Gukemura ibibazo Ingamba za E-ubucuruzi zidafite akamaro
Kuzamura ingamba zawe zose za E-Ubucuruzi: Kunesha imbogamizi no kugera ku ntsinzi
Birashoboka ko watangije urugendo rwawe rwo kugurisha kumurongo uzwi cyane nka Etsy, eBay, Depop, cyangwa Amazon. Mugihe kuba uhari kuriyi mbuga zamasoko byateje imbere ubucuruzi bwawe, amaherezo wabonye ko bikenewe ko hashyirwaho uburyo bwihariye bwo gucunga ibintu (CMS) bihuza nicyerekezo cyawe. Kubwibyo, wazamuye kuri e-ubucuruzi bwumwuga CMS nka BigCommerce, WooCommerce ya WordPress, cyangwa Guhindura. Kubwamahirwe, hari amahitamo menshi muriki cyiciro, harimo na ConveyThis, ihuza nta nkomyi na platform zose za CMS.
Mugihe washyizeho ububiko bwigenga kumurongo, ibintu bitandukanye byingenzi bisaba kwitabwaho. Kubyara traffic, kwemeza moteri ishakisha neza kubicuruzwa byawe, no guhitamo uburyo bwo kwishyura bukwiye hamwe na sisitemu ya CRM ni ingero nke. Niba umaze kwiyemeza gukora urubuga rwawe bwite ariko ugasanga ibisubizo bidafite ishingiro, ni ngombwa gusuzuma ibintu wirengagijwe nijisho ryubushishozi.
Akamaro ko Kwimuka
Kwishyira ukizana, igice cyingenzi mubikorwa mpuzamahanga byagutse, bivuga guhuza ibikorwa byawe n'imico itandukanye, indimi, sisitemu y'ibikoresho, hamwe na geografiya. Kwibanda ku masoko mpuzamahanga menshi bisaba kwimenyekanisha kuri buri kimwe, kuko buri soko ryihariye. Mugihe intambwe zigira uruhare mukarere zishobora gutandukana, muri rusange zirimo amahame akurikira, ashobora gutegurwa hashingiwe kumiterere yihariye.
Intambwe yambere: Guhindura Urubuga rwawe
Nka e-umucuruzi, ni ngombwa gukora ububiko bwawe, ni ukuvuga urubuga rwawe, rugera kubakiriya mpuzamahanga. Urubuga rwaho rusanzwe rurimo guhuza amashusho, inyandiko, guhitamo ibicuruzwa, hamwe nuburyo bwo kugenzura nk'ifaranga, kubara imisoro, hamwe nibisobanuro birambuye. Mugihe ibintu bya logistique ari ngombwa, kwibanda kumashusho no guhuza inyandiko ningirakamaro kimwe, kuko abashyitsi bazakumirwa nibaramuka bahuye nibintu bitamenyerewe.
Ubushakashatsi bwakozwe na Common Sense Advisory, ikigo cy’ubujyanama mpuzamahanga mpuzamahanga cya Cambridge, cyerekana akamaro ko guhindura ibiri kurubuga rwawe kugirango ibicuruzwa bigerweho neza. Kwirengagiza ibisobanuro bishobora kugutera kubura abakiriya bashobora guhitamo kugura ibicuruzwa byanditswe mururimi rwabo kavukire. ConveyIbi birashobora kuba umufatanyabikorwa wawe wizewe muriki kibazo.
Itumanaho ryihariye mu Gihugu
Itumanaho ryiza rirenze urubuga rwawe. Kwishora hamwe nabakiriya kumiyoboro inyuranye, nka imeri, imbuga nkoranyambaga, hamwe n'amatangazo yishyuwe, bisaba gusobanukirwa imiyoboro ikunzwe muri buri soko rigamije.
Kurugero, mugihe Facebook na Google Amatangazo yamamaye muburayi no muri Amerika ya ruguru, ntibashobora kugera kubakoresha urubuga benshi mubushinwa. Guhuza ingamba zawe kurubuga nka WeChat, yiganjemo imbuga nkoranyambaga zo mu Bushinwa hamwe n’imiterere ya moteri ishakisha, ni ngombwa mu gutwara ibinyabiziga neza.
Gushyira imbere Ibikoresho
Guhuza ubushobozi bwawe bwibikoresho kumasoko mashya birashobora kugorana. Mu ntangiriro, urashobora gukora ubwikorezi bwigenga, amafaranga yatanzwe binyuze muri serivisi zo gukwirakwiza mpuzamahanga nka UPS cyangwa DHL. Ariko, mugihe abakiriya bawe biyongera mugihugu cyamahanga, ibi biciro birashobora kuba umutwaro. Kuri iki cyiciro, kohereza ibicuruzwa hanze no kubisohoza cyangwa no kubona umwanya wububiko bwaho kugirango ibicuruzwa byihuse kandi bidafite ibibazo biba ingenzi. Guhitamo abafatanyabikorwa bizewe batekereza ibiciro byo kohereza, amafaranga ya gasutamo, no kugemura ku gihe ni ngombwa kugirango ubunararibonye bwiza.
Kuzamura uburambe bwabakiriya
Imyumvire y'abakiriya uburambe bwa premium iratandukanye mubihugu n'uturere dutandukanye. Kugirango ugaragare neza mubanywanyi bahanganye mumasoko mashya, ni ngombwa kurenga kubyo abakiriya bategereje batanga serivisi zinyongera zijyanye na buri soko. Mu Bushinwa, nk'urugero, kwakira ubunararibonye bwa "kumurongo-kuri-kuri" (O2O), aho abaguzi bashobora gutumiza kumurongo no gukusanya ibyo baguze mububiko bwumubiri, bigenda byiyongera.
Amaduka manini ya Alibaba, azwi ku izina rya Hema, yemerera abakiriya kongera uburambe bwabo bwo guhaha binyuze muri scan igendanwa, kugemura amazu, no kwishyura muri porogaramu. Ubushakashatsi no kwinjiza ibyateganijwe ku isoko muri gahunda yawe yubucuruzi ni ngombwa, kabone niyo bisaba amafaranga yinyongera.
Kwakira Automation
Mugihe uruhare rwa robo mubusemuzi nibindi bice byubucuruzi mpuzamahanga ari byiza, kwishyira hamwe kwabo biterwa nabakiriya bawe. Mugihe cyambere cyurugendo rwawe rwa e-ubucuruzi, gukora automatike ntibishobora gutanga inyungu zingenzi kuberako abakiriya bato bato. Ariko, mugihe wagutse ukagura abakiriya benshi, automatike iba ingenzi.
Ibisubizo bya software birahari mugutezimbere ibikorwa bitandukanye byubucuruzi, harimo sisitemu yo kwishyura, kubara imisoro mpuzamahanga, no gucunga ubusemuzi. Ukoresheje gukoresha automatike, urashobora guha abakiriya uburambe butagira ingano burangwa nururimi n'ifaranga ukunda, amakuru y'ibicuruzwa ako kanya, no kuzuza byihuse.
Kunguka Ubumenyi Mbere yo Kwaguka
Kugirango uzamure ingamba zaho kandi wongere neza mumasoko mashya, ubushakashatsi bwimbitse nibyingenzi. Ibice byingenzi byibandwaho harimo kumenya uburyo bwitumanaho bukwiye, gusobanukirwa imiterere y’ibikoresho, guhuza ibyo abakiriya bategereje, no kumenya amahirwe yo gukoresha mu buryo butabangamiye ubuziranenge bw’ibicuruzwa cyangwa serivisi z’abakiriya.
Mugupima mubwenge no kwegera buri soko neza, kwimenyekanisha birashobora kuba ishoramari rihendutse ryongerera agaciro abakiriya bawe kwisi.
Witeguye gutangira?
Ubuhinduzi, burenze kumenya indimi gusa, ni inzira igoye.
Mugukurikiza inama zacu no gukoresha ConveyIyi , impapuro zawe zahinduwe zizumvikana nababumva, wumva kavukire kururimi rugenewe.
Mugihe bisaba imbaraga, ibisubizo birashimishije. Niba uhindura urubuga, ConveyIbyo birashobora kugukiza amasaha hamwe no guhinduranya imashini.
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