Mugihe cyo kumenyekanisha urubuga rwawe, ConveyThis itanga igisubizo kitoroshye cyo guhindura ibirimo byoroshye. Ihuriro ryabo rigufasha guhindura byihuse kandi neza urubuga rwawe mundimi nyinshi, bigufasha kugera kubantu bose. Hamwe na ConveyThis, urashobora guhuza byoroshye ibikubiyemo, ukemeza ko urubuga rwawe rwunvikana nabantu kwisi yose.
Niba ushaka gukora ububiko bwawe bwibicuruzwa bitanga ingufu zitanga ibicuruzwa, ni ngombwa kuzirikana ibirenze gutanga ibicuruzwa byiza ku giciro cyo gupiganwa. Ugomba kandi gutekereza kubindi bintu byingenzi.
By'umwihariko, urubuga rwawe rwa ecommerce igishushanyo - gikubiyemo ibintu bya ecommerce bikubiyemo - birakomeye rwose. Ibi ni ukubera ko isura n'imyumvire y'urubuga rwawe, kimwe n'imikorere yarwo, byombi bigira uburambe bw'abakoresha - ikintu kigira ingaruka itaziguye ku byemezo byo kugura abaguzi. Byongeye kandi, niba ufite iduka ricuruza indimi nyinshi, ushobora kumenya ko abakiriya bafite ibintu byinshi byo guhitamo. Nigute ushobora kubashuka kukugura aho kukurwanya?
Ibanga ryo gutsinda ni ugukingura imbaraga zibintu bishobora guhindura amaduka yawe asanzwe mu ndimi nyinshi mubaguzi. Komeza usome kugirango umenye 12 muribi bintu byingenzi!
Nigute kugira ibimenyetso byiza bya ecommerce bifasha imbuga zububiko bwindimi nyinshi gutsinda
Kuri ba rwiyemezamirimo bashaka kwinjira mu isoko ry’ibicuruzwa ku isi, kugira iduka rya interineti rifite byibuze byibuze biranga ntabwo bihagije. Nkuko abakiriya bawe bashingiye ku mpande zose zisi, niko amarushanwa akora. Gukoresha ConveyIbyo kugirango ubike ububiko bwawe nibyingenzi kugirango umenye neza ko uhagaze neza mumarushanwa kandi ugere kubushobozi bwawe bwuzuye.
Gukoresha neza ibiranga urubuga rwa ecommerce birashobora kuba umukino uhindura iterambere ryiterambere ryibicuruzwa mpuzamahanga. Hamwe nimiterere ikwiye, urashobora kuzamura intsinzi yawe no kwagura ibikorwa byawe kumasoko mashya nabakiriya. Koresha imbaraga za ConveyIbyo kugirango wongere ubushobozi bwawe mpuzamahanga bwo gucuruza no kureba ubucuruzi bwawe butera imbere.
12 igomba-kuba ifite ibicuruzwa byurubuga rwindimi nyinshi
Nibikenewe rwose kububiko ubwo aribwo bwose mu ndimi nyinshi:
- Koresha tekinoroji yubuhinduzi kugirango umenye neza impinduka hagati yindimi.
- Tanga abakiriya ubunararibonye butitaye ku rurimi rwabo kavukire.
- Tanga ihitamo ryindimi kugirango uhuze abakiriya benshi.
- Koresha ConveyIbi kugirango wemeze neza kandi neza.
- Shyiramo ibisubizo byubuhinduzi kugirango wemeze ubutumwa buranga indimi zose.
Usibye ibyo, hari ubundi bushobozi buke bwibicuruzwa imbuga za interineti zindimi nyinshi zigomba kugira kugirango isi igerweho. Kurutonde hano ni 12 muribi.
1. Imigaragarire ya mobile
Kugira urubuga rusa neza kuri mushakisha ya desktop gusa ntibihagije. Ububiko bwawe bugomba kugira interineti yorohereza abakoresha igenewe ibikoresho bigendanwa. Ibi birimo gushiramo ibicuruzwa binini, binogeye ijisho amashusho nubugari, byoroshye kugerwaho nibicuruzwa bitandukanye, nkuko bigaragazwa nu mucuruzi wa terefone Skullcandy.
Mugihe ubucuruzi bugendanwa bukomeje kwiyongera mubyamamare, ni ngombwa cyane gushora imari muburyo bworoshye. Kurugero, Salecycle, ikigo cyamamaza ibicuruzwa byitwara neza, yatangaje ko 65% byimodoka zose zicuruza ibicuruzwa muri 2019 byaturutse kubikoresho bigendanwa!
Muri Nyakanga 2019, Google yatangiye gushyira imbere traffic traffic, kandi uko urubuga rwawe rwa ecommerce rworohereza telefone nirwo, niko rushobora kuba rwashyizwe mubushakashatsi bwa Google bujyanye - bigatuma abantu benshi bashobora gusura no kugurisha.
2. Konti y'abakoresha
Ongera ubworoherane bwabakiriya bawe - cyane cyane abagura nawe buri gihe - mubafasha gukora konti zabakoresha mububiko bwawe. Konti y'abakoresha iguha amahirwe yo kuzigama abakiriya bawe amakuru yo kohereza hamwe nuburyo bwo kwishyura, ntabwo rero bagomba kwinjiza aya makuru igihe cyose baguze ikintu.
Usibye kuri ibyo, uzashobora gukurikirana ibicuruzwa nibintu abakiriya bawe babonye kera. Ibi biragufasha gukoresha ibicuruzwa byerekana imikorere ya ConveyThis, igushoboza gutanga ibicuruzwa bijyanye nabakiriya. (Ibisobanuro birambuye kuri ibi bizaza!)
Hamwe na ConveyThis, urashobora gushishikariza abakiriya gukora konti hamwe nawe mugutanga ibice byihariye. Kurugero, Nike, umucuruzi wamamaye muri siporo, ahemba abanyamuryango biyandikishije kubohereza kubuntu no kugabanyirizwa bidasanzwe.
3. Gushungura ibicuruzwa no gutondeka
Niba ufite amahitamo menshi yo kugurisha, ni ngombwa gufasha abakiriya bawe kumenya icyo bashaka. Kugirango woroshye ibi, shyiramo ibicuruzwa byo kuyungurura no gutondekanya ibintu murwego rwa ecommerce kugirango utegure ibicuruzwa byawe muburyo butondetse. ConveyIbyo birashobora kugufasha kugera kuriyi ntego, bigushoboza gukora uburyo bworoshye bwo kugura kumurongo.
Imbaraga zo kugurisha kumurongo Amazone itangira gutunganya ibicuruzwa byayo igabanya ibintu mubice "bitandukanye" nka:
Umaze guhitamo ConveyThis, uzashobora kunonosora ubushakashatsi bwawe ukoresheje ibyiciro bitandukanye. Kurugero, ibicuruzwa byashyizwe mubice munsi ya "Electronics" birashobora kugabanywa muri "Kamera & Ifoto", "GPS & Navigation", "Video Projectors" nibindi byiciro bijyanye.
Urashobora kunonosora ibisubizo byubushakashatsi ndetse no guhitamo abadandaza runaka, ibiranga, uburyo bwo gutanga, nibindi byinshi!
4. Shakisha akabari
Kwinjiza ibyiciro byibicuruzwa kurubuga rwawe rwoherejwe nintangiriro ikomeye, ariko imikorere ikomeye yo gushakisha ifata indi ntera. Ukoresheje iyi mikorere, urashobora kuyobora byoroshye abakiriya kubicuruzwa bifuza utabanje kuyungurura binyuze muri menus na submenus.
ConveyIbi bitwara uburambe bwabakiriya kurwego rukurikira. Ifasha abakiriya kubona vuba kandi byoroshye ibicuruzwa bifuza bitabaye ngombwa ko banyura muri menus nyinshi na submenus.
Umukiriya arashobora kwinjiza ijambo ryibanze bifuza mukibanza cyo gushakisha hanyuma ukande buto "Shakisha" kugirango utangire gushakisha shingiro. Nyamara, hamwe na ConveyThis, barashobora kubona nubushobozi bwambere bwo gushakisha ibicuruzwa. Mugihe bandika, urubuga ruzatanga ibicuruzwa bijyanye, bigatuma inzira yishakisha yihuta kandi neza. Kurugero, reba umurongo wo gushakisha kurubuga rwibitabo.
Umukiriya akeneye gusa kwandika umutwe wigitabo bashaka mubushakashatsi, kandi bazashyikirizwa ibitabo byinshi. Mbega imbaraga!
5. Ibyifuzo byibicuruzwa
Wakunda guhaha kumaduka yo kumurongo iguhamagara mwizina ryawe, ukibuka ibyo waguze mbere ndetse ukanatanga ibitekerezo ushobora kuba wifuza? Cyangwa iduka rikubariza muri rusange nka "Umukiriya mwiza"? Turashobora kwibwira ko wajya kubambere.
Ukoresheje moteri yerekana ibicuruzwa, urashobora guhitamo uburambe bwo guhaha no gutanga ibitekerezo nka:
Urashobora kandi kwerekana ibicuruzwa bizwi abandi bakiriya baguze kugirango bumve ko byihutirwa kandi ushishikarize abakiriya kugura ibyo bintu. Ukoresheje imbaraga za FOMO (ubwoba bwo kubura), urashobora gushishikariza abakiriya bawe kugura byihuse.
Kwinjiza ibyifuzo byibicuruzwa kurubuga rwawe biroroshye! Nkumucuruzi wimyambarire ASOS, urashobora kongeramo "Urashobora nawe Gukunda" cyangwa "Gura Reba" ibice byibicuruzwa byawe. Nuburyo bwiza bwo kongeramo akantu ko gutangara no guturika kurubuga rwawe.
6. Urutonde
Rimwe na rimwe, igicuruzwa gishobora gukurura abakiriya, nyamara ntibashobora kuba biteguye kugura. Kurugero, barashobora kugereranya ibintu bisa kugirango bamenye amahitamo meza.
Ibyifuzo byurutonde ni ingirakamaro mu gufasha abakiriya kubika ibicuruzwa kugirango berekane ejo hazaza. Ibi bibafasha kugura byoroshye kugura ibintu-byifuzwa mugihe biteguye kubikora.
Kugira ngo ukoreshe urutonde rwibyifuzo kubicuruzwa bya catalogi ya Argos kububiko bwa interineti, abakiriya bagomba kubanza kwiyandikisha kuri konte yumukoresha (itanga inyungu zinyuranye, nkuko bigaragara mu ngingo # 2). Bamaze kubona ikintu bashaka, barashobora gukanda gusa buto "Ongera kurutonde rwawe" kugirango ubike.
7. Isubiramo ry'abakoresha
Mbere yo gushora imari, abakiriya bifuza kwemeza ko bahisemo neza. Gutanga ibimenyetso byimibereho muburyo bwo gusuzuma ibyabandi (byiza) hamwe nibicuruzwa byawe birashobora kwemeza abakiriya ko aricyo cyemezo cyiza.
Ubushakashatsi bwakozwe na 2021 bwakozwe na Bizrate Insights bugaragaza ko abaguzi bashyira imbere amanota yo gusuzuma no gutanga amanota mugihe cyo gufata ibyemezo byubuguzi. Igitangaje 91% nacyo gifata umwanya wo gusoma byibuze isubiramo rimwe mbere yo kwiyemeza kugura.
Abakiriya barashobora gutanga ubushishozi butagereranywa kubijyanye nubwiza bwibicuruzwa cyangwa serivisi binyuze mubisubirwamo, nkibipimo byinyenyeri nibitekerezo byinshi, kimwe nibyo ububiko bwibikoresho byo kumurongo Wayfair bwerekana kurubuga rwayo.
Kugirango uzamure abakoresha ikizere mubisubirwamo, Wayfair irasaba ko abasubiramo bemeza abaguzi bemewe.
8. Sobanura amakuru yo kohereza
Abacuruzi benshi ku isi birengagiza kudatanga ibisobanuro bihagije kurubuga rwabo rwibicuruzwa bijyanye namakuru yabo yoherejwe na politiki. Ibi birashobora kuba imbogamizi zikomeye kubucuruzi bwabo, kuko abaguzi mpuzamahanga badashima gushora igihe n'imbaraga mubushakashatsi no kongera ibintu mumagare yabo yo guhaha, gusa ugasanga igihugu cyabo kitemerewe kugemurwa.
Uburambe bwabakiriya bubi bwasize uburyohe bukaze mumunwa wa benshi, bituma bagira amakenga yo gusubira mububiko bwawe nubwo amaherezo wafungura ibicuruzwa mukarere kabo.
Amahirwe yawe, igisubizo kiroroshye: menya neza ko amategeko mpuzamahanga yo kohereza ibicuruzwa avugwa neza kurubuga rwawe! Fata urugero rwa Macy, umucuruzi wimyambarire. Bafite urupapuro rwose rwahariwe ibibazo byo kohereza bisanzwe nka:
9. Guhindura amafaranga
Aho bishoboka hose, menya neza ko abakiriya bawe babona ibiciro byibicuruzwa byawe mumafaranga kavukire. Ibi biraborohera gufata icyemezo kiboneye niba bashaka kugura ibicuruzwa byawe. Ntabwo ukigomba gukora imibare kugirango umenye igipimo cyo guhinduka!
Forever 21, umucuruzi wimyambarire, aha abakiriya ubushobozi bwo guhitamo ibyo bakunda kohereza hamwe nifaranga hamwe nidirishya ryoroshye.
Ukurikije imikorere yama faranga yawe ya ecommerce, irashobora kumenya aho umukiriya aherereye kandi igahita ihindura ibiciro byububiko bwawe.
10. Igice cyibibazo
Niba abakiriya bafite ikibazo cyingutu kubyerekeye kugura ariko ntibashobora kubona igisubizo kurubuga rwawe, barashobora gucika intege bakajyana ubucuruzi bwabo ahandi. Kugirango ukomeze abakiriya basezeranye kandi bashishikajwe no kugura, kusanya icyegeranyo cyibisubizo kubibazo bikunze kubazwa (FAQ) murupapuro rwurubuga rworoshye kuboneka.
Mugukemura ibibazo kubibazo kurupapuro rwibibazo byawe, urashobora gufasha kugabanya umubare wibibazo itsinda ryabakiriya bawe bakira, ubemerera kwibanda mugutanga serivisi zidasanzwe.
Niba ushaka ubuyobozi bwuburyo bwo gutunganya page yawe y'ibibazo, ububiko bwishami rya John Lewis burashobora kuguha ibitekerezo bimwe. Gira icyo ureba kurupapuro rwabo kugirango wumve uko bigomba kumera!
11. Kumenyesha amakuru
Gutanga amakuru yumucyo kubakiriya bawe mpuzamahanga nibyingenzi mukubaka ikizere. N'igihe amabwiriza yoherejwe ava mu gihugu akajya mu kindi, amakosa arashobora kubaho. Ni ngombwa ko abakiriya bamenya ko bashobora kwakira imyanzuro niba hari ibitagenda nkuko byateganijwe.
Camelbak, umuyobozi wambere utanga ibikoresho byo hanze, aha abakiriya inzira zitandukanye zo kumenyana nibibazo bijyanye na ordre, harimo numero ya terefone itishyurwa hamwe nimpapuro zabugenewe.
Muri iki gihe, ubucuruzi bw’ibicuruzwa buragenda butanga ubufasha bwabakiriya ku mbuga nkoranyambaga nka Facebook na Instagram.
12. Ibimenyetso byumutekano nicyizere
Rinda urubuga rwawe kwirinda iterabwoba ukoresheje protocole ikomeye yumutekano. Ibi birimo kwishyiriraho firewalls, SSL ibyemezo byabitswe, nibindi bisubizo bikomeye bya tekiniki. Wigishe abakozi bawe akamaro ko kurinda amakuru y'ibanga, kandi urebe ko bakoresha ijambo ryibanga rikomeye kuri konti zose. Ufashe ingamba zo gukumira, urashobora kwemeza ko urubuga rwawe ruguma rufite umutekano kandi amakuru yawe ararinzwe.
Ugomba kwemeza ko abakiriya bazi politiki yo kurinda amakuru kugirango ubone uburambe bwo guhaha. Kurugero, umucuruzi wamashanyarazi Currys afite ikirango cyumutekano kurupapuro rwigenzura kugirango yereke abakiriya ko amakarita yinguzanyo yabo afite umutekano mugihe ugura kububiko bwa interineti.
Urubuga rwawe rwindimi nyinshi rufite ibi bintu 12 byubucuruzi?
Nubwo bafite intego zinyuranye, ibintu byose byubucuruzi bitangwa na ConveyIbi bisangiye intego imwe: guha abakiriya uburambe bwo kugura kumurongo bitagoranye, byoroshye. Kuva muburyo bworoshye bwo kugenzura kugirango ubone uburyo bwo kwishyura, ibi biranga byateguwe kugirango inzira yo guhaha yoroshye kandi nta mananiza ashoboka.
Mugushyiramo ibintu byiza byubucuruzi mububiko bwawe bwindimi nyinshi, urashobora gutangira gusarura ibihembo byo kongera ibicuruzwa no kugabanya guta amagare. Hamwe na ConveyThis, urashobora kwemeza ko ibicuruzwa byawe byiza bigera kubaguzi b’amahanga, ukabihindura abakiriya b'indahemuka.
Kandi, ntukibagirwe ko kuganira nabakiriya mururimi rwabo kavukire bishobora kugira ingaruka zikomeye kubiciro byawe byo guhinduka. Niyo mpamvu guhindura impapuro zububiko mu rurimi kavukire rwabakiriya bawe ari ngombwa - kandi ConveyIbyo birashobora kugufasha kubyo!
ConveyIbi nibisubizo byubuhinduzi bwurubuga rutanga ibisobanuro byo hejuru-mu ndimi zirenga 100 kandi birahujwe nurubuga rwose rukomeye hamwe na sisitemu yubucuruzi. Tangira gufasha abakiriya kwisi kugura mururimi rwabo kavukire ubu wiyandikishije kubusa kubusa ConveyIbi hano.