Ibitekerezo byurubuga rwawe rwindimi nyinshi: Kongera uburambe bwabakoresha

Gukora cyangwa gushushanya urubuga ntabwo byoroshye nko guhitamo muburyo butandukanye bw'icyitegererezo uwo ubona ko ari cyiza cyane. Nubwo kureba no kumva kurubuga ari ibintu byingenzi, ntabwo aribintu byonyine ugomba gutekereza mbere yo gufata icyemezo.

Nukuri: intsinzi yurubuga rwawe ihujwe nimiterere yarwo, uko abakoresha bumva mugihe barimo kuyikoresha cyangwa gushakisha. Ibi rwose bigira ingaruka kubasuye ibyiza cyangwa bibi mubitekerezo byabo kurubuga rwawe kandi niba bazatekereza kugura.

Nta gusetsa! Raporo y’umuryango w’ibigo bya Digital (SoDA), ivuga ko uburambe bw’abakoresha urubuga bubangamira ubucuruzi. Kugira imiterere itunganijwe rero ni ikintu cyingenzi cyurubuga nubushakashatsi bwabakoresha.

Ushobora kuba warabonye kandi ko basangiye ibintu bimwe na bimwe, nibyo kuko kimwe nizindi nganda zose, inzira nazo zifata isi igishushanyo mbonera. Muri iki gihe amashusho yuzuye amaraso hamwe nigishushanyo cyinkingi eshatu zose zirakaze hamwe nabashushanyije.

Ariko dore ikibazo, ugomba kumenya mbere yuko inzira zombi zifite ishingiro, zombi zifite ibyiza n'ibibi. None, utekereza ko ugomba gukora iki? Amahitamo nugukoresha inyungu zimenyerewe muribi bintu mubitekerezo rusange, cyangwa urashobora guhitamo kwihagararaho no kuzana ibitekerezo kububiko bwawe ukora ikintu gitandukanye cyane! Ntabwo ari ikibazo cyoroshye gusubiza, kandi guhitamo kwawe kuzaterwa nabaguteze amatwi.

Ibiranga urubuga rukomeye

Turashobora kuvuga neza ko ibishoboka byo gukomera biza muburyo bwinshi kandi biva ahantu henshi, hari byinshi byo gukorana, amahitamo menshi, byinshi bishoboka. Ibyifuzo byawe byiza bizaterwa nabaguteze amatwi hamwe nubucuruzi ukora. Ihitamo ryerekana kandi ryerekana ishusho yawe.

Nk’uko Adobe abivuga, bibiri bya gatatu by'abantu bahitamo gusoma ikintu cyateguwe neza kuruta ikintu gisanzwe iyo gikandikiwe igihe; na 38% byabantu bazava kurubuga niba bidashimishije. Ibi bisa nkibyavuzwe muri rusange bidafite umwihariko. Ariko UX na UI burigihe bigwa ninzobere mubushakashatsi, aho kugirango dushake ibisobanuro by "byiza" ukurikije umuntu utazi, dukwiye gushakisha ibintu dushobora guhinduka byiza, tunasobanura icyo ubwiza busobanura murwego rwacu.

Kubera ko ubucuruzi bwose atari bumwe, ibipimo byurubuga rwiza nabyo ntibishobora guhura, ariko turashobora kuvuga kubintu byose bitandukanye bigize umurimo wo gutegura urubuga kandi urashobora kubitekerezaho mugihe utekereza no kubucuruzi bwawe n'amahame.

1. Akajagari : Shyira umwanya hagati yibirimo, gerageza kwerekana gusa ibyo umukoresha ashimishijwe. Kuraho "imitako". Kugira umwanya mubi usimbuye kugirango ibintu bizasomwe byoroshye.
2. Imigaragarire : Kora inzira yoroshye. Gira inzira igororotse kuva igice kimwe ujya mubindi.
3. Inzira igaragara : Tegura ibishushanyo ukurikije akamaro. Ibintu byingenzi birashobora kuza mbere cyangwa birashobora gufata umwanya munini, fasha abashyitsi bawe kugendana bayobora amaso yabo mubintu bitandukanye. Kurugero, abantu babanza gusoma ibintu binini .
4. Ibara rya palette no guhitamo amashusho : Muri make, amabara meza aragaragara bityo agakora cyane nkibisobanuro, kandi uhujwe namashusho meza urashobora gutuma abashyitsi bawe bashimishwa igihe kirekire!
5. Ikoresha telefone igendanwa : Kuva muri Nyakanga 2019, isanzwe kuri domeni nshya zose ni indangarubuga-yambere kandi igazamura urwego rwurubuga rworohereza mobile mugushakisha. Menya neza rero ko imiterere ya verisiyo yawe igendanwa nayo ikora neza.
6. Akabuto ko guhinduranya ururimi : Iyo amakuru avuga ko dutuye mubukungu bwambukiranya imipaka aho igihugu utuyemo kitagabanya aho ushobora kugura, kutagira urubuga rwindimi nyinshi ntabwo ari amahitamo niba ushaka gutera imbere .

Urubuga rwindimi nyinshi rusa rute?

Amakuru meza! Urashobora kuruhuka, gukora urubuga rwindimi nyinshi ntabwo ari ibigeragezo, biroroshye nko kongeramo buto y'ururimi ruto kuri imwe mu mfuruka y'urubuga rwawe ukoresheje ConveyThis . Gukora ubucuruzi kumurongo mpuzamahanga ntabwo byigeze byoroshe.

Reka turebe imiterere yurubuga runaka hanyuma dusesengure icyabashimishije cyane.

Crabtree & Evelyn

Reka duhere kuri Crabtree & Evelyn, uruganda rwumubiri nimpumuro nziza rwatangiriye mubudage ariko rufata ubucuruzi bwarwo kwisi yose hamwe nuburyo bwiza hamwe nururimi.

Kubera ko ibicuruzwa bitandukanye ari binini cyane, bahisemo kutarenga kubasura bitaye kumiterere yabo no gufata ibyemezo byubushakashatsi, nko kuzuza ecran ya page yabo mbere n'ubutumwa bworoshye, muriki gihe, kubyerekeye ibihe by'ibiruhuko. , kandi iyo umanutse cyangwa ukanze kuri buto ya "Guhaha Noneho", umushyitsi ayobowe nibicuruzwa.

Nukuri mubyukuri kandi bisukuye, abashyitsi rwose bazaguma igihe kirekire, bashimishijwe nuburambe. Kubijyanye na menu, hari amahitamo abiri yo gushakisha, buto yo gushakisha aho ushobora kwandika ijambo ryibanze, niba wagabanije ibyo ushaka; cyangwa ukande buto yububiko, hanyuma uhitemo aho cyangwa uburyo ushaka gushakisha, ukurikije icyiciro, mukusanya, cyangwa urebe impano zashizweho.

Noneho kubintu bitangaje cyane byigeze kubaho, uhindura ururimi. Urashobora kuyisanga hepfo yurupapuro, kandi iyo ukanze, irakwereka igenamiterere ryububiko, hamwe no kumanura ibice hamwe nubundi buryo.

Kandi iki nikintu twaganiriyeho mbere ku kiganiro kijyanye n'ubwoko bwa buto y'ururimi , biratangaje kubona bafite amahitamo abiri, imwe y'akarere n'indi ku rurimi, kuko tuzi ko abantu bose batareba mu rurimi rwabo cyangwa mu rurimi rwabo igihugu. Uru rubuga nurugero rwiza rwakazi kakozwe neza. Menyesha itsinda rya ConveyIyi kipe kugirango umenye amakuru menshi yukuntu ushobora gutuma urubuga rwawe rwakira neza abakoresha kwisi yose!

Igikoresho cya Digital

Mbere ya byose, umurimo utangaje. Ibyemezo bikomeye hirya no hino, ntubona ko? Kandi gukoresha amabara meza mugushiraho itandukaniro no kwibanda. Reka dushyireho ibintu byiza byose kururu rubuga: umwanya mubi, imyandikire minini itandukanye, ibihangano byabigenewe, ibara na tint.

Gahunda yibintu bitandukanye binini irakwereka aho watangirira gusoma kandi umwanya wera uha abasomyi umwanya wo guhagarara.

Hano dufite urugero rusobanutse rwubuyobozi bukurikira:

Kuva byibuze kugeza kubyingenzi: abafatanyabikorwa mubucuruzi muburyo bworoshye, "Bitume bibaho" mumyandikire mito, "reka tuganire" buto ifite umukara ninyuguti zera, "Digital Evolutionary digital" mumyandikire minini kandi itinyutse, na "marketing" mumyandikire imwe nka mbere ariko yerekanwe nicyatsi.

Byongeye kandi, abadashaka "Bitume bibaho" na "Reka tuganire" nabo bafasha abashyitsi muburambe bwabo.

Inzira yo kugendamo iroroshye kandi isobanutse nka Crabtree & Evelyn, kandi imbuga nkoranyambaga iburyo ni amahitamo meza kubucuruzi bushingira cyane ku mbuga nkoranyambaga nk'igikoresho.

Urashobora gusanga ururimi rwabo buto hepfo yurupapuro, ni nto, ariko amahitamo yose aragaragara kandi amabara yabo arasa kandi aratandukanye cyane na Digital Menta ibara palette kugirango biboneke byoroshye.

Yoga

Hano dufite urugero rwiza rwurubuga rwaciwe. Hano hari umwanya munini utari mwiza kandi ibara ryibara ryerekanwe, ibi bitera amatsiko kubashyitsi! Mucukumbuzi isanzwe izagumaho rwose urebe kurubuga rusigaye kandi wige byinshi kuri Yogang. Igishushanyo cyiza.

Yogang numukino ushimishije kubana uhuza imyitozo ngororamubiri, kuruhuka, gusangira no guhanga, kandi page yabo irabigaragaza. Animasiyo yinyuguti zitandukanye zikora yoga ntabwo ari ukugaragaza ubuhanga bwo gutangiza gahunda, ni ikigaragaza umwuka wibicuruzwa.

Icyarimwe gushimwa no guhamagarira ibikorwa kugirango Yogang igire ubuzima bwabana bawe. Barasaba abaguzi ba impulse bafite buto "Kugura" kandi banafasha abashobora kuba umukiriya kumenya byinshi kubicuruzwa babanje kubayobora mubyigisho.

Ibirindiro byabo birebire bifite ishingiro kuko bagurisha B2B na B2C, bityo bakaba bafite abashyitsi batandukanye bashaka ibintu bitandukanye kandi bose bagomba gushaka icyo bashaka vuba.

Akabuto kabo k'ururimi ni buto idashimishije hamwe n'amahitamo "EN" na "FR". Bafite imvugo ifunganye ariko bagaragaje neza amasoko yabo manini kandi bibanze cyane mugutanga uburambe bwiza bushoboka kubakoresha.

Navy cyangwa Icyatsi

Ibicuruzwa byinshi byabigenewe mururu rutonde, turabizi. Nibintu byinshi kandi izi mbuga zirazikoresha neza kugirango zireme neza kandi wumve.

Navy na Gray nurugero rwanyuma kururu rutonde, rufite kandi ibintu twashimye mbere, nawe wabimenye? Cyakora kuburambe buhanitse cyane, birashimishije. Bituma numva ntuje, nkabona uwo mwanya wose mubi, ntabwo ndumiwe na gato nigitekerezo cyo gushakisha kururu rubuga kandi menu ya menu isobanutse iranyizeza ko nzabona icyo nshakisha nta rugamba.

Ndashima uburyo batandukanije "Amashati" na "Ikositimu" muri menu, ni icyemezo gikwiye kubucuruzi bwubudozi, andi maduka menshi yaba yarashizeho subpage kubicuruzwa, kandi nicyo cyemezo cyumvikana, ariko kuri Navy cyangwa Gray, itanga umusanzu kuri iyo sura nziza.

Uru rubuga byumwihariko, rwashyize buto yururimi rwabo hejuru iburyo, kandi imyandikire bahisemo ni nkizindi mbuga za interineti. Kandi hepfo ibumoso, bongeyeho buto ya Whatsapp kugirango bahure vuba.

Tegura urubuga rwiza kubakumva

Urubuga rwashyizwe ku rutonde ni rwiza kuko rukurikiza amahame rusange yubushakashatsi bwiza, ariko kandi, kubera ko ibyemezo byose bishobora kuba bifite ishingiro, impamvu zishobora kuba agace k'ubucuruzi barimo, ariko birashobora no kuba intego yabateze amatwi. Wibuke rero kuzirikana ubucuruzi bwawe 'indangamuntu, ibitekerezo hamwe nababumva mugihe ufata ibyemezo.

Icyangombwa ni ugutekereza uburyo bwo koroshya gushakisha nuburyo bwo kuyobora umushyitsi wawe kubyo bashaka hamwe nubunini bwo gukanda.

Muri make, guha abashyitsi bawe guhamagarira ibikorwa bakimara kugera kurugo, kandi ukoreshe umwanya mubi kugirango utandukanye kandi ugaragaze ibintu byingenzi, nkubutumwa bwawe; na nyuma ariko ntabwo ari byibuze, gira menu yoroshye na buto y'ururimi.

Urasa niteguye kugurisha ku rwego mpuzamahanga, kandi birashoboka ko wazanye ibitekerezo byinshi bitangaje mugihe usoma iyi ngingo. Wige byinshi kuri ConveyIbyo kandi uzamure ibicuruzwa byawe kumurongo!