Wari uzi ko Amerika aricyo gihugu cya kabiri mu bihugu bivuga icyesipanyoli? Yabaye igihugu cya kabiri ku isi mu bihugu bivuga icyesipanyoli mu 2015, kandi kuva icyo gihe, umubare w'abavuga ntiwahwemye kwiyongera. Nk’uko ikigo cya Instituto Cervantes cyo muri Espagne kibitangaza ngo umubare w'abavuga icyesipanyoli kavukire muri Amerika warenze uwa Espanye , aho Espanye yavukiye. Mubyukuri, abandi bahatanira umwanya wa mbere ni Mexico.
Niba kandi tuzirikana ko ubucuruzi muri Amerika bugize hejuru ya 11% y’ibicuruzwa byagurishijwe muri Amerika umwaka ushize kandi ni isoko rya miliyari 500 z’amadolari y’Amerika , dushobora kwemeza neza ko guha ikaze miliyoni 50 z’abavuga icyesipanyoli kavukire baba muri Amerika ku mbuga za interineti ari inzira nziza yo kongera ibicuruzwa .
Nubwo Amerika izwiho kuba isi yose, 2,45% gusa byimbuga zayo zicururizwamo ni indimi nyinshi , bivuze ko hejuru ya 95% byurubuga rw’ibicuruzwa bikorera muri Amerika biboneka mucyongereza gusa.
Niba dusesenguye imbuga zindimi nyinshi, tuzareba ko munsi ya kimwe cya gatanu cyabo bafite verisiyo yicyesipanyoli y'urubuga rwabo. Aba bapayiniya bashoboye kumenya ishingiro ry’abaguzi kandi bahanze amaso kubashimisha.
Nigute ushobora kuba un sitio bilingüe
Amerika yasigaye inyuma kwisi yose kubyerekeye gushiraho no gushushanya imbuga zindimi nyinshi. Nkuko mubuzima busanzwe, ururimi rwicyongereza rufite umwanya munini kuruta izindi ndimi, bisobanura kwirengagiza ibyo shingiro ryabaguzi. Abacuruzi muri Amerika babuze amahirwe akomeye yo kuzamuka kwamafaranga!
Urebye ibintu byavuzwe mbere, birakwiriye gutekereza ko uri mubibazo bikomeye niba ushaka gutangirira muri Amerika urubuga rwa ecommerce mucyongereza gusa kubera amarushanwa menshi ahari, ariko niba wongeyeho verisiyo yicyesipanyoli kurubuga rwawe. , impinduka zizahinduka cyane kandi utange inama kuruhande rwawe .
Ariko kwinjiza abakoresha indimi ebyiri ntabwo byoroshye nko gukoporora ibiri mububiko bwawe muri Google Translate no gukorana nibisubizo. Kubwamahirwe uri ahantu heza, iyi ngingo irakubwira uburyo bwo gushyiraho ingamba zindimi nyinshi , ariko ubanza hano hari izindi mpamvu zikomeye zituma ububiko bwawe buboneka mu cyesipanyoli.
Vuga Icyongereza kumugaragaro ariko reba mu cyesipanyoli, ubwo ni bwo buryo bubiri bw'Abanyamerika
Abanyamerika bavuga ururimi rw'icyesipanyoli kavukire bakora cyane mu kumenya icyongereza kandi benshi muribo bavuga neza kandi bayikoresha kenshi mubuzima bwa buri munsi kwishuri cyangwa kukazi, ariko birazwi ko babika ibikoresho byabo mugisupanyoli, clavier zabo zifite ñ na abafasha babo ba AI batanga amabwiriza mu cyesipanyoli uburyo bwo kugera kuri sitasiyo ya lisansi ikwegereye.
Nk’uko Google ikomeza ivuga, abashakashatsi mu ndimi ebyiri bakoresha icyongereza n'Icyesipanyoli mu buryo bumwe kandi bahagarariye ibice birenga 30% by'ibitangazamakuru byo kuri interineti muri Amerika .
Nigute ushobora gukurura abakwumva bashya?
1. Shaka SEO mu rurimi rw'icyesipanyoli
Ikintu cyingenzi: moteri zishakisha nka Google zizi ururimi mushakisha yawe nibikoresho urimo. Ni ngombwa gukina niyi ngingo ya algorithms ya moteri ishakisha kandi igakora neza . Niba ufite terefone yawe yashyizwe mucyongereza, amahirwe yo kubona ibisubizo byo hejuru byo gushakisha bikuganisha kurubuga rwigifaransa cyangwa Ikiyapani ni bike cyane, ikintu kimwe kibaho nizindi miterere yururimi, ubanza kubona ibisubizo mururimi rwawe. Imbuga mu cyesipanyoli zizashyirwa imbere kurubuga rwicyongereza kimwe.
Niba rero ubarizwa muri Amerika kandi ukaba udafite urubuga rwawe ruboneka mu cyesipanyoli, uri mubi, ukikijwe nabanywanyi. Urashobora gushaka gutekereza gusimbuka kuriyi ndimi ebyiri byihuse. Kubera ko iyi ari ishingiro ryabaguzi ridakoreshwa , burigihe ufungura ububiko bwawe mu cyesipanyoli, niko ibihembo bizaba byinshi.
Numara kubikora, ntuzibagirwe kugenzura SEO yawe yo mu rurimi rw'icyesipanyoli ( ConveyIbyo bizagukorera), ibi bizafasha moteri zishakisha kukumenya nkurubuga rukwiye ruboneka mu cyesipanyoli. Urashobora kuba ufite verisiyo nziza yicyesipanyoli yurubuga rwawe rukora, ariko ukeneye moteri zishakisha kugirango zifashe abakiriya bawe kukubona.
2. Kuraho ibipimo byo mu rurimi rw'icyesipanyoli
Wibuke gusubiramo imikorere yawe kuri verisiyo ya Espagne ya moteri ishakisha hamwe nimbuga zitandukanye za agglomerate!
Google Analytics ikusanya amakuru menshi yingirakamaro nkururimi rwurubuga rwawe ari abashyitsi bakoresha ndetse nuburyo bageze kurubuga rwawe! Kumenya uburyo abashyitsi bashya bagusanga niba ukoresheje moteri ishakisha cyangwa Google cyangwa gusubira inyuma bizagufasha gufata ibyemezo byubucuruzi byuzuye mugihe kizaza aho guhitamo ibitekerezo bidafite ishingiro kuburyo abakoresha bakunda gushakisha.
Iyi Google Analytics irashobora kuboneka muri "Ururimi" munsi ya "Geo" (ntukibagirwe kugenzura ibindi biranga, nabyo ni ingirakamaro cyane ).
Abanyamerika bo muri Hisipaniya, bakunda interineti
Reba aka kantu gato kavuye kuri Think With Google blog: “ 66% by'Abanyamerika bo muri Amerika bavuga ko bitaye ku matangazo yo kuri interineti - hafi 20 ku ijana ugereranyije n'abaturage basanzwe kuri interineti .”
Indimi ebyiri zo muri Amerika zo muri Hisipaniya ni abafana benshi b’amaduka yo kuri interineti , 83% muri bo bagenzura imbuga za interineti z’amaduka basuye kandi rimwe na rimwe babikora bakiri mu iduka! Babona ko interineti ari igikoresho cyingenzi cyo guhaha, barashobora kugura terefone zabo kandi bakanashakisha amakuru kubicuruzwa bitandukanye.
Iri tsinda rwose ni abantu bifuza cyane kubacuruza kumurongo kandi birashoboka cyane ko mushakisha zabo zashyizwe mu cyesipanyoli bikugora guhuza nabo. Moteri zishakisha zisobanura urubuga rwawe rwicyongereza kugirango bivuze ko ushaka gukurura nabumva icyongereza. Igisubizo? Ingamba zo kwamamaza mu ndimi nyinshi hamwe niyamamaza mu ndimi ebyiri n'ibirimo .
Mbere navuze ko gukoresha gusa abasemuzi bitari kuba bihagije kugirango ugere ku ntsinzi, ni ukubera ko atari ingamba nziza zo kwamamaza, birengagiza ikintu cy'ingenzi mu kwamamaza, umuco ugamije.
Gukora ibintu byinshi byimico
Buri rurimi rufite byibuze umuco umwe ufatanije, tekereza rero gukura mu ndimi ebyiri! Babiri muri buri! Ibice bibiri by'ikibonezamvugo, imvugo, imigenzo, indangagaciro n'ibindi. Bamwe barashobora kwivuguruza ariko buri muntu yabonye inzira ye kugirango akemure ayo matandukaniro kandi indimi n'imico byombi bibe ihumure.
Ku bijyanye n’ubukangurambaga bwa serivisi rusange ubutumwa bworoshe kandi ubusobanuro butaziguye bufite imiterere isa neza buzakora neza, nko mubyerekeranye n'iri tangazo ryatangijwe n'Umujyi wa New York kurwanya inguzanyo zishingiye ku nyamaswa.
Ariko niba ugerageza kugurisha ibicuruzwa, kwamamaza bizasaba imbaraga nyinshi kandi bisaba guhuza n'imihindagurikire . Hariho uburyo bubiri: guhindura iyamamaza risanzweho cyangwa gukora ubukangurambaga bushya bujyanye nabumva icyesipanyoli bavuga muri Amerika
Niba uhisemo kumenyera, bimwe mubice bishobora gusaba guhinduka ni palette palette, moderi cyangwa amagambo.
Kurundi ruhande, urashobora gushaka gutekereza cyane kurema ikintu cyihariye kubakiriya ba Amerika bo muri Hisipaniya, nkububiko bwinkweto bwabanyamerika bwagabanijwe Payless yabikoze. Ingamba za Payless ShoeSource zari zigizwe no gukora TV n'amatangazo yamamaza kumurongo byateguwe bidasubirwaho ku isoko rya Hisipaniya kandi akabikwirakwiza mu miyoboro yari ikunzwe n'abakoresha Hisipaniya kandi atari cyane ku bakoresha icyongereza.
Izi ngamba - ubukangurambaga bumwe kuri buriwumva - bwagenze neza cyane, bityo, bwunguka .
ComScore, ikigo cyikoranabuhanga cyamamaza, yasutse amakuru yacyo yose mubishushanyo mbonera. Amakuru yakusanyijwe yerekana ingaruka zubwoko butatu bwamamaza: ubukangurambaga bwakozwe ku isoko rikoresha icyesipanyoli, ubukangurambaga bwahinduwe kuva mu cyongereza kugera mu cyesipanyoli, hamwe n’ubukangurambaga aho inyandiko yonyine yahinduwe (cyangwa amajwi yiswe) mu cyesipanyoli. Ibisubizo birivugira ubwabyo: ubukangurambaga bwatekerejwe kubareba icyesipanyoli bavuga neza bikunzwe kuruta ubundi bwoko ku ntera nini.
Itsinda ry'icyitegererezo cy'itsinda ryashyize ahagaragara ibirango byabo cyangwa ubukangurambaga ugereranije nibindi bisa. Igishushanyo cyerekana ko Abanyamerika bavuga Icyesipanyoli bifitanye isano n’ubukangurambaga bwateguwe n’abumva icyesipanyoli mu mutwe.
Inzira igoye cyane yo kugera kubateze amatwi icyesipanyoli ni hamwe nibitekerezo n'amashusho byerekana uburambe nicyifuzo cyo kuvuga icyongereza. Tekereza Hamwe na Google ingingo yerekanaga ibintu bimwe byingenzi byumuco mubanya Hisipanyika nkibiryo, imigenzo, iminsi mikuru nimiryango, ibi bigomba gukorwaho ubushakashatsi mugihe utegura ubukangurambaga bwamamaza. Kurugero, ubukangurambaga bugerageza gukurura ubumwe binyuze mubyerekeye kwishyira ukizana no kwihaza ntibuzakora na gato kuko bizavuguruzanya n’akamaro bihabwa umuryango n’umuryango. Uzagira amahirwe menshi yo kumvikanisha abakwumva niba byibuze uhuza ibikubiyemo kandi, kubisubizo byiza, ururimi rwicyesipanyoli- kwamamaza-isoko ryamamaza ni ngombwa .
Guhitamo iyamamaza ryiza
Hariho inzira nyinshi zo kugera ku baturage bavuga icyesipanyoli muri Amerika nka radiyo, imiyoboro ya televiziyo n'imbuga za interineti ariko, ukurikije ubushakashatsi bwa ComScore twavuze haruguru, ibyiza ni amatangazo yo kuri interineti, ingaruka zabyo ni nyinshi kuruta amatangazo yakinwe kuri TV cyangwa kuri radiyo. Witondere guhuza ingingo zawe zose zo gukoraho hamwe nubukangurambaga kuri mobile .
Dukurikije amakuru yaturutse muri BuiltWith.com, miliyoni 1.2 gusa z’urubuga rukorera muri Amerika ziraboneka mu cyesipanyoli, ibi birasa nkumubare munini ariko byerekana 1% byimbuga zose zo muri Amerika . Turimo kuvuga kuri miliyoni zabavuga icyesipanyoli bafite terefone zabo mu cyesipanyoli kandi ni igice cyingirakamaro kubakoresha ibicuruzwa nubwo bashoboye gusa 1% byurubuga ruboneka muri Amerika mururimi rwabo kavukire. Ni ururimi rwa kabiri ruvugwa cyane mu gihugu ariko ibiri kumurongo ntibigaragaza. Numwanya mwiza cyane wo gutera intambwe mwisi yo kwagura indimi nyinshi .
Hindura ingamba zo kwamamaza indimi nyinshi
Nkuko twabivuze mbere, kugira SEO yo mu rurimi rw'icyesipanyoli bizaguha ubushishozi bw'agaciro, ariko ni izihe nyungu? Bazagufasha gutezimbere itumanaho ryo hanze hamwe nabakumva bavuga icyesipanyoli.
Kugira ngo uhuze ubukangurambaga bw'icyongereza bityo bukaba bufite verisiyo ikwiye ya Espagne uzakenera ubufasha bw'abavuga ururimi kavukire, aho, aho guhindura ijambo ku ijambo, bazakoresha inzira yitwa kurenga, bazanyuzamo ubutumwa mu iyamamaza ry'umwimerere mu gihe urebye ko imiterere yumuco itandukanye kandi iyamamaza rivuyemo rizagira imikorere imwe .
Inzira yo kurenga ifata byinshi byo gutekereza hamwe nubumenyi kubantu bateganijwe kugirango bidakwiye kwihuta niba ushaka ibisubizo byiza, bitabaye ibyo ushobora guhura nikibazo cyo kubona ikintu cyegeranye cyane nijambo ryo guhindura ijambo, nkuko byavuzwe mbere, aribyo ntabwo yakiriwe neza nababumva.
Shira ubwitonzi kurubuga rwawe rwindimi nyinshi
Igishushanyo cyawe gishya cyurubuga kigomba kuba cyambere-niba ushaka gushimisha abumva. Wabakwegereye neza hamwe niyamamaza ryamamaza ryabigenewe, ariko urwo rwego rwo kwitanga nubuziranenge rugomba kuba ruhoraho murwego rwose. Uburambe bwo gushakisha bugomba kubemeza kuguma.
Ibi bikubiyemo gukurikira kuri uyu mushinga mushya wo kwagura indimi nyinshi, ibi, nkuko bitangazwa n’ikigo cyita ku isi cyo guhanga ibintu Lionbridge, bivuze ko no kugira urupapuro rwamanuka mu bahagarariye icyesipanyoli n’Icyesipanyoli mu gufasha abakiriya.
Igishushanyo mbonera cyurubuga rwisi
Gutegura urubuga rwisi yose biragoye. Impinduka zimwe muburyo zishobora gukenerwa, icyesipanyoli nijambo ryoroheje cyane icyongereza kuburyo ugomba gukora umwanya wo kumenyera izo nyuguti ninyongera. Birashoboka ko uzaba ukora ibintu byinshi bitandukanye nkimitwe, module n'amashusho ariko urubuga rwo kubaka urubuga ruzagufasha (hamwe ninama nkeya) kugirango imiterere yawe ihindurwe vuba nururimi.
Tekereza nk'umukoresha
Ibyemezo byose byo gushushanya urubuga bifatwa hamwe nuburambe bwabakoresha. Turashaka ko abakoresha bacu basanga urubuga rwiza, rwihuse kandi kugirango bashimishe kurukoresha. Turashobora kugufasha kongera kurubuga rwawe ibintu byongera uburambe nka videwo, imiterere na pop up mururimi wahisemo, nibindi byinshi!
Kuraho icyuho cyitumanaho
Ntibikenewe ko uvuga icyesipanyoli kugirango ubashe gukora verisiyo yicyesipanyoli y'urubuga rwawe. Niba wifuza kwaguka no gukurura iryo soko ridakoreshwa , twe kuri ConveyIyi niyo nzira nziza kubisobanuro byumwuga. Urubuga rwawe rushya rwindimi nyinshi ruzaba rushimishije mu cyesipanyoli nkuko biri mucyongereza .
Kora inzira yawe kumasoko abiri con estilo
Ntakibazo cyaba urubuga rwawe rwakiriwe gute, itsinda rya ConveyIyi kipe izagufasha kubona urubuga rwawe ruhindurwa mucyesipanyoli hamwe nibisanzwe kandi ukomeze SEO kuri moteri ishakisha ururimi rwicyesipanyoli. Tuzakora ikiraro kugirango abashyitsi bashobore kukubona kandi ubucuruzi bwawe buzagaragara kubaturage bahagarariye miriyoni 1.5 mubushobozi bwo kugura .
Ibi byose birashobora gukorwa udatanze ikiranga ikiranga. Urugendo rwo gucuruza indimi nyinshi ni akayaga hamwe na ConveyThis.