Mubihe byashize iyo byahoze bigoye cyane kubirango bigera kubantu benshi, muri iki gihe kugera kubantu benshi biroroshye. Amagambo nka 'isi ni iyanyu', 'amahirwe yose arakinguye', 'urashobora gukora ikintu icyo ari cyo cyose cyangwa kujya ahantu hose' nibindi ni ukuri kuruta mbere hose.
Ikintu kimwe nukugera kumasoko atandukanye kwisi, ikindi kintu nukwihuza nisoko runaka cyane cyane iyo isoko rikoresha ururimi rwamahanga.
Ubushakashatsi bwakunze kwerekana ko abaguzi bagera kuri 40% batazagurisha ibicuruzwa biri kurubuga rudakoresha ururimi rwabo. Tekereza icyo uzabura niba ushaka kugurisha ibicuruzwa kumasoko nkaya udakoresheje imvugo iboneye.
Iyo wumvise ijambo 'localisation', ushobora kuba watangiye gutekereza kubisobanuro. Ariko, kwimenyekanisha birenze ubusobanuro. Bisobanura cyane cyane gushiraho no kubaka ubunararibonye bwabakoresha kuri buri mukoresha wurubuga rwawe urebye amateka yabo hamwe n’aho biherereye.
Niyo mpamvu muri iki kiganiro, tuzaganira kubikorwa icumi (10) byiza bizagufasha kumenya neza urubuga rwiza.
1. Kora ubushakashatsi bwimbitse kubyerekeye isoko ugamije: burigihe havugwa ngo "Abakiriya bahorana ukuri nubwo baba bibeshye". Ibi ni ukubera ko bazi icyo bashaka kandi bafite ukuri kubijyanye n'amahitamo bahitamo kubireba uko babibona.
Ikintu kimwe ugomba kumenya cyane cyane imyumvire yo gutekereza. Biroroshye gutsindwa ishyano niba ibirango bishingiye kubyemezo byabo gusa. Ndetse ni bibi gutekerezaho mugihe winjiye mumasoko mashya hamwe nahantu hashya numuco bifite itandukaniro rigaragara mubuzima ninyungu.
Noneho, shira mubushakashatsi bwimbitse kandi ukusanyirize hamwe amakuru ahagije kubyerekeye isoko rigenewe. Menya neza ko ibyo uteganya kubaha aribyo bikenewe ntabwo aribyo bashaka. Umaze kumenya ibyo bakeneye, igikurikira ugomba gukora ubushakashatsi niwe ushobora kuba abanywanyi bawe muri iyo soko. Hamwe nibyo, uzashobora kumenya icyo ningamba zikora muri kariya karere ningamba nziza zo gukoresha kugirango ubashe kuganza isoko.
2. Indimi nyinshi SEO: menya abakoresha ibicuruzwa byawe abo aribo. Kubamenya bizoroshya kwimenyekanisha. Uzashobora kugera kumitima yabateze amatwi gusa mugihe ubashije kumenya imigambi yabo usesenguye abo aribo, ibicuruzwa bahisemo, uko bakira ubutumwa, nuburyo bwo kwamamaza bakunze kugwa.
Aha niho SEO ikinira. Ibyo bibyara traffic bisanzwe kurubuga rwawe binyuze mubisubizo by'ishakisha ryurubuga. Kugirango ugere kuri traffic nkiyi kurubuga rwawe, ni ngombwa ko urubuga rwawe rwahinduwe rujyana nibyo abaguzi aho bagenewe bashobora gushakisha. Aha niho ugomba kwitonda gato kuko ijambo ryibanze ryerekezo A rishobora kutaba ijambo ryibanze ryerekezo B utitaye ko uvuga ibicuruzwa bimwe cyangwa utavuze.
Hamwe na SEO yegereye, urubuga rwawe ruzaza kumasoko mashya. Ariko, mugihe bidakozwe neza, ntutangazwe nuko utazigera uboneka murutonde rwibisubizo bigaragara kuko bakoresheje ijambo ryibanze ryibanze.
3. Hindura muburyo butandukanye Itandukaniro ryumuco: niba ushaka gutsinda mumasoko mashya, ugomba kumenyeshwa umuco kandi ukumva umuco. Bitabaye ibyo, ntushobora no kugira urubuga rukwiye. Mugihe uzi itandukaniro ryumuco, ntuzagira ibintu bizitwa ko bibabaje cyangwa biteye isoni nabakoresha kurubuga rwawe.
Ibi birashobora kuba bisekeje kuko ibikwiye aha hantu birashobora kuba bidakwiye aho hantu. Kugira ngo wirinde amahano, bizaba byiza ugenzuye inshuro nyinshi ibyerekeranye n’umuco ushobora kuboneka kurubuga rwawe hanyuma ukareba ko bibereye isoko ugamije.
Byaba byiza utumiye abasemuzi babigize umwuga baturutse muri kariya karere k'isoko ryagenewe kunyura mubyahinduwe. Abasemuzi nkabo bafite ubushobozi bwo gutahura vuba no kumenya ibiriho cyangwa bidakwiriye isoko ryaho.
4. Emerera abakoresha uburyo bwo guhinduranya indimi: abantu benshi, nubwo bazi neza icyongereza, baracyahitamo guhabwa indamutso mururimi rwabo. Iyo abakoresha bafite amahitamo yo kuva mururimi rumwe bajya murundi, bakunda kwishimira uburambe bwabo bwo gushakisha kurubuga rwawe.
Nubwo ubusemuzi atari bwo buryo bwo kwimenyekanisha ariko bugira uruhare runini mugihe ugerageza kugera kuburyo bwiza bwurubuga.
5. Kubaka imitungo yindimi nyinshi: urubuga rwawe ntirukwiye kuba umutungo wawe wenyine. Urubuga rwawe rugomba guhuza no gukurura kugirango abashyitsi bashobore kugira ibihe bishimishije kandi bishimishije. Hagomba kubaho ibintu byinshi abashyitsi bashobora gukorana kurubuga rwawe. Bizaba bishimishije kugira amajwi, amajwi nubuyobozi bwuburyo bwakozwe kuri buri gace kamwe ufite mubitekerezo. Menya neza ko ibintu byose bishobora gukururwa nka raporo, eBitabo, impapuro z'umushinga nibindi byahinduwe neza.
Ntabwo bivuze ko ugomba gukora ikirango cyawe uhereye igihe cyose winjiye mumasoko mashya. Aho gukora ibyo, nibyiza gukora ibirimo bits hamwe na bits hamwe nibitekerezo byerekanwe nkuko ibi tureka ikirango cyawe kigakomeza guhuzagurika kwisi yose.
6. Koresha igikoresho cyo guhindura urubuga: aho kugora urubuga rwawe rwogukoresha, ugomba gukemura gusa ibyibanze muburyo bwiza bushoboka kimwe no mururimi ukunda hamwe nuburyo bwahantu ushimishijwe.
Kuva aho, urashobora gutunganya ibintu hamwe nigikoresho cyo guhindura urubuga cyateguwe cyane cyane kubwintego yonyine yo guhindura urubuga. Iyo ukoresheje ibi bikoresho, bizagufasha koroshya inzira yo guhindura urubuga rwawe kandi bigufashe gutangiza inzira.
7. Hindura itangazamakuru ryurubuga rwawe: usibye guhinduranya amagambo kurubuga rwawe, hari ibintu bikeneye kwitabwaho. Amashusho, videwo, infografiya, nubushushanyo kurupapuro rwawe bigomba kuba byegereye. Bizagaragaza neza ikirango cyawe niba ibi bitangazamakuru bigize urubuga rwawe biboneka muburyo abashyitsi bashobora guhuza. Menya neza ko itangazamakuru ryurubuga rihujwe kandi rihuye nibikenewe nururimi rwamasoko mashya. Ibi bizakurura abaguzi bashya kubirango byawe.
8. Ujye uzirikana igishushanyo cyurubuga rwawe mugihe utuye: bizaba byiza kandi byiza niba ibikubiyemo byahinduwe ari byiza kandi ni ijambo ryo guhindura ijambo ryibikoresho. Ariko, ntabwo buri gihe aribwo buryo bwiza. Impamvu nuko interuro ningingo mundimi zijyanye nabyo bitazigera biba burebure kandi ibyo amaherezo bizagira ingaruka kuburyo inyandiko nibindi bikoresho byurubuga bizagaragara muri buri ndimi.
Wubake paji zurubuga zishobora guhuza nimpinduka zose zishobora kubaho mugihe cyo guhindura izindi ndimi. Icyangombwa, witondere na buto zihamagarwa-kubikorwa kuko bakunda kwibasirwa.
9. Reba itandukaniro mundimi zaho: mugihe uhindura, ntugomba kwibanda gusa muguhindura amagambo neza ahubwo ugomba no guhinduranya cyane nibikorwa byaho nkamatariki nigihe cyagenwe.
Kurugero, Abanyamerika n'Abongereza bombi bavuga icyongereza. Nyamara, uburyo buriwese yanditse amatariki buratandukanye. Ifishi y'Ubwongereza ifite umunsi ubanza igakurikirwa n'ukwezi. Ntabwo aribyo muburyo bwabanyamerika bufite ukwezi nkubwa mbere, mbere yumunsi.
Utuntu duto, utuntu duto nkutwo dushobora guhindura itandukaniro rinini kuko bizatuma abashyitsi bumva baruhutse bareba kurubuga rwawe.
10. Komeza kwishora mubizamini: bisaba igihe kugirango ubone aho uherereye neza. Cyane cyane niba ukorera kumasoko mashya mubice utamenyereye mbere. Icyo ugomba gukomeza gukora nukugerageza. Gerageza, gerageza kandi wongere ugerageze. Kwipimisha bizagufasha kumenya ibice bikeneye guhinduka hanyuma urashobora kubihindura ukurikije. Mugihe ukoze ibi, abashyitsi bazabona uburambe bushimishije kurubuga rwawe.
Witondere kandi ukomeze kurutonde rwibicuruzwa byawe bikurura abumva aho uri ku isoko rishya, kora ikizamini cyamagambo mashya kandi usuzume ibisubizo byawe buri gihe.
Urashobora gutsinda neza isoko ryawe rishya. Bitandukanye na mbere, ntukigikeneye guhangayikishwa nibibazo byumupaka wubutaka kuko hamwe na interineti haje urashobora guhindura abantu batandukanye bava ahantu hatandukanye bafite amateka atandukanye kubakiriya bawe.
Wibuke urufunguzo nuburyo bukwiye bwo kwimenyekanisha. Ntabwo aribyo byose byo guhindura ibiri kurubuga rwawe ariko bifitanye isano no gukora uburambe budasanzwe bushimishije kubasura urubuga rwawe.
Tangira gushyiraho uburyo bwo kumenyekanisha urubuga rwavuzwe muriyi ngingo kugirango bigufashe kumenya abakwumva bashya nicyo bashobora kwitega kubirango byawe. Mugihe ushyize mubikorwa byose byakorewe muriyi ngingo, uzashobora gukora kandi byiza kandi byiza byo gushakisha no kugura ibintu kubantu bose utitaye kumwanya wabo kwisi.
Hamwe na ConveyIbyo, uzashobora kwiga uburyo ushobora kwihutisha umushinga wawe wo gutangiza urubuga.