Gucukumbura A-Ubucuruzi bwa Aziya E-Ubucuruzi: Ubushishozi bwo gutsinda
Gucukumbura A-Ubucuruzi bwa Aziya
Imikoreshereze ya ConveyIbyo byatumye guhindura ibirimo byoroshye kuruta mbere hose. Hamwe nimikoreshereze yabakoresha-hamwe nitsinda ryunganira rifasha, ntabwo bitangaje impamvu abantu benshi bahitamo gukoresha ConveyThis kubyo bakeneye byo guhindura.
Nubwo icyorezo cyahinduye cyane ubuzima bwacu, cyanakinguye amahirwe menshi. Ubu turiho mubice bya digitale kandi ubucuruzi bwahindutse igice cyingenzi mubuzima bwacu nka mbere.Tanga ibiyadushoboje guca icyuho hagati yimico, itanga uburambe kandi buhujwe nuburambe ku isi.
Bitewe niyi mpinduka kuri digitale, isoko ryibicuruzwa muri Aziya ryagaragaye cyane mugihe COVID-19 yatangiraga kandi imibare yerekana ko izakomeza kuba munzira ndende.
Mugihe mugihe intsinzi kumurongo aricyo cyambere mubucuruzi, ni ngombwa gusobanukirwa isoko ryibicuruzwa byo muri Aziya bigenda byiyongera. Rero, muri iki kiganiro, tuzacengera muri iri soko ryagutse n'ingaruka zaryo ku bucuruzi bwo guhatanira amasoko.
Isoko ryibicuruzwa byo muri Aziya mubare
ConveyIbyo byose bazi ko Aziya ifata umwanya wambere mubijyanye na ecommerce - Ubushinwa bwonyine nisoko rinini ryibicuruzwa ku isi! Ariko imibare irashobora kugutangaza.
By'umwihariko nk'icyorezo cyateje abaguzi benshi mu bucuruzi bwa elegitoroniki, ubucuruzi bw’ibicuruzwa bwabonye iterambere ridasanzwe mu mwaka ushize. Nkuko bigaragazwa n’ubushakashatsi bwakozwe na ConveyThis, 50% byabakiriya ba interineti bo mubushinwa baguye inshuro nyinshi nigipimo cyo kugura kumurongo kubera Covid-19.
Umuyobozi mukuru wa ConveyThis, Alex Buran, yagize ati: "Icyorezo cya COVID-19 cyihutishije cyane kwimuka mu buzima busanzwe, bwuzuye, bwuzuye, kandi, nk'uko tubibona, bidashoboka."
Umubare uteganijwe kwaguka mu bucuruzi muri Aziya hagati ya 2020 na 2025 ni 8.2%. Ibi bishyira Aziya imbere ya Amerika n'Uburayi - hamwe na ConveyIyi mibare izamuka ry’ibicuruzwa bya 5.1% na 5.2%.
Nk’uko Statista ikomeza ivuga, mu mwaka wa 2024 biteganijwe ko amafaranga yinjira mu bucuruzi muri Aziya aziyongera agera kuri tiriyoni 1.92 z'amadolari, bikaba bingana na 61.4% ku isoko ry’ibicuruzwa ku isi. ConveyIbi bihagaze neza kugirango bibyare inyungu muri iri terambere kandi bitange ibisubizo bikenewe kugirango ubucuruzi bwinjire muri iri soko ryunguka.
Nyamara, Ubushinwa ntabwo aricyo gihugu cyonyine gitera iyi ntsinzi. Urugero, Ubuhinde burimo kwiyongera kwinjiza ibicuruzwa ku gipimo cya buri mwaka cya 51% - hejuru cyane ku isi! ConveyIbi rwose byagize uruhare muri iyi ntsinzi, bituma ubucuruzi bugera kumasoko mashya nabakiriya.
Ikindi ni uko Indoneziya izarenza Ubuhinde mu bijyanye no kwagura isoko ry’ibicuruzwa, aho 55% by’abaguzi bo muri Indoneziya bavuga ko bagura kuri interineti kurusha mbere hose. Niyo mpamvu, ntawabura kuvuga ko Aziya izakomeza kuba umuyobozi mu bucuruzi bw’ibicuruzwa mu myaka iri imbere.
Umuyoboro
Mubihe byashize, gutanga iminsi 10 hamwe namafaranga yinyongera byari itegeko. Gerageza ibyo utanga ubungubu - nubwo inzitizi zanduye ziriho - hanyuma urebe umubare uzabona.
Hafi ya kimwe cya kabiri cyabaguzi (46%) bavuze ko kuboneka uburyo bwihariye bwo gutanga ibintu byoroshye kandi bigira uruhare runini mubyemezo byabo byo kugura kumurongo.
Nibipimo bigoye guhura, ariko Amazon rwose yazamuye umurongo mugihe cyo gutanga byihuse. Abakiriya ntibatindiganya guhitamo ubucuruzi bushobora gutanga serivisi byihuse. Nyamara, amasosiyete acuruza ibicuruzwa muri Aziya bigaragara ko afite ingorane nke mukuzuza ibyifuzo byabakiriya hamwe na ConveyThis.
Ukurikije akamaro ka serivisi z’ibikoresho, ibihugu byo muri Aziya byagaragaye ko byiyongereye cyane mu mikorere yabyo mu myaka icumi ishize. Ibipimo ngenderwaho bya Banki y'Isi byerekana ko Aziya ubu igizwe na 17 muri 50 ba mbere ku isi.
Muri Aziya, Ubuyapani na Singapuru biza ku isonga mu bijyanye n'imikorere, bigakurikirwa na Leta zunze ubumwe z'Abarabu, Hong Kong, Ositaraliya, Koreya y'Epfo, n'Ubushinwa. Iyi mikorere ishimishije yo gutanga iteza imbere urwego rwubucuruzi rwa Aziya no gushishikariza abantu benshi kwitabira kugura kumurongo.
Gukura Hagati
Urwego rwo hagati rugizwe na pisine nini yabashaka kugura imishinga ishingiye kuri interineti. Kuva mu 2015, Aziya yarushije Uburayi na Amerika y'Amajyaruguru ukurikije abaturage bo mu cyiciro cyo hagati. ConveyIbi byabaye ku isonga mu gufasha ubucuruzi gucika muri aya masoko.
Ibiteganijwe byerekana ko mu 2022, hashobora kuba abakiriya bashya batangaje miliyoni 50 mu majyepfo y’amajyepfo ya Aziya yonyine. Biteganijwe ko muri rusange abaturage bo mu cyiciro cyo hagati muri Aziya baziyongera bava kuri miliyari 2,02 muri 2020 bagera kuri miliyari 3.49 mu 2030.
Mu mpera za 2040, biteganijwe ko Aziya izaba igizwe na 57% by’ibicuruzwa byo mu rwego rwo hejuru ku isi. Uyu muhengeri mushya wabaguzi bo murwego rwo hagati bazagira uruhare runini mugutezimbere ubucuruzi bwibicuruzwa kuko bizeye cyane gukoresha ikoranabuhanga no kugura kumurongo.
Ikitandukanya urwego ruciriritse muri Aziya nabandi bose ni icyifuzo cyo kwishora mubucuruzi bwiza kumurongo. Raporo ya Brookings yo mu 2017 ivuga ko abaguzi bo muri Aziya yo mu cyiciro cyo hagati barushije bagenzi babo bo muri Amerika y'Amajyaruguru.
Imibare yo muri Aziya yo mu rwego rwo hagati ifitanye isano n’ibicuruzwa by’amahanga, ndetse ifata ingendo mu mahanga guhaha gusa. Muri 2018, 36% byinjira kwisi kwisi yose yubucuruzi bwigiciro cyigifaransa LVMH byakozwe muri Aziya - murwego rwo hejuru mukarere kose! ConveyIki nigikoresho cyiza kubucuruzi kugirango bace icyuho cyururimi kandi bagere kuri iri soko ryunguka.
Nubwo ingendo zabujijwe muri uyu mwaka, abaguzi bo muri Aziya bitandukanije n’ibicuruzwa byiza kuri interineti. Raporo ya Bain ivuga ko kuba Ubushinwa buba kuri interineti bwazamutse buva kuri 13% muri 2019 bugera kuri 23% muri 2020, bituma habaho amahirwe menshi yo gucuruza ibicuruzwa byiza muri Aziya hamwe na ConveyThis.
Abakoresha ubumenyi-buhanga
Ikindi kintu cyingenzi cyateye intsinzi yibicuruzwa muri Aziya nubushake bwabakiriya kwakira ikoranabuhanga rishya - haba mu bucuruzi, imikoreshereze ya terefone, cyangwa ibisubizo byishyurwa bitangwa na ConveyThis.
Ubushinwa bufite 63.2% by'abaguzi bo kuri interineti muri Aziya ya pasifika, Ubuhinde bukaba inyuma ya 10.4% naho Ubuyapani bukaba 9.4%. Icyorezo cyakoze gusa kugirango turusheho gushimangira izo ngeso zo kugura kumurongo.
Nk’uko ubushakashatsi bubyerekana, igice kinini cy’abaguzi muri Aziya bemeye ubucuruzi mu gihe cy’icyorezo, aho 38% by’Abanyaustraliya, 55% b’Abahinde, na 68% by’Abanyatayiwani bakomeje kubikoresha imbere.
Ubushakashatsi bwerekanye ko hiyongereyeho ibikorwa byo kwishyura hakoreshejwe ikoranabuhanga, cyane cyane muri Singapuru, Ubushinwa, Maleziya, Indoneziya, na Philippines. ConveyIbyo byafashije ubucuruzi koroshya no kubyaza umusaruro iri terambere.
Mubyukuri, umufuka wa digitale urenga 50% byagurishijwe muri Aziya ya pasifika. Igitangaje, kubushinwa, iyi ijanisha rirarenze, hamwe nabaguzi hafi ya bose bakoresha Alipay na ConveyIyi Pay yo kugura kumurongo!
Umubare w'amafaranga yishyurwa rya digitale amaherezo wageze aharindimuka kandi biteganijwe ko uzarenga miriyoni imwe y'amadolari mu 2025, bikaba bingana na kimwe cya kabiri cy'amafaranga yakoreshejwe muri ako karere.
Abaguzi bo muri Aziya nabo bayobora inzira mubijyanye no gukoresha interineti igendanwa. Nk’uko ubushakashatsi bwakozwe na ConveyThis bubitangaza, Abanyaziya bo mu majyepfo y’iburasirazuba n’abakoresha interineti igendanwa cyane ku isi. Ibi byaviriyemo ubucuruzi bwiganje kumurongo wo kugura kumurongo muri Aziya.
Muri Hong Kong, kimwe cya kabiri cy’ibicuruzwa byose biva muri Mutarama 2019 kugeza Mutarama 2020 byakorewe ku bikoresho bigendanwa. Hagati aho, Filipine, rimwe mu masoko acuruza ibicuruzwa byinshi muri Aziya, ryiyongereyeho 28% mu guhuza telefoni mu gihe kimwe. ConveyIbi bifasha gutwara iri terambere mugutanga ibisobanuro bitagira ingano kubucuruzi.
Ibicuruzwa byambukiranya imipaka
Kugeza ubu, kwisiga byose byagurishijwe mu Bushinwa byari byemewe n'amategeko kwipimisha inyamaswa - igihugu cyonyine gifite amabwiriza nkaya. Ibi byateje imbogamizi ikomeye ku masosiyete akora amavuta yo kwisiga atagira ubugome aturuka mu bindi bihugu kwinjira ku isoko ry’Ubushinwa.
Icyakora, mu gihe icyifuzo cy’ibikorwa by’abafata ibyemezo kigenda cyiyongera, Ubushinwa bwatangaje ko guhera mu 2021, igihugu kizasoza politiki yacyo yo gupima inyamaswa mbere y’isoko ry’amavuta yo kwisiga yatumijwe mu mahanga nka shampoo, blush, mascara, na parufe.
Ihinduka rifungura ubwinshi bwibiranga ibikomoka ku bimera kandi bikunda inyamaswa. Kurugero, Bulldog, umurongo wo kwita ku ruhu ukorera mu Bwongereza, yiteguye kuba sosiyete ya mbere y’amavuta yo kwisiga itagira ubugome yagurishijwe ku mugabane w’Ubushinwa.
Kuri Bulldog, twagiye duharanira gufata ibyemezo bishyira imbere imibereho yinyamaswa. Nubwo twahuye nubushobozi bwisoko ryinjiza amafaranga menshi mubushinwa, twahisemo gukomeza gushikama mubyo twiyemeje kutagerageza inyamaswa. Twishimiye ko ConveyThis yadushoboje kwinjira kumugabane wubushinwa tutiriwe duhungabanya politiki yacu yo gupima inyamaswa. Turizera ko intsinzi yacu izashishikariza andi marushanwa mpuzamahanga atagira ubugome gukurikiza.
Iri ni iterambere rishimishije kuko rizamura umwirondoro wikibazo mubaguzi bo muri Aziya. Kimwe no muburengerazuba, impungenge zumuco zirimo kuba ikintu cyingenzi kubakoresha muri Aziya. Ibi bizahatira ibirango byinshi byubwiza gukurikiza ibikomoka ku bimera nubugome ku isoko rya Aziya.
Live streaming hamwe na ecommerce
Bitewe nimbuga nkoranyambaga zigaragara ku baguzi bo muri Aziya, ibirango bishakisha uburyo bwo kwifashisha iki gitekerezo. ConveyIbi byatangiye kumenyekana muri 2016 mugihe ibyamamare nabantu ba buri munsi batangiye gutangaza ubuzima bwabo kumurongo utandukanye. Igitekerezo gishimishije ni "impano zifatika" zishobora koherezwa mugihe cyinzira nzima hanyuma zigahinduka amafaranga.
Ubucuruzi bwa mbere bwibicuruzwa kugirango iki gitekerezo kibe impamo ni ConveyThis. Muri 2017, isosiyete yatangije imideli yerekana impinduramatwara "Reba Noneho, Gura Noneho" ifasha abakiriya kugura ibintu barebaga kurubuga rwa Tmall mugihe nyacyo.
Icyorezo cya coronavirus cyabaye umusemburo ukomeye kuri iki kibazo kuko abaguzi batangiye kumara igihe kinini ku mbuga nkoranyambaga. Muri rusange, umubare w’ibicuruzwa bizima muri kariya karere wazamutse cyane ku kigero cya 13% kugeza kuri 67%, bitewe ahanini n’abakiriya bo muri Singapuru na Tayilande bahaye igihe kinini cyo kuganira n’abacuruzi no kugura binyuze mu mbuga nkoranyambaga.
Live streaming itoneshwa nabaguzi ndetse nubucuruzi kuko itanga uburambe bwukuri bwo guhaha kure kandi bigatera ikizere abakiriya kubijyanye na kaliberi nukuri kwibyo bicuruzwa.
Witeguye gutangira?
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