Umwaka wa 2023 urangiye, nukuri ko bamwe batarabona ko byoroshye guhinduka hamwe nimpinduka zagaragaye mumwaka. Ariko, ubushobozi bwo guhindura no kugendana nimpinduka nikintu cyingenzi muguhitamo ejo hazaza h'ubucuruzi.
Imiterere yibintu umwaka wose yari yatumye guhuza urubuga rwa digitale bikenewe. Ntibitangaje kubona, kuruta mbere hose, kugura kumurongo bigenda byiyongera.
Ukuri nuko bishobora kuba byoroshye gutangiza ubucuruzi kumurongo kandi bihebuje cyane kubona iduka rya interineti rikora ariko igihe kizerekana gusa niba uzarokoka amarushanwa akomeye aboneka murwego rwibicuruzwa.
Nubwo ari ukuri ko guhanga udushya mu ikoranabuhanga ari ibintu byingenzi mu bucuruzi, igipimo cy’imyitwarire y’abakiriya gihinduka nacyo kigomba gutekerezwa kuko kigena imigendekere yo guhaha kumurongo.
Igishimishije muriyi ngingo, hari inzira za ecommerce yo muri 2024 yakira impinduka isi muri rusange irimo.
Ibicuruzwa byiyandikisha bishingiye:
Turashobora gusobanura abiyandikishije bashingiye kubucuruzi nkubwoko ubwo abakiriya biyandikisha kubicuruzwa cyangwa serivisi runaka bigenda bisubirwamo kandi aho ubwishyu bukorerwa buri gihe.
InkwetoDazzle na Graze ni ingero zisanzwe zo kwiyandikisha zishingiye ku bucuruzi bugaragaza iterambere ryumvikana.
Abakiriya bashishikajwe nubu buryo bwo gucuruza kuko butuma ibintu bisa neza, byihariye, kandi akenshi bihendutse. Nanone umunezero wo kwakira 'impano' agasanduku 'ku muryango wawe rimwe na rimwe urashobora kutagereranywa no guhaha mu isoko. Kubera ko mubisanzwe bigoye kubona abakiriya bashya, ubu buryo bwubucuruzi bworohereza kugumana abahari mugihe ukomeje gushakisha abandi.
Muri 2021, iyi moderi irashobora kuba ingirakamaro kuri wewe kugumana no kugumana abakiriya.
Icyitonderwa:
- Abaguzi bagera kuri 15% kumurongo biyandikishije kugeza kubandi.
- Niba ushaka kugumana neza umukiriya wawe, abiyandikisha bashingiye kuri ecommerce niyo nzira yo gusohoka.
- Bimwe mubyiciro bizwi byo kwiyandikisha bishingiye kuri ecommerce ni imyenda, ibicuruzwa byiza, nibiryo.
Abaguzi b'icyatsi:
Gukoresha Icyatsi ni iki? Iki nigitekerezo cyo gufata icyemezo cyo kugura ibicuruzwa runaka bishingiye kubidukikije. Ni kuri ubu busobanuro dushobora kwemeza ko muri 2024, abaguzi benshi bazashishikazwa cyane nibitunga nibidukikije mugihe baguze ibicuruzwa.
Abagera kuri kimwe cya kabiri cy’abaguzi bemeje ko impungenge z’ibidukikije zigira ingaruka ku byemezo byabo byo kugura ikintu cyangwa kutagura. Kubera iyo mpamvu, ntawabura kuvuga ko mu 2024, ba nyir'ibicuruzwa bakoresha imikorere irambye mu bucuruzi bwabo bazakurura abakiriya benshi kuri bo cyane cyane abakiriya bangiza ibidukikije.
Icyatsi kibisi cyangwa kuba ibidukikije byangiza ibidukikije birenze ibicuruzwa. Harimo gutunganya, gupakira n'ibindi.
Icyitonderwa:
- 50% by'abaguzi kuri interineti bemeje ko impungenge z’ibidukikije zigira ingaruka ku cyemezo cyabo cyo kugura ibicuruzwa cyangwa kutabikora.
- Muri 2024, birashoboka cyane ko hazabaho kwiyongera k'umuguzi w'icyatsi bitewe nuko abantu benshi bagenda bahangayikishwa n'ubuzima bwabo.
TV ishobora kugurwa:
Rimwe na rimwe, mugihe ureba televiziyo cyangwa porogaramu, ushobora kubona ibicuruzwa bigushimishije kandi ukumva ushaka kubibona wenyine. Ikibazo cyo kukibona kiratinda kuko utazi kubibona cyangwa kubigura. Iki kibazo cyakemutse ubu kuko ibiganiro bya TV bizemerera abareba kubona ibicuruzwa bashobora kubona kuri televiziyo yabo biza 2021. Iki gitekerezo kizwi nka Shoppable TV.
Ubu buryo bwo kwamamaza bwaje kumenyekana mugihe NBC Universal itangiye amatangazo yamamaza kuri TV yemerera abayireba kuva murugo gusikana kode ya QR kuri ecran yabo hanyuma bakerekeza aho bashobora kubona ibicuruzwa. Ni izihe ngaruka? Batangaje ko byavuyemo igipimo cyo guhindura kiri hejuru ya 30% ugereranije n’ikigereranyo cyo guhinduranya inganda zicuruza ibicuruzwa.
Iyi mibare igenda yiyongera muri 2021 kuko abantu benshi bagenda bafite umwanya wo kwicara imbere ya TV kugirango barebe ibyo bakunda.
Icyitonderwa:
- Kubera ko abantu benshi bahindukirira kureba TV, hazongerwa kugura binyuze muri TV igurwa muri 2021.
Kugurisha / Ubucuruzi bwa kabiri / Ubucuruzi:
Uhereye ku izina ryayo, Ubucuruzi bwa kabiri, ni inzira y'ibicuruzwa bikubiyemo kugurisha no kugura ibicuruzwa bya kabiri binyuze ku rubuga rwa interineti.
Nubwo ari ukuri ko atari igitekerezo gishya, nyamara kiragenda gikundwa cyane kuko benshi ubu bafite icyerekezo cyahindutse kubijyanye nibicuruzwa bya kabiri. Ikinyagihumbi ubu gifite imitekerereze itandukanye nabakera. Bizera ko ari byiza kugura ibicuruzwa byakoreshejwe kuruta kugura bishya.
Biteganijwe ariko ko hazabaho kuzamuka hafi 200% ku isoko ryo kugurisha ibicuruzwa bya kabiri bizaza mu myaka itanu iri imbere.
Icyitonderwa:
- Hazabaho kuzamuka ku isoko rya kabiri ryo kugurisha amaboko 2021 kuko abantu birashoboka ko bazashaka kuzigama byinshi mugihe baguze ibicuruzwa kandi bakitondera uburyo bakoresha.
- Byizerwa ko hazaba x2 yisoko rya kabiri ryamaboko mugihe kiri imbere.
Ubucuruzi bw'imbuga nkoranyambaga:
Nubwo ibintu byose byahindutse muri 2020, imbuga nkoranyambaga ntizigomba. Abantu benshi bakomera ku mbuga nkoranyambaga kubera gufunga, byazanwe no gukoresha icyorezo kuruta uko byari bisanzwe. Ntabwo byoroshye gusa ahubwo biranagushimishije kugura ibintu kurubuga urwo arirwo rwose.
Agahimbazamusyi kamwe k'imbuga nkoranyambaga ni uko ushobora gukurura byoroshye abakiriya mu ntangiriro bashobora kuba badafite umugambi wo kugutera inkunga. Nibyiza cyane ko, nkuko raporo ibigaragaza, abarebwa nimbuga nkoranyambaga bafite amahirwe 4x yo kugura.
Nukuri ko uzabona ibicuruzwa byinshi uramutse ukoresheje amahirwe yimbuga nkoranyambaga ariko sibyo byose. Imbuga nkoranyambaga zifasha kongera ibikorwa byabakiriya kimwe no kubaka no kunoza imyumvire yikimenyetso cyawe. Kubwibyo, muri 2021 imbuga nkoranyambaga zizakomeza kuba igikoresho cyagufasha gutwara ubucuruzi gutsinda.
Icyitonderwa:
- Hano haribishoboka 4x byimbuga nkoranyambaga zitera abakiriya kugura.
- Abacuruzi bagera kuri 73% bemeje ko imbaraga zo kwamamaza imbuga nkoranyambaga zifite agaciro kuko zishobora kugaragara nkuburyo bwiza bwo kugera kubantu benshi no kongera ibicuruzwa.
Ubucuruzi bufasha mu majwi:
Amazone yatangije “Echo”, umuvugizi wubwenge, mumwaka wa 2014 itera inzira yo gukoresha amajwi mubucuruzi. Ingaruka zijwi ntizishobora gushimangirwa kuko ari uruhare runini mu kubona amakuru yingirakamaro haba imyidagaduro cyangwa ubucuruzi.
Kwiyongera, abagera kuri 20% ba nyiri disikuru yubwenge ikorera muri Reta zunzubumwe zamerika bakoresha imvugo nkiyi yubwenge hagamijwe guhaha. Bakoresha mugukurikirana no gukurikirana ibicuruzwa byatanzwe, gutondekanya ibicuruzwa, no gukora ubushakashatsi. Mugihe imikoreshereze ikomeje kwamamara, twizere ko mumyaka ibiri iri imbere izagera kuri 55%.
Icyitonderwa:
- Hagiye kuzamuka, inshuro zirenga ebyiri ijanisha ririho, mubipimo ba nyiri ubwenge bavuga muri Amerika babikoresha bagamije ubucuruzi.
- Bimwe mubyiciro bizwi byubucuruzi bwunganira amajwi nibiciro bya elegitoroniki, ibiryo, hamwe nu rugo.
- Abashoramari benshi kandi barashaka gushora imari nini mubufasha bwijwi mumwaka utaha.
Ubwenge bwa gihanga:
Ikindi kintu cyingenzi cyane kitazigera cyirengagizwa muriyi ngingo ni AI. Kuba AI ikora uburambe busanzwe busa nkumubiri kandi nyabwo bituma bugaragara mubyerekezo bizamenyekana muri 2021.
Ibigo byinshi byubucuruzi byatangiye kubikoresha kubikoresha kugirango biteze imbere bikoresha mugutanga ibyifuzo byibicuruzwa, bitanga ubufasha bwigihe kubakiriya.
Tugomba noneho gutegereza ko umwaka utaha AI izaba ingirakamaro kubucuruzi bwo kumurongo. Ibi bigaragara nkuko byasabwe na Global E-Commerce Society ko bishoboka ko ibigo byakoresha hafi miliyari 7 muri AI muri 2022.
Icyitonderwa:
- Kugeza 2022, ibigo bizakoresha amafaranga menshi muri AI.
- AI irashobora gufasha kunoza uburambe bwabakiriya bigatuma bumva kimwe nigihe cyo guhaha kumubiri.
Crypto Kwishura:
Nta bucuruzi bwubucuruzi bwuzuye butishyuwe. Niyo mpamvu iyo utanze amarembo menshi yo kwishyura kubakiriya bawe, urashobora kwitegereza kubona igipimo cyiyongera. Mubihe byashize Crypto yabaye uburyo bwo kwishyura cyane cyane izwi cyane mubiceri, Bitcoin nkuko abantu ubu bemera kuyikoresha mugukora cyangwa kwakira ubwishyu.
Abantu biroroshye gukoresha BTC kuberako ibikorwa byihuse kandi byoroshye bitanga, amafaranga make kimwe nurwego rwo hejuru rwumutekano rutanga. Ikindi kintu gishimishije kubakoresha BTC nuko bagwa mubyiciro byurubyiruko rufite imyaka iri hagati ya 25 na 44.
Icyitonderwa:
- Abantu benshi bahitamo gukoresha crypto kugirango bishyure ni bato kandi turateganya ko abantu benshi kandi bafite imyaka itandukanye bazinjira muri 2021.
- Crypto yishyuye yaje kumenyekana yakira amahanga.
Ubucuruzi mpuzamahanga (kwambuka umupaka) no kwiherera:
Bitewe n'ubwiyongere bw'isi yose ku isi, ubucuruzi ntibukiri imipaka. Ibi bivuze ko dukwiye kwitega byinshi mubucuruzi bwambukiranya imipaka muri 2021.
Nubwo ari ukuri ko hari inyungu nyinshi zo kugurisha hakurya yumupaka, ikeneye ibirenze guhindura urubuga rwawe rwubucuruzi kugirango ukurura abakiriya batandukanye bava mubice bitandukanye. Nubwo ubusobanuro bukenewe kandi mubyukuri intambwe yambere, nyamara udafite aho uhurira ni urwenya gusa.
Iyo tuvuze kwimenyekanisha , tuba dushaka guhuza cyangwa guhuza ibisobanuro byibirimo kugirango itumanaho kandi itange ubutumwa bugenewe ikirango cyawe muburyo bukwiye, amajwi, imiterere na / cyangwa igitekerezo rusange. Harimo gukoresha amashusho, videwo, ibishushanyo, amafaranga, igihe nitariki imiterere, igipimo cyibipimo kuburyo byemewe n'amategeko numuco byemewe nababigenewe.
Icyitonderwa:
- Mbere yuko ushobora kugera ku mubare wuzuye wabakiriya baturutse ahantu hatandukanye kwisi, guhindura no kwimenyekanisha nibintu byingenzi udashobora gukora udafite.
- Kugeza 2021, ugomba gutegereza ko ubucuruzi bwambukiranya imipaka buzakomeza kubona iterambere ryinshi bitewe nuko isi yabaye umudugudu 'muto' cyane.
Ubu nigihe cyiza cyo gukoresha amahirwe yimigendekere yavuzwe muriyi ngingo kandi cyane cyane utangire ubucuruzi bwambukiranya imipaka ako kanya. Urashobora guhindura byoroshye kandi ugahindura urubuga rwawe hamwe na ConveyIbi ukanze gusa hanyuma wicare kugirango urebe ibicuruzwa byawe bikura cyane!