2024 E-ubucuruzi Ikiruhuko cyibiruhuko: Igihe, Ahantu, Ingamba hamwe na ConveyIbi

Gutera imisumari kwisi yose yibiruhuko byubucuruzi: Icyerekezo gishya

Ntabwo ari ibanga ko ibihe byo guhaha ibiruhuko, bikubiye mu mezi akomeye yo mu Gushyingo na Ukuboza, bifite akamaro kanini kubacuruzi. Nyamara, iyo umuntu yitegereje inyanja nini yubucuruzi, kuganira kwa humdrum kumpanuro zimwe zishaje birashobora gutera umunaniro.

Mugihe ibikorwa byubucuruzi byubahirijwe mugihe cyumunsi wumukara vendredi, Cyber Monday, na Boxe Day birasa nkaho biboneka hose, mubyukuri bihindura mumarushanwa agezweho ya gladiator. Abaguzi n'abagurisha kimwe, ku isi hose, bahanganye n'umuvuduko ukabije hamwe n'imigabane myinshi.

Nubwo tumenyereye kumenyekanisha ubucuruzi bwibiruhuko, akamaro kacyo ntikagabanuka. Igitangaje ni uko kugeza kuri kimwe cya gatatu cyumucuruzi ucuruza buri mwaka bishobora guterwa niyi mezi abiri yubucuruzi. Mubyukuri, Ishyirahamwe ry’igihugu rishinzwe gucuruza muri Amerika ryerekana ko, kuri bamwe, rishobora kugereranya byibuze kimwe cya gatanu cy’amafaranga yinjiza buri mwaka.

Ndetse birashimishije cyane, abadandaza kumurongo barashobora kwishimira igice kinini cya pie. Ubushakashatsi bwa Deloitte bwerekana ko abakiriya hirya no hino mu mibare itandukanye bateganya gukora hafi 59% yo kugura iminsi mikuru mu rwego rwa sisitemu.

Ibyumweru bitandatu byakurikiyeho birashobora kumva bisa no kugendana na serwakira idasanzwe. Ariko, niba abakiriya bawe bazengurutse isi, inzira yapimwe, ingamba zifatika zishobora kugufasha kuyobora ubucuruzi bwawe ku nkombe nziza. Dore ibintu bishya kubyo ugomba kuzirikana.

Ibicuruzwa byisi yose hamwe na Kalendari yumuco: Icyerekezo gishya

Ntawabihakana, ubudodo bwimico yisi yose buhujwe niminsi mikuru idasanzwe. Ibihuha byubucuruzi byiswe "ibihe byibiruhuko," byibanze cyane kuri kalendari yuburengerazuba mu Gushyingo-Ukuboza, ntabwo ari idirishya ryonyine ryibirori ku isi yose.

Kwiyongera kugurisha bifitanye isano nibyabaye nko kuwa gatanu wumukara, Noheri, numunsi wa Boxe wahinduye amezi abiri yanyuma yumwaka wa Gregoriya mubihe byizahabu mubucuruzi bwo kumurongo. Igitangaje, ibi bifite ukuri no muntara aho iyi minsi mikuru idahwitse.

Abacuruzi ku isi hose bagiye bashishikarira gukoresha ibikorwa byiyongera kuri interineti muri iki cyiciro gisoza umwaka. Muburyo bukomeye bwubwiza, bakoresheje iminsi mikuru itazwi kandi babahinduye mumahirwe yo kugurisha.

Ariko, ni ngombwa kumenya itandukaniro mugihe cyibiruhuko byisi no kubegera ubyumva neza. Urufunguzo rwogutezimbere ubucuruzi bwisi yose ni ugusobanukirwa umuco wumuco wa buri soko no guhuza ingamba umuntu akurikije. Nubikora, urashobora guhindura ibirori byose byumuco muburyo bushoboka bwo gucuruza, ntabwo ari ibyo kurangiza umwaka gusa.

Gukurikirana Arc yiminsi mikuru yubucuruzi

Biragaragara ko ikarita yubucuruzi bwisi yose igizwe niminsi mikuru itandukanye, buriwese ufite amateka nintego byihariye. Mugihe bimwe muriyi minsi mikuru byavutse kubera umuco gakondo, ibindi byakozwe mubikorwa byubucuruzi, bihindura neza imiterere yisoko.

Fata umunsi w'ubuseribateri w'Ubushinwa, waranzwe ku ya 11 Ugushyingo. Mu ntangiriro yatekerejwe nitsinda ryabanyeshuri biga muri kaminuza bonyine mu ntangiriro ya za 90, ryabaye indabyo mu birori byo kwikunda no kwitanga. Ibyifuzo byayo ntabwo byatakaye kurubuga rwa e-ubucuruzi, kandi byabaye amahirwe yunguka kubacuruzi gutwara ibicuruzwa, bitanga ibisubizo byanditse buri mwaka.

Noneho hari inyuma-yinyuma ya extravaganza ya Black vendredi na Cyber Kuwa mbere mu Burengerazuba, izwi hamwe nka BFCM Weekend. Nubwo inkomoko yabanyamerika Thanksgiving, BFCM yahindutse mubikorwa byo kugurisha kwisi yose. Mu rwego rwo guhangana n’iki gitero cy’ubucuruzi, American Express yatangije “Ubucuruzi buciriritse ku wa gatandatu,” ishishikariza abakiriya gutera inkunga ubucuruzi bwabo.

Ihute mbere yukuboza 12, cyangwa 12/12, umunsi wahimbwe na Lazada, ishami ryitsinda rya Alibaba. Lazada ikorera mu isoko ry’amajyepfo / Amajyepfo y’Amajyepfo-Aziya, Lazada yashyizeho iyi tariki kugira ngo yerekane umunsi w’abaseribateri b’Ubushinwa, bityo bitera “umuriro wa interineti” muri ako karere.

Ubutaha, duhura na Super Saturday, bita "Panic Saturday," ikina mumunota wanyuma wo kugura impano mbere ya Noheri. Kuba uyu munsi kuri Noheri birashobora guhindura cyane imyitwarire yabaguzi kandi bigatanga amahirwe menshi kubacuruzi kugirango bagurishe byinshi.

Hanyuma, ku ya 26 Ukuboza, twizihiza umunsi w'iteramakofe. Mugihe inkomoko yabyo igibwaho impaka, uyumunsi iragereranya nyuma ya Noheri yo kugurisha, ifasha abadandaza gukuraho ibicuruzwa byabo bisigaye. Byahindutse kandi ibikorwa bikomeye bya e-ubucuruzi mubwongereza, Ositaraliya, Kanada, na Hong Kong.

Iyi minsi mikuru yose, itandukanye uko imeze, basangiye ikintu kimwe: akamaro kabo mubucuruzi. Kubucuruzi bwa e-ubucuruzi bugamije kwagura isi yose, gusobanukirwa aya matariki nakamaro kabo mumico nibyingenzi.

Ubwihindurize bwibiruhuko byo kuri interineti kwisi yose: Kurenga imipaka n'imigenzo

Dore ibyahishuwe: Ku wa gatanu w'umukara, imizi yashinze imizi mu muco w'Abanyamerika, ubu yarenze imipaka y'igihugu, igaragara nk'ibikorwa mpuzamahanga byo guhaha. Uku kugura ibicuruzwa bidasanzwe, bizwiho kuba byiganjemo abaguzi, byahindutse kuva umunsi ukurikira Thanksgiving biba ibintu ku isi.

Byongeye kandi, muri Amerika, mugenzi we wa gatanu w’umukara wa Cyber, Cyber Monday, yasimbuye kugurisha kumurongo. Ku rwego mpuzamahanga, umunsi wo kuwa gatanu w’umukara uragenda wiyongera cyane mu turere nk'Ubwongereza, Afurika y'Epfo, Turukiya, n'Ubutaliyani.

Nubwo, kumenyekana, ingano yishakisha, hamwe nigiciro cyagurishijwe cyose kijyanye numunsi wo kuwa gatanu wumukara gikomeje kwiyongera kwisi yose, ntabwo aricyo cyerekezo cya e-bucuruzi cyonyine mumujyi.

Urugero, mu Bushinwa, Umunsi w’abaseribateri urusha ibindi bikorwa byose mu bipimo bitandukanye nko kugenda ku mbuga za interineti zikomeye za e-ubucuruzi, inyungu z’abakiriya, igipimo cy’ibicuruzwa, hamwe n’igurisha muri rusange. Ibirori ntibikiri wenyine na Alibaba; abanywanyi nka JD.com na Pinduoduo nabo bishimiye amafaranga yinjiza mugihe cyumunsi umwe.

Igishimishije, Aziya yepfo yepfo yepfo yakiriye umunsi wubuseribateri. Nyamara, ibikorwa byo kugurisha muri kariya karere '12 / 12 ′ byerekana umuvuduko mwinshi witerambere buri mwaka, ibyo bikaba byerekana ko hari amahirwe menshi kubacuruzi bakorera muri utwo turere. Nibigaragaza neza imiterere, imipaka itagira umupaka yibirori bya e-ubucuruzi, byerekana impinduka nimbaraga zo guhuza imibare.

Gutegura ibirori byo guhaha iminsi mikuru: Ubuyobozi bwa E-ubucuruzi bwisi yose

Ntawahakana byanze bikunze: ibihe byiminsi mikuru birahari, nubwo Thanksgiving y'Abanyamerika iba muminsi 15. Imibare itangaje yo kugurisha kuva mu Bushinwa umunsi umwe rukumbi yerekana ko hari igihe cyiza kiri imbere ku isi. Utitaye ku kuba ukora cyane ku isoko ry’Ubushinwa cyangwa wabuze umunsi umwe, humura, ntutinze ibirori.

Hano hari ingamba enye zo gutegura ububiko bwa e-ubucuruzi bwisi yose kubiruhuko bisigaye byo guhaha.

Hindura serivisi zabakiriya
Nukuri kuri e-ubucuruzi kwisi yose ko ibihe byibiruhuko bizagenda byiyongera kubibazo byabakiriya, utitaye ko ugurisha imyenda, ubwiherero, cyangwa ibicuruzwa byikoranabuhanga.
SaaS igihangange HelpScout itanga ingamba nyinshi zo gukemura ibibazo byiyongera kubakiriya. Ibi birimo outsourcing, kunoza inzira yawe, no gutegura ibisubizo kubibazo bikunze kubazwa. Izi nama zirakoreshwa mubice bitandukanye nubucuruzi bwingero zose.

Mugihe ukorana nabakiriya banyuranye kwisi yose, cyane cyane nka SME, ntushobora kuba ufite amikoro yo gutanga serivisi kubakiriya bawe mubigo byaho. None, nigute ushobora kwemeza ko itsinda ryanyu rishyigikiwe ridahuye nibibazo byavuzwe nabakiriya mpuzamahanga?

[Ubundi buryo] nigikoresho cyoroshye cyo gutegura itsinda ryanyu ryunganira kurwego rwisi. Ikemura ibyingenzi-byingenzi byururimi rwibikorwa byabakiriya, byemeza ko itsinda ryanyu ryiteguye gukemura ibibazo biturutse impande zose zisi.

Ongera usubiremo uburyo bwawe bwo kugenzura
Utitaye kumurongo wawe wa e-ubucuruzi, washyizeho uburyo bwo kwishyura. Niba ufite abakiriya mpuzamahanga, birashoboka ko ukoresha urubuga nka Stripe, ruzwi muburyo bwo kwishyura bwaho nka AliPay na WeChat Pay.
Nyamara, burigihe nibyiza gusubiramo uburyo bwo kwishyura kuri buri faranga kumasoko yawe akomeye. Dufate ko ifaranga ryibanze ari USD, kandi ibyinshi mubigurisha biva muri Amerika na Mexico. Gerageza uburyo bwo kugenzura mucyongereza no mu cyesipanyoli nk'umukiriya ukomoka muri Amerika ndetse na Mexico ukorera muri Mexico kugira ngo umenye neza uburambe.

Witegure kongera ibicuruzwa byoherezwa
Igihe cyibiruhuko bisobanura traffic nyinshi, ibibazo byinshi byabakiriya, ibikorwa byinshi, kandi byingenzi, amabwiriza menshi yo kuzuza.
Ibikoresho bya Logistique nka Easyship birashobora kwinjizwa mububiko bwawe, bikwemeza ko ushobora kuzuza ibisabwa byoherezwa mu mahanga, hatitawe ku ikoranabuhanga ryakira. Ihuriro ryoroshya ibikoresho byuzuzwa biza nkimpano kubacuruzi bato ba e-bucuruzi, bituma habaho itangwa ryiza kandi bigatuma abakiriya banyurwa.