Urimo gukora ubushakashatsi kuriyi ngingo kuko wateguye ibintu byanditse cyangwa ibikubiyemo bizasomwa kandi byumvikane kubantu benshi bigenewe akarere cyangwa ikindi gihugu kuko bizafasha umubano wawe nabakiriya bawe bakoresha urundi rurimi.
Birashoboka, ufite ibitekerezo byo kohereza ibicuruzwa byawe hanze cyangwa gufata ubucuruzi bwawe kwisi yose icyarimwe, cyangwa birashoboka ko intego yawe ari ukuzamura ibicuruzwa byabakiriya no kwishora mubikorwa.
Nibyiza, niba hari kimwe mubisobanuro byavuzwe haruguru biguhuje, ikintu kimwe uzakenera ni ibikubiye kurubuga bidahinduwe gusa ariko kandi bifite akamaro, bikora neza, bikora neza, byemewe mumico, byumvikana, kandi bihuye nururimi rwaho rwisoko ryamahanga rigenewe isoko.
Gukemura bivuze ko ugomba kurenga.
Kurengana ni iki?
Ijambo kurenga ni igiceri cyamagambo abiri atandukanye. Iyo ni “ubusobanuro” n '“ibyaremwe.” Kubwibyo, kurenga kurenga bisobanurwa nkigikorwa cyo kwandukura cyangwa gutanga ibikubiye mu bikoresho byateganijwe biteganijwe ko byumvikana, bihamye, byemewe mu muco, n'ibindi mu rundi rurimi rwose.
Muyandi magambo, kurenga bishobora nanone kwerekanwa "guhinduranya guhanga" cyangwa "guhindura mu buryo bwa gihanga." Ibi ni ukubera ko ibisobanuro byahinduwe neza bitazaba ijambo-ijambo-ijambo ryerekana inkomoko y'ibikoresho mu rurimi rugenewe. Ibikoresho byarengeje urugero bivuye ku mutima kandi bikomeza kuba umwizerwa ku nyandiko y'umwimerere. Nukuvuga ko amagambo, imvugo nimvugo idasanzwe kimwe nimvugo yikigereranyo ihujwe neza mururimi rugenewe kuva isoko.
Hamwe nibyo, uzabona ko kurenga bitari byoroshye nkijambo-ku rurimi rihindurwa gusa kubera ko ugomba gutekereza ku buhinduzi bwururimi gusa ariko byose ni ukuvuga ibintu byose byururimi rugenewe.
Mugihe umuhanga mu by'indimi ashobora kumenyeshwa cyane mubijyanye no kwiga ururimi, kurenga bikubiyemo ubushobozi busanzwe bwo kuba umuhanga cyane mu rurimi, ufite ubushobozi bwo kwandika mu buryo bwa gihanga kimwe no guhuza byinshi mu kwandukura. Niyo mpamvu bidasanzwe kubona abanditsi n'abasemuzi b'indimi bakorana kandi bagakorera hamwe umushinga wo kurenga.
Impamvu zituma ugomba gukoresha kurenga kurubuga rwawe
Ubucuruzi bugamije amasoko yo hanze bugomba gutekereza gusuzuma ibicuruzwa byabo hamwe ningamba zo kwamamaza kwabo kugirango abantu bashishikarire abakiriya bashya. Izi ngamba zo kwamamaza no kwamamaza zisobanura ko ibintu byarenze:
- Kuzamura kumenyekanisha ibicuruzwa.
- Kureshya cyangwa gukurura amahirwe mashya yubucuruzi nubucuruzi.
- Yerekana abakiriya basanzwe urimo kwagura.
- Erekana kuba umuco no gukangurira abantu umuco.
Gukora Transcreation yoroshye
Kugirango inzira yo kurenga yoroshye kandi yoroshye, harakenewe gukoresha ibikoresho byiza bya software.
Hano haza igikoresho cyiza cyane, ConveyThis.
ConveyIbyo bigufasha gukora inzira yubuhinduzi bworoshye, butaziguye kandi bworoshye ukoresheje imashini isobanura. Nibihe bimwe mubintu byahinduwe byikora? Ubusobanuro bwikora, nka ConveyThis, butanga:
- Guhindura kwinshi no kurenga ibintu byumvikana neza. (Nukuvuga ko kwimenyekanisha no kurenga itanga ari byiza cyane ugereranije na Google Translate)
- Igikorwa cyo gusemura byihuse mukwihutisha imfashanyigisho yuburyo bwo guhindura.
- Guhuza neza ubutumwa namakuru ushaka kunyuramo udatakaje amajwi, essence, nuburyo bwibikoresho byumwimerere mururimi rugenewe.
Nkaho ibyo bidahagije, ConveyIbi bitanga byinshi. Mugihe arukuri ko dukoresha ikoreshwa ryubuhinduzi bwimashini, ufite amahirwe yo kurushaho kunonosora no guhuza neza ibyo wahinduye mugutanga amabwiriza kubasemuzi babantu babahanga kuva kumwanya wawe cyangwa niba ufite transcreators yawe bwite wifuza gufatanya hamwe kugirango umenye neza ko ufite ibintu byiza binonosoye, urashobora kubyongera kuri ConveyIyi mbaho.
Inkomoko yo kurenga inkomoko ni iyihe?
Rimwe na rimwe, hagati ya za 1960 na za 1970, hagaragaye ko hahinduwe ibisobanuro byahinduwe kugira ngo habeho umuco wo kumva neza umuco, gukoresha ururimi, n'ibindi bihugu ndetse n'ibindi bihugu. Nkigisubizo, kurenga bisobanura igikorwa cyubuhinduzi bwihariye busanzwe kuruta ubundi busobanuro rusange busanzwe bukorwa gakondo.
Igitekerezo kigezweho cyo kurenga
Transcreation ntiyagumye kumera nko muri za 60. Ubu ifite uruhare runini mu gukurura abakiriya n’abashobora kuba abakiriya mu bihugu by’amahanga no ku masoko. Mugihe ibirimo bisobanuwe neza, ubutumwa bugenewe buzatangwa muburyo abumva aho bagenewe bazasobanukirwa ibyatangajwe byose nkuko abumva kumasoko yo murugo batazagira ikibazo cyo kumva ubutumwa bwawe.
Abashoramari batekereza kujya ku isi hose / cyangwa batekereza kugira amatangazo yamamaza amasoko atandukanye kwisi akenera kurenga mubikorwa byabo byubucuruzi kugirango bagere kuri ibi bikurikira:
- Kwiyongera kumurongo
- Gukora ibirimo bifitanye isano ryaho, umuco, kandi ushimishije kubakiriya bawe.
- Guhamya inyungu ziyongereye ku ishoramari (ROI).
- Kugaragaza imbaraga zikomeye kumurongo.
- Gukora ubukangurambaga bwihariye kumico yaho yisoko.
- Kwibanda kuri demokarasi yatoranijwe.
- Gukoresha no gukoresha amagambo ashobora kugorana kuyasobanura ni ukuvuga amagambo ajyanye nibirango cyangwa amagambo ashingiye ku nganda.
Hamwe nibi byose, urashobora noneho gushaka kumenya intambwe zirimo kurenga kugirango ugire icyo ugeraho mubucuruzi bwawe. Hano hari intambwe:
- Wemeze impamvu yawe yo kurenga: aho kubyuka umunsi umwe ukavuga ko ushaka kurenga, gira intego isobanutse neza izagutera gushaka gutangira no kurangiza umushinga. Impamvu ituma ushaka gutangiza umushinga wo kurenga imipaka ushobora kuba ari uko ushaka kumenyesha abakiriya bawe ibicuruzwa ugiye gutangiza. Cyangwa ushobora kuba utekereza ubukangurambaga bushya buzagufasha kugira SEO yiyongera ahantu ugamije. Birashobora kandi kuba kubera ko ushaka kongera ubumenyi bwikimenyetso cyawe.
Impamvu yawe yaba imeze ite, abarenga umwuga bazakora:
- Kora ubushakashatsi bwimbitse kuri ibi urebe niba bikwiye ibikoresho #
- Tanga raporo yisuzuma ryabo niba bishoboka kugera kuntego zawe cyangwa utabishoboye.
- Vuga ibyo ushobora kwitega nkibisubizo cyangwa ibisubizo.
- Vuga intego zawe neza: nyuma yo kumenya niba umushinga wawe ushoboka kandi ukabona ushobora gukomeza umushinga, ugomba gusobanura neza intego yawe yo kurenga imipaka ni ukuvuga gusobanura no kumenya urugero ibikoresho cyangwa ibikubiyemo bigomba gutangwa muri ururimi rugenewe.
Urashobora kwibaza ibibazo nk '' gukomeza imiterere nuburyo bifite akamaro? ',' Ningomba kugira itandukaniro rito mubutumwa bwoherejwe? ' n'ibindi
- Reba bije yawe, ubare ibyakoreshejwe kandi ushireho igihe ntarengwa kumutima: ubundi buryo bwo guhindura bushobora gukenera bike cyangwa ntanumuntu ukora mubikorwa. Ariko, uzakenera inzobere zabantu mugihe urenze. Kubwibyo, bizaba bihenze cyane kandi bivuze ko bizakenerwa igihe kinini mugukora umushinga. Kuba abarenga ku banditsi bandika mu buryo bwa gihanga byerekana ko bafata igihe cyo kurenga bitonze ndetse rimwe na rimwe bakaba bagomba gusuzuma ibikorwa byabo mu kindi gihe. Niba uhangayikishijwe cyane kandi uzi ingengo yigihe nigihe cyagenwe, ibi birashobora kugira ingaruka kumiterere yigihugu cyawe.
- Aho bibaye ngombwa, shiraho imipaka kandi uyikomereho: urashobora guhitamo muburyo butandukanye bwibintu byambukiranya abambuzi batanze. Ugomba, ariko, gutekereza kuri aya mahitamo azicara neza kandi agasa neza nuburyo n'imiterere y'urubuga rwawe. Cyangwa uzashaka kubamenyesha ijambo ryibanze rigomba gushyirwa muguhitamo amagambo mugihe ukora umushinga.
- Hanyuma, uhuze nakazi kawe: kurenga birashobora kuba ingorabahizi mugihe ukoresheje imashini isobanura. Ariko rero, ntugahungabanye. ConveyIbi nibyiza mugukemura ibibazo nkibi.
Kurugero, ukoresheje ConveyThis, urashobora kugira uruvange rwubuhinduzi bwabantu hamwe no guhindura imashini. ConveyIbi biguha ibidukikije byoroshye kandi byitondewe utitaye kuburyo bwo guhindura wita gukoresha. Urashobora kubona byoroshye akazi kahawe abafatanyabikorwa kurubuga rwawe. Ufite kandi amahirwe yo gutumira abanditsi bashya bo hanze cyangwa abagize itsinda gukorana nawe kumushinga wo kurenga.
Igishimishije, urashobora guhuza byoroshye ConveyIbi mubikorwa byawe byubu. ConveyIbi bihujwe na CMS nyinshi ndetse na tekinoroji itari CMS nkuko mubibona ku ishusho hepfo:
Kumenya abakwumva neza binyuze mu kurenga
Nukuri ko kurenga bitwara igihe kinini kandi ko bidahenze nkubusobanuro gusa. Ariko, birakwiye imbaraga nimbaraga mugihe dusuzumye ibyangiritse ubusobanuro bubi bushobora gutera ubucuruzi bwawe.
Niba ushaka ko abakwumva mpuzamahanga bumva bisanzuye kandi byoroshye guhuza nibirimo, nibyiza ko utererana igitekerezo cyo gutanga inkomoko yibirimo ijambo-ku-rindi mu rurimi rugenewe kuko ijambo-ku-jambo uburyo bwo guhindura bukora ntabwo buri gihe ugaragaza ko ari umwizerwa kururimi rwinkomoko.
Hifashishijwe kurenga, uzashobora gutsinda imbogamizi yururimi rwakunze kukubangamira. Igihe, ibikoresho nubutunzi bigira uruhare mukurenga ubuziranenge birakwiye mugihe urebye ingaruka nziza bizagira kubirango byawe.
Iyo ukoresheje ConveyThis, biroroshye kuri wewe gukemura neza kurenga kurenga kandi byoroshye urashobora kugirana ubufatanye naba transcreators kugirango umenye neza ko ibisobanuro byose byahinduwe. Urashobora kwibonera nawe uburyo kurenga kurenze byoroshye kwiyandikisha kubuntu hamwe na ConveyIyi uyumunsi.