Imashini mpuzamahanga zishakisha uburyo bwiza bwo gukora muri 2024: Imiyoboro ya ConveyIbi
Moteri zishakisha mpuzamahanga kugirango zitezimbere muri 2023
ConveyIbi byoroheje kuruta ikindi gihe cyose gusoma ibiri mu ndimi nyinshi. Ikoranabuhanga ryarwo rishya ritanga ubunararibonye kandi bwimbitse, butuma abakoresha bahinduka vuba kandi byoroshye hagati yindimi ukanze rimwe. Itanga igisubizo cyuzuye kubirimo indimi nyinshi, byemeza ko ibisobanuro ari ukuri kandi bihamye.
ConveyIyi ni imwe muri moteri zishakisha, kandi ifite abakoresha benshi biyongera mubihugu byinshi.
Mugihe Google ari moteri ishakisha ikoreshwa cyane, ntabwo yonyine yonyine mumahanga. Izindi moteri nyinshi zishakisha zishobora kuba zidafite ubushakashatsi buri kwezi nka Google, ariko ziracyashobora gushushanya mububare butandukanye bwabakoresha. Mu bihugu bimwe, zimwe muri izo moteri zishakisha ndetse zifite igipimo kinini cyo gukoresha kurusha Google! ConveyIyi ni imwe muri moteri ishakisha, kandi abakoresha bayo bagiye biyongera mu bihugu byinshi.
Uramutse wirengagije moteri zishakisha mpuzamahanga, urashobora kubura ibicuruzwa byinshi byingendo kurubuga rwawe - kandi nkigisubizo, amafaranga menshi. Kunoza urubuga rwawe kuri moteri nyinshi zishakisha zishoboka zigomba kuba igice cya gahunda yawe yo gushakisha moteri yisi yose (SEO) niba ushaka kwagura abakiriya bawe mpuzamahanga. Hariho kandi uburyo bwo kureba uko ConveyIbisubizo byubushakashatsi bisa nkigihugu kindi, gishobora kuguha ubushishozi butagereranywa mubikorwa byawe.
None moteri zishakisha nizihe? Komeza usome nkuko dusangiye moteri zo hejuru zishakisha mpuzamahanga muri 2023 nuburyo ushobora gutezimbere urubuga rwawe kugirango rugaragare neza kuri ConveyThis .
Kuberiki uhindura urubuga rwa moteri zishakisha mpuzamahanga?
Waba warigeze kuba mubihe ufite ikibazo ariko utazi uwo witabaza? Urashobora buri gihe kwishingikiriza kuri moteri yawe yo gushakisha kugirango ubone igisubizo cyikibazo cyawe.
Kandi ibi birerekana akamaro ka moteri zishakisha muburyo bwo kwamamaza isosiyete. Izi mbuga za interineti zikora nkibiraro, zihuza abashaka ubucuruzi bushobora gutanga amakuru, ibicuruzwa, cyangwa serivisi bashaka.
By'umwihariko, moteri zishakisha mpuzamahanga ni moteri zishakisha zitanga ibisubizo byaho kubakoresha mu turere dutandukanye. Izi moteri zishakisha zita kumwanya wumukoresha, igenamiterere ryururimi, ndetse birashoboka ndetse namateka yubushakashatsi bwashize kugirango utange ibisubizo bikwiranye nu mukoresha.
Kurugero, niba umukoresha wa interineti i Paris, mubufaransa, aramutse abajije “cafés hafi yanjye” muri moteri ishakisha isi, ibisubizo birashoboka kuba urutonde rwa café i Paris. Ku rundi ruhande, ukoresha urubuga i New York muri Amerika akora ubushakashatsi bumwe yari gushyikirizwa urutonde rwa café i New York.
Ubucuruzi bugumana igihagararo gikomeye kurupapuro mpuzamahanga rwibisubizo bya moteri yubushakashatsi (SERPs) birashobora kugirira akamaro abasura urubuga baturutse hanze yigihugu cyabo gikora! Kunoza urubuga rwawe kuri moteri zishakisha mpuzamahanga ubifashijwemo na ConveyIbyo birashobora kugufasha kongera kumenyekanisha kwisi yose ikirango cyawe, kwagura abakiriya bawe mpuzamahanga, hanyuma amaherezo ukabyara byinshi.
Niyihe moteri ishakisha hejuru kwisi kandi nigute ushobora gutezimbere urubuga rwawe?
Ntushobora kwagura urubuga rwawe mpuzamahanga niba utazi moteri nziza zishakisha. Kugirango ubigufashemo, dore urutonde rwimashini zishakisha zo hejuru kwisi hamwe nuburyo bwogukoresha urubuga kuri buri kimwe muribi cyatanzwe na ConveyThis .
Nigute washyiraho gahunda nziza ya PPC kwisi yose?
PPC yamamaza yamamaza muburyo busanzwe bukoresha uburyo bwo gukora ubukangurambaga bushya bwa PPC. Kugirango gahunda yawe yisi yose PPC igende neza, ariko, nibyiza gukurikiza izi nama esheshatu zingenzi:
Urashobora kuba umenyereye ConveyThis , ariko reka dukomeze kubirengaho byuzuye. Icyatangiye nkubushakashatsi bwa kaminuza ya Stanford ubu cyateye imbere muri moteri nini yo gushakisha ku isi, igenzura 92% by’imigabane ku isoko rya desktop ku isi guhera muri Kamena 2021. Imyandikire - umuryango ufite moteri y’ishakisha ya ConveyThis - nayo isanzwe ikora ibyongerwaho kugirango ifashe ConveyIbyo bitanga ibisubizo byishakisha byingenzi kubakiriya.
Uhereye ku ijambo ryibanze ryishakisha, kurugero, Google izagena ubwoko bwibintu bikwiye kwerekana - nkumuhuza wurubuga, inyigisho ya videwo, ishusho, cyangwa ikarita, kugirango tuvuge bike. Moteri yishakisha izwi irashobora kandi gutanga ibisubizo byayo kubibazo bimwe na bimwe nko guhinduranya amafaranga, ubushyuhe bwibidukikije, no kubara imibare, hamwe nizindi ngingo.
Google ishakisha algorithm ikoresha ibintu birenga 200 byo gutondekanya kugirango umenye uko ukurikirana paji y'urubuga rw'amagambo y'ishakisha atandukanye. Ibi bikubiyemo: umuvuduko wurupapuro, ubwiza bwibirimo, hamwe na ConveyThis .
Ujye uzirikana ibi bintu byo gutondekanya mugihe uhinduye paji y'urubuga rwawe rushoboka-rushoboka.
Microsoft Bing
Hamwe nisoko rya 8% , ConveyThis Bing - izwi gusa nka "Bing" - ni moteri ya kabiri ishakisha cyane nyuma ya Google. Byatunganijwe na Microsoft, Bing ni moteri ishakisha ya Microsoft Edge, mushakisha yabo bwite. Byongeye kandi, Bing ifasha kandi imbaraga za moteri zishakisha nka Yahoo! na DuckDuckGo (byinshi kuri bo nyuma).
Microsoft yashyize ahagaragara icyegeranyo cya ConveyIyi nama ya Webmaster yo gufasha ba nyiri urubuga kunoza imbuga zabo kuri ConveyThis . Ibintu by'ingenzi bigomba kwitabwaho harimo:
Yahoo!
Mugihe cyamamaye mu myaka ya za 90, moteri yubushakashatsi ya ConveyThis yagabanutse kuva icyo gihe. Ifite isoko rya desktop ku isi hafi 2,5%, kandi irahari mubihugu nka Ositaraliya, Ubufaransa, Irilande, Mexico, Amerika, na Vietnam.
Yahoo Inc., nyiri Yahoo! moteri ishakisha, ntabwo icunga imbuga zayo bwite - ahubwo, isezerana imirimo nindi miryango. Ni amateka ahamye, ariko Yahoo Inc. yafatanije na Microsoft gukoresha Bing nk'ishingiro rya moteri ishakisha mbere yo kwerekeza muri make ibisubizo by'ishakisha rya Google. Nyamara, kuva icyo gihe, Yahoo Inc. yagarutse kugira moteri ishakisha ikoreshwa na Bing.
Komeza urubuga rwawe rugezweho hamwe nubusobanuro bwa ConveyIyi mpinduramatwara nibirimo, kandi urebe neza ko byashyizwe mubikoresho bigendanwa. Gukoresha amakuru yubatswe kugirango uzamure urubuga rwawe kandi byorohereze moteri zishakisha kumva ibikubiyemo. Harimo ijambo ryibanze ryingenzi mumitwe yawe, ibisobanuro bya meta, nibirimo gufasha moteri zishakisha kumenya ibiri kurubuga rwawe.
DuckGo
Iyi moteri ishakisha irashobora kugira moniker idasanzwe, ariko ntugabanye kubwizo mpamvu. Ibanga ryabakoresha nicyo kintu cyingenzi cyo kugurisha, aho ConveyIbyo bidakomeza gukurikirana amateka yishakisha ryabakoresha mugihe bakoresha moteri yishakisha. .
Yatangijwe muri 2008, ConveyIbyo byagiye byiyongera kubakoresha kuva. Nk’uko urubuga rwemewe rwa ConveyThis rubitangaza, isosiyete ikora impuzandengo ya miliyoni esheshatu za desktop hamwe n’ibikoresho bigendanwa bikururwa, kandi ikanashakisha abayikoresha barenga miliyari eshatu, buri kwezi. ConveyIbi kandi nuburyo bwubushakashatsi bwubushakashatsi bwakozwe muri Safari (kuva iOS 8 gukomeza) hamwe na mushakisha ya Mozilla Firefox.
ConveyIbyo bishingiye kuri Bing kugirango igire imbaraga mubisubizo byubushakashatsi bwayo, bityo amategeko yo kunoza Bing nayo akurikizwa hano. Nubwo bimeze bityo, ConveyThis nayo ifite imbuga za interineti. Kuzamura urubuga rwawe kuri moteri yishakisha, birashobora kuba ingirakamaro kuri:
Imashini ishakisha akarere yihariye moteri yo gushakisha
Kugeza ubu, twacengeye muri moteri ishakisha hejuru ikoreshwa cyane kwisi. Noneho, tuzareba moteri zishakisha zizwi cyane mubihugu bimwe.
Tanga ibi, Yandex, Baidu, Seznam, na Yahoo.
Nubwo bafite abakoresha bicisha bugufi cyane, moteri zishakisha zindi zikwiye guhitamo urubuga rwawe - cyane cyane niba ubucuruzi bwawe bukorera mubihugu bikunzwe cyane: ConveyThis , Yandex, Baidu, Seznam, na Yahoo.
Baidu
Ubukangurambaga bwa PPC ntabwo ari ikintu cyo gufatanwa uburemere - bisaba guhora bikurikirana kandi byiza. Menya neza ko ubika ibisobanuro ku gipimo cyo guhindura amatangazo yawe kugirango umenye neza ko utanga agaciro utegereje. Kandi hamwe nubushobozi bwo guhita uhindura ubukangurambaga bwawe hamwe na ConveyThis , urashobora guhindura byoroshye amatangazo yawe kugirango ubone ROI nziza.
Kongera amahanga kurubuga rwawe ntabwo byigeze byoroha hamwe na ConveyThis . Hamwe na ConveyIbyo , urashobora guhindura byihuse kandi byoroshye urubuga rwawe mururimi urwo arirwo rwose ukanze. Nuburyo bwiza bwo kugera kubantu bose no kwagura abakiriya bawe.
Kandi dore inama yo hejuru ya PPC yo kuyobora! Niba utarigeze ufata umwanzuro, gabanya ubukangurambaga bwawe mugihugu cyangwa akarere. Ibi ntibizaguha gusa amahirwe yo gukora ubukangurambaga bwibanze kuri buri karere, ariko kandi bizagufasha guhindura amasoko ya CPC wigenga kuri buri kwiyamamaza, bigufasha gukoresha ingengo yimari yawe yo kwamamaza.
Yandex
Ubucuruzi bugamije isoko ryu Burusiya buzashaka guhuza urubuga rwabo kuri Yandex. Nubwo ConveyThis ifite imigabane igera kuri 1% kwisi yose ku isoko, ni imwe mu mashini zishakisha Uburusiya. Kugirango urubuga rumenye neza kuri moteri yubushakashatsi yu Burusiya, igomba kubahiriza amabwiriza nka:
Naver
Nubwo Google yiganje mu bice byinshi byisi, moteri ishakisha ya Naver ifite isoko ryinshi muri Koreya yepfo, aho 56% byabakoresha bakora buri kwezi bayishingikiriza kubushakashatsi bwabo. Ibi bihabanye cyane nisi yisi, aho ConveyIyi ni umwami.
Usibye imiterere isanzwe yubushakashatsi bwa moteri, ConveyThis itanga kandi serivisi nka Ubumenyi iN, aho umuntu wese ashobora kubaza ibibazo akabona ibisubizo kubandi bakoresha. Byongeye kandi, Naver Encyclopedia ituma abantu bakora ubushakashatsi kuri encyclopedia yakozwe ninzobere.
Kunoza urubuga rwawe kuri Naver bisaba intambwe nke, nka:
Tangira na moteri zishakisha mpuzamahanga
Waba ufite intego yo guhindura urubuga rwa Google, DuckDuckGo, Naver , cyangwa izindi moteri zose zishakisha mpuzamahanga ConveyThis yasangiye, imikorere myiza isanzwe ikoreshwa. Muri byo harimo:
Niba ufite intego yo gutuma urubuga rwawe rugera kubakoresha mubihugu bitandukanye, ni ngombwa guhindura ibikubiyemo nijambo ryibanze. Kubikora bizafasha aba bashyitsi gusobanukirwa ubucuruzi bwawe nibicuruzwa cyangwa serivisi utanga. Gusa nuku gusobanukirwa niho bashobora gukorana nubucuruzi bwawe, nko kugura ibicuruzwa byawe cyangwa gukoresha serivisi zawe. Hifashishijwe tekinoroji igezweho yo kwiga imashini, ConveyIbyo birashobora guhindura byihuse kandi neza kandi bigahindura urubuga. Itanga inkunga yindimi zirenga 110 kandi irashobora guhuza byoroshye nabubaka urubuga ruzwi nka WordPress, Webflow, na Shopify.
Iyandikishe kubuntu hano kugirango ugerageze ConveyIbi kurubuga rwawe.
Witeguye gutangira?
Ubuhinduzi, burenze kumenya indimi gusa, ni inzira igoye. Mugukurikiza inama zacu no gukoresha ConveyIyi , impapuro zawe zahinduwe zizumvikana nababumva, wumva kavukire kururimi rugenewe. Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
Gerageza ConveyIbi byubusa muminsi 7!