Impamvu Intego y'Isoko Indimi ebyiri ari ngombwa kuri E-ubucuruzi
Ni ukubera iki kwibasira isoko ry’indimi ebyiri muri Amerika Icyesipanyoli n’icyongereza ari ngombwa ku bacuruza ibicuruzwa
Nibyemewe: Muri 2015, Amerika yabaye igihugu cya kabiri mu bihugu bivuga icyesipanyoli ku isi, nyuma ya Mexico. Nk’uko ubushakashatsi bwakozwe na Instituto Cervantes muri Espanye bubitangaza, muri Amerika hari abavuga icyesipanyoli kavukire kurusha muri Espagne ubwayo.
Kuva icyo gihe, umubare w’abavuga icyesipanyoli kavukire muri Amerika wakomeje kwiyongera. Hamwe n’isoko ry’ubucuruzi muri Amerika rifite agaciro ka miliyari 500 z'amadolari kandi rikaba rirenga 11% by’igurishwa ry’ibicuruzwa muri iki gihugu, birumvikana ko ubucuruzi bworoha kugera kuri miliyoni 50 hiyongereyeho abavuga icyesipanyoli kavukire muri Amerika.
Ahantu ho kugurisha muri Amerika ntabwo ari inshuti cyane ku ndimi nyinshi. Mubyukuri, 2,45% gusa byimbuga za interineti zicuruzwa muri Amerika ziraboneka mundimi zirenze imwe.
Muri izi mbuga nyinshi, ijanisha ryinshi, hafi 17%, ritanga Icyongereza n'Icyesipanyoli, rikurikirwa na 16% mu Gifaransa na 8% mu kidage. 17% by'abacuruzi ba e-Abanyamerika bakoze imbuga zabo mu ndimi ebyiri mu cyesipanyoli bamaze kumenya akamaro ko kwibasira abakiriya.
Ariko nigute ushobora gukora urubuga rwawe mu ndimi ebyiri? Amerika iri inyuma yisi kwisi iyo igeze kumurongo windimi nyinshi. Benshi mubafite ubucuruzi bwabanyamerika bashyira imbere icyongereza bakirengagiza izindi ndimi, bakerekana imiterere yindimi zigihugu.
Niba intumbero yawe ari ugukora ubucuruzi muri Amerika hamwe nurubuga rwicyongereza, birasa nkaho ibitagenda neza. Ariko, gukora verisiyo yicyesipanyoli y'urubuga rwawe nuburyo bwizewe bwo kongera kugaragara kurubuga rwabanyamerika, bityo, kuzamura ibicuruzwa ku isoko ry’Amerika.
Ariko, guhindura ububiko bwawe mu cyesipanyoli birenze gukoresha Google Translate. Kugirango ugere neza kubateze indimi ebyiri, ukeneye ingamba zuzuye. Dore impamvu nke zituma guhindura ububiko bwawe mu cyesipanyoli ari ingirakamaro nuburyo ushobora guhuza ingamba zawe zindimi nyinshi ukurikije.
Vuga Icyongereza, Shakisha Icyesipanyoli: Abanyamerika Indimi ebyiri bakora byombi.
Nubwo benshi muri Amerika bavuga icyesipanyoli bavuga icyongereza, akenshi bahitamo gukoresha icyesipanyoli nkururimi rwibikoresho byabo. Ibi bivuze ko mugihe bakorana mucyongereza, bagumisha ibikoresho byabo mugisupanyoli, harimo terefone zabo, tableti, na mudasobwa.
Amakuru aturuka muri Google yerekana ko hejuru ya 30% yibirimo kuri interineti muri Amerika bikoreshwa nabakoresha bahinduranya hagati yicyesipanyoli nicyongereza, haba mubikorwa byabo, gushakisha, cyangwa kureba page.
Hindura SEO mu ndimi nyinshi zikoresha icyesipanyoli
Moteri zishakisha nka Google zerekana imvugo zikoreshwa nabakoresha kandi uhindure urutonde rwabo algorithm. Niba urubuga rwawe rutaboneka mu cyesipanyoli, imbaraga za SEO muri Amerika zirashobora kubabazwa. Guhindura urubuga rwawe mu cyesipanyoli birashobora kuzana inyungu zikomeye kandi bifite ingaruka nke, cyane cyane niba Amerika ari isoko nyamukuru yibikorwa byawe.
Kugirango urusheho kwerekana ko uhari ku isoko ry’Abanyamerika bavuga icyesipanyoli, witondere SEO yawe yo mu cyesipanyoli. Hamwe na ConveyIbi, urashobora kwita kuriyi ntambwe byoroshye, ukemeza ko urubuga rwawe ruhagaze neza mundimi zombi. Mugukora urubuga rwawe rworohereza abavuga icyesipanyoli, uranatanga ibimenyetso kuri moteri zishakisha ko uboneka mu cyesipanyoli, bityo ugahuza ibikubiyemo nabakiriya bawe neza.
Kurikirana ibipimo byawe byo mu rurimi rw'icyesipanyoli
Umaze guhindura ububiko bwawe mu cyesipanyoli, ni ngombwa gukurikirana imikorere ya verisiyo yawe yo mu cyesipanyoli kuri moteri zishakisha hamwe nizindi mbuga aho ubucuruzi bwawe buhari.
Google Analytics igufasha gusesengura ibyifuzo byururimi rwabasura urubuga nuburyo bavumbuye urubuga rwawe. Ukoresheje tab ya "Geo" mumwanya wawe wa admin, urashobora kubona imibare ijyanye nururimi ukunda.
Abanyamerika bavuga Icyesipanyoli bakora cyane kumurongo
Nk’uko Google ibivuga, 66% by'abavuga icyesipanyoli muri Amerika bitondera amatangazo yo kuri interineti. Byongeye kandi, ubushakashatsi bwakozwe na Ipsos buherutse gutangwa na Google bwerekanye ko 83% by'abakoresha interineti igendanwa bo muri Amerika bo muri Hisipaniya bakoresha telefone zabo kugira ngo bashakishe amaduka yo kuri interineti basuye ku giti cyabo, ndetse no mu maduka acururizwamo.
Urebye ibyo bigenda, biragaragara ko niba mushakisha wumukiriya windimi ebyiri zashyizwe mu cyesipanyoli, birashoboka cyane ko uzahuza nububiko bwawe bwo kumurongo niba nabwo buboneka mu cyesipanyoli.
Kugirango ukoreshe neza isoko ryo muri Amerika Hispanic, ni ngombwa gusuzuma ibintu byumuco nibyo ukunda.
Indimi nyinshi Abumva, Ibirimo Imico myinshi
Indimi ebyiri Abanyamerika b'Abanyamerika bafite imico myinshi kubera guhura n'indimi zitandukanye. Kwamamaza ibicuruzwa kubateze amatwi bisaba uburyo bworoshye.
Nubwo ibikorwa rusange byamamaza ibikorwa rusange bishobora kugaragara nkicyongereza nicyesipanyoli, kugurisha ibicuruzwa akenshi bisaba ingamba zihamye. Abamamaza bakunze guhindura ubukangurambaga bwabo kubantu bavuga icyesipanyoli, harimo gukoresha abakinnyi / imideli itandukanye, palette palette, amagambo, hamwe ninyandiko.
Ubudozi bwo kudoda byumwihariko ku isoko rya Hisipaniya byagaragaye ko ari byiza. Isosiyete yamamaza ComScore yasesenguye ingaruka zubwoko butandukanye bwo kwiyamamaza isanga ubukangurambaga bwatekerejwe mu cyesipanyoli ku isoko ry’Icyesipanyoli bwakunzwe cyane mu bareba icyesipanyoli.
Hitamo imiyoboro iboneye
Hamwe n’abaturage benshi bavuga ururimi rw’icyesipanyoli bavuga icyesipanyoli muri Amerika, hari amahirwe yo kwishora muri iri soko binyuze mu bitangazamakuru bikoresha ururimi rw'Icyesipanyoli, harimo imiyoboro ya televiziyo, amaradiyo, n'imbuga za interineti.
Ubushakashatsi bwa ComScore bwerekanye ko amatangazo yo kuri interineti yo mu cyesipanyoli yarushije amatangazo ya TV na radiyo mu bijyanye n'ingaruka. Nubwo bimeze gurtyo, miliyoni 1.2 gusa kuri miliyoni zirenga 120 zimbuga za Amerika ziboneka muri Espagne, ibyo bikaba bigereranya umubare muto.
Mugukoresha ibyanditswe mururimi rwicyesipanyoli kumurongo hamwe niyamamaza, ibirango birashobora guhuza numuryango wa Hisipanyika uhujwe cyane muri Amerika.
Hindura ingamba zo kwamamaza mu ndimi nyinshi
Tanga uburambe buhebuje kurubuga rwawe rwindimi nyinshi
Kugirango uhindure neza abavuga icyesipanyoli, ugomba gutanga amasezerano yasezeranijwe. Gutanga ubunararibonye bwo gushakisha abakoresha ururimi rwicyesipanyoli ni urufunguzo.
Guhuriza hamwe mubikorwa byawe byo kwamamaza ururimi rwicyesipanyoli ni ngombwa. Ibi bivuze gutanga serivisi zabakiriya mu rurimi rwicyesipanyoli, kwemeza ko urubuga rwawe rushobora kuboneka mu cyesipanyoli, no kwita ku gishushanyo mbonera cy’urubuga n'uburambe bw'abakoresha.
Kubaka urubuga rwindimi nyinshi birashobora kugorana, ariko hariho tekinike nibikorwa byiza kugirango birusheho kuba byiza kubakoresha. Urebye ibishushanyo mbonera no guhuza imiterere y'urupapuro rw'indimi zitandukanye, nk'icyongereza n'Icyesipanyoli, ni ngombwa.
Kugirango umenye neza abakoresha ubunararibonye, ni ngombwa gusuzuma ibyifuzo byururimi nibintu byumuco mugihe utegura urubuga rwawe. ConveyIbyo birashobora gufasha mugutanga ibisobanuro byumwuga biturutse kumwanya wawe, bikagufasha gukanda mumasoko ya Hispanic-Amerika neza.
Kuva ku bidakoreshwa kugeza mu ndimi ebyiri
Guhindura urubuga rwawe mu cyesipanyoli, guhindura SEO yawe, no guhuza ibikubiyemo n'abumva icyesipanyoli ni intambwe zingenzi zo kwinjira neza ku isoko ry’indimi ebyiri zo muri Amerika.
Hamwe na ConveyIbyo, urashobora gushyira mubikorwa izi ngamba kurubuga urwo arirwo rwose. Kuva muguhindura amashusho na videwo kugeza muguhindura ibisobanuro, urashobora gukora ibintu bikomeye bikoreshwa mururimi rwicyesipanyoli utabangamiye ikirango cyawe cyangwa guta igihe gishobora gukoreshwa neza mubindi bikorwa!
Witeguye gutangira?
Ubuhinduzi, burenze kumenya indimi gusa, ni inzira igoye.
Mugukurikiza inama zacu no gukoresha ConveyIyi , impapuro zawe zahinduwe zizumvikana nababumva, wumva kavukire kururimi rugenewe.
Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
Gerageza ConveyIbi byubusa muminsi 7!
