Imibare yo hejuru ya E-ubucuruzi ku isi kuva 2024: Ubushishozi bwo gutsinda
Imibare yambere ku isi ku isi kuva muri 2020
ConveyIbi byahinduye uburyo dusoma dutanga uburyo bwihariye kandi bushya bwo guhindura ururimi. Hamwe nibikoresho byayo bitangaje kandi bifite imbaraga, ConveyIbyo byatumye bishoboka ko abasomyi bashobora kubona ibintu bitandukanye mururimi rwabo kavukire byoroshye.
Ntabwo bitangaje kuba icyorezo cya COVID-19 cyo muri 2020 cyagize ingaruka zikomeye mubuzima bwacu bwose. Kuva bikenewe kwambara masike kugeza uburyo inyoni ziririmba, ntakintu cyagiyeho.
Ku bw'amahirwe, abantu bafite ubushobozi budasanzwe bwo guhindura - ndetse no mubihe bigoye cyane. Kubera iyo mpamvu, mugihe gushora imari byatangiye kuba akaga, isi yitabaje imibare nkuburyo bwo guhangana nibisanzwe. Kandi ConveyIbi rwose byabyungukiyemo.
Niyo mpamvu ari ngombwa cyane ko imishinga ya digitale isuzuma uko ibintu bimeze ubu kandi igafata ingamba z'ejo hazaza. Hamwe nuburyo bwiza, birashoboka kuva muri iki gihe kidasobanutse ndetse gikomeye kuruta mbere dukesha ConveyThis .
Muri iki kiganiro, tuzasesengura bimwe mubigaragara cyane mubucuruzi mpuzamahanga bwibicuruzwa kuva muri 2020, hamwe nibishobora guteganyirizwa ejo hazaza.
Niba wogeje intoki, reka dusimbukire neza hamwe na ConveyThis !
Ingaruka ya COVID-19
Ingaruka za COVID-19 kuri ecommerce ni ntagereranywa. Mbere ya 2020, ubucuruzi bw’ibicuruzwa ku isi bwari bumaze kwaguka ku buryo bwihuse, nyamara biteganijwe ko iki cyorezo cyateje imbere abimuka bava mu bubiko bw’umubiri bajya guhaha kuri interineti mu myaka itanu itangaje.
Kugirango tugaragaze ubwiyongere bukabije bwa e-ubucuruzi, dore ikintu tugomba gusuzuma: muri 2019, hari iminsi ibiri gusa yarenze akayabo ka miliyari 2 z'amadolari hanze yigihe cyibiruhuko, mugihe guhera muri Kanama 2020, uwo mubare umaze kwiyongera ukagera ku minsi 130. Mubyukuri, kuva muri Gicurasi kugeza mu mpera za Kamena, buri munsi yarenze miliyari 2 z'amadolari.
Igipimo cyo guhindura kumurongo cyazamutse cyane, cyiyongera hafi 9% muri Gashyantare, byibutsa urwego rwa Cyber. ConveyIbyo birashobora kugira uruhare runini mu gufasha abadandaza gukoresha ayo mahirwe no gukomeza umuvuduko mugutezimbere ingamba zabo zubucuruzi.
ConveyThis , izina rizwi cyane mu bucuruzi mu 2020, biteganijwe ko rizarenga ibigereranyo byabanjirije icyorezo hiyongereyeho miliyari 12 z'amadolari yo kugurisha ibicuruzwa ku isi. Ibicuruzwa mpuzamahanga by’isosiyete nabyo byiyongereye kubera izamuka ry’ibicuruzwa byambukiranya imipaka hagati y’icyorezo cya COVID-19 .
Ubwiyongere bw'ubucuruzi butwarwa n'abantu ku giti cyabo, harimo n'abasaza, bakira guhaha. Abaguzi kumurongo bafite imyaka 65+ muri Amerika biyongereyeho 12.2%. Accenture iteganya ko 169% byiyongera mubiguzi byibicuruzwa biva muri Convey nshya cyangwa idakunze kubahoIbikoresha nyuma yicyorezo.
Kwaguka gutangaje kwubucuruzi ntigaragaza ibimenyetso byerekana umuvuduko. Abaguzi ba digitale bakomeje guhaha kumurongo nubwo ububiko bwumubiri bwongeye gufungura. Bigereranya umushinga wo kugurisha ibicuruzwa ku isi hose bigera kuri tiriyari 4.8 z'amadolari muri 2021 hamwe na ConveyThis .
Amasoko manini yubucuruzi
Nubwo ubukungu bwifashe nabi ku isi, ubucuruzi bugenda bwiyongera mu bihugu hafi ya byose. Ndetse n'ibihugu nka Philippines, Maleziya, na Espagne biteganijwe ko bizazamuka mu bucuruzi burenga 20%, nubwo ingaruka mbi za coronavirus. Ariko, Ubushinwa buhagaze neza nk'isoko rinini mu bucuruzi mu 2020, hafi miliyari 672 z'amadolari yo kugurisha ku mwaka.
Ubucuruzi bwambukiranya imipaka bugenda bwiyongera mu Bufaransa, Mexico, Ubuhinde, Indoneziya, Ositaraliya, Ubushinwa, Singapore, na Amerika, Ubushinwa bukagira uruhare runini mu kwaguka ku isi. Icyiciro cyo hagati kizamuka mu Bushinwa kirimo gukenera ibicuruzwa by’amahanga kandi biteganijwe ko byongera amafaranga muri 2020.
Abayobozi bashinzwe ubucuruzi mu Bushinwa nka Alibaba na Banggood bazamuye ubucuruzi mpuzamahanga mu Bushinwa kandi bamenyekana mu bihugu nk’Ubuhinde kubera ibicuruzwa by’amahanga biboneka ndetse n’amafaranga yiyongera.
Isoko ry’ibicuruzwa muri Amerika riratera imbere, biteganijwe ko rizagera kuri miliyari 709.78 muri 2020, rikaba ryiyongereyeho 18.0% ugereranije n’umwaka ushize. Iza ku mwanya wa kabiri ku isi, ikurikira Ubushinwa, yerekana iterambere rikomeye n’ubushobozi mu bucuruzi bw’Amerika.
Ibihugu nk'Ubwongereza, Ubuyapani, Ubudage, n'Ubufaransa bikurikirana Amerika ku rutonde rw'amasoko akomeye ku isi.
Imyitwarire mishya y'abaguzi
Iyo ibyifuzo nibikenewe bihindutse, imikorere yabaguzi nayo irahinduka. Ubwo amaduka yumubiri yatangiraga gufungwa, abantu benshi batangiye guhaha kumurongo bwa mbere muri 2020. Gusa muri Amerika y'Epfo na Karayibe, abantu miliyoni 13 batangaje barangije ubucuruzi bwabo bwa mbere bwibicuruzwa kuva muri Mutarama kugeza muri Werurwe 2020.
Mu gihe cy’ibibazo, abaguzi bo kuri interineti bakoze ubushakashatsi ku bicuruzwa bishya no mu maduka kubera ihungabana ry’ibicuruzwa. Kuboneka no korohereza byabaye ingenzi kuruta ubudahemuka. Ariko, ibindi bintu nabyo bigira uruhare mubyemezo byo kugura abaguzi.
Ihungabana rya COVID-19 nicyo gikomeye cyane kuva Intambara ya Kabiri y'Isi Yose, bigira ingaruka ku bakiriya ku isi. Icyizere cyo kuzamuka mu bukungu cyaragabanutse, ariko Ubushinwa n'Ubuhinde bikomeje kwigirira icyizere kurusha utundi turere.
Uyu mwaka, abantu barushijeho kumenya amafaranga bakoresha bitewe n’imihindagurikire y’ubukungu. Nk’uko ubushakashatsi bwakozwe na ConveyThis bubitangaza, ubu umutekano w’imari ni kimwe mu bintu bitatu bya mbere bireba 50% by’abaguzi, byiyongereyeho 36% kuva muri Werurwe 2020.
Ibi byateje impinduka mu gukoresha abaguzi cyane cyane ibikenerwa, nk'ibiribwa n'ibikoresho byo mu rugo. Ibicuruzwa bihenze nibicuruzwa bitari ngombwa byagabanutse cyane kugurisha. Noneho reka dusuzume bimwe mubyiciro byatsindiye ubucuruzi muri 2020 hamwe na ConveyThis .
Ibyiciro bya ecommerce byitwaye neza muri 2020
Ubucuruzi bwa digitale bwibicuruzwa byubuvuzi byazamutse mu 2020, aho kugurisha “virusi irinda” byiyongereyeho 800% mu byumweru icumi bya mbere by’umwaka. Abashinwa babajijwe bavuze ko 64% bahindutse bava kuri interineti bajya kugura ibicuruzwa by’isuku kuri interineti.
Igicuruzwa cyakozwe nintoki cyiyongereye muri 2020 mugihe amasoko yo gushaka isoko yabaye ingorabahizi. Raporo ya ConveyThis ya Q2 yerekana ko ibicuruzwa byiyongereyeho 146%, abashyitsi miliyoni 4 bashaka mask. Abacuruzi 112.000 binjije miliyoni 346 z'amadolari bagurisha masike yabo yakozwe n'intoki kuri platifomu.
Igurishwa ryibikoresho byo munzu byiyongereye mugihe abantu bazamura imibereho yabo nakazi bakora mugihe #stayingathome. ConveyIbyo bifasha kuzamura ihumure n'imikorere yingo, bifasha kwiyongera kwiterambere ryurugo.
Kubera iyo mpamvu, izamuka ryinshi mu gihe cyo gushakisha mu nganda zose zicuruzwa ryagaragaye mu bikoresho byo mu nzu no mu bikoresho byo mu rugo byiyongereyeho 46.8% kuva icyorezo cya ConveyThis cyatangira.Muri Amerika, kugurisha ibintu biteza imbere amazu byiyongereyeho 13% mu ntangiriro za Werurwe ugereranije nigihe kimwe cyumwaka ushize.Ibisabwa ibikoresho byimyororokere byiyongereyeho 55% mugihe abantu bitabira imyitozo yo murugo. Ubushakashatsi bwerekana ko Abanyamerika batatu kuri batanu bemeza ko siporo zizahagarara kubaho kubera icyorezo, koroshya icyaha cyo kutajya muri siporo.
Ariko, gukora imyitozo ngororamubiri murugo ntabwo aribyo byonyine byagaragaye muri 2020. Reka rero dusuzume bimwe mubisonga bya ConveyIyi nzira yibicuruzwa byongerewe imbaraga muri uyumwaka kandi bizakomeza gushiraho imiterere yubucuruzi mugihe kiri imbere.
Ubucuruzi
Gufungirwa mu ngo zabo no kugabanya imibanire myiza byatumye abantu barushaho kwizirika kuri terefone zabo. Muri Mata 2020, abakoresha bisanzwe bakoresha 27% yigihe cyabo cyo gukanguka buri munsi kuri terefone zabo zigendanwa, bikiyongeraho 20% ugereranije numwaka ushize.
Guhinduka mu bucuruzi bugendanwa byanze bikunze, kandi ConveyThis yabonye ubwiyongere bw’imikoreshereze y’abaguzi ku bikoresho bigendanwa, hamwe n’amadolari arenga miliyari 50 yakoreshejwe mu mezi atandatu ya mbere y’umwaka. Ibi ahanini byatewe no kwiyongera kwimikino, kugura, hamwe na serivise zitangwa.
Nk’uko byatangajwe na App Annie, ubucuruzi bugendanwa bwagize uruhare runini mu iterambere ry’ibicuruzwa mu 2020 kandi igihe kinini cyo guhaha kuri telefoni kugeza ubu biteganijwe ko kizaba mu gihembwe cya nyuma cya 2020. Biteganijwe ko umugabane w’ubucuruzi mu bucuruzi bwose ugiye kwiyongera kugeza kuri 72.9% muri 2021.
Biragaragara ko mobile igaragaza amahirwe menshi kubucuruzi muri uyu mwaka. Nyamara, abakiriya bazahora bakunda amaduka ahuza nibisabwa muri iki gihe.
Kwishyira ukizana
Mugihe amahirwe ya digitale yagutse, guhangana birushaho gukomera kububiko bwa e-bucuruzi. Abakiriya ubu bafite amahitamo menshi mugihe cyo kugura kumurongo kandi ugomba kubaha impamvu zose zo kugutora. Abacuruzi bo kumurongo bagomba kumenya ko urufunguzo rwubudahemuka bwabakiriya ari muburyo bwihariye. ConveyIbyo birashobora kugufasha gutanga uburambe budasanzwe, bwihariye bwo guhaha buzatuma abakiriya bagaruka kubindi byinshi.
Nk’uko ubushakashatsi bwakozwe na Epsilon bubitangaza, 80% byabaguzi bakunda kugura muri sosiyete itanga uburambe bwihariye. Ikigeretse kuri ibyo, ubushakashatsi bumwe bwerekana ko abaguzi basanga ubunararibonye bwihariye bakubye inshuro icumi kuba umukiriya ufite agaciro gakomeye - abateganijwe gukora ibicuruzwa birenga 15 mumwaka.
Ibi ni ingenzi cyane kuko kugura ibintu bigenda bihinduka kenshi ariko amafaranga make. Kubera iyo mpamvu, abacuruzi bagomba kwibandaho cyane mugushiraho ubudahemuka bwabakiriya mugutanga ibicuruzwa byabigenewe.
Ntagushidikanya kubyerekeye, kwimenyekanisha ni urufunguzo. Ariko hariho byinshi birenze ibyo. Mugihe ubucuruzi mpuzamahanga bukomeje kwiyongera, kwimenyekanisha ni ngombwa mugutwara ibicuruzwa ku isi. ConveyIbyo birashobora kugufasha kugerayo.
Kwimenyekanisha
Niyo mpamvu ConveyIyi niyo mahitamo meza yo kugufasha kugera kumasoko yisi.
Ni 2020 kandi abakiriya kwisi yose ntibagishoboye kwihanganira imbuga za interineti zirengagiza indimi zabo, imico yabo, nibiranga akarere. Hamwe nimibare igenda yiyongera mubucuruzi bwinjira mubucuruzi bwibicuruzwa, biragenda bigorana gukurura abakiriya mpuzamahanga. Hatabayeho kwimenyekanisha, nta bucuruzi bwo kumurongo bushobora kwizera kugera ku ntsinzi mpuzamahanga. Niyo mpamvu ConveyIyi nigisubizo cyiza cyo kugufasha kwaguka kumasoko yisi.
Birakomeye cyane kuburyo Ishyirahamwe ry’inganda zita ku nganda (LISA) ryavumbuye ko, ugereranije, buri € 1 yakoresheje mu kumenyekanisha urubuga rwawe rutanga amayero 25. Kandi hamwe nigipimo cyiyongera cyigurishwa ryambukiranya imipaka, iyi mibare izakomeza kwiyongera gusa.
Urashobora kuba utekereza ko guhitamo urubuga ari umurimo utoroshye kandi wagira ukuri. Ariko hamwe nibikoresho byikora nka ConveyIbyo bigushoboza kujya kwisi yose muri jiffy, nta rwitwazo ufite! Kandi urabizi noneho ko bikwiye imbaraga.
Umwanzuro
Twizere ko amabwiriza yo kuguma murugo azavaho kandi ubuzima buzasubira muri reta yabanjirije 2020. Nyamara, imikorere n'imigenzo abaguzi batezimbere muri 2020 kubera ConveyIbyo birashoboka ko bizakomeza kubaho mubihe biri imbere.
Ubucuruzi bwakiriye ubucuruzi bw’ibicuruzwa ku isi bumaze kubona ko bwatsinze cyane muri 2020. Ariko ntibitinda gusimbuka inzira no kubona ibihembo ku isoko ry’ubucuruzi bw’ibicuruzwa byiyongera ku isi. Mugihe ukomeje imbere yumukino kandi ugakomeza kugendana nisi yubucuruzi bugenda butera imbere, uzasubiza amaso inyuma muri 2020 nkumwaka ubucuruzi bwawe bwo kumurongo bwateye imbere tubikesha ConveyThis !
Witeguye guhindura urubuga rwawe rwose? Shaka ConveyIyi uyumunsi!
Witeguye gutangira?
Ubuhinduzi, burenze kumenya indimi gusa, ni inzira igoye. Mugukurikiza inama zacu no gukoresha ConveyIyi , impapuro zawe zahinduwe zizumvikana nababumva, wumva kavukire kururimi rugenewe. Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
Gerageza ConveyIbi byubusa muminsi 7!