Tumaze imyaka twohereza no kwakira imeri, agasanduku kacu kahindutse umubano wa buri munsi ninshuti, umuryango ndetse nabakozi dukorana ariko mugihe runaka, twatangiye kubona isano ishobora gushirwaho dukesha ubutumwa dusangiye nabo.Niba duhinduye imbaraga zingaruka za imeri ivuye mubikorwa byacu bya buri munsi mubucuruzi bwacu nuburyo bwo kugera kubakiriya bacu muburyo bwihariye, hamwe namakuru ajyanye nibicuruzwa cyangwa serivisi, ibyahoze ari ubutumwa bworoshye bihinduka ingamba zo kwamamaza.
Twaba duteganya gutangira muriki gikorwa cyangwa twagiye dukora ubu bukangurambaga mbere, buri gihe ni ngombwa kuzirikana ibintu bimwe na bimwe, reka rero dutangire twumva icyo kwamamaza imeri bivuga:
Igihe cyose tujya guhaha cyangwa kwiyandikisha kubicuruzwa cyangwa serivisi runaka, tubona imeri nshya hamwe nubutumwa bwo kwamamaza, kugirango tugurishe, twigishe cyangwa twubake ubudahemuka. Ibi birashobora kumenya niba duhisemo kugura ibicuruzwa ubugira kabiri nubwa gatatu, gukoresha serivise mugihe kizaza cyangwa duhitamo gusa ko tutazongera kugerageza. Imeri nigikoresho cyingenzi cyane cyo gusangira ubutumwa bwubucuruzi, kwamamaza hamwe nubuzima bwinzira kurutonde rwabakiriye, e-ubucuruzi isanga iki gikoresho cyingenzi kugirango hubakwe umubano nabakiriya ba none kandi bashobora kuba.
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Keretse niba utamenyesheje abakiriya bawe amakuru yacu, kuzamurwa mu ntera, gusohora gushya nibindi byinshi, nigute ushobora kwemeza ko bizaba mubice byurubuga rwawe rusanzwe? Nigihe imenyekanisha rya imeri riha abakiriya bacu gukomeza kugaruka kubindi byinshi, ni mugihe utanga inyungu kubakiriya bawe hamwe no kwiyandikisha kuri imeri birumvikana.
Nkuko benshi muri twe twigeze kubyumva mbere, kugirango tubone abo twifuza, dukeneye kumenya icyo bashakisha nicyo bazagura, moteri zishakisha nimbuga nkoranyambaga ninzira nziza zo kubona abantu bashishikajwe nikirango cyacu ariko kwamamaza imeri bizatanga impamvu zabo zo kuba icyo twakwita umukiriya usanzwe amaherezo aba igice cyurubuga rwacu.
Nubwo intsinzi yiyi imeri idashobora kwizerwa 100% kubucuruzi runaka, kugurisha birashobora gutandukana, abakiriya birashoboka cyane ko batwarwa guhaha mugihe babonye amakuru yacu binyuze muriyi soko.
Hariho uburyo butatu bwo kuzamura amafaranga nkuko umucuruzi Jar Abraham abivuga. Kubona no kubungabunga abakiriya kimwe na buri kimwe muri bitatu bigwiza iterambere bishobora guterwa no kwamamaza imeri.
(C) - Ongera umubare wabakiriya bose : byatewe nubutumwa bwikora.
(F) - Kugura inshuro : byatewe no kwiyamamaza inyuma cyangwa gutsindira inyuma.
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Izi ngingo uko ari eshatu zigira ingaruka icyarimwe kandi byerekana inyungu nini mugihe ubucuruzi bwa e-bucuruzi bwiyemeje gutangira gutegura ingamba nshya zo kwamamaza imeri.
Birazwi neza ko mumyaka yashize biragoye kuboneka kuri moteri zishakisha kimwe nimbuga nkoranyambaga kandi ushobora gukenera kwishyura amafaranga yo kwamamaza. Niba igitekerezo cyawe ari ukwinjira mubucuruzi bwa imeri, ntukibagirwe gushiraho intego zawe mugihe cyaba abiyandikishije nibintu byose bijyanye no gukoresha imeri yawe byemewe n'amategeko.
Ntangirira he?
- Hitamo serivise ya imeri itanga ibyo ukeneye mubucuruzi bwawe.
- Kora urutonde rwa imeri yawe rushingiye kurupapuro rwatangijwe mbere, kugurisha mbere cyangwa konti zabakiriya, fomu yo guhitamo kurubuga cyangwa kwiyandikisha byatewe nigurisha, kugabanuka, gusaba imeri kumuntu nabyo biremewe.
Umaze gukora urutonde rwa imeri kandi bigaragara ko witeguye gutangira ingamba zawe zo kwamamaza, ibuka hari ingingo zemewe n'amategeko ugomba kuzirikana kugirango umenye neza ko umubano wawe mushya nabakiriya ushingiye kuburuhushya umukiriya aguha kugirango ukomeze kumenyeshwa kubyerekeye ibicuruzwa cyangwa serivisi. Nuburyo twirinda SPAM.
E-ubucuruzi burabona mubucuruzi bwa imeri umufasha ukomeye kandi ibyiciro bitatu bizwi cyane mubukangurambaga.
Imeri yamamaza ishingiye kumasezerano yihariye, igihe ntarengwa cyo kugabanywa gusa, impano, ibinyamakuru, kuvugurura ibirimo, kuzamura ibihe / ibiruhuko.
Imeri yubucuruzi ishingiye kubyemezo byemejwe, inyemezabwishyu, kohereza hamwe namakuru yo kugenzura cyangwa igikorwa icyo ari cyo cyose cyo kugura.
Imeri yubuzima bwa e-mail ifitanye isano cyane nigikorwa umuntu yakoze n'aho mubikorwa byubuzima bwabakiriya uyu muntu ari (kugera, kugura, guhinduka, kugumana, nubudahemuka).
Tekereza ukora ubucuruzi buciriritse hanyuma ukomanga kuri ConveyUru rubuga ushaka ubufasha bwo guhindura urubuga rwawe. Uzasangamo amakuru atabarika kubyerekeye ConveyIyi serivisi kandi birumvikana, ushobora kuba wifuza kwakira ibishya kuri blog yabo cyangwa ibishya. Uzasangamo imeri ya imeri na widget yabo yibirenge, amahitamo "twandikire" hamwe nuburyo bwo kwiyandikisha no gukora konti.
Ntakibazo wahitamo, wakomeza gutanga amakuru kandi isosiyete izashobora gusangira nawe imeri zabo zo kwamamaza niba zitezimbere serivise nyinshi, komeza ugenzure ibisobanuro byurubuga rwawe cyangwa kuri buri kintu cyubuzima bwabakiriya.
Bimwe mubindi bintu byingenzi ugomba gusuzuma mugihe dushiraho ingamba zo kwamamaza imeri:
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- Shiraho umuryango aho abakiriya bawe bashobora gusangira ibitekerezo byabo kubicuruzwa cyangwa gushaka amakuru menshi kubyerekeye.
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- Gukurikirana uburyo bwo gutumiza: twese twaguze kumurongo kandi turashaka kwemeza ko tuzi aho paki yacu iri. Amahitamo yo gukurikirana yakongeraho kwizerwa kubirango byacu.
- Ibicuruzwa byibitekerezo bishingiye kubiguzi byabakiriya: ibi nibicuruzwa bizakurikiraho umukiriya wacu azagura nyuma yubuguzi bwabo bwubu, bwaba aribwo bwa kabiri cyangwa ubwa gatatu, niba bujyanye ninyungu zabo cyangwa ibyo bakeneye, barashobora kugaruka kubutaha ibicuruzwa / serivisi.
- Shira urupapuro rusubiramo / ubushakashatsi kurubuga rwawe: ni ngombwa kumenya ibitekerezo byabakiriya bacu kubicuruzwa byacu gusa ariko no mubice bitandukanye byubucuruzi bwacu, harimo nurubuga. Isubiramo ryubaka ishusho, igitekerezo cya mbere tuzaha abakiriya bacu bashobora gushingira kubyo abakiriya ba none badutekerezaho. Ubushakashatsi bwadufasha niba dushaka guhindura, kunonosora cyangwa no kugerageza abumva uko bahinduka.
- Ibutsa umukiriya kubintu biri mumagare yabo: ntabwo ari ibanga ko rimwe na rimwe abakiriya bareka ibintu byabo mukigare kugirango bikoreshwe cyangwa kugura ejo hazaza, iyi imeri itanga amahirwe menshi yo gutuma bakomeza kugenzura.
- Kohereza imeri ikaze muminota mike kandi wibande gutanga serivisi nziza kubakiriya kuruta kugurisha, iyi ishobora kuba ingingo yingenzi yo kubaka ubudahemuka. Imeri yihariye yujuje ibyifuzo byabakiriya bacu muburyo bukwiye irashobora gusobanura ubunararibonye bwa serivisi zabakiriya kandi niba itanga ibisobanuro kurubuga rwacu, birashoboka ko uzabona ibisobanuro kubijyanye, niba uburambe bwari bubi, ushobora gutakaza abakoresha benshi.
Ingamba zimaze kugeragezwa kandi zirimo gukora, twakurikirana dute imikorere yo kwamamaza imeri?
Ingano yurutonde niterambere birashobora gukurikiranwa nabatanga serivise ya imeri, bishingiye kubiyandikishije bashya no kohereza imeri buri cyumweru cyangwa buri kwezi. Ijanisha rya imeri yafunguwe nabafatabuguzi cyangwa bakanze byibuze rimwe irashobora gukurikiranwa no gufungura no gukanda - ukoresheje ibiciro.
Noneho ko tuzi ko dushobora gukoresha ibintu byinshi byikoranabuhanga kugirango tumenye neza abakiriya bacu, ni ngombwa kwerekana uruhare rwo kwamamaza imeri mukubaka ubudahemuka bwabakiriya. Mu ntambwe nyinshi zinzira yubuzima, kuva mubona gusura urubuga rwacu bwa mbere kugirango dukwirakwize abandi, kwamamaza imeri ninshuti dushobora gukenera kugirango abadukurikirana bagaruke kubicuruzwa cyangwa serivisi byacu, ntakibazo. intego ya imeri, waba ushaka kuzamura, kohereza cyangwa gusaba amakuru yubucuruzi cyangwa kohereza imeri yubuzima bwubuzima, ugomba kuzirikana ibintu byaturuka kuriyi imeri, imwe yatsinze. Ntabwo buri bucuruzi bwakagombye gutekereza no gushyira mubikorwa ibintu byose twavuze mbere ariko birashoboka ko wifuza kwiga kimwe muricyo cyagufasha gushyiraho ingamba nziza zo kwamamaza imeri.