Mbega umwaka, 2023 kugeza ubu! Uyu mwaka wagaragaje ko ari umuvurungano kandi twishimiye ko umwaka urangiye. Abafite ubucuruzi bwibicuruzwa ku isi barishima cyane kuruta umuntu uwo ari we wese. Impamvu y'ibyishimo byabo irenze umuraba w'icyorezo ku isi, ni ukubera ko ukwezi k'Ugushyingo na Ukuboza kwahoze ari amezi yo kongera ibikorwa byo kugurisha.
Niyo mpamvu, muri iki kiganiro tuzaganira, hamwe no gukoresha amakuru yingenzi hamwe n’imibare ikwiye, amwe mu matariki y'ingenzi mu 2023 ubucuruzi mpuzamahanga bw’ibicuruzwa mpuzamahanga bushobora gutegereza kugira ngo tubone byinshi muri byo.
Bimwe mubiruhuko bimaze kugenda cyangwa hafi byashize ni:
Ubusanzwe umunsi wa Amazon Prime ugwa muri Nyakanga buri mwaka ariko uyumwaka, ni hagati yitariki ya 13 na 14 Ukwakira 2023 kubera icyorezo cyisi. Byari biteganijwe ko bitarenze umunsi wambere wa 2020, Amazon izabona kwiyongera kugurisha hafi 43% ugereranije numwaka ushize. Ntabwo ari inkuru nziza cyangwa amahirwe meza kuri Amazone ahubwo no kubandi nabo kuko Amazon yongereye inkunga kubucuruzi buciriritse.
2. Umunsi w'abaseribateri , uzwi nk'igikorwa kinini cyo kugurisha kuri interineti ku isi yose, washinzwe na bamwe mu banyeshuri ba kaminuza zo mu Bushinwa ku munsi wa cumi na rimwe z'ukwezi kwa cumi na rimwe k'umwaka. Birashimishije kumenya ko abakiriya benshi b’abashinwa bahitamo kugura ibicuruzwa mu mahanga kandi iyi ni agahimbazamusyi ku bucuruzi bw’ibicuruzwa byagura amahema yabo ku isoko ry’Ubushinwa. Ni ukubera ko abagera kuri 60% byabaguzi bava mubushinwa bemeza ko ibicuruzwa byabonetse kugenzura bifite imico yo hejuru cyane cyane iyo biva mubirango bizwi.
Ni izihe nyungu z'umunsi ku kwamamaza ibicuruzwa? Mu gihe cy'amasaha 24 gusa mu Gushyingo 11, 2015, Alibaba yinjije amafaranga yo kugurisha kuri interineti agera kuri miliyari 14 z'amadolari. Ibi byari ibintu bitangaje cyane kuburyo byanditswe mu gitabo cya Guinness nk'ikirenga cyigeze cyandikwa mu gihe cy'amasaha 24.
Nubwo ari ukuri ko ibiruhuko bitakunzwe cyane mu burengerazuba, ibirango by’iburengerazuba nabyo birashobora gukoresha ayo mahirwe ariko bigomba kwitonda mugukemura aho ibirimo bikwiranye nisoko ryaho bagamije. Niba ikirango cyo mu burengerazuba, bavuga ko Abongereza, bahisemo gukora ubuvugizi, guhimbaza cyangwa kwizihiza iyo tariki kugira ngo bakurure ibitekerezo by’abakiriya bava mu murima w’Ubushinwa, birashobora kubonwa nk’uburangare kuko uwo munsi ugwa ku munsi umuryango w’Abongereza wibuka. abarebwa n'Intambara ya Mbere y'Isi Yose.
Noneho, reka tuganire ku minsi mikuru ibiri (2) ushobora gukomeza gutegura neza kugirango ubigereho byinshi.
3. Ku wa gatanu wirabura , ibirori byo guhaha kwisi yose bizaba ku ya 27 Ugushyingo. Ukuri nuko bigoye kwirengagiza cyangwa kuvuga ko utigeze wumva kugurisha kwa vendredi. Imyaka mbere ya 2020, ibisanzwe bibaho kuwa gatanu wumukara ni imbaga yabakiriya kandi barwanira ibicuruzwa ahantu hafatika nka Best Buy, Target, na Walmart, nibindi, ariko, kubera ibintu bitangaje byabaye muri uyu mwaka, amaduka yahisemo gufunga ibyabo iduka ryumubiri mugihe cyo gushimira mbere yumunsi wa gatanu wumukara. Ibi byerekana ko ibicuruzwa byinshi bizakorwa bizabera kumurongo.
Kujya kumurongo byuzuye muri uyumwaka ntibigomba kuba ikibazo kuva guhera muri 2016 habayeho kwiyongera kumikoreshereze yimbuga za interineti kugurisha umukara wo kuwa gatanu. Nubwo Abanyamerika benshi bagura mugihe cyo gushimira no kuwa gatanu wumukara, nyamara ibihugu byo kwisi yose muri iki gihe byemeje igitekerezo cyumunsi wumunsi wumukara cyane cyane bitewe nubucuruzi bukomeye nka Walmart bufite amahema kwisi yose.
Kugira ngo tubitangire urugero, mu gihugu cya Arijantine, habayeho kwiyongera kwa 376% mu kugurisha ku wa gatanu w’umukara kurenza uko byari bimeze mu myaka itanu ishize. Nanone, Afurika y'Epfo iza ku mwanya wa mbere mu bihugu aho ubushakashatsi bwo ku wa gatanu w’umukara bukorwa muri uyu mwaka nk'uko ubushakashatsi bwakozwe na Google Data.
Nukuri ko abakoresha benshi baturuka muri Amerika ariko abakoresha amafaranga menshi ni ahantu nka UAE, Ubwongereza, Kanada, na Irlande. Iyo ugereranije no kugurisha muyindi minsi usibye kuwa gatanu wumukara, Afrika yepfo yabonye ubwiyongere bugera kuri 1952%, Ubwongereza bwiyongereyeho 1708%, naho Nigeriya ibona ibicuruzwa byiyongereyeho 1331%.
4. Undi munsi mukuru ni Cyber Kuwa mbere uzaba ku ya 30 Ugushyingo. Yashinzwe na Shop.org mu mwaka wa 2005, ni ku wa mbere (ubundi uzwi ku wa mbere w'ubururu) ukurikira umunsi wo gushimira.
Impamvu yo kuwa mbere Cyber irashobora gukurikiranwa nuko abantu bamwe bafite ubushake bwo kugura bitewe nibyo babonye muri wikendi mbere yuwo wa mbere ariko bagashidikanya kubera imbaga nyamwinshi yashinzwe kumunsi wo gushimira no kuwa gatanu wumukara na ugomba gutegereza kugura ibicuruzwa nkibi kuwa mbere nyuma yicyumweru ubu ntibikiri kumubiri ahubwo kumurongo uhereye kubiro byabo.
Ugendeye ku izina rya Cyber Kuwa mbere, urashobora guhuza vuba nimpamvu ishingiye ahanini kubuhanga bugezweho, sisitemu ya elegitoroniki, n'imikino. Kandi wibuke ko mugukubita pandemic gukina kumurongo byari gahunda yumunsi.
Nk’uko byatangajwe na Startup Genome , ibigo bishingiye ku mikino biri mu mubare muto w'amasosiyete azasohoka neza mu cyorezo kuko azabona ubwiyongere bwa 10% cyangwa arenga.
Ubucuruzi bukomeye nka Amazon bwungukiwe nuyu wa mbere wubururu. Mubyukuri, Cyber Monday numunsi ukomeye wo kugura kumurongo mumateka ya Amerika kuko yafashije abadandaza kugera kuri miliyari zisaga 9 . Kandi biteganijwe ko muri uyu mwaka igurishwa kuri Cyber Ku wa mbere rizagera ku gipimo cya miliyari 10 z'amadolari .
Kuri uyu wa mbere Cyber yarenze ikintu cyo muri Amerika. Ubu iramenyekana nkibiruhuko byo guhaha mubindi bice byisi muburyo bwo kurera. Bimwe mu bihugu ni Ubwongereza, Kolombiya, Ubufaransa, Kanada, Ositaraliya, n'Ubuyapani. Urabona ko arinzira nziza kubucuruzi bwibicuruzwa kugirango bagere ku masoko mashya bityo babone amafaranga menshi.
Noneho reka twibire mu nama ushobora gusaba hanyuma tugutegure muriyi minsi mikuru.
Inama 1: Tegura gahunda yuburambe buhebuje bwabakoresha: amahirwe menshi azanwa ninshingano nyinshi cyane cyane mugihe ufite abanywanyi batandukanye kumasoko nawe. Niyo mpamvu ugomba kongera ingamba zawe. Kurugero, kuruta mbere hose, abakiriya bashishikajwe no kugura kumurongo nta mananiza. Ariko kugirango ubashe guha aba bakiriya uburambe bwiza bwabakoresha, ugomba gukora kumuntu. Ibi bizasa nkaho urimo uganira nabakiriya bawe.
Kuki ibi? Instapage yavuze ko mugihe ufite urupapuro rwihariye rwihariye usanga 85% byabaguzi bazakugura kandi ko mugihe ufite igare ryubucuruzi ryihariye, ushobora gutegereza ko 92% byabaguzi kumurongo bazagira ingaruka. Kubwibyo, nibyiza ko wibanda cyane mugutanga uburambe budasanzwe kandi buhebuje bwabakoresha kuri buri mukiriya wawe.
Kandi, uzirikane ko hari uburyo butandukanye bwo kwishyura bushobora gukoreshwa. Ibicuruzwa byinshi byatereranywe mumagare kuko uburyo bwo kwishyura ntabwo bubereye abakiriya. Kugira ngo tubyerekane, Ubutaliyani buhitamo guhaha hamwe nu mufuka wa digitale nka PayPal, abaguzi b’ibicuruzwa mu Bwongereza bakunda amakarita yo kubikuza, naho abaguzi bo kuri Kanada bahitamo amakarita yinguzanyo.
Ikindi kintu cyingenzi ugomba gutekerezaho ni ibikorwa remezo byurubuga rwawe. Wibuke ko, urubuga rwawe ruzaba rwuzuyemo traffic nyinshi mugihe cyibiruhuko. Urubuga rwawe rugomba kuba rwinshi kandi rukomeye bihagije kugirango uhangane n'imizigo yimodoka iza kuri yo, bitabaye ibyo izagwa munzira. Gerageza, gerageza, kandi wongere ugerageze mbere yigihe cyibiruhuko bigukubita utiteguye.
Inama 2: Iga kandi wumve imyitwarire yabakiriya bawe: hamwe nigihe, inyuguti nimpinduka zimyitwarire. Kurugero, icyorezo cya Coronavirus cyahinduye imyitwarire yabakiriya. Kuba abantu barafunzwe, gerageza kwitoza kure no kurwanya ihungabana ry'ubukungu ni ibintu bihagije byo guhindura icyerekezo cyabakiriya.
Ikibazo nyamukuru cyo kugurisha muriki gihe cyicyorezo ni ugutinda kubyohereza no gutanga. Byabaye ingorabahizi guhura n'amatariki yo gutanga. Ariko, urashobora kwemeza neza ko abakiriya banyurwa. Utitaye kumwanya wigihe cyo gutanga bizatwara, menya neza ko abakiriya bawe bazabona ibicuruzwa byabo nigihe bazabibona. Komeza kubavugurura uko bigenda.
Na none, kuba abantu barwana ningaruka zamafaranga yicyorezo bituma abantu benshi bifuza kumenya amafaranga yabo. Nigute uzashushanya aba bakiriya bakuweho? Inzira imwe ushobora kubikora ni mugutanga ama coupons na promo. Mugihe abaguzi babonye aya mahirwe, bazakeka ko bakubise bonus nini. Byizerwa ko kode ya kode hamwe na promo aribyo byingenzi byo kugura ibiruhuko.
Inama 3: Witegure kubakiriya mpuzamahanga: umuntu wese arashobora guhaha kuva mubice byose byisi kubera ko haje ubucuruzi. Ariko umuntu agomba kwitonda kuko abantu bava ahantu hatandukanye bazimurwa gusa kugirango bagure niba bashobora guhuza nibirimo. Aho niho hahindurwa ubusobanuro no kwimenyekanisha. Ubuhinduzi bwita ku rurimi mugihe aho utuye wita kubindi bitekerezo byumuco kuko bizagufasha guhuza ibicuruzwa byawe kubantu bagenewe. Kurugero, ibiruhuko ahantu ntibishobora kuba ahandi.
Abakiriya birashoboka cyane kugura kurubuga basanze bamenyereye. Ibi bigaragarira mubyo LISA yakoze ubushakashatsi. Ishyirahamwe ry’inganda zisanzwe zavumbuye ko niba € 1 yakoreshejwe mugutandukanya, hari imyumvire yuko hazagaruka € 25.
Nibyiza, ushobora kuba utekereza kubibazo bizanwa no kugira gahunda yindimi nyinshi. Humura ko ConveyIbyo bizagukorera byose nta mananiza kandi ubu nigihe cyiza cyo kubikora mbere yiminsi mikuru.
Hanyuma, nta mipaka ikora nkimbogamizi hagati yabakiriya nububiko muri iyi si yacu ya none. Niyo mpamvu ari ngombwa kumenyeshwa neza no kumenya neza iminsi mikuru mpuzamahanga ya ecommerce izwi cyane kugirango ubashe kwishimira inyungu zizanwa no kuzamuka kw'ibicuruzwa kwisi yose. Kugirango ubucuruzi bufite isura ikomeye kumurongo irashobora kandi izahora imbere yabandi batagaragara kumurongo.
Utangiye kubaka isura yawe yindimi nyinshi uyumunsi kugirango abakiriya bawe kimwe nabaguzi bawe bashobora kugira uburambe bushimishije bujyanye nibicuruzwa byawe.
Kugirango utangire inzira, ugomba kugerageza ConveyThis !