SEO Inama zurubuga rwindimi nyinshi: Ongera isi yose hamwe na ConveyIyi

Muri iyi si yisi yose muri iki gihe, uko ubucuruzi bwawe bwaba bushingiye kose, ikoranabuhanga rifite uruhare runini kugirango ugere ku ntego zawe zo kwamamaza. Twaba dushaka guhitamo isoko rishya mugihugu cyacu cyangwa turagerageza guharanira umubare munini wabantu kurenza abo duhanganye, sobanura ibicuruzwa byawe cyangwa serivise (s) ibyo aribyo kandi mubyukuri, kumenyesha abo ukurikirana kukumenyesha byihuse , inzira yoroshye kandi ikora neza ni ngombwa. Buri munsi hari abantu benshi kandi benshi batekereza gufata ubucuruzi bwabo (es) kuva mukarere kabo kugeza kwisi yose babikesha ikoranabuhanga ibyo byatumye bishoboka mugihe bahisemo gushiraho urubuga.

Umaze gukora urubuga rukwiye kubucuruzi bwawe, rugomba kugira amakuru yibanze kandi yingenzi kuri bombi, abakiriya bawe basanzwe kandi bashobora kuba, ariko babona bate urubuga rwawe? Nigihe Shakisha Moteri Optimisation (SEO) ifasha; iyo bigeze kurubuga rwa gicuti rwa SEO ndetse nizina rya domaine ni ngombwa, ubwiza nubwinshi bwimodoka igana kurubuga rwawe igamije kunozwa binyuze mubisubizo bya moteri yubushakashatsi.

Ubwiza bwimodoka bufitanye isano nabantu basura urubuga rwawe rwose kuko bashishikajwe nibicuruzwa byawe cyangwa serivisi. Imodoka ziratera imbere iyo urubuga cyangwa amakuru ushobora kuboneka kurupapuro rwibisubizo bya moteri ishakisha (SERPs). Urashobora kugura amatangazo yishyuwe cyangwa traffic Organic itishyuwe, biva kumpapuro zishakisha moteri (SERPs).

Icya mbere, dufite ukuri ko kugera kubantu benshi kandi beza kurubuga rwacu naho icya kabiri, dufite ibintu byingenzi byiyi ngingo, urubuga rwindimi nyinshi aho dushobora gukoresha ingamba za SEO.

Urubuga rwa Seo ni Indimi nyinshi?

Kunonosora ibikubiye kurubuga rwawe mu ndimi zitandukanye kugirango ubashe kuboneka mubindi bihugu hamwe nisoko rishya. Ku bijyanye no gutezimbere urubuga mu ndimi nyinshi, dukwiye kuzirikana ko nubwo icyongereza ari ururimi rusanzwe kandi rukoreshwa ku isi yose, kabone niyo twaba twibasiye kimwe mu bihugu bivuga icyongereza, nka Amerika, hari abantu benshi bumva ntibashobora kuba bavuga icyongereza kavukire kandi niyo baba bazi ururimi, bahitamo gusoma mururimi rwabo kavukire nkicyesipanyoli, igifaransa, igikerewole, nibindi.

Guhindura Google byemerera abatavuga Icyongereza kumva urubuga rwawe cyangwa blog ya WordPress ariko ibisubizo byiza byaturuka kubikorwa byindimi nyinshi SEO. Kimwe ningamba zose za SEO, ni ngombwa ko umenya abakiriya bawe, ingeso zabo zo gushakisha, ururimi kavukire cyangwa indimi bazakoresha.

Umaze guhitamo uwo wifuza ko abo wifuza kuba bo nyuma yo kuzirikana ibyavuzwe mbere, bijyanye n'intego y'ururimi, igihe kirageze cyo gusuzuma izindi mpamvu zagufasha gusobanukirwa n'ingeso za interineti mu gihugu ugamije, nka:

• Imbuga nkoranyambaga n'ingaruka zayo kuri SEO yawe
• Gusubira inyuma nuburyo bwo kubaka byinshi kumasoko yindimi nyinshi
• Ingamba zibirimo, birashoboka gusangira ibintu bishya mubindi bihugu?
• Komeza amaso yawe ku mibare ya Google, ntabwo igaragaza abantu bagenzura urubuga rwawe gusa ahubwo n'aho baturuka
• Mugihe ukoresha iduka kumurongo, urashobora gushaka gusuzuma ifaranga niba ibicuruzwa byawe byujuje ibyateganijwe kumasoko mpuzamahanga hamwe ningamba za SEO zaho
• Izina rya domaine yawe, iyi izaba "isura" yikimenyetso cyawe kwisi yose, nubwo ushobora gutekereza kubisobanuro byayo, ukurikije izina ryawe, bizoroha kubavuga ururimi runaka bagamije kubimenya.
• Shakisha ibisubizo byibisubizo bya moteri (SERPs), tekereza muburyo butandukanye bwo gushakisha Google kugirango ubone amakuru yawe urebe uko isa nisoko ritandukanye

Urubuga rwawe nibirimo bimaze gukorwa, biragaragara ko ushaka ko abantu babibona kandi nibintu bimwe byingenzi ugomba kuzirikana:

URLs : mugihe ibirimo bishakishijwe, ni ngombwa ko bitagaragara muri URL nyinshi kuko ibi bishobora kugabanya urutonde rwawe nkigice cyibihano byibirimo mubindi. Kugira ngo wirinde ibihano, Google irasaba URL yihariye ikubiyemo indimi, urugero, indangarubuga ifite izina rya www.yourdomain.com mu gihugu cyawe ishobora kuba izwi nka www.yourdomain.com/es/ mu bihugu bivuga icyesipanyoli niba kimwe muri byo abo ni bo ukurikirana.

Imiterere ya domaine biterwa nuko wayiremye, birashobora kuba nkurwego rwohejuru: urwego rwawe.es, nka subdomain: es.yourdomain.com cyangwa nkubuyobozi bwa ddomain.com/es/.

Hrelang Tags : tanga igisubizo cya tekiniki kurubuga rufite ibintu bisa mundimi nyinshi. Hano moteri zishakisha zohereza abantu mubirimo mururimi rwabo. Ibi rwose byafasha kumenya ururimi rwurubuga kimwe nakarere kateganijwe kuboneka.

Tagi irashobora kongerwaho kumutwe wurupapuro, ukoresheje urugero rwabanje, intego ni abavuga icyesipanyoli birashoboka ko bakomoka muri Guatemala, tagi ya hrelang yaba imeze gutya:

Iyo intego itariyo yihariye, ibiranga hreflang birashobora gukoreshwa kugirango ugere mu turere twinshi, bishobora kugorana ariko birashoboka hamwe nubufasha buke buva mubisubizo byubuhinduzi nka ConveyThis .

Ururimi rumwe cyangwa Indimi nyinshi?

Rimwe na rimwe ushobora gutekereza ko ibice bimwe byurubuga bidakenewe guhindurwa mururimi rugenewe, dore inama ebyiri:
- Mugihe ibyingenzi byasobanuwe, umurongo wo kugenda uri mururimi rwumwimerere
- Umukoresha yabyaye ibintu nka forumu, ibiganiro n'ibitekerezo bihindurwa mundimi zitandukanye.

Indimi nyinshi kurupapuro rumwe zirashobora kuba nyinshi kandi rwose bigira ingaruka kuburambe abakoresha bashobora kugira mugihe bareba kurubuga rwawe. Nubwo Google isaba kudakoresha impande zombi, ni ikintu kigomba kwitabwaho mugihe cyurugero, urubuga rwiga ururimi.

Ningomba guhindura ibirimo gusa? Ukuri nuko metadata yawe yagufasha gutondeka neza mumasoko ugamije, igihugu gishya. Iyi nzira izakenera ibirenze guhindura metadata gusa, uzakenera gukora kubushakashatsi bwibanze bwiri soko rishya ugamije kuko ijambo ryibanze kurubuga rwawe rwambere rishobora kuba ritandukanye niri soko rishya. Urupapuro nka Ahrefs na Ubersuggest gusubiramo ijambo ryibanze ryinjiye bitandukanye nigihugu cyatoranijwe kandi gifasha kugira igitekerezo cyiza kubyo abantu bashakisha muri ibyo bihugu.

Ntabwo ari ibanga ko urubuga rwitabira kandi rwihuse ninzozi zabaye impamo kubakoresha bose, twese twagize uburambe bwurubuga rutwara iteka ryose kwikorera bitandukanye nurwo ruzatwara amasegonda make kugirango werekane amakuru yose , dukurikije uburambe bwacu kandi tutarinze kuba abahanga, turashobora kwemeza igihe urubuga rwawe rufata kugirango rugire ingaruka kumurongo wawe wa moteri ishakisha kandi byanze bikunze, traffic urubuga rwawe ruzabona.

Hariho amayeri yo gufasha urubuga rwanjye kwihuta?

- hindura ingano y'amashusho yawe
- shiraho amashusho ya mushakisha
- urupapuro rwabitswe rufite plugin
- shyira mubikorwa imiyoboro yo gutanga (CDN) hamwe nurubuga rwawe
- kugabanya JavaScript na CCS

Ibi bitekerezo byose birasa nkubuhanga cyane kubatazi mubyukuri kuriyi ngingo ariko burigihe hariho ubufasha hamwe na platform nka WordPress ifite amacomeka ahagije kugirango yoroshe akazi, ashyira mubikorwa ibyo byiza kugirango ushireho urubuga rwiza kubucuruzi ubwo aribwo bwose.

Amacomeka amwe amwe yo gutezimbere kurubuga rwakozwe kuri WordPress arashobora kuba: WP Rocket, Perfmatters, WP yihuta cyane, WP Super Cache, WP Super Minify nibindi.

Abahanga bamwe batanga inama yo kugenzura gahunda yawe yo kubakira. Muri konte ihendutse yo kwakira, urubuga rwawe hamwe nandi magana asangiye umutungo wa seriveri imwe, niba ibi bidasa nkumugambi mwiza kuri wewe, tekereza kubakira byabigenewe biguha VPS cyangwa Virtual Private Server aho seriveri nyinshi zikoresha sisitemu yimikorere yabo. .

Mu gusoza, turashobora kwerekana akamaro ka mbere, gushiraho urubuga rwubucuruzi cyangwa serivisi hafi ya zose, naho icya kabiri, ihuriro urubuga rwindimi nyinshi rugereranya kuva mubucuruzi bwawe kugeza ku isoko ugamije ndetse nisi, ndetse nu uruhare ingamba zikwiye za SEO zikoresha indimi nyinshi muriki gikorwa.

Wibuke guhora ukora ubushakashatsi kubyo ugamije isoko ryo gushakisha, kumenya umukoresha wawe byorohereza gahunda yo gushyiraho ingamba byoroshye kuko bimwe mubintu byavuzwe haruguru byagira ingaruka kumuhanda kurubuga rwawe. Wibuke intego yururimi, tags ya herflang, ibisobanuro byimpapuro na metadata, kuzamura umuvuduko, amacomeka, kandi byanze bikunze, ibikoresho ushobora gusangamo byinshi kuriyi ngingo.

Ni ngombwa kuvuga ibyanditse kuri ConveyIyi blog , aho uzasangamo andi makuru yerekeye guhindura urubuga rwawe mu ndimi zihariye, amacomeka yubusobanuro hamwe ninsanganyamatsiko zizagufasha kunoza urubuga rwawe, imikorere ndetse n’aho uherereye.