Ukuntu Kwishyira ukizana ari Urufunguzo rwo Kurema no Kubaka Abaterankunga Bose hamwe na ConveyIbi

Ubusobanuro bw'igishinwa kuri “Pepsi bugarura abakurambere bawe mu buzima” bwari umusaruro wo kutabeshya. Icivugo c'ikidodo cari ukuvuga ngo "Ngwino ubeho hamwe na Pepsi Igisekuru."

Urundi rugero rusa ni urwa Coca-Cola. Mugihe cyo gutangiza, byavumbuwe ko intego yabo bavuga ko ishimishije yahinduwe nabi "ifarashi yumugore yuzuye ibishashara" cyangwa "kuruma ibishashara" kuko ikibazo gishobora kuba kijyanye nimvugo iyo ari yo yose mu gishinwa. Nyuma yo gusuzuma witonze, hakenewe gusubiramo izina na slogan kugirango bihuze intego nicyubahiro cyikirango. Kubwibyo, bahisemo "kekoukele" aribyo "umunezero mumunwa" cyangwa "kwishimisha biryoshye".

Ingero zavuzwe haruguru zerekana ko mbere wasangaga habaho kwibeshya bitari mu mazina yikirango cyangwa intego gusa ariko muri rusange iyo bihinduwe biva mururimi rumwe. Niyo mpamvu kwimenyekanisha kwibanze ari ngombwa. Guhindura ibirimo bisobanura kugerageza guhuza cyangwa guhuza ibikubiyemo ahantu runaka kugirango uhuze kandi umenyane nabumva aho uri. Ibi birenze gutanga amagambo kuva mururimi rwinkomoko mururimi rugenewe. Harimo kwemeza ko ibikubiyemo byashyizwe ku rutonde ku buryo byita ku mico gakondo. Ibi birumvikana kuko hariho itandukaniro mubikenewe ninyungu mumuco umwe nundi muco.

Ntabwo bizaba byiza gukoresha inzira imwe kuri buri gace ugamije kwisi yose kuko ibi ntibizerekana ikirango cyawe muburyo bukwiye. Kurugero, ibigezweho muri geografiya imwe birashobora kuba kure yicyerekezo ahandi hantu. Mubyukuri, aho niho itandukaniro mu ndimi ritangira gukurikizwa.

Hariho indimi zitandukanye muri iki gihe. Benshi mubaguzi bakoresha izo ndimi bahitamo guhuza nibirango mururimi rwumutima wabo. Nkaho ibyo bidahagije, ubushakashatsi bwerekana ko abaguzi bagera kuri 40% batazabikora ariko nibicuruzwa kuko bitari mururimi rwabo kavukire mugihe abandi 60% bazakomeza kugura ibicuruzwa, nyamara, bahitamo ko ibicuruzwa byahindurwa mururimi rwabo .

Muburyo bwo kwimenyekanisha, guhinduranya kuva mururimi rumwe kurundi ni intambwe ya mbere. Ibi ni ukubera ko kwimenyekanisha birenze ubusemuzi kandi bikubiyemo gukora ibintu byihariye nubunararibonye abakiriya baho mumasoko yawe ashobora guhura nabyo vuba. Mugihe ukoze ibi, ntuzarema gusa ahubwo uzaba wubaka abakiriya baho birambye kwisi yose.

Noneho, reka ducukumbure byinshi mubyo aribyo.

Guhindura ibirimo ni iki?

Guhindura ibirimo ni inzira yo guhindura, guhindura no kuvugurura ibintu wakoze cyangwa wabyaye isoko ku ntego kugirango umenye neza ko muri rusange n'umuco ushyira mu gaciro, byumvikana kandi byemewe ku isoko rishya ugerageza gutera. Ibi bikubiyemo guhuza cyangwa guhuza ibisobanuro bikubiyemo kugirango tuvugane kandi utange ubutumwa bugenewe ikirango cyawe muburyo bukwiye, imvugo, imiterere na / cyangwa igitekerezo rusange.

Impamvu kwimenyekanisha ni urufunguzo rwo kuzamuka kwisi

Abaguzi benshi bumva bahujwe nikirango cyawe niko biteguye gukoresha

Abantu bumva baruhutse hagati yabo iyo amaherezo bahujwe. Kimwe nabakiriya nibicuruzwa byawe, abakiriya bafite ubushake bwo gukoresha byinshi mugihe bumva bahujwe nibirango. Ubushakashatsi bwakozwe bwerekana ko 57% biteguye kongera amafaranga bakimara kumva ko bahujwe n’ikirango kandi hafi 76% bazashyigikira ibyo birango ku bahanganye.

Noneho hakwiye gukorwa iki? Ikintu nuko ukeneye kubanza guhuza abakoresha. Urashobora kubikora mugukora no kubaka ibintu bishobora gukurura abakiriya baho kandi bigahuza nibyo bakeneye kumasoko yagenewe. Ibikubiyemo bigomba kwerekana ko ubitayeho cyane nicyo bashaka. Ibi bizatuma abakiriya bawe bumva murugo, baruhuke, bumve ko bumva neza, bubashywe kandi bafashwe neza.

Kurugero, niba ugerageje gusohora ebook yibanze muri Amerika yepfo kubantu bategera mukarere ka Aziya-pasifika rwose urahari. Ni ukubera ko, mubisanzwe, abumva mu karere ka Aziya-Pasifika ntibazakunda gusoma ibintu nkibi bitibanze cyangwa kuvuga ku karere kabo. Kimwe kizabaho niba urimo gutangaza igitabo cya Aziya-Pasifika kubanyafurika bumva cyangwa ubundi. Abazumva ntabwo basanzwe bifuza gusoma ibikoresho byatangajwe kuko ntaho bihuriye nabo kandi ibikoresho nkibi ntaho bihuriye nubuzima bwabo numuco wabo.

Akarorero kavuzwe haruguru karerekana ko ugomba gukora ibintu bidasanzwe kumasoko yihariye ugamije kuko ubutunzi bwumugabo umwe nubundi bugabo.

Kugirango ukore ibintu byihariye, kurikiza ibyifuzo bikurikira:

1. Reba amahitamo yawe :

Hindura amagambo yawe kumasoko yagenewe. Koresha amagambo abakiriya bashobora guhuza vuba. Hari igihe ibihugu bibiri bitandukanye bivuga ururimi rumwe ariko hariho itandukaniro muburyo bakoresha ururimi. Urugero rusanzwe rwibi nuburyo bwabongereza nabanyamerika bwururimi rwicyongereza. Abongereza bakoresha ijambo 'umupira' mugihe umunyamerika akoresha 'umupira'. Niba umukiriya wumwongereza asuye page yawe akabona gukoresha ijambo 'umupira wamaguru', arashobora guhita avuga ko utamuvugisha.

Urupapuro rwa Microsoft kubateze amatwi bo muri Amerika ruratandukanye gato n'urwa Bwongereza nubwo nubwo aho hantu havuga ururimi rumwe ni ururimi rw'icyongereza. Ibi bikorwa kugirango hagaragazwe ibirimo bizashimisha abantu kuri buri gace.

2. Shyiramo umuco wumuziki waho:

Umuco wumuziki uratandukanye ahantu hamwe nahandi kwisi. Amazimwe yerekeye ibyamamare, bisekeje kandi bigenda byerekanwa mugihugu cyinyungu birashobora kuba igitekerezo cyiza ahantu hamwe ariko igitekerezo kibi ahandi. Iyi niyo mpamvu ukeneye gukora ubushakashatsi bugaragara muri buri mwanya ugenewe mbere yuko utangira kubyara ibintu biri mukarere. Muburyo ubwo aribwo bwose urimo ukora ibi, menya neza ko havugwa imico iboneye.

3. Sangira inkuru zingirakamaro:

Inkuru zingirakamaro abakwumva bashobora guhuza nabo bagomba gusangira.

Kurugero, niba wandikira abanyafurika bumva, bizaba byiza ukoresheje amazina yabanyafurika ninyuguti mumateka yawe. Menya neza ko inkuru yawe ifite ibintu bigize umuco nyafurika nubuzima bwabo.

Reka dufate ikirango kizwi cyane LOUIS VUITTON nk'urugero. Mu gushaka kwaguka ku masoko y’Ubudage n’Ubuholandi, bahisemo guhindura no gushyira urubuga rwabo mu kidage batitaye ko abantu benshi bagize ibice by’abumva aho hantu bumva ururimi rwicyongereza. Gukora ibi nta gushidikanya byongereye igipimo cyo guhinduka muri ibyo bibanza.

4. Komeza umubano wimbitse nabakiriya bawe b'indahemuka:

Nigitekerezo cyiza cyane kugumana abakiriya b'indahemuka kuko abakiriya b'indahemuka ni ubwoko bwiza bw'abakiriya. Ntabwo bagutera inkunga rimwe gusa kuko bahora biteguye kubikora inshuro nyinshi. Bamenyekanisha kandi ibicuruzwa byawe kubandi. Ni ngombwa kubona abakiriya benshi kandi b'indahemuka kuko hamwe nabo urushaho kugoboka kandi ikirango cyawe kizahinduka isoko y'ibiganiro mumashyaka aho ariho hose kwisi.

5. Kugaragara mubisubizo by'ishakisha ryaho:

Amagambo yabasura urubuga rwawe aratandukanye ahantu hamwe. Urashobora rero kuba utekereza ko hari ibishoboka byose ko gushakisha bizaba bitandukanye ahantu hamwe. Amagambo bazakoresha mugushakisha ibicuruzwa byawe na serivisi bizatandukana ahantu hamwe.

Hamwe nubufasha bwibirimo byaho, uzashobora gukoresha ijambo ryibanze ryihariye ryihariye kumasoko atandukanye ibi bizorohereza urubuga rwawe kuganza ibisubizo byubushakashatsi mugihe hari umuhamagaro wabyo.

Niba dushaka guhamagarira urugero rwa "umupira" na "umupira" twavuze mbere. Niba ibikubiyemo mubateze amatwi byabanyamerika bidahuye neza, uzabona ko abashyitsi babanyamerika batazigera bahura nurubuga rwawe mugihe bashakisha Google "umupira" kuko batavugana no gukoresha iryo jambo.

6. Tegura gahunda yuburambe bwihariye bwo guhaha:

Abakiriya benshi baracyabaza kwishura gusa kuko bashidikanya ko aribwo buryo bwo kwishyura ibicuruzwa na serivisi. Noneho tekereza ukoresheje amarembo yo kwishura abumva mumasoko yawe atamenyereye. Bizaba ari bibi cyane.

Koresha uburyo butandukanye bwo kwishyura ukurikije isoko ugenewe. Kurugero, Boleto Bancario izaba ihitamo ryiza kubaguzi kumurongo muri Berezile kuko barashobora kubihuza kandi biroroshye kuri bo gushakisha ibindi bicuruzwa bizabaha amahitamo nkaya niba utabitanze.

Iyi ni imwe mu mpamvu zituma abaguzi benshi bata amagare yabo nta kugura. Mugihe cyo kwimenyekanisha, shyira ibintu byose kuva kurupapuro rwa mbere kugeza kurupapuro. Nuburyo bwingenzi bwo gukomeza abakiriya bawe no gutanga uburambe bushimishije bwo kugura kumurongo kubakiriya bawe.

Muri iki kiganiro, twaganiriye ko kwimenyekanisha birenze ubusemuzi kandi bikubiyemo gukora ibintu byihariye nuburambe abakiriya baho mumasoko yawe bashobora guhura nabyo. Mugihe ukoze ibi, ntuzarema gusa ahubwo uzaba wubaka abakiriya baho birambye kwisi yose. Uzatanga umusaruro. Uzagira isi yose igutera inkunga. Kandi amaherezo ufite abakiriya b'indahemuka batumira inshuti zabo kurupapuro rwawe.

Urashobora kugerageza gutangiza urubuga rwibanze kubuntu kuri ConveyIbi hamwe ningaruka zihuse.