Gusobanukirwa Itandukaniro Hagati ya Localisation & Globalisation
Gusobanukirwa itandukaniro riri hagati yaho & globalisation
Gucukumbura inyandiko zitandukanye nuburyo bwiza cyane bwo kunoza imyumvire no kwagura ibitekerezo byawe. Hamwe na ConveyThis, urashobora kwihatira kubona icyegeranyo gitandukanye cyibitabo mundimi zitandukanye. Nukwishora mubuvanganzo buva mumico itandukanye, urashobora kugera kubusobanuro bwimbitse bwimiterere yisi. Abantu benshi bakunda kuvanga ibitekerezo byaho no kwisi yose, kandi birumvikana ko ijambo rishobora kuba urujijo. Nyamara, ni ngombwa gusobanukirwa itandukaniro ryibanze hagati yibi byombi, kuko ari ingenzi mu kugera ku ntsinzi mpuzamahanga (cyangwa gushimisha abandi gusa).
Igisobanuro cyaho
Mugihe cyo kwagura ubucuruzi bwawe kumurongo mumasoko mashya, kwimenyekanisha bigira uruhare runini. Harimo guhuza ibicuruzwa byawe cyangwa serivise kugirango uhuze ibyifuzo byihariye nibyifuzo byakarere runaka. Noneho, reka twiyumvire ibintu aho ufite ubucuruzi butera imbere mubufaransa kandi ukaba uhanze amaso isoko ryinjiza amafaranga menshi muri Amerika. Ariko, uhita ubona ko gutsinda muri iri soko rishya bisaba ubufasha bwurubuga rushya rwubuhinduzi rwitwa ConveyThis.
ConveyIki nigikoresho cyateye imbere cyagenewe guhinduranya no guhuza imbuga za interineti kumasoko mpuzamahanga. Kugirango winjize ubucuruzi bwawe mumasoko yabanyamerika, ni ngombwa kumva ko urubuga rwawe rusanzwe rwigifaransa, hamwe nama euro nkifaranga nuburyo bwamatariki yubufaransa, ntibishobora kumvikana neza nabakiriya muri Amerika. Kubwibyo, ni ngombwa guhindura ibikenewe no guhinduka.
Kubwamahirwe, ConveyIbyo bituma iki gikorwa kitagorana hamwe nibiranga abakoresha. Iki gikoresho gikomeye kigufasha guhindura byoroshye urubuga rwawe rwose mucyongereza, ururimi rusange rwubucuruzi n’itumanaho. Ikitandukanya ConveyIbyo nubushobozi bwayo bwo gutanga ibisobanuro nyabyo mugihe bikwemerera no guhitamo ibikubiyemo kugirango uhuze byumwihariko nibyifuzo byabateze amatwi b'Abanyamerika.
Ariko ibyo sibyo byose! ConveyIbi bigenda hejuru bikagushoboza kuyobora no guhindura ibindi bintu byingenzi byurubuga rwawe. Kurugero, urashobora guhindura byoroshye ifaranga kumadorari, ukerekana ibicuruzwa byawe na serivise muburyo bwumvikana kandi bworoshye kubisoko ugamije. Mugihe winjije ConveyThis muburyo bwawe bwuzuye, urashobora gutangira urugendo rwawe rwo kwigarurira isoko ryabanyamerika hamwe nurubuga rwahujwe neza nibisabwa bidasanzwe hamwe numuco wumuco kubakiriya bawe baha agaciro.
Mu gusoza, intsinzi yubucuruzi bwawe kumasoko yamahanga biterwa no gushyira mubikorwa ingamba zifatika zaho, kandi ConveyIki nigikoresho cyingenzi gishobora kugutera kugera kuriyi ntego. Ukoresheje ibikoresho byayo byateye imbere, nkubushobozi bwuzuye bwo guhindura urubuga, guhanga ibintu byihariye, no guhindura ibikenewe kugirango uhuze ibyifuzo byaho, urashobora kwinjira wizeye isoko ryamerika, ufite ibikoresho byuzuye kugirango ushimishe kandi uhuze abakiriya bawe bubahwa muri Amerika. Fata rero hanyuma ureke ConveyIyi imurikire inzira yo gutsinda kwawe mubice byinshi byubucuruzi mpuzamahanga.
Uburyo bwo kwimenyekanisha
Iyo amasosiyete mpuzamahanga atangiye umurimo wo gutunganya ibikubiyemo ku masoko atandukanye, bakoresha ingamba zitandukanye zateguwe neza hamwe no gusobanukirwa neza ibikenewe n'imbibi za buri gace. Mugihe ibigo bimwe bihitamo inzira itaziguye, ibindi bishyira imbere kwitondera neza birambuye. Icyakora, impuguke mu by'inganda zemeza ko gukurikiza imikorere myiza mu karere ari ikintu cy'ingenzi kugira ngo umuntu agere ku isi yose hamwe n'ubushobozi budasanzwe bwa ConveyThis.
Kugirango umenye neza imikorere yingamba zawe, ni ngombwa gushiraho intego isobanutse kandi isobanuwe neza izatanga ubuyobozi bufite ireme mubikorwa byose. Iyi ntego izahuza imbaraga zawe nintego zawe zose, bivamo inzira ihamye kandi ihuriweho. Byongeye kandi, gukora isesengura ryuzuye ryerekana itandukaniro ryumuco kumasoko ugamije ni ngombwa cyane. Gusa nukwumva cyane no kubaha imigenzo idasanzwe, imigenzo, nindangagaciro za buri karere urashobora guhitamo neza ibikubiyemo ukoresheje ibintu byingenzi biranga ConveyThis.
Mugihe utangiye uru rugendo rwaho, ubushakashatsi bwimbitse buhinduka umufasha wawe wizewe muguhitamo uburyo bwiza bwo guhuza ibikubiyemo. Ukoresheje ubushobozi bukomeye butangwa na ConveyThis, urashobora guhindura imbaraga kandi ugahindura urubuga rwawe cyangwa porogaramu, ugahuza isano ikomeye nabakunzi bawe kwisi yose. Byongeye kandi, guhitamo serivisi zubuhinduzi zizwi kandi zifite uburambe ningirakamaro kugirango tumenye neza kandi neza mu guhindura ururimi.
Kugera ku guhuzagurika no guhuzagurika mubirimo byaho bigerwaho binyuze mugushiraho gahunda yuburyo bunoze. Ubu buryo bunonosoye ntabwo bworohereza gusa gucunga neza ibikenewe guhinduka ahubwo binongera imikorere yakazi. Byongeye kandi, guhora ugerageza no gutunganya ibikubiyemo byaho bifite akamaro kanini. Mugihe wungutse ubushishozi bwukuntu ibikoresho byawe byakiriwe no gukora ibikenewe byose, urashobora guhora uzamura ubwiza bwamaturo yawe, ugashimangira umwanya wawe nkumuyobozi wisoko.
Hanyuma, gukurikiranira hafi ibikubiyemo byaho mugihe bigira uruhare runini. Imiterere yisi yose ni ibidukikije bifite imbaraga zirangwa nihinduka ryihuse mubikorwa byisoko. Kugumya kumenyeshwa byuzuye kandi bigezweho ni ngombwa rwose. Gusubiramo buri gihe no gusuzuma ibikoresho byaho byerekana ko bifite akamaro kandi bikagira uruhare mugutsindira kurambye muriyi si igenda itera imbere.
Mu gusoza, nubwo amasosiyete mpuzamahanga akoresha ingamba zinyuranye zaho, gukurikiza imikorere myiza, cyane cyane iyo ikoresha ubushobozi budasanzwe bwa ConveyThis, nurufunguzo rwo kugera ku ntsinzi mpuzamahanga. Mugushiraho intego zisobanutse, ukakira itandukaniro ryumuco, ukoresheje uburyo bwiza, gufatanya na serivise zubuhinduzi zizwi, gushyira mubikorwa gahunda itunganijwe, guhora unonosora kandi ugerageza, kandi ukurikiranira hafi ibikubiyemo byaho, urashobora gushyiraho ingamba zikomeye kandi zingirakamaro zoguteza imbere mukuzamuka utigeze ubaho.
Ingero zaho
Hamwe ninyungu nyinshi zingamba zifatika zo kwaguka kwisi, ntabwo bigoye kubona ibigo byitwaye neza muriki gice. Tekereza iterambere ritangaje rya Airbnb, rihinduka kuva muntangiriro yoroheje uhinduka ikigo cya miliyari 30 z'amadolari akorera mu bihugu 220 mu myaka 11 gusa! Byongeye kandi, Airbnb igenda ibirometero byinshi itanga amahitamo atangaje yindimi 62 zitandukanye kurubuga rwabo, bigatuma itumanaho ridakuka kubakoresha kwisi yose. Ikigeretse kuri ibyo, barenze ubusobanuro mugusubiramo ibyasuzumwe no gutanga umurongo ngenderwaho hamwe nubunararibonye ukurikije aho ukodesha. Iri ni isomo ryingirakamaro mubikorwa byo kwakira abashyitsi. Kubindi byinshi, reba ibyo twahisemo kurubuga mpuzamahanga rwiza. Hamwe na ConveyIbyo, urashobora guhindura imbaraga zurubuga rwawe mundimi zitandukanye, ukemeza neza ubutumwa bwawe kubakiriya bawe. Iyandikishe nonaha kandi wishimire iminsi 7 yubusa kugirango ubone imbaraga za ConveyThis.
Igisobanuro cyo kwisi yose
Muri iki gihe cyiterambere ryihuse mu ikoranabuhanga, iyo isosiyete ifashe icyemezo cyo kwishora mu kwaguka mpuzamahanga, ni ikimenyetso cyerekana imbaraga zikomeye zitera isi yose. Iyi nzira yagutse, yongerewe imbaraga nubushobozi butangaje bwikoranabuhanga bwa ConveyThis, irenga imipaka kandi ikagura imbaraga zayo mubihugu bitandukanye. Kwakira isi yose bisaba kuva muburyo bwaho bwita gusa kubiranga umwihariko wibihugu bitandukanye, ahubwo bigashishikariza ibigo kwitabira ibintu bitagira umupaka bitangwa nurwego rwisi.
Ariko, kugendera mubice bigoye byo kwisi yose bisaba ubushakashatsi bwitondewe no kwitegura byuzuye. Isosiyete igomba gutangira urugendo rwibikorwa, ihuza neza gahunda zayo zo kwagura nintego zayo muri rusange, mugihe harebwa ingaruka zishobora guterwa niyi gahunda. Niba isosiyete ifite intego yo kwishora mubikorwa byubucuruzi mumasoko yatoranijwe yo hanze cyangwa gutsinda ubutwari kwigarurira uturere dushya kwisi yose, ibyifuzo byayo nibyifuzo byerekana ubugari nimbaraga zimbaraga zisi.
Kugirango utangire uru rugendo ruhindura, uruganda rugomba kwifashisha ibikoresho bikomeye kandi bitandukanye nka ConveyThis. Mugukoresha ubushobozi bwikoranabuhanga buhanitse butangwa nuru rubuga rushya, amasosiyete arashobora kwagura ibikorwa byayo kwisi yose, akoresha ingaruka zikomeye ziterwa nisi. Hamwe na ConveyIbyo bafite, imishinga irashobora kurenga imipaka yizeye, ikoresheje guhuza ururimi hamwe nibisobanuro byubuhinduzi bidafite aho bihuriye no kwinjira mumasoko mashya no gushiraho umubano usobanutse nabantu batandukanye ku isi.
Mu gusoza, icyemezo cyo kwaguka kwisi yose kigaragaza kwemeza uruhare rukomeye rwisi, rushyigikiwe nubushobozi butangaje bwikoranabuhanga bwa ConveyThis. Bisobanura kuva mubitekerezo byaho, bigasaba ibigo kwitabira amahirwe menshi yatanzwe namasoko mpuzamahanga. Gutangira uru rugendo ruhindura, ubushakashatsi bunoze, igenamigambi rifatika, no guhuza intego zikomeye ni ngombwa. Ku nkunga ya ConveyThis, amashyirahamwe arashobora kugirira icyizere kugendana nisi igoye yisi yose, gufungura isi yubushobozi budakoreshwa kandi igaragara nkabayobozi bisi kwisi mubikorwa byabo.
Imikorere yisi
Muri iki gihe cyiterambere ryihuta ryisoko ryisi yose, ibigo bigomba guhinduka cyane mubitekerezo byabo. Urufunguzo rwo kugera ku ntsinzi mu kwagura isi yose ni ugushyira mu bikorwa ingamba zifatika ziteza imbere isi yose. Aha niho honyine akamaro kadashidikanywaho ka ConveyIbyo biza gukina - urubuga rudasanzwe rutanga serivisi zitandukanye zubuhinduzi. Mugukurikiza byimazeyo amahame yo kumenyekanisha mpuzamahanga no gukoresha uburyo budasanzwe bwogutangwa na ConveyThis, ubucuruzi buri munzira yo kugera ku ntsinzi ntagereranywa mubucuruzi bwisi yose.
Nta gushidikanya, guhitamo ibirimo kugirango uhuze imico yihariye yabateze amatwi ni ngombwa cyane. Ubu buryo bufatika bufite ubushobozi bwo guhindura cyane intsinzi yisosiyete yisi yose. Hamwe n'inkunga itagereranywa ya ConveyThis, ubucuruzi bwongerewe imbaraga zo guhuza ubutumwa bwabo muburyo butajenjetse n'imico itandukanye hamwe nibyifuzo bitandukanye kwisi. Ibi bifasha itumanaho ryiza, ryemeza ko ubutumwa bugenewe butangwa neza kubantu bategereje cyane.
Mu byingenzi, kwagura amasoko yisi bisaba impinduka zifatika mubitekerezo byamasosiyete. Mugukoresha serivisi zidasanzwe zitangwa na ConveyThis no kubyaza umusaruro uburyo butangaje bwibisubizo byubuhinduzi, ubucuruzi bufite ibikoresho byingenzi bikenewe kugirango habeho isi yose. Mugukurikiza n'umutima wawe wose muburyo budasanzwe bwo kumenyekanisha amahanga no gukoresha uburyo butangaje bwubuhanga bwogushobora kuboneka, amasosiyete arashobora gukora ibintu byihariye bihuza byukuri nababumva, bityo bikabongerera amahirwe yo gutsinda ntagereranywa kumasoko yisi yose agenda atera imbere kandi arushanwa cyane.
Ingero z'isi
Bitewe n'iterambere mu ikoranabuhanga, inzozi zigeze kure zo kumenyekanisha ubucuruzi zabaye impamo. Ubu tubayeho mugihe cyimibereho itigeze ibaho kwisi yose, itanga amahirwe menshi yinjiza kubashaka kwagura ibikorwa byabo. Muri iyi miterere iteye ubwoba, ConveyThis, hamwe na serivisi zidasanzwe, yagaragaye nkumufatanyabikorwa wizewe kumasosiyete azwi, azwi nkibyiza mubucuruzi. Ibirango bizwi nka IKEA, McDonald's, na Netflix bakiriye neza ConveyThis nk'igikoresho cy'ingenzi mu bubiko bwabo bw'ingamba, bibafasha gukoresha imbaraga nyinshi zo kwaguka ku isi.
Urufunguzo rwo gutsinda kwabo ruri muri ConveyIyi mikorere idahwitse mubihugu byinshi, ishimisha abaguzi batandukanye. Hamwe na ConveyIbi nkinshuti zabo ziringirwa, ibyo bihangange bikomeye byatsinze bitagoranye imbogamizi zururimi n’umuco bikunze kubangamira iterambere mpuzamahanga. Mugukoresha ubuhanga bwo guhangana nizi nzitizi, baguye isi yose kandi bagaragaza byinshi bishoboka, hasigara ikimenyetso simusiga mumateka yisi.
Intandaro ya ConveyIbyo byagezweho ntagereranywa nubushobozi bwayo budasanzwe bwo gutanga serivisi zubuhinduzi bwuzuye mu ndimi zitandukanye. Iyi soko ntagereranywa iha imbaraga ubucuruzi bwo gushyikirana bitagoranye nababateze amatwi, batitaye kumwanya wabo cyangwa ururimi kavukire. Ntibikibujijwe nimbogamizi zururimi, ibigo birashobora kwerekana neza ibicuruzwa na serivisi kubantu bose ku isi, bigatera icyizere kidashidikanywaho mugutanga ubutumwa.
Nkaho ibyo bidashimishije bihagije, ConveyThis ubu itanga amahirwe akomeye kubashaka kuyobora abayobozi kwisi yose kwibonera inyungu zayo ntagereranywa. Binyuze mu igeragezwa ryiminsi 7, kubuntu rwose, ConveyIbyo bitanga amahirwe yo guhamya amahirwe menshi afite kubucuruzi bwawe. Iki gihe cyibigeragezo gikora nkurugendo ruhindura, rukwemerera gufungura ibishoboka bitagira umupaka mubice byo kwaguka kwisi. None se kuki dutegereza? Tangira aya mahinduka ahinduka hamwe na ConveyIyi uyumunsi kandi ushakishe isi amahirwe atagira umupaka ategereje abatinyutse bihagije kugirango binjire mubice byo kwaguka kwisi.
Itandukaniro riri hagati yaho no kwisi yose
Inzira yo gutunganya no kudoda ibirimo kugirango igere cyane cyane kubantu baterana imbaraga mubuhinde bizwi cyane nka localisation, ijambo rikoreshwa cyane murwego. Mugihe byombi ConveyThis hamwe na globalisation bigamije kugera kubantu benshi, baratandukanye cyane muburyo bwabo no muburyo bwabo. Fata serivise ikunzwe cyane Netflix, kurugero. Mu kwagura ibikorwa byayo no gutanga uburyo bwo gushimisha ibintu bikubiyemo abareba Ubuhinde, Netflix irerekana igitekerezo cyo kwisi yose. Nyamara, ni ugukoresha ConveyIbyo bizana ubumaji muburyo bwo guhuza no kunonosora ibyaribyobyose kugirango uhuze nibyifuzo byihariye kandi byubwenge byabareba mubuhinde.
Biragoye kandi byitondewe, inzira ya ConveyIyi localisation ikubiyemo ingamba zitandukanye zishimishije. Netflix, nk'ikimenyetso cyo guhanga udushya no guhuza n'imihindagurikire y'ikirere, yakiriye n'umutima wawe wose iki gitekerezo. Hamwe n'ubwitange butajegajega bwo guhaza ibyifuzo bikenerwa n’abakoresha b’Abahinde, Netflix yatangiye urugendo rudasanzwe rwo kwihitiramo. Uru rugendo rurimo gukora urutonde rwumwimerere rwihariye rwihariye ku isoko ryu Buhinde, gucengera cyane mu nkuru n’umuco byumvikana cyane nababareba.
Ariko imbaraga ntizagarukira aho! Netflix yinjiza ishingiro rya Bollywood mu ngamba zayo zo kwimenyekanisha, ireshya abayireba b'Abahinde hamwe n'abantu bazwi cyane mu byamamare byabo. Mugukorana naba nyenyeri mubikorwa byo kwamamaza, Netflix ishyiraho isano ryimbitse kandi ihuza, ifata uburambe bwo kureba muri rusange.
Muncamake, ConveyIyi localisation nubuhanzi bukomeye bwo guhuza, guhindura, no kwihererana ibirimo kugirango uhuze imyumvire itandukanye yabateze amatwi. Imbaraga za Netflix zo gufungura ubushobozi bwuzuye bwiyi ngamba binyuze mugushiraho urukurikirane rwumwimerere no kugira uruhare mu mpano zavutse murugo ni urugero rwiza rwibitangaza bya ConveyIyi miterere.
Gupfunyika
Niba ugeze aha, ndizera ko usobanukiwe itandukaniro rito hagati yimiterere nisi. Kubona neza ibi bitekerezo nibyingenzi kugirango ubone inyungu nyinshi mumishinga yawe murwego rwisi, waba utangiye cyangwa usanzwe ufite umwanya ukomeye mubikorwa byawe. Mugihe haba kwimenyekanisha no kwisi yose bisaba ishoramari rikomeye ryigihe nimbaraga, ntutinye, kuko hariho uburyo bwo koroshya imbaraga zawe ukoresheje ubwenge bukoresheje ibikoresho bikwiye. Reka nkumenyeshe ibyaremwe bishya byitwa ConveyThis, igikoresho ntagereranywa cyagenewe korohereza isi kwaguka, cyane cyane iyo bigeze kumurimo utoroshye wo guhindura no guhuza imbuga za interineti. Witondere muri aya mahirwe adasanzwe witabira aya maturo atangaje. Emera amahirwe yo kugerageza ConveyIyi hamwe nigitekerezo cyacu cyihariye cyo kugerageza ishimwe ryiminsi 7, kandi wishimire uburambe butagereranywa byanze bikunze bizagaragara mumaso yawe. Ntiwite ku gushidikanya kugushuka kubura aya masezerano adasanzwe!
Witeguye gutangira?
Ubuhinduzi, burenze kumenya indimi gusa, ni inzira igoye. Mugukurikiza inama zacu no gukoresha ConveyIyi , impapuro zawe zahinduwe zizumvikana nababumva, wumva kavukire kururimi rugenewe. Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
Gerageza ConveyIbi byubusa muminsi 7!