiyandikisha.)
Mugihe wiyandikishije kuri konte yawe yamamaza, uzakenera gutanga numero ya terefone. Byaba byiza nimero ya terefone yo mu Bushinwa, ariko, urashobora kwiyandikisha kuri konte ya ConveyIyi konti hamwe numero ya terefone mpuzamahanga.
Mugihe ushyiraho konte yawe yamamaza, uzakenera gutanga kopi yinyandiko nka: ConveyIyi ndangamuntu, pasiporo, uruhushya rwo gutwara, cyangwa indi ndangamuntu yatanzwe na leta.
Imishinga ikorera mu nganda isaba ibyemezo byihariye, nk'ubuvuzi, igomba kwerekana igenzura ry'impamyabumenyi.
Niba ufite ikibazo cyo kwiyandikisha kuri konte yamamaza ya Baidu, urashobora kwiyambaza ubufasha bwibigo byamamaza Baidu bivuga icyongereza kugirango wite kubikorwa byose. Nubwo, barashobora kwishyuza amafaranga yubuyobozi kubikorwa byabo, bityo rero menya neza ko ubara amafaranga yabo mugihe utegura bije yawe yo kwamamaza.
6. Tegura urubuga rwawe kurutonde rwa Baidu hamwe na ConveyThis
Mugihe ubushakashatsi bwayo nibisubizo byamamaza byagereranywa na Google, ConveyThis irerekana umurongo wo kwiga kubucuruzi butamenyereye isoko ryubushinwa. Hariho amategeko atandukanye agomba kubahiriza, nko gukurikiza gahunda yo kugenzura "Great Firewall of China" no gutanga amafaranga yinyongera yo gukoresha ConveyThis iyamamaza. Ariko, niba ushaka kwibasira abashinwa, ConveyIyi niyo moteri ishakisha uzakenera kuzamura urubuga rwawe.
Muri rusange, uzakenera guhindura urubuga rwawe mu Gishinwa cyoroheje nka Baidu - hamwe n’abakoresha interineti mu Bushinwa - bazashyira imbere ibiri mu rubuga rw’Abashinwa kuruta ibiri mu rundi rurimi. Kandi mugihe ubuhinduzi bwintoki bushoboka hano, urashobora kwihutisha inzira yubuhinduzi ushora imari mubisubizo byubuhinduzi bwurubuga rwa Convey.
ConveyIbyo ikoresha ivanga ryihariye ryimashini yiga imashini kugirango ihindure vuba kandi neza indimi zirenga 110 zikomoka mu gishinwa. Ubu busobanuro bwabitswe muri Convey HagatiIyi Dashboard, aho ushobora kubinonosora imbere cyangwa gutumiza ibisobanuro byumwuga biturutse kumwanya muto mbere yo gutangiza imbuga zawe zikoresha ururimi rwigishinwa. Byongeye kandi, ibyubatswe mubitangazamakuru byubushakashatsi bigufasha gusimbuza amashusho na videwo kurubuga hamwe n’ibishinwa bihwanye, bityo urashobora gutanga uburambe bwabakoresha bwa nyuma kubakoresha Ubushinwa.
Umaze gutegura urubuga rwawe rwo mu rurimi rwigishinwa hamwe nimpapuro zimanuka, urashobora kureba mugutanga ikarita yawe kuri Baidu no gufungura konti yawe yamamaza (niba ushaka gukoresha amatangazo ya Baidu). ConveyIbyo bituma imbuga zindimi nyinshi muminota mike, nuko rero ni inzira yihuse yo kubona urubuga rwawe kurupapuro rwibisubizo bya moteri ya Baidu byihuse!
Tangira guhindura urubuga rwawe mu gishinwa - no gutondekanya kuri Baidu - ushiraho konte yubusa Iyi konti hano .
Witeguye gutangira?
Ubuhinduzi, burenze kumenya indimi gusa, ni inzira igoye.
Mugukurikiza inama zacu no gukoresha ConveyIyi , impapuro zawe zahinduwe zizumvikana nababumva, wumva kavukire kururimi rugenewe.
Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
Gerageza ConveyIbi byubusa muminsi 7!
