Guhindura E-Ubucuruzi Mpuzamahanga: Kugwiza Intsinzi
Kuzamura ibiciro byo guhindura ibicuruzwa kugurisha mpuzamahanga
Urubuga rwa ecommerce igipimo cyo guhindura ni igipimo gikomeye gipima ijanisha ryabashyitsi bahinduka kwishyura abakiriya. Igipimo cyo hejuru cyo guhindura gisobanura muburyo bwo kugurisha no kwinjiza. Ariko, mugihe wagutse mumasoko mpuzamahanga, kongera igipimo cyihinduka birashobora kuba ingorabahizi kubera imiterere yihariye yamasoko mashya, imico itandukanye, hamwe nibyifuzo byabakiriya. Iyi ngingo itanga inama zingirakamaro zifasha amaduka mpuzamahanga ya e-ubucuruzi kugaragara no kwemeza neza abakoresha kugura, bityo bikazamura igipimo cyabo cyo guhindura.
Sobanukirwa n'Isoko rigamije: Ubushakashatsi bwimbitse kandi wunguke ubumenyi bwimbitse ku isoko mpuzamahanga. Reba ibintu nk'imyitwarire y'abaguzi, ibyo ukunda, imico itandukanye, abanywanyi baho, hamwe nisoko ryamasoko. Ubu bumenyi buzagufasha guhuza ingamba zawe zo kwamamaza no kohereza ubutumwa kugirango byumvikane nababigenewe.
Kwimenyekanisha ni Urufunguzo: Kwishyira hejuru birenze guhindura ururimi. Harimo guhuza urubuga rwawe, ibirimo, ibisobanuro byibicuruzwa, ibiciro, uburyo bwo kwishyura, ndetse n'amashusho kugirango uhuze nibyo ukunda n'ibiteganijwe. Kumenyekanisha ububiko bwawe bwa e-bucuruzi butanga uburambe bwihariye, byongera abakoresha ikizere nicyizere mubirango byawe.
Kubaka Icyizere no Kwizerwa: Abakiriya mpuzamahanga barashobora gutinyuka kugura ibicuruzwa bitamenyerewe. Kugira ngo bagabanye impungenge zabo, garagaza cyane ibipimo byizere nkibimenyetso byumutekano, isuzuma ryabakiriya nu amanota, ibyemezo, hamwe ningwate. Shyira ahagaragara ubufatanye cyangwa amashyirahamwe bijyanye kugirango ushireho ikizere kandi wubake ikizere hamwe nabakiriya bawe.
Kunoza imikorere yurubuga: Gutinda-gutinda kurubuga cyangwa inzira igoye yo kugenzura bishobora kuganisha kubakoresha no gutererana. Menya neza ko urubuga rwawe rwa e-ubucuruzi rutezimbere umuvuduko, kwitabira mobile, no koroshya imikoreshereze. Hindura uburyo bwo kugenzura, kugabanya imiterere yimiterere, gutanga amahitamo yo kugenzura abashyitsi, no guhitamo ibikoresho bitandukanye nubunini bwa ecran.
Ibisobanuro bisobanutse kandi byingirakamaro kubicuruzwa: Tanga amakuru arambuye kandi yukuri yibicuruzwa byerekana ingingo zidasanzwe zo kugurisha ninyungu zibyo utanga. Koresha ibicuruzwa na videwo nziza cyane kugirango ushishikarize abakoresha kandi ubafashe gufata ibyemezo byubuguzi. Kemura ibibazo bisanzwe hamwe ninzitizi imbere ukoresheje ibibazo byuzuye.
Kwishyira ukizana kwawe no gusaba: Koresha uburyo bwihariye bwo guhuza ubunararibonye bwo guhaha ukurikije ibyo abakoresha bakunda n'imyitwarire yabo. Shyira mubikorwa moteri yubwenge itanga ibitekerezo byerekana ibicuruzwa cyangwa ibintu byuzuzanya ukurikije gushakisha abakiriya no kugura amateka.
Koresha Imibereho Myiza kandi Byihutirwa: Erekana isuzuma ryukuri ryabakiriya nubuhamya kurubuga rwawe kugirango utange ibimenyetso byimibereho yubwiza nagaciro byibicuruzwa byawe. Shiraho uburyo bwihutirwa ukoresheje ibarura rito, kumenyesha igihe, cyangwa kugabanyirizwa umwihariko, gushishikariza abakoresha gufata ibyemezo byihuse.
Koroshya ibyagarutsweho hamwe nubufasha bwabakiriya: Gutanga politiki yo kugaruka nta kibazo kandi inkunga yabakiriya irakenewe ningirakamaro mukubaka ikizere cyabakiriya. Menyesha neza politiki yawe yo kugaruka no gusubizwa, kandi urebe ko imiyoboro ifasha abakiriya igerwaho byoroshye kandi yitabira ibibazo cyangwa ibibazo.
Mugushira mubikorwa izi nama no guhuza ingamba za e-ubucuruzi kubikorwa byihariye biranga amasoko mpuzamahanga, urashobora kongera igipimo cyawe cyo guhindura no kwagura ubucuruzi bwawe kwisi yose.
Urupapuro rwibicuruzwa
Ku bijyanye no gutwara ibinyabiziga, guhindura urupapuro rwibicuruzwa bigira uruhare runini. Mugushira mubikorwa ingamba zimwe, urashobora guhindura cyane inzira yo gufata ibyemezo no kuzamura igipimo cyo guhinduka.
Mbere na mbere, menya neza ko ushiramo ibicuruzwa byiza-byiza byerekana ibicuruzwa byerekana amaturo yawe uhereye kumpande nyinshi. Shyiramo imikorere ya zoom kandi wemerere abakoresha gusuzuma ibicuruzwa muburyo burambuye. Byongeye kandi, tekereza gukoresha amashusho yibicuruzwa byerekana ikintu mubikorwa, ugaragaze ibiranga ibyiza. Ibirimo bigaragara ni igikoresho gikomeye mugukurura ibitekerezo byabakiriya no kubaha kwerekana ibicuruzwa bifatika.
Mugihe utegura ibicuruzwa bisobanura, wibande ku kwerekana inyungu aho gutondeka gusa ibiranga. Menyesha neza uburyo ibicuruzwa bishobora gukemura ikibazo cyangwa kuzamura ubuzima bwabakiriya. Koresha imvugo isobanura hamwe na kopi ishishikaje kugirango ukore inkuru ishimishije yumvikana nabaguteze amatwi. Mugushimangira agaciro nibyiza byibicuruzwa, urashobora kwemeza neza abakiriya kugura.
Gukoresha Urubuga
Kugirango urusheho kunoza uburambe bwabakoresha no gutwara ibinyabiziga kurubuga rwawe, hari ingamba zinyongera ushobora gushyira mubikorwa.
Ubwa mbere, koroshya kugendana no gukuraho ibintu birangaza ni ngombwa. Menya neza ko imiterere y'urubuga rwawe itangiza kandi ikayobora abakoresha kuva kurupapuro rwibicuruzwa kugeza inzira yo kugenzura. Kugendana neza kandi byumvikana kugendana, ibikorwa byingenzi byo gushakisha, hamwe nibyiciro byateguwe neza bituma abakoresha babona ibyo bashaka vuba kandi neza.
Kuzamura ireme rya kopi yurubuga rwawe birashobora guhindura cyane uruhare rwabakoresha. Koresha imvugo ishimishije kandi yemeza yumvikana nabaguteze amatwi, werekane inyungu nibicuruzwa bidasanzwe byo kugurisha ibicuruzwa byawe cyangwa serivisi. Kopi yakozwe neza ishyiraho ihuza nabakoresha, kubaka ikizere no kongera amahirwe yo guhinduka.
Uburyo bwiza bwo kugenzura
Mugihe cyo kugenzura, niyo guterana amagambo cyangwa ingorane bishobora kugutera guta igare. Kugabanya ibi byago no guhindura byinshi, ni ngombwa guhindura uburambe bwa cheque yawe mubice byinshi byingenzi.
Mbere na mbere, ubworoherane nibyingenzi. Komeza inzira yo kugenzura kugirango ikorwe neza kandi itangiza bishoboka. Kuraho intambwe zidakenewe no gushiraho imirima, kwemerera abakoresha kurangiza ibyo baguze vuba kandi bitagoranye. Imigaragarire idafite akajagari kandi ikoresha inshuti ifasha kugabanya guterana amagambo kandi itera inkunga uburambe bwo kugenzura.
Muri iki gihe isi yiganjemo mobile, kwemeza ko inzira yawe yo kugenzura ari mobile igendanwa ni ngombwa. Hamwe numubare wabakoresha wiyongera kubikoresho bigendanwa, nibyingenzi kugirango uhindure page yawe yo kugenzura kuri ecran ntoya, urebe ko yakira neza kandi byoroshye kugendagenda kuri terefone na tableti.
Ubunararibonye bw'abakoresha
Kugirango ushireho uburambe bwabakoresha ubunararibonye mumasoko yawe, kwinjiza ibintu byihariye birashobora kuzamura cyane kunyurwa kwabakoresha no kwishora mubikorwa. Tekereza gushyira mubikorwa ibiranga nkubuhinduzi, ikiganiro kizima, gushakisha urubuga, hamwe nibibazo kugirango uhuze ibyifuzo byibyo ukoresha.
Imwe mu ngingo zingenzi zo gushora abakoresha isoko rishya nukuvuga ururimi rwabo. Gutanga ibisobanuro byurubuga bituma abashyitsi bagera kubintu byawe mururimi rwabo kavukire, bakemeza ko bashobora gusobanukirwa neza no guhuza amaturo yawe. Mugukuraho imbogamizi zururimi, urema uburambe burimo kandi bukoresha inshuti, biganisha ku gusezerana kwinshi no kongera igipimo cyo guhinduka.
Inkunga yihariye nikindi kintu cyingenzi gishobora kuzamura cyane uburambe bwabakoresha. Mugutanga imikorere yibiganiro bizima, uha abakoresha amahirwe yo guhura muburyo butaziguye nuhagarariye abakiriya mugihe nyacyo. Ibi bitanga ubufasha bwihuse, gukemura ibibazo, no gutanga ibyifuzo byihariye, bishobora kuzamura cyane kunyurwa kwabakiriya no kubaka ikizere mubirango byawe.
Akamaro ko Kwipimisha
Kugirango uhindure imikorere yurubuga rwawe kandi urusheho kugira ingaruka kumasoko yagenewe, ni ngombwa guhora ugerageza ibintu bitandukanye ukoresheje ikizamini cya A / B. Mugihe ingamba zimwe cyangwa amahitamo ashobora kuba yarakoze neza kurubuga rwawe kera cyangwa kurundi rubuga, ni ngombwa kumenya ko ibitekerezo bidashobora guhora ari ukuri kumasoko mashya cyangwa kubakoresha bitandukanye.
Igeragezwa rya A / B ririmo gukora ibintu byinshi bitandukanye byurubuga no kubigaragaza mubice bitandukanye byabakwumva. Mugupima imikorere ya buri variant no gusesengura imyitwarire yabakoresha, urashobora kwegeranya ubushishozi mubyumvikana neza nabakoresha intego yawe kumasoko yihariye winjiye.
Binyuze mu igeragezwa rya A / B, urashobora kugerageza nuburyo butandukanye, amabara, guhamagarwa-kubikorwa, imitwe, hamwe nibirimo kugirango umenye ibiteranya bitanga umusaruro mwinshi, guhinduka, hamwe nubutsinzi muri rusange. Ubu buryo bwo kugerageza butuma ushobora gufata ibyemezo bishingiye ku makuru no kunonosora imiterere y'urubuga rwawe, imikorere, n'ubutumwa bushingiye ku bitekerezo nyabyo by'abakoresha.
Wibande Banza Kubitsinde Byihuse
Tangira byihuse byihuse nko kunoza ibisobanuro byibicuruzwa na CTAs. Noneho kora ivugurura rinini nkurupapuro rwimiterere ihinduka kugirango wunguke igihe kirekire.
Kugurisha ku rwego mpuzamahanga bifite amahirwe n'ibibazo. ConveyIbyo bituma uhindura imbuga mundimi zirenga 100 byihuse kandi byoroshye. Reka ConveyIbyo bikuraho inzitizi zururimi mugihe wagutse kwisi yose.
Ubushakashatsi ku masoko mashya
Iyo kwaguka ku isoko rishya, ni ngombwa gukora ubushakashatsi bunoze kugirango wumve itandukaniro rito mu myitwarire y’abaguzi, indangagaciro z'umuco, amabwiriza, abanywanyi, hamwe n'ibitekerezo remezo. Buri soko ryerekana ibibazo n'amahirwe yihariye, kandi gusobanukirwa byimbitse ni ngombwa kugirango winjire neza.
Imyitwarire y'abaguzi irashobora gutandukana cyane kuva ku isoko rimwe. Ni ngombwa kwiga ibyo ukunda, akamenyero ko kugura, hamwe nuburyo bwo gufata ibyemezo kubantu bagenewe isoko rishya. Indangagaciro z'umuco nazo zigira uruhare runini muguhindura imyitwarire y'abaguzi. Gusobanukirwa imico, imigenzo, n'imigenzo yisoko rigenewe bigufasha guhuza ubutumwa bwawe bwo kwamamaza, aho ibicuruzwa bihagaze, hamwe nuburyo rusange bwo kwamamaza kugirango byumvikane nababumva.
Byongeye kandi, amabwiriza nibisabwa n'amategeko birashobora gutandukana kumasoko. Ni ngombwa kumenyera amategeko n'amabwiriza yaho agenga inganda zawe, harimo kubahiriza ibicuruzwa, ubuzima bwite bwamakuru, ibipimo byamamaza, nibindi bitekerezo byemewe n'amategeko. Gukurikiza aya mabwiriza byemeza ko ubucuruzi bwawe bukora neza kandi bukirinda ibibazo byose byemewe n'amategeko.
Gutezimbere Urugendo rwumuguzi
Kugirango ukore ubunararibonye bwabakoresha kandi ushishikarize abakiriya mugihe cyurugendo rwabo, ni ngombwa guhuza urubuga rwawe nibitekerezo byabo muri buri cyiciro. Mugusobanukirwa ibyo bakeneye nibyifuzo byabo kuri buri cyiciro, urashobora guhindura urubuga rwawe kugirango utange amakuru yukuri nibiranga kubayobora muguhinduka no guteza imbere ubudahemuka.
Mugihe cyicyiciro cyo kumenyekanisha, wibande kumenyekanisha ikiranga cyawe nibintu bitandukanye. Ubukorikori bukomeye bwohererezanya ubutumwa n'amashusho bikurura ibitekerezo kandi bigatanga ibitekerezo bitazibagirana. Menyesha neza icyifuzo cyawe cyihariye kugirango uhagarare kubanywanyi kandi usige ingaruka zirambye kubakiriya bawe.
Mugihe abakoresha bateye imbere murwego rwinyungu, bashaka amakuru arambuye yibicuruzwa no kugereranya. Tanga amakuru yuzuye kandi yoroshye kuboneka kubicuruzwa, ibisobanuro, nibiranga. Amashusho meza, videwo, hamwe nibisobanuro byabakiriya birashobora kandi kugira uruhare runini mukubaka ikizere no gufasha abakiriya gufata ibyemezo byuzuye.
Urubuga Umuvuduko Ingaruka Guhindura
Gutinda kurupapuro rwigihe bigira ingaruka zitaziguye kuburambe bwabakoresha, biganisha ku kongera ibiciro byo gusohoka no kwishora hasi. Kugabanya iki kibazo, ni ngombwa guhindura umuvuduko wurubuga rwawe. Uburyo bumwe bufatika nuguhagarika amashusho, kugabanya ingano ya dosiye utabangamiye ubuziranenge. Ibi birashobora gutuma byihuta byo gupakira hamwe nubunararibonye bwo gushakisha kubasuye.
Ubundi buryo bwo kunoza umuvuduko nugusuzuma no gukuraho amacomeka cyangwa inyandiko zidakenewe zishobora kudindiza imikorere yurubuga rwawe. Gutondekanya codebase no gukuraho ikintu cyose kirenze cyangwa ibikoresho-byibanda cyane birashobora kuzamura ibihe byo gupakira.
Gushoboza uburyo bwo gufata neza nubundi buryo bwiza bwo kongera umuvuduko. Kubika verisiyo zihamye zurubuga rwawe, cishing igabanya gukenera kenshi seriveri isaba, igushoboza kubona vuba no gutanga ibintu kubakoresha. Gushyira mubikorwa amashusho ya mushakisha hamwe na seriveri kuruhande rwubuhanga birashobora kuganisha ku iterambere rigaragara mugihe cyo gupakira page.
Kuzamurwa mu ntera gushishikariza kugura
Amaturo nko kohereza kubuntu, kugabanyirizwa igihe gito, hamwe na gahunda yo guhemba ishishikarizwa kugura. Kora byihutirwa hamwe namayeri nko kugurisha flash.
Kwipimisha no gutezimbere birakomeje uko amasoko, ikoranabuhanga hamwe nimyitwarire yabaguzi bigenda bihinduka. Wibande ku gutsinda byihuse ubanza, hanyuma imishinga minini. ConveyIbyo bituma uhindura urubuga urwo arirwo rwose rwihuse kandi rworoshye, rukuraho inzitizi zururimi kwisi yose.
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