Nigute ushobora gusobanura neza isoko yawe igamije kwaguka kwisi yose

Buri nyiri ubucuruzi yakunze kwibanda kumwanya n'imbaraga zo gukora ibicuruzwa cyangwa serivisi. Ubwa mbere, kugurisha nintego nyamukuru, kandi byaturuka kubantu bashishikajwe no kurema kwawe ariko hariho inzira zo kubyara inyungu nyazo no gukura ubudahemuka, nibwo kwamamaza marketing byumvikana nkingamba nziza yo kwerekana kurubuga rwawe gusa ntabwo ibicuruzwa ariko uwo uriwe, icyo ukora nigute cyateza imbere ubuzima bwubu nabakiriya bawe.

Gusobanura ingamba zo kwamamaza zikoreshwa ubwazo nubundi buryo ukwiye gufatana uburemere kuko ntanubwo ingamba ukoresha, zaba izamamaza imeri, iyamamaza ryishyuwe, SEO, kwamamaza ibicuruzwa cyangwa uhisemo kubihuza byose, nuburyo uzagera kubateze amatwi kandi ibyo musangiye kurubuga rwawe ni ubutumwa nishusho ushaka ko bagira mubucuruzi bwawe.

Mbere yo guhitamo ibikubiyemo ushaka gusangira nabaguteze amatwi, ni ngombwa kumenya mubyukuri uzabigiramo uruhare nibiranga ibisobanuro, niyo mpamvu tuvuga kubyerekeye kwamamaza, intego ishimishije aho atari wowe wenyine sobanukirwa neza nurangiza iki kiganiro ariko kandi bizagufasha kugera kuntego zubucuruzi uhindura ingamba zawe zo kwamamaza ukurikije amakuru abakiriya bawe base base batanga.

Isoko rigamije ni iki?

Isoko rigamije (cyangwa abumva) ni abantu gusa bashobora kugura ibicuruzwa byawe cyangwa serivise zishingiye kubintu bimwe na bimwe, ibyo abaguzi bakeneye cyane ibicuruzwa byashizweho, ndetse nabanywanyi bawe nibitekerezo byabo bigomba kwitabwaho mugihe ushyira mubikorwa ingamba isoko.

Tekereza ku makuru y'agaciro abakiriya bawe b'ubu batanga, nubwo utari umaze igihe kinini ku isoko, uzatungurwa nibisobanuro bisobanura abakiriya bawe ushobora kureba gusa ibyo umaze kugura ibicuruzwa byawe cyangwa guha akazi ibyawe serivisi, gerageza ushake, ibyo bahuriyeho, inyungu zabo. Ibikoresho bimwe byingenzi byo gukusanya aya makuru ni ibikoresho byo gusesengura urubuga, imbuga nkoranyambaga hamwe na imeri yo kwamamaza imeri yo kwamamaza, ibintu bimwe ushobora kuba ushaka gutekereza bishobora kuba: imyaka, ahantu, ururimi, imbaraga zo gukoresha, ibyo ukunda, imyuga, icyiciro cyubuzima. Mugihe isosiyete yawe itagenewe abakiriya (B2C) ahubwo nibindi bucuruzi (B2B), hari nibintu bimwe na bimwe bigomba kwitabwaho nkubunini bwubucuruzi, aho biherereye, ingengo yimari ninganda ziri murubwo bucuruzi. Nintambwe yambere yo kubaka amakuru yumukiriya wawe kandi nzagusobanurira nyuma uburyo wakoresha ibi kugirango wongere ibicuruzwa byawe.

Ikibazo.

Indi ntambwe yo kumenya isoko ugamije ni ukumva impamvu zituma bagura ibicuruzwa byawe. Menya icyateye abakiriya bawe gusura urubuga rwawe, kugura, kohereza inshuti kandi birashoboka ko wagura ubwa kabiri? Iki nikintu ubona binyuze mubushakashatsi nubuhamya bwabakiriya ushobora gusangira nabakiriya ukoresheje urubuga rwawe, blog hamwe nimbuga nkoranyambaga.

Umaze gusobanukirwa nubushake bwabakiriya bawe, birashoboka ko uzashaka kumenya neza ibicuruzwa byawe bituma bagaruka kubwa kabiri, ibi birasobanutse kuruta ibiranga ibicuruzwa byawe nibiki bikora neza, ugomba kwibandaho gusobanukirwa inyungu nibyiza abakiriya bawe batekereza ko bizana mubuzima bwabo iyo babiguze.

Gisesengura abanywanyi bawe.

Igihe kimwe, gusesengura abanywanyi bawe hamwe nisoko ryabo. Kubera ko udashobora kubona amakuru yamakuru, witaye cyane kubikorwa byabanywanyi bawe byaguha amakuru ahagije yukuntu ugomba gutangira cyangwa guhindura ingamba zawe bwite. Urubuga rwabo, blog hamwe nimbuga nkoranyambaga bikubiyemo ubuyobozi bwiza kubintu bimwe na bimwe wifuza kumenya kubakiriya bawe.

Imbuga nkoranyambaga nuburyo bworoshye bwo kumva amajwi no kureba ubwoko bwabantu bagenzura aya makuru. Ingamba zo kwamamaza zishobora kuba nkizawe, reba ibikenewe bikemurwa ningamba zifatika zo guhuza abakiriya babo. Icyanyuma, reba imbuga zabo na blog kugirango umenye ireme ninyungu abanywanyi batanga bitandukanye na sosiyete yawe.

Igice cy'abakiriya.

Kugaragaza isoko ugamije ntabwo ari ugushaka ibiranga rusange mubakiriya bawe, mubyukuri, watungurwa nibintu byinshi byatuma bisa ariko bitandukanye icyarimwe. Numara gukusanya amakuru yose ukoresheje amasoko yavuzwe haruguru, uzabona ubwoko bwabakiriya buzaba igice cyamakuru yawe yibanze ukurikije imiterere basangiye nka geografiya, demografiya, psychographics nimyitwarire. Iyo bigeze ku masosiyete ya B2B, urashobora gusuzuma ibintu bimwe bikoreshwa mubucuruzi.

Hariho kandi izindi ngamba zafasha guhuzwa no gutandukanya. Kurema abaguzi cyangwa abakiriya batekereza byerekana imyitwarire yabakiriya bawe byagufasha kumva neza ibyifuzo byawe hamwe nubuzima bwawe. Urufunguzo rwaba bakiriya batekereza ni uko bari kubyitwaramo nkuko abakiriya babikora.

Nigute ushobora gukoresha amakuru yawe?

Umaze gukusanya amakuru yose ukurikije ibiranga abakiriya bawe kandi ukaba umaze gukora segmentation birashoboka ko uzakenera kubika aya makuru yose kumpapuro bivuze kwandika itangazo ninama nziza.

Niba kwandika amagambo yawe bisa nkikibazo, dore ibintu bimwe na bimwe ugomba gusuzuma, ijambo ryibanze ryagabanya amahitamo, ibiranga byasobanura abakwumva:

- Demokarasi: igitsina, imyaka
- Ahantu hegereye: aho baturuka.
- Inyungu zingenzi: ibyo akunda

Noneho gerageza guhuza amakuru wakusanyije mumagambo asobanutse.

Ingero zimwe zuburyo bwo kwandika amagambo yawe naya akurikira:

- “Isoko twiyemeje ni abagabo bafite imyaka 30 na 40 baba muri Amerika kandi bakunda siporo yo hanze.”

- “Isoko twiyemeje ni abagore bafite imyaka 30 baba muri Kanada kandi bashobora kuba barwaye diyabete mu gihe batwite.”

- “Isoko twiyemeje ni abagabo bafite imyaka 40 baba i New York kandi bakunda ibiryo bishya kandi kama.”

Nkuko ushobora kubibona, mbere yuko utekereza ko urangije ibyo wavuze, tekereza kabiri, kwandika itangazo ryiza byemeza ko ingamba zawe zo kwamamaza hamwe nibirimo bihoraho byagenwa, bifite akamaro kandi bigatanga amahirwe yo guhuza ubutumwa bwubucuruzi nibikenewe.

Gerageza imbaraga zawe.

Kugirango dusobanure neza isoko twiyemeje, gukora ubushakashatsi bwimbitse birakenewe, kwitegereza ni ngombwa no kumva abumva ni kimwe mubintu byambere ugomba gukora, nubwo byose bisa nkibyoroshye, fata umwanya wawe, ntukeneye ko bitungana mbere igihe, nibwo guhuza n'imihindagurikire bigira uruhare runini, abakiriya bawe bazitabira ingamba zawe kandi hamwe naya makuru uzamenya icyo gukora nicyo utagomba gukora kugirango ubyare inyungu mubicuruzwa byawe cyangwa serivise, ibuka inyungu zabakiriya zihinduka mu myaka uko ikoranabuhanga, imigendekere n'ibisekuru bihinduka.

Kugirango ugerageze imbaraga zawe, urashobora gukoresha ingamba zo kwamamaza imbuga nkoranyambaga aho gukanda no gusezerana byagufasha kubona uburyo ingamba zigenda neza. Igikoresho gisanzwe cyo kwamamaza ni kwamamaza imeri, dukesha izi imeri washobora gusesengura imikorere yibikorwa byawe byo kwamamaza.

Amakuru meza nuko guhuza n'imihindagurikire ari urufunguzo rwo kugera ku ntego zawe, ukurikije ingamba zawe zo kwamamaza harimo intego yawe yo kwamamaza, ushobora kuyihindura cyangwa kuyisubiramo igihe cyose bikenewe. Kurenza intego yibirimo, niko kwiyamamaza bigenda neza.

Twasuzumye kimwe mubyingenzi mugihe ukora ubucuruzi, birashoboka ko arimpamvu yatuma kumasoko kandi ahanini nimpamvu ibicuruzwa byawe byakozwe cyangwa serivise yawe itangwa. Abantu bamenye ibicuruzwa byawe cyangwa bagakoresha serivise yawe barashobora kubikora kuberako hari ikintu kirimo gihuye nibyifuzo byabo, impamvu yatuma bagaruka cyangwa kohereza inshuti kuri yo biterwa nibintu byinshi nkuburambe bwabakiriya, the ubuziranenge bwibicuruzwa / serivisi, burya bafata basanga amakuru ubucuruzi bwawe busangira kurubuga ninyungu ubucuruzi bwawe bugaragaza mubuzima bwabo. Kugirango ugere kubateze amatwi benshi, ugamije abakwumva ukoresheje ingamba zoroshye zo kwamamaza, gukusanya amakuru no gushiraho amakuru yawe, uzirikana ko ibi byahindurwa nkuko ikoranabuhanga, abanywanyi, imigendekere hamwe nabakiriya bawe bahinduka mugihe, byagufasha kwandika leta kuri sobanura isoko ugamije ukurikije ibiranga basangiye.

Ni ngombwa kwerekana ko amagambo yawe amaze kwandikwa, aba ni abumva ubushakashatsi bwacu bwasobanuwe nkabantu bashobora kwita cyane kuri sosiyete yawe, kurubuga no kugura ibicuruzwa byawe cyangwa serivisi, aba ni abantu wanditse, urubuga rwawe, blog, imbuga nkoranyambaga ndetse n'ibirimo byo kwamamaza kuri imeri bizigwa neza kugirango ufate kandi ukomeze inyungu zabo, wubake ubudahemuka kandi utangire gukura abakwumva.